Sword and the Script

JANUARY 23, 2024

Thought leadership influences the buying process Vendors have to influence the buying process sooner and further upstream. This is where good thought leadership can make a difference. Effective thought leadership should accomplish five objectives: 1. It hadn’t even been imagined. This is true generally in innovation.

B2B 103

B2B Study Company Leadership 103

5W PR

MARCH 26, 2024

The fintech sector is experiencing unprecedented growth due to advanced technology and high demand for innovative financial solutions. The media scene It’s not a one-size-fits-all game anymore when it comes to financial news. This usually means explaining how the company’s offering disrupts the financial sector.

Strategy 78

Strategy Privacy Financial Guidelines 78

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

A good PR plan communicates business leadership. For a regional credit union, we built upon an existing educational campaign to promote financial literacy for member companies and their employees through seminars and collateral materials. The campaign issued a call-to-action for users to “Break Up With Your Bank.”

Banking 327

Banking Financial Employee Technology 327

5W PR

MAY 30, 2024

Writers and editors employed by tech publications, websites, and blogs. Venture capitalists, angel investors, and financial institutions interested in backing innovative technologies. An overview of the company, leadership bios, and any pertinent awards or recognition. The target audience can be categorized into several groups.

Technology 78

Technology Product Launch Construction YouTube 78

PR News

MARCH 21, 2018

For example, Equifax, which was built on security and securing peoples’ financial data, demonstrated over the summer to be irresponsible on data security issues. The post ‘Meaningful Social Interactions’ From Facebook’s Leadership Remain Scarce as Cambridge Analytica Story Accelerates appeared first on PR News Blog.

Leadership 64

Leadership Financial Data Facebook 64

Onclusive

MAY 4, 2020

That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. Managing your company’s reputation through a global crisis is different and harder than it was during the financial crisis of 2008.

Crisis 464

Crisis Publicity Exercises Trends 464

5W PR

APRIL 11, 2023

Featuring a keynote speech by prominent leadership will also provide an opportunity to showcase the company’s vision for the future. Investment banks or other financial institutions can organize roadshows. Provide updates on business and financial performance, plus any notable developments impacting the stock price.

Publicity 88

Publicity Financial Banking Social Media 88

Onclusive

JUNE 15, 2022

In our June blog series, we’ll be discussing how PR can measure up to marketing and, ultimately, how PR teams can work closely with marketing to demonstrate to the CMO and CEO that PR is a business growth driver. In our next article, we’ll dive into applying this methodology to PR measurement.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

In our June blog series, we’ll be discussing how PR can measure up to marketing and, ultimately, how PR teams can work closely with marketing to demonstrate to the CMO and CEO that PR is a business growth driver. Generating brand awareness. We invest a lot in earned media because this is precisely how you build trust and corporate.

Marketing 195

Marketing Measurement Advertising Advertising 195

Presspage

JANUARY 23, 2024

It enables IROs to weave a narrative that not only articulates financial achievements but also humanizes the company, making it relatable and compelling. Crafting such a company story involves capturing complex financial data into a narrative that actually resonates with investors.

Communications 78

Communications Infographics Financial Storytelling 78

5W PR

APRIL 3, 2024

Thought leadership pieces penned by company executives or industry experts establish the brand as a trusted source of knowledge. By securing speaking engagements or press placements in these areas, the startup gains visibility amongst the very people who hold the key to financial growth.

Company 78

Company Product Launch Resources Employee 78

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 107

Marketing Newspapers Print Local 107

ImPRessions - Crenshaw Communications

MAY 22, 2017

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. We represented a credit union through a strong campaign around financial wellness. Promoting leadership.

Brand 185

Brand Branding Marketing Wireless 185

PR Conversations

MAY 3, 2016

Following the financial crisis in 2008, management thinkers and others have rightly questioned the role of business leaders in society. A new term coined: responsible leadership. A new term has emerged for an elevated emphasis on ethical business practice: responsible leadership. A new approach to leadership.

Employee 40

Employee Leadership Communications Internal 40

PRSay

SEPTEMBER 19, 2023

The controversy over the Navy’s collaboration with Kelley underscores the importance of consulting with legal, human resources and financial departments and of making sure that all stakeholders are considered before deciding to work with a social media influencer. This is her third blog for PRsay on the subject of influencers.

Communications 178

Communications Ethics Public Affairs Social Media 178

Stephen Waddington

DECEMBER 3, 2020

Transparency on metrics such as financial performance, diversity, staff wellbeing and societal contribution would improve the standing of PR practice. This blog is a summary of key metrics. I’ve started to build a performance dashboard to help understand the health of a business and and as an aide to planning.

Agency 124

Agency Insurance Insurance Financial 124

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

Reputation Us

DECEMBER 14, 2022

See our blog for more details.). While you want to encourage their leadership, you definitely don’t want them getting poached! Action 4: Promote Thought Leadership. We’ve been encouraging companies to hire a Chief Reputation Officer for years (see our blog for more details). See our blog for more details.).

Reputation 78

Reputation Insurance Insurance Employee 78

Stern + Associates

FEBRUARY 13, 2024

I recommend reading widely and consuming media (podcasts, newsletters, blogs, etc.) Yes, people need training, they need financial literacy support, they need affordable childcare. And yet, there’s literally no other way if you’re committed to creating a diverse and inclusive workplace. Inclusion is critical for all these efforts.

Internal 110

Internal International Groups Employee 110

Onclusive

FEBRUARY 11, 2021

At this point, I recommend that early startups initially hire a PR contractor who can develop a relationship with the business and manage the smaller amount of work that may not be financially viable for an agency. Understand How Different Publications Engage Different Audiences.

How To 221

How To Media Training Storytelling Financial 221

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Burrelles Fresh Ideas

DECEMBER 5, 2023

Lack of Leadership Communication Leadership plays a crucial role in setting the tone for internal communications. To overcome this barrier, organizations need to prioritize leadership communication training, ensuring that leaders at all levels are equipped with the skills to convey their messages clearly and inspire their teams.

Internal 97

Internal International Communications Employee 97

MaccaPR

JUNE 12, 2024

Bancorp – and now, the Senior Director of Employer Brand and Marketing for RBC, a global financial institution headquartered in Canada: Suddenly, it looks like LinkedIn is filled with marketing executives who have “employer branding” added to their titles. How did the concept of Employer Branding accelerate so rapidly? Know your audience!

Interviews 62

Interviews Brand Branding Employee 62

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Effect of thought leadership on reputation and sales.

Survey 178

Survey Marketing B2B Study 178

ImPRessions - Crenshaw Communications

APRIL 19, 2017

The CEO job was mainly to deliver a strong financial performance. When used well, social media blends direct communication with customers and employees, thought leadership, and brand-building. Entrepreneurship and leadership are always fruitful topics. Consider a C-level blog. Today, things are different.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

ImPRessions - Crenshaw Communications

JUNE 28, 2018

A good omnibus is a solid way to inform thought leadership content or to grab relevant data to attract media interest. If you’re stuck for byline or blog ideas, you can always ask a handful of peers, customers, or sales reps for feedback on their biggest needs, concerns, or frustrations. When all else fails, try a straw poll.

Storytelling 149

Storytelling Data Survey Financial 149

Shift Communications

OCTOBER 26, 2022

It uses many of the same tactics — from media relations to buzzy social media campaigns, meaningful thought leadership, executive visibility, valuable content and so much more — but built specifically to support business priorities such as increased valuation, community connection, breaking into a new market, category creation, or lead gen.

Communications 78

Communications Analysis Leadership SEO 78

Onclusive

JANUARY 7, 2021

In many organizations, a major fragmentation exists between executive leadership and the communications function.

Communications 248

Communications Corporate Reputation Employee 248

Sword and the Script

DECEMBER 23, 2014

It may be hard to quantify the value of a reputation but it sure is meaningful when one of the world’s most prominent financiers says it’s important. The Wall Street Journal’s MoneyBeat blog embedded a copy of his memo which reads: “We can afford to lose money – even a lot of money. Buffett” in the top left corner.

Reputation 116

Reputation Newspapers Crisis Communications Leadership 116

PR 20/20

SEPTEMBER 8, 2021

I was 27, and my wife and I didn’t have any personal savings to fall back on, so the loan gave me a six-month financial runway to make it work. Enhanced Services and Resources : Blue Cypress brings financial, educational and operational resources that dramatically enhance the impact we can have on our clients’ businesses.

Financial 98

Financial Conference Agency Resources 98

Rock the Status Quo

OCTOBER 27, 2014

It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. LinkedIn’s on-site blog platform allows a member to post articles on LinkedIn. What is it?

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

Katie Paine's Measurement Blog

JULY 10, 2023

Not only was she relatively new to measurement, and so had to figure a lot of things out as she went, but she did it for a very, very large organization requiring buy-in from numerous levels of leadership. Financial data, such as monthly or quarterly budget figures.” So, you can do it too. Here is an example: Tip #4.

Measurement 98

Measurement Communications How To Survey 98

Landis PR

APRIL 22, 2024

This blog highlights the essential elements that constitute a good sustainability report, including transparency, a focused curriculum and clarity of information. For the original blog, please visit here. Beyond a mere list of ongoing initiatives, reports can tell a story and give insight into corporate culture.

Report 59

Report Comparison Data Corporate 59

MaccaPR

JUNE 11, 2020

In part one of this blog post , we tackled the need to educate employees on how your company is taking these steps to mitigate COVID-19 risk, while addressing the concerns that your employees have about returning to a physical workplace. As leadership continues to communicate with your employees, the human side of your company should lead.

Internal 62

Internal International Communications Employee 62

Mindful Marketing

JANUARY 23, 2021

Unfortunately, this price has risen precipitously over the years, increasingly exceeding families’ abilities to pay, save for significant financial assistance, often in the form of student loans. leadership team members and their degrees: Nick Caton, U.S. ” ​ Subscribe to Mindful Matters blog. wait for it.

Education 125

Education Financial Engineering Transportation 125

Sword and the Script

MAY 18, 2021

Think about how much work that is: try writing a blog post every day – then add two more. 29% said, “more research-based, thought leadership content covering topical issues.”. The Financial Times 79%. Some of the story angles they are looking for this year include: 46% said, “new angles for COVID-19 coverage.”. TechCrunch 85%.

Study 172

Study Communications Survey Pitching 172

ImPRessions - Crenshaw Communications

APRIL 12, 2016

As with a start-up, the PR team will be looking for financial announcements, new products on the horizon, important partnerships and other hard news. Some companies have been out of the limelight long enough to have missed the rise of “thought leadership” as a PR tool to building reputation.

Company 120

Company Guidelines Leadership Financial 120