Waxing UnLyrical

JULY 11, 2019

Here’s how to do it: 1. Create a set of brand guidelines. What you must do, then, is create set of brand guidelines: a document that clearly states everything from the fonts you use to the types of stock images you’ll allow to be associated with you. Want to make your brand memorable? Put out visuals that reflect its nature.

Company 84

Company Brand Branding How To 84

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. Learning how to write press releases can help you reach and appeal to your target audience. Only 20% of people will read the rest of your content, though.

Writing 88

Writing How To Media Guidelines 88

The Proactive Report

DECEMBER 14, 2014

” Last year, the FTC released revised guidelines that made it clear that marketers have to apply the same standards– including full disclosures– to short-form ads on Twitter as they have to older traditional media. Read the FTC Guidelines. Content Marketing Mastering Social Media' THE WAKE-UP CALL.

Guidelines 168

Guidelines Training Employee Social Media 168

Cision

JUNE 26, 2017

What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers. This post will explain how to post directly from a desktop computer, and different best practices as it relates to images, processing, engagement and hashtags on Instagram.

Instagram 109

Instagram How To Mobile Community 109

Prowly

SEPTEMBER 13, 2017

Following these few general guidelines will help both new and experienced bloggers avoid some of the most common pitfalls associated with recycling blog content. The post The Generally Understood Rules Governing the Recycling of Blog Content appeared first on Prowly Magazine.

Government 140

Government Blogging Guidelines How To 140

Beyond PR

AUGUST 3, 2016

There are times when product managers and content marketers don’t see eye to eye. So Alexa recently indulged my questions about the challenges product managers face and how we can work better together. When a brand offers a range of products, some may get lost in the marketing shuffle. “To Step 4: Collaborate on content.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Critical Mention

JULY 31, 2019

Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. One of the best ways to accomplish this goal is to have PR and marketing work together to create a set of brand guidelines.

Marketing 68

Marketing SEO Guidelines eBook 68

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. SAP Chief Digital Officer Jonathan Becher particularly excels at both educating and entertaining content marketing pieces on LinkedIn. Use images every chance you get.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Prohibition

SEPTEMBER 19, 2019

Follow the ASA guidelines for influencers. We constantly hear of occasions where brands, and influencers themselves, have come into fire from the ASA (advertising standards agency) because they haven’t properly disclosed that their content is an ad.

Marketing 54

Marketing How To Social Media Instagram 54

Cision

AUGUST 4, 2016

Set voice guidelines for anyone contributing to your content marketing strategy by thinking of a few adjectives that describe your brand. Social tone will be more conversational, whereas longer form content will aim to establish leadership and expertise and its tone should reflect those goals.

Brand 120

Brand Branding Guidelines Storytelling 120

Beyond PR

JUNE 27, 2017

What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers. This post will explain how to post directly from a desktop computer, and different best practices as it relates to images, processing, engagement and hashtags on Instagram.

Instagram 69

Instagram How To Mobile Community 69

Buzzstream

JANUARY 22, 2024

How to Find Guest Posting Sites Using Google Search The easiest way to find guest posting opportunities is via Google Search. How to Use BuzzStream to Find Guest Posting Sites BuzzStream has three main areas that you can uncover guest posting sites and quickly evaluate and add them to your post.

Analysis 90

Analysis SEO Guidelines Google 90

Polaris

DECEMBER 14, 2014

For my money, there’s no better way to acknowledge the marketer in your life this holiday season than with a book. For help in deciding what books to put on my holiday list, I asked a dozen marketing pros to weigh in with their recommendations. Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Cision

DECEMBER 2, 2015

Influencer marketing is different. For some marketing tactics, such as email or content marketing, all you need to do is set your mind to it, develop a plan and follow through. But influencer marketing involves people. So how can you persuade influencers to get on board and help spread the word about your brand?

Brand 120

Brand Branding Guidelines Pitching 120

Shift Communications

DECEMBER 2, 2014

In 2007, marketers new to the social media game were seeking clear cut guidelines for how to get started on their own social efforts. Twitter is thinking about how to make its content work differently. Account Manager, Marketing Technology. Content Marketing Social Media 2015 social media'

Social Media 165

Social Media Media Guidelines Study 165

Critical Mention

AUGUST 20, 2020

You’ll find webinars discussing how current events influence changes in communication and how to adapt to those changes. PR Week webinars also cover topics such as how to network, tips on managing your employees and how to increase productivity levels. The New Rules of Marketing & PR. Talk Like Ted.

Resources 136

Resources Communications Education Guidelines 136

PR Fuel

AUGUST 12, 2021

About 70% of US companies actively invest in content marketing, too. Consider adding press releases to your content marketing strategy this year. You don’t have to learn how to write a press release alone! Once you determine who your customers are, you can learn how to write a press release for that audience.

Writing 105

Writing SEO Pitching Engineering 105

Beyond PR

JUNE 22, 2016

These guidelines will be helpful now, but if you never experiment or explore the social media landscape, you’ll get left behind. Curiosity is key to all content marketing success, and you can’t underestimate the importance of promotion and distribution. Social media is still evolving at such a fast pace.”.

How To 76

How To Marketing Instagram Social Media 76

Beyond PR

AUGUST 2, 2016

A traditional boilerplate paragraph may not be necessary in a content marketing press release, but make sure you’re providing a link back to the content you’re promoting so that readers can verify and learn more about your message. Give the media options on how to follow up.

How To 40

How To Brand Branding Guidelines 40

ImPRessions - Crenshaw Communications

JULY 6, 2016

Breaking through with quality material will become more difficult as content marketing approaches a saturation point. The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts.

SEO 204

SEO Analytics Measurement B2B 204

Communications Conversations

OCTOBER 14, 2014

As more companies join the content marketing arena, one of the bigger issues these companies face is this: How do we source all this content? Many organizations just aren’t set up to create an ongoing dribble (let alone a firehose) of online content. Yes, these companies have smart marketers.

Agency 133

Agency Resources Employee Internal 133

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst. PR and SEO are joined.

Trends 124

Trends SEO Leadership Print 124

Critical Mention

JUNE 24, 2018

So, as a PR pro, how do you even begin to combat this phenomenon? We’re here to provide you solutions and guidelines, preparing you to respond at a moment’s notice to any threat fake news poses to your company. Along these lines, below we have some pointers to on how to fight this troubling trend. Check your facts.

Crisis 94

Crisis Guidelines Social Media Reputation 94

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Ephemeral marketing. Virtual reality.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. Get in touch today to find out how we could help you.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

The Proactive Report

APRIL 11, 2016

A site that doesn’t get found is like owning a Ferrari when you don’t know how to drive– nice to look at, but useless! To get on the racetrack you need inbound marketing and all that entails: SEO, PPC, content marketing, PR, social media. Q8: Can you do SEO without content today?

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

A site that doesn’t get found is like owning a Ferrari when you don’t know how to drive– nice to look at, but useless! To get on the racetrack you need inbound marketing and all that entails: SEO, PPC, content marketing, PR, social media. Q8: Can you do SEO without content today?

Mobile 100

Mobile Google SEO Web 100

Critical Mention

OCTOBER 9, 2019

Though keep in mind, there are guidelines as to how many times one should post to their social channels. Once you’ve established how to best communicate with each audience, start A/B testing different writing styles, images and video content in each post. Understand How to Follow Social Media Trends.

Social Media 75

Social Media Marketing Media Instagram 75

PR Fuel

JANUARY 24, 2021

They will also ensure that you get the following advantages: Increase SEO and content marketing with backlinks coming from news sites Maintain connection with journalists and other newswires Gives additional support to other marketing campaigns. Premium Newsworthy Content. Not sure how to start hiring?

SEO 76

SEO Writing Engineering Product Launch 76

Prohibition

OCTOBER 12, 2023

Setting clear guidelines These guidelines should outline what is acceptable and what is aligned with your brand’s values and purpose. This will help you to maintain quality content and consistency. This goes without saying it should be positive content that won’t reflect a bad image on your business.

How To 62

How To Guidelines Social Media B2C 62

Cision

JANUARY 18, 2016

million posts per week) and other content platforms LinkedIn is still pretty small. So, in this post I want to explore five best practices that can help communication professionals and content marketers optimize their content for LinkedIn. Use images (most importantly a featured image) to draw interest to your content.

LinkedIn 84

LinkedIn Mobile Leadership Course 84

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Is content marketing important?

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Cision

MAY 9, 2017

I’ve been using this strategy for several years on my blog , and I’m to the point where I have so many fabulous guest bloggers that I rarely need to write content myself (which gives me more time to write on sites like Cision!). Bloggers who did nothing to promote the content they published on my blog.

Blogging 159

Blogging How To Guidelines Social Media 159

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

“ Content is fire. The trick is how to create content that is “fire” and will fire up audiences about your brand. We look at an eight-point plan that will help any team create, produce and promote meaningful content. Best Practices For PR Content. Set content marketing goals.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

PR Fuel

AUGUST 5, 2021

It’s important to make sure you’re following the proper press release guidelines, though. With this guide, you can learn how to produce a press release publications will want to publish. With this guide, you can learn how to produce a press release publications will want to publish. Don’t let that happen!

Guidelines 105

Guidelines Writing Examples Content Marketing 105

Sword and the Script

APRIL 2, 2019

How does a law firm send an invoice for X amount but only get paid for Y? They developed these things called “outside counsel guidelines” (OCGs) that in part detailed what they will pay for and what they won’t. For me, I only do B2B, primarily technology, and I look at marketing, particularly content marketing through PR lenses.

Agency 92

Agency Trends Marketing Survey 92

Buzzstream

APRIL 10, 2019

Although it has been updated heavily it’s incredible how much of the original information still rings true. Many content marketers view “promotion” as a phase that begins once content goes live. Submit Content to Newsletters and Groups. What methods are you using to promote your content?

How To 125

How To Data Community Groups 125