The Proactive Report

NOVEMBER 14, 2022

A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. This isnot theitme for PR and marketing folk to pull back. These six Digital PR and marketing trends can help you thrive in 2023. Google has a specific set of content guidelines.

Digital PR 264

Digital PR Marketing Infographics Video 264

Prohibition

FEBRUARY 2, 2023

Knowing what your audience is looking for there and then, allows you to plan online content that answers your customers needs and draws them in such as new service pages, bespoke whitepaper, or a digital PR campaign to build more links. Further playing to Google’s trust guidelines – a key ranking component.

Trends 62

Trends SEO Viral Social Media 62

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

5W PR

JULY 15, 2020

How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). Sponsorship guidelines such as posting frequency, words to use when describing the brand, and what types of content the company is willing to pay for. • By including sponsorship guidelines for influencers, etc.,

How To 176

How To Media Guidelines Pitching 176

The Proactive Report

APRIL 11, 2016

A site that doesn’t get found is like owning a Ferrari when you don’t know how to drive– nice to look at, but useless! You need to follow Google’s quality guidelines. Here is the transcript: Q1: 83% of small businesses say a website gives them a competitive advantage – is this any site or is it only true of a good site?

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

A site that doesn’t get found is like owning a Ferrari when you don’t know how to drive– nice to look at, but useless! You need to follow Google’s quality guidelines. Here is the transcript: Q1: 83% of small businesses say a website gives them a competitive advantage – is this any site or is it only true of a good site?

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

JULY 23, 2018

And since Google dominates the search market, it pays to develop content that meets Google’s quality guidelines and ranking rules. Every Google update to their algorithm, and all their rules about how to write content, have one aim in mind: to improve the results they give their users. Google’s Aims. The Google Algorithm.

Google 113

Google Guidelines Web B2C 113

Prohibition

NOVEMBER 7, 2023

You can add your brand guidelines and choose from a plethora of graphics, audio, animated elements, font styles and asset sizes, even without paying for premium – so it’s a fantastic tool to get creative and experiment! Get in touch today to find out how we could help you.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Buzzstream

FEBRUARY 9, 2024

(Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) I love some of the things I see from digital pr, it’s a shame it often gets bucketed with the spammy kind of link building.

Google 71

Google Infographics Pitching Resources 71

Buzzstream

MARCH 21, 2024

In fact, for most digital PRs, they are a necessary part of their digital PR toolkit. Up-to-Date Lists Ask any digital PR professional, and they will say you need to update your lists if you want to utilize them successfully. Curating your media list solves this. Realistically, all campaigns want links.

Construction 62

Construction How To Media Google 62

Buzzstream

JUNE 30, 2021

As a journalist, I’ve seen and deleted thousands of PR emails over the years. As a Digital PR, I’ve probably produced all of the above. How to target correctly. Many will often have pitching guidelines in their Twitter bios or Gorkana notes, so it’s worth checking those first to avoid wasting their time and yours.

Writing 71

Writing Pitching Study Data 71

Critical Mention

OCTOBER 24, 2019

Our top picks: PR strategies can vary from organization to organization. Factors like company size and budgets typically play into determining how your business will run its public relations: How to Make PR Work For You. Our Top Picks: PR pros should always keep an eye out for marketing tips. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Doctor Spin

DECEMBER 4, 2023

The logic and guidelines become taken for granted, often institutionalized, and inform social interaction. Learn more: Social Media Logic: The Amplification of Media Effects Subscribe and get a free ebook on how to get better PR ideas. Source: The International Encyclopedia of Political Communication 1 Altheide, D. Media Logic.

Social Media 52

Social Media Media eBook Technology 52

Landis PR

DECEMBER 4, 2023

That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies. The key to this mindset shift is learning how to partner with generative AI tools where appropriate—without actually relying on them. That said, it’s important to start small and strategic.

Marketing 59

Marketing Content Marketing Storytelling B2B 59