Cision

OCTOBER 20, 2015

Journalists attend the same conferences and trade shows as you. You can also find a Meetup.com group that caters to industry leaders. Follow them on social media and comment on and share their content. Want more tips for pitching journalists? This will also help you find that common ground.

Trade Shows 120

Trade Shows Pitching Conference Meeting 120

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer. Key journalists are industry insiders, so their presence adds gravity to any event, attracts other influencers, and boosts the social media reach at an event.

B2B 136

B2B Brand Branding Trade Shows 136

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. More emphasis on social media.

Communications 126

Communications Crisis Internal International 126

Bianchi Biz Blog

JUNE 17, 2021

5-8, 2022, with Media Days Jan. So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? Look back at CES 2020: With CES 2021 being an all-virtual show, you’ll have to look back to recall how things went at CES 2020 when it was last an in-person event.

Technology 88

Technology Automotive Trade Shows Hotels 88

Konnect Agency

AUGUST 2, 2022

According to a poll by Marketing Insider Group , 71% of marketers say they have benefitted from thought leadership. A PR agency can assist with crafting this valuable content, building relationships with key media in the industry space and more. What is Thought Leadership and How Can a PR Agency Help. Identify Goals.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

ImPRessions - Crenshaw Communications

MARCH 23, 2017

In a packed room, this impressive group offered up great talking points that the team is successfully converting to content, positioning Arkadium at the center of the newsroom innovation conversation. It’s also wise to make sure there is diversity among the discussion group for the most robust possible discussion.

B2B 136

B2B Leadership Trade Shows Insurance 136

Critical Mention

MARCH 12, 2018

For example, one of the things we learn early on in media relations is how far ahead some publications plan their editorial content. Is your brand exhibiting at the industry’s biggest trade show? And make sure to test it with various age groups. Are you thinking about social media?

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Karen Freberg

APRIL 30, 2018

As I am ending my seventh year at the University of Louisville, it also marks my fifth year (sixth year overall) teaching social media. Not only was I teaching my undergraduate social media class ( #Freberg18 ), but I also launched a brand new graduate level class this semester ( #FrebergSM ). Mission accomplished!

Social Media 41

Social Media Exercises Trade Shows Case Study 41

5W PR

SEPTEMBER 13, 2018

This summer, our team of passionate beauty experts was honored to represent Indie Beauty Expo NY, managing media and communications efforts for one of the largest beauty trade shows for the second year. – Ilisa, SVP & Group Director, Beauty & Grooming Practice.

Trends 94

Trends Trade Shows Community Instagram 94

Solo PR Pro

MAY 29, 2018

We help get our PRO level members started with access to editorial and social media calendar templates. Do some networking outside your usual travels of card exchanges and trade shows. We’ll be talking about this in our Solo PR PRO private Facebook group, one of the many benefits of becoming a Solo PR Pro Member.

Trade Shows 40

Trade Shows Hotels Travel Groups 40

wiredPRworks

NOVEMBER 20, 2019

The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market ), held in High Point , North Carolina, is the largest home furnishings industry trade show in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings. source: wikipedia.

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

wiredPRworks

NOVEMBER 20, 2019

The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market ), held in High Point , North Carolina, is the largest home furnishings industry trade show in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings. source: wikipedia.

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

Beyond PR

MAY 8, 2018

This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. While there are many types of influential personas — and quite a bit of debate amongst marketers about who technically fits under the “influencer” umbrella — there are a few groups that stand out.

Marketing 45

Marketing Trade Shows Local B2B 45

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The social platform for video-sharing was touted as the next big thing, until it wasn’t. Purveyors of social media are a fickle crowd, more loyal to influencers than platforms. We also like asking team members to submit quick ideas through email or group chat. Remember Vine?

Airlines 120

Airlines Exercises Fashion Print 120

Cision

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. So how do you decide whether to take a risk? Be Imaginative.

Industry 195

Industry Trade Shows Marketing Film 195

Sword and the Script

JANUARY 9, 2018

4) Share the content on social media (organic). In these cases, social media is usually an additional duty for one lonely marketer that is already overworked. So, you work really hard to get this media mention and then don’t tell anyone about it. 5) Pay to promote it on social media (paid).

Media 102

Media B2B Groups Conference 102

Beyond PR

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. So how do you decide whether to take a risk? Be Imaginative.

Industry 76

Industry Trade Shows Marketing Film 76

Bianchi Biz Blog

SEPTEMBER 30, 2021

And this show – which contends as the largest business-to-business trade show on Earth – seems to ready to resume its role after a COVID-induced hiatus as an in-person show, though it will continue to offer a virtual component for those unable or unwilling to travel. 6,517 media members from 79 countries.

Automotive 80

Automotive Mobile Transportation Trade Shows 80

Sword and the Script

FEBRUARY 24, 2015

Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. Survey respondents said more and more of that budget will focus on digital, social media and mobile tactics in the future. Social Media Marketing Gets a Boost.

Mobile 60

Mobile Study Marketing Survey 60

Bianchi Biz Blog

OCTOBER 3, 2022

And this show – which still lays claim to the title of the largest and most important business-to-business trade show on Earth – appears ready to resume this role after its COVID-induced hiatus. 839,000+ mentions of CES2020 across social media platforms. 839,000+ mentions of CES2020 across social media platforms.

Automotive 129

Automotive Mobile Technology Hotels 129

MaccaPR

OCTOBER 7, 2014

Use playlists to group these videos by global region or language. If your YouTube video features former executives who have since left the company – or "cutting edge" insights from 2008 trade shows – take them behind the barn and put them out of their misery. Condition: Your YouTube Icon Is Buried.

YouTube 61

YouTube Video SEO Trade Shows 61

MaccaPR

DECEMBER 19, 2016

Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. Earned Social Media Posts - Here's an idea: Set up a series of social media content that can be posted to your company or brand social channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Landis PR

JANUARY 3, 2022

There is no doubt that public relations – which carries roots from the journalism side of the industry, now touches marketing, e-commerce, social media, digital outreach and more. We also expect that traditional press conferences, trade shows and similar events will never return to a pre-pandemic level and relevance.

Trends 52

Trends Trade Shows Agency Communications 52

Solo PR Pro

JUNE 21, 2016

Use online strategies such as social media, groups and forums to build rapport within your targeted area or industry. You can also network in person by attending conferences or trade shows. Networking is a timeless and effective way to build business relationships.

Local 41

Local How To Skype Trade Shows 41

PR 20/20

OCTOBER 5, 2017

At the latest Cleveland HubSpot User Group (HUG) event , PR 20/20 founder and CEO Paul Roetzer ( @paulroetzer ) led a panel of inbound marketing champions who discussed their role as organizational change agents. Another mission-critical aspect of inbound marketing is social media.

Marketing 45

Marketing Engineering Resources Consumer 45

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

ReimaginePR

SEPTEMBER 5, 2016

Your audience can be defined by gender, age group, location, education, pain point, behavior and more. Direct Your Social Media Audiences to Your Blog. You can tease your content on a social media post, and then link back your blog. Your audience isn’t all people. Your Audience Is Probably Your Customer.

Blogging 120

Blogging How To Infographics Writing 120

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Are you active on social media (at least the top one or two platforms where your audience spends time)? Social media begins to splinter. Social media will splinter into many niches.

Marketing 174

Marketing Employee Content Marketing Training 174

Beyond PR

JULY 28, 2016

Conventions, conferences, and trade shows offer excellent earned media opportunities for organizations. However, they also pose unique challenges for the media relations and marketing teams looking to connect with journalists and influencers. The bigger the event, the greater the competition for attention.

Media Relations 40

Media Relations How To Media Conference 40