ImPRessions - Crenshaw Communications

AUGUST 9, 2022

So, there’s not a one-size fits all approach to PR or media relations. To execute a strong PR program and target the media outlets that will work best for your brand, assess your goals. During the pandemic, many media groups dropped paywalls for a time, but we’re now seeing paywalls re-emerge. Assess your audience.

Media 310

Media Retail B2B Journalism 310

Bianchi Biz Blog

OCTOBER 9, 2023

During my college years I contributed stories to the student newspaper and interned at a couple local news outlets in southwest Ohio before graduating with my bachelor’s in English-Journalism in 2005. What advice do you have for PR people that want to pitch you? area locals, A Sound of Thunder. Know your audience.

Transportation 101

Transportation Meeting Newspapers Media 101

Business Wire

MARCH 31, 2017

By Matt Allinson, International Media Relations Manager Earlier this month, six journalists from a variety of Seattle media outlets joined Business Wire for a media speed-dating session. If you’re pitching local, it helps to have a local area code. Look for potential partnerships with new media.

Local 150

Local Media Pitching Report 150

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Regional Foundation.

Storytelling 163

Storytelling Media Nonprofit Government 163

Burrelles Fresh Ideas

AUGUST 2, 2023

By utilizing broadcast media, they can connect with people who may not be actively seeking information online or who belong to demographic groups less engaged with digital platforms. Engaging a mass audience through broadcast media is invaluable for publicizing major events, launching products, and shaping public perception.

Radio 75

Radio Television Media Local 75

Communications Conversations

FEBRUARY 21, 2020

Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. Follow-up with the 30+ folks in the local mastermind group I manage with a note about our meeting tomorrow.

Social Media 157

Social Media Media LinkedIn Tourism 157

Bianchi Biz Blog

NOVEMBER 20, 2023

I’ll never forget driving to Petersen Publishing Company some 50 miles from my home and pitching three articles to Lee Kelley, editorial director at the new Hot Rod Specialty Publications Group. What advice do you have for PR people that want to pitch you? He offered me a job as feature editor on the spot.

Journalism 116

Journalism Automotive Interviews Writing 116

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. Organic reach on social media was also still possible for brands. And people still faxed pitches! This includes newsletters, closed Facebook groups and social media pages, among other places.

Trends 165

Trends Nonprofit Consumer Newspapers 165

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. As you can imagine, I’m a big proponent of media relations. Media relations can be tough.

Media Relations 40

Media Relations Media Measurement Conference 40

Bianchi Biz Blog

OCTOBER 24, 2022

FleetOwner , part of Endeavor Business Media’s Commercial Vehicle Group, which serves commercial truck fleet executives and operations managers. At the end of the day, we have a dedicated and talented team of editors at FleetOwner and in our company’s Commercial Vehicle Group. Just this year, FleetOwner won a Jesse H.

Meeting 60

Meeting Automotive Transportation Newspapers 60

Flatiron Communications

JANUARY 11, 2018

And while we saw many digitally native news orgs struggle to find their financial footing in 2017 including Mashable , NowThis (Group Nine), Buzzfeed and HuffPost , all draw millions of eyeballs, considerably more than many of their legacy media counterparts. The quality of the pitch itself has degraded over the last few years.

Pitching 43

Pitching Journalism Tools Agency 43

Cision

OCTOBER 20, 2016

In this interview, Steve discusses what he learned from working in television news, the skills needed for successful media relations and how to improve your pitching strategy. I was living in New Orleans at the time and introduced myself to Malcolm Ehrhardt and Marc Ehrhardt of the Ehrhardt Group. Take them to coffee.

Television 120

Television Public Affairs Pitching Healthcare 120

Bianchi Biz Blog

FEBRUARY 21, 2022

We are part of the Endeavor Business Media Commercial Vehicle Group covering trucking and fleet industries. My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties. . —

Meeting 95

Meeting Transportation Media Sports 95

Cision

DECEMBER 22, 2016

Therefore, it is vital to craft campaigns that engage individuals who have the strongest target audience for each client’s brand and in whatever fashion resonates with them — whether that’s pitching via Twitter, hosting press conferences via Facebook live, or going old school with an SMT. What is your secret to media relations success?

Tourism 120

Tourism Travel Conference Crisis 120

Bianchi Biz Blog

APRIL 17, 2023

I’ve been with SAE International’s Media Group for nearly 23 years. A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show. – but we love her still), and spending time with my wonderful family, traveling as often as possible.

Engineering 79

Engineering Automotive Agriculture Media 79

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 63

Pitching Analytics Enterprise System 63

Communications Conversations

NOVEMBER 12, 2020

I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. I got to hire staff and build social communities, start publications, train employees in messaging, and conduct media relations, especially during disasters. What brought you back to DKY?

Publicity 174

Publicity Leadership Corporate Agency 174

Bianchi Biz Blog

JANUARY 11, 2021

In 2014, I rode along with a group of passionate EV fans through Europe for two weeks. It was for the local newspaper (I miss those) and about a kid getting his Eagle Badge. What advice do you have for PR people that want to pitch you? Make sure that you double-check the name on your pitch. Any pet peeves with PR people?

Automotive 55

Automotive Meeting Report Media 55

Stephen Waddington

MAY 16, 2019

Danielle Whitfield, Media and Public Affairs Executive, Newcastle Airport @daniellemalvina Northern boomerang: brands to Newcastle Christian Cerisola was motivated to move into PR after working for a provincial newspaper and receiving poorly targeted pitches. He builds relationships with media and university student and academics.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. That’s because the kind of work I wanted as a sole practitioner was no longer strictly found in pitching and placement. Gayle Lynn Falkenthal, APR, Fellow PRSA, Falcon Valley Group.

How To 104

How To Fashion Banking Industry 104

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. If pitching in the U.S. goes “email first, phone second,” pitching in China goes “call first, WeChat second, WeChat moving forward, email may be never.” counterparts. Hoffman Hong Kong.

Pitching 36

Pitching Transportation Conference Report 36

Communications Conversations

AUGUST 21, 2018

I also handle proactive and reactive media relations in the “mid-Atlantic” region of the U.S., which involves pitching story ideas like back-to-school and holiday shopping, but also handling stories about incidents in our stores. from Chicago to Washington D.C., What’s the most interesting part of your current role?

Sports 113

Sports Retail Local Report 113

Cision

MARCH 31, 2016

I’m also looking forward to working with a great group of people with a wide range of skills and experience. Want to improve your media relations? Read Cision’s free “State of the Media 2016 Report!” Instead, they pitched me on a position they had open. ” I hope I haven’t switched!

Newspapers 120

Newspapers Reddit Journalism Technology 120

Bianchi Biz Blog

JANUARY 24, 2022

I did that for a fair number of years, covering the local music scene and any big national acts making a tour stop in town. What advice do you have for PR people that want to pitch you? That is far more preferable to me versus a one-off e-mail pitching a one-off announcement. The people I work with are constantly on my mind.

Meeting 79

Meeting Automotive Media Technology 79

Bad Pitch Blog

MARCH 5, 2006

In between his new group blog, Talkshop , and the earSHOT podcast for Edelman, he spoke at last week’s New Comm Forum. Yet he still manages to read and react to bad pitches sent his way. Please let me know, NAME Media Contact Russian Love Match URL PHONE NUMBER - OK, why would a PR blogger be a good target for this pitch?

Pitching 40

Pitching Ethics Local Report 40

Bad Pitch Blog

APRIL 15, 2007

This pitch brought back night terrors memories from my dot com hell days. Well I’m not sure about certain legal loopholes, but I do know that 31 percent of the readers’ vote was enough to out this bad pitch. - SwapCircles can be focused on hobbies, shared interests, geography, or even offline groups. Hey Kevin! Why does it suck?

Pitching 40

Pitching Web Community Resources 40

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. His popularity and ability to inspire students has played a critical role in the success of the school’s investor relations club where he has steadily grown his knowledge and responsibility. Karie Mooney, @karies_korner.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Local news and indy journalism more trusted. “I Hinda Mitchell , President and Founder, Inspire PR Group .

Marketing 192

Marketing Content Marketing Data Social Media 192

Bianchi Biz Blog

MAY 22, 2023

I reported on NASA and crime, local government, League City, the bedroom community close to Mission Control/Johnson Space Center. I had a brief stint at Bloomberg Industry Group, where I was a Houston-based correspondent covering energy, environmental, tax, health, politics, and legal issues in Texas, Louisiana and Mississippi.

Automotive 76

Automotive Meeting Report Real Estate 76

Bianchi Biz Blog

AUGUST 7, 2023

She even went to his funeral locally (we asked their permission) – it was a full military funeral with honors – and photographed it and gave all the pics to the family. What advice do you have for PR people that want to pitch you? I’ll reply to that email probably 100 times out of 100, regardless of how off-base the pitch might be.

Journalism 80

Journalism Meeting Newspapers Automotive 80

Communications Conversations

JULY 18, 2019

She’s not only a legend in the solo PR community–she’s an outright institution in the local PR community. I think everyone has a skill that best suits them; for me that’s media relations. For me that that includes a supportive network of professional friends, media contacts as well as clients (past and present.)

Local 94

Local Course Community Interviews 94

Sword and the Script

JANUARY 11, 2022

Symphony Technology Group (STG) said it had closed on acquisitions of Kantar Reputation Intelligence, PRgloo and Onclusive. Kantar Reputation Intelligence (KRI) provides earned media tracking and measurement in Europe. It was part of the consulting giant Kantar Group. Onclusive started as a dedicated media monitoring company.

Reputation 85

Reputation Technology Tools Data 85

Bianchi Biz Blog

MARCH 11, 2024

It is broadcast nationwide online, on the NEWSnet app, on local cable TV, as well as on Apple TV, Roku, etc. I always loved talking in front of large groups of people, and thought it was even more fun to tell stories to those groups. What advice do you have for PR people that want to pitch you?

Automotive 94

Automotive Meeting Report Journalism 94

Communications Conversations

AUGUST 31, 2018

Vineeta Sawkar, senior media relations manager, University of St. Tell us about your media background–and about your current role on the PR/comms side. I am now a senior media relations manager at the University of St. And, how can companies better work with the media in the years ahead?

Media 112

Media Journalism Report Video 112

MaccaPR

MAY 23, 2018

What could the producers and editors of The Wall Street Journal , “The Dr. Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? PERSONALIZE your pitch – to the person and publication you’re pitching. Get to the point.

Pitching 82

Pitching Print Journalism Local 82

Bianchi Biz Blog

JUNE 21, 2021

with a plaintiff in the Supreme Court case that led to the legalization of same-sex marriage, spending a week in Taiwan with a group of journalists from around the world for a feature story, and covering two presidential visits to auto plants in Michigan in the last year. years covering local communities and later business.

Meeting 96

Meeting Report Automotive Real Estate 96

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels.

Meeting 0

Meeting Social Media Employee Pinterest 0