NewsWhip

MARCH 31, 2021

We’ve been trained now over the last 10 years to Google everything extensively. We go on Yelp, we go on Google, we go on social media, we ask friends, we have that control now and we expect no less when it comes to making important decisions. But that’s where we live, we don’t want to make a decision.

Advertising 131

Advertising Advertising Data Reputation 131

David PR Group

JUNE 8, 2017

The story broke in the Harvard Crimson and soon went viral. And yes, I have chronicled many similar tales in my book How to Protect (Or Destroy) Your Reputation Online. Here are some highlights: You will be Googled when applying to college. 29% of college admissions officers Google applicants and 40% check social media pages.

Privacy 66

Privacy Reputation Google Engineering 66

Prohibition

JANUARY 17, 2022

A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders. Brands that want to develop trust should focus on reputation management using social media tools. It’s not about scoring points or playing defence.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Melissa Agnes

JULY 31, 2014

In these instances, a lawyer or online reputation management specialist will play an important role. A defamatory tweet, for instance – which could go viral but is most likely to be lost among the millions of daily tweets – is vastly different from damaging content posted on, say, Ripoff Report. When was the attack made?

Engineering 196

Engineering Reputation Viral Policies 196

Melissa Agnes

MAY 30, 2014

And worse, what if it gets picked up and begins to go viral with negativity about your organization? At what point does the crisis team need to step in and protect the organization’s reputation – or worse, its bottom line? But what if a hashtag campaign targeting your organization is launched by someone else?

Case Study 232

Case Study Crisis Twitter Viral 232

David PR Group

OCTOBER 9, 2014

We write copy of a length and depth that we think pleases Google, rather than what our readers want. As I have said many times, the folks at Google are way smarter than us, and the Google mission is to direct people to the information they are seeking. Google knows this too and is leading the charge. –John.

SEO 94

SEO Google Storytelling Writing 94

Flack's Revenge

NOVEMBER 29, 2017

Our most popular video ever was not a Here’s Why video, but amazingly enough a very rough video we shot at the last moment to include in our first major study that went viral. It’s a summary of our test of how good Google Now, Microsoft Cortana, and Apple Siri were at answering questions. How do you promote them?

Video 153

Video B2B Film Marketing 153

Melissa Agnes

SEPTEMBER 4, 2014

The letter went viral and the business took a major hit on Yelp, as well as in search results as online stories began appearing on the first page of Google. Dealing with Negative Criticism Internet Defamation Online Reputation Management' Photo credit: Carrot and stick – Wikipedia.

How To 238

How To Wikipedia Viral Ethics 238

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

In 2017 a pair of entrepreneurs from Google founded a new company to sell goods usually found at convenience or corner stores – in vending-machine-like “pantry boxes” placed in other businesses and residential buildings around town. Could it have intentionally courted controversy by making light of workplace harassment issues?

Corporate 149

Corporate Viral Community Crisis 149

PeakMetrics Insights

AUGUST 15, 2019

Creating your own content and publishing to an internal blog builds your brand as a thought leader and strengthens the organization’s reputation. Tools like Google Alerts and Hootsuite can be helpful for this. Developing a strong owned-content strategy is crucial. Builds on Trends.

Media 40

Media Viral SEO Engineering 40

PeakMetrics Insights

AUGUST 15, 2019

Creating your own content and publishing to an internal blog builds your brand as a thought leader and strengthens the organization’s reputation. Tools like Google Alerts and Hootsuite can be helpful for this. Developing a strong owned-content strategy is crucial. Builds on Trends.

Media 40

Media Viral SEO Engineering 40

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. Create a long-term content marketing campaign – for effective reputation management.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Like many PR professionals, we’ve had experience with web-based rumors that threaten a brand’s reputation. Everything counts.

Publicity 120

Publicity Storytelling Journalism Viral 120

Presspage

AUGUST 24, 2023

Creating Scarcity in A World Of Abundance Porsche Nederland's content strategy follows Google’s YouTube model Hero, Hub, Hygiene. This principle, also known as the ‘Three H's’, is a content strategy framework developed by Google to optimize online video content and engagement on YouTube.

Storytelling 78

Storytelling Data YouTube Strategy 78

Waxing UnLyrical

FEBRUARY 5, 2013

As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. You want to establish a good network of individuals that will give you a positive reputation. When their followers share your post again, it’s considered viral content.

B2B 92

B2B Community Facebook How To 92

PR in High Definition

SEPTEMBER 22, 2020

The phrase is said to have originally been a satirical abbreviation for Oll Korrect (all correct) used by proofreaders in a Boston newspaper during the 1840s, before going viral across the world. The word ‘OK’ has been around for about 180 years. Few companies have done really well during this period. Listen to your employees.

Creativity 116

Creativity Employee Newspapers Crisis 116

The Resolution Blog

JANUARY 8, 2018

More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh! Google Analytics gets responsive Google analytics users will now be able to obtain information about web traffic more easily and quickly with natural language.

Tools 136

Tools Publicity SEO Measurement 136

Critical Mention

JULY 18, 2018

The crucial question for modern PR pros is, how do reputation management, media monitoring and overall PR strategy translate to business results for a company? Earned media is essentially online word-of-mouth, usually seen virally, such as shares, reposts, mentions, content picked up by 3rd-party sites or recommendations.

Data 60

Data SEO Engineering Strategy 60

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. So which one garnered more interest according to Google trends? Twitter Google+ LinkedIn Five Signs the Future Belongs to User-Generated Content.

Mobile 101

Mobile Community System Social Media 101

Lauri Pehar Borsh

APRIL 30, 2014

So, rather than looking at using your posts in social media networks as just another overt sales pitch method, try deploying a personal “broadcasting” campaign to encourage the people in your networks (LinkedIn, Twitter, Google+ and so forth) to look forward to hearing from you. That will only add to your new business development process.

Social Media 83

Social Media Pitching Media LinkedIn 83

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis? Or it could be an act of terrorism.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Lauri Pehar Borsh

APRIL 30, 2014

So, rather than looking at using your posts in social media networks as just another overt sales pitch method, try deploying a personal “broadcasting” campaign to encourage the people in your networks (LinkedIn, Twitter, Google+ and so forth) to look forward to hearing from you. That will only add to your new business development process.

Social Media 60

Social Media Pitching Media LinkedIn 60

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Influencer PR has become a popular strategy for building brand reputation – the most valuable currency in today’s business world.

Strategy 370

Strategy Communications Reputation Measurement 370

Waxing UnLyrical

APRIL 30, 2013

The image went viral. Susan didn’t even know the image had gone viral until she saw another Facebook friend shared the meme on April 22. Click here to see our 10 minute KimberMedia WarRoom Google+ Hangout discussion. ” So, how did it all happen? No harm intended. The crazy part? Not sure how they got it.

Social Media 111

Social Media Reddit Media Facebook 111

Mark My Words

JULY 31, 2015

Hundreds of one-star reviews flooded onto the Google page for Palmer’s dental practice. While we don’t know if he has recruited any other crisis managers you can be sure that the cost to his reputation will be greater than the $50,000 he paid for a shot at Cecil. Austin & Associates, who dropped their client after 1 day.

Crisis Management 60

Crisis Management Energy Sports Reputation 60

Remote PR Jobs

SEPTEMBER 25, 2023

Public relations (PR) is work that helps a business or individual cultivate a positive reputation with the public through various paid and earned communications. Google Assistant already shares information from search results. Asking “OK, Google, what’s the latest news?” or “OK, Google, how do I get rid of a cough?”

Media 100

Media Print Radio Consumer 100

NewsWhip

NOVEMBER 11, 2021

Let’s take a look at how a brand like State Farm could make sure they’re up to date with what their partners are saying that may affect reputation. This is perfect for finding the most viral content at any point in time. The post Managing your brand reputation when an NFL star gets Covid-19 appeared first on Newswhip.

Reputation 78

Reputation Brand Branding Reddit 78

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. They shared a Google doc with live notes, live YouTube video streams, and formulated #HugOps to cover social media. Google Doc with live notes [link].

Crisis 271

Crisis Brand Branding How To 271

Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Melissa Agnes

MAY 15, 2014

Thus, there is a great need to protect the reputations of individuals and businesses. And here’s why… In March, a New York business came under fire after a demand letter sent to an online reviewer went viral. In fact, four of the top six results when this business is now searched on Google relate to this story.

Reputation 173

Reputation Viral Small Business Tools 173

Buzzstream

FEBRUARY 3, 2021

Improving their brand awareness and reputation. Put simply, this is because when you build links from these high-authority websites, it leads Google to believe that your website may be authoritative and full of useful content, too. These are: Improving a client website’s rankings. Cosmopolitan. Marie Claire. Landing the ‘right’ links.

Digital PR 170

Digital PR Industry Strategy Film 170

Stephen Waddington

AUGUST 27, 2018

Digital networks and new forms of digital media are making it easier than ever for organisations to engage with their audiences by creating their own text, images and video and sharing via social networks such as Google+, Facebook, Pinterest and Twitter. Google returns 29 million pages. I’m a PG Tips drinker myself.

Communications 60

Communications Analysis Web Handbook 60

Waxing UnLyrical

JUNE 25, 2014

Social media is very susceptible to human error, things are said in the heat of the moment without enough forward planning, and a large follower base can mean something goes viral in minutes. These days, there is no better tool than social for ruining or rescuing your reputation in an instant. Watch out for #fails.

Social Media 83

Social Media Media Viral Tools 83

Buzzstream

JANUARY 17, 2018

If you’ve got some viral posts, then you’re ready for that “ebook.”. Designing an infographic is an excellent way of making your viral written content more popular and lifting up your posts that performed poorly. One thing an advanced guide does is give you a bigger reputation as an expert in your field.

eBook 108

eBook Infographics Pinterest How To 108

Buzzstream

MARCH 13, 2024

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Enter digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Cision

DECEMBER 26, 2017

Cultivate a reputation through earned and social media by working on causes beyond revenue-driving efforts. If your brand is a jester, too, leverage your reputation as a comedian in your social media posts. If you’re always funny about it, your social accounts could become viral destination sites. The Jester. The Magician.

Brand 273

Brand Branding Consumer Social Media 273

ReimaginePR

AUGUST 29, 2016

Everyone wants to produce viral content that gets shared all over the web. While no one knows the full recipe to going viral, one of the ingredients is definitely creating valuable content. You can curate a positive reputation as a brand that always answers back. You’ll do this with the help of Google Analytics.).

Social Media 149

Social Media Marketing Media Facebook 149