5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Social Media Engagement: Leveraging social media platforms for technology brands is a fantastic idea.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

MAY 26, 2016

In this interview, she discusses why financial brands are hesitant to embrace PR, how to improve your pitching strategy and how to best engage your audience. What are some of the biggest communication challenges facing financial brands today? What do you hope to accomplish in your new role as senior account executive at Flackable?

Financial 168

Financial Infographics Pitching Consumer 168

Sword and the Script

DECEMBER 28, 2022

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. More than three-quarters (77%) of journalists surveyed say Twitter is the most valuable social network – the next most valuable network isn’t even close with 39%.

B2B 114

B2B Marketing Survey Software 114

Cision

APRIL 13, 2017

Don’t make journalists go digging for multimedia or supplemental financial data – they may decide your story is not worth the effort. In Cision’s 2017 State of the Media Report , more than half of respondents said a pitch that lines up with their past work and interests is what drove them to pursue a story. Target your audience.

Media 210

Media Automotive Resources Product Launch 210

Prohibition

AUGUST 23, 2023

Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. This increased exposure can lead to a surge in website traffic, social media followers, and provide a boost in overall sales.

Retail 62

Retail Marketing Advertising Advertising 62

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. A PR campaign can include a general theme or direction found in social media data or patterns, or the social data can inform a content calendar.

Storytelling 149

Storytelling Data Survey Financial 149

5W PR

MAY 17, 2022

Companies can also find people on social media platforms that provide businesses with news coverage at a faster pace. These could be industry experts, social media influencers, as well as long-term customers that are more than willing to talk about their positive experiences with the business. Art and science.

Strategy 88

Strategy Content Marketing Employee Google 88

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. Source: 21 Media Relations Insights from 4,000 Journalists ). Social Media Statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. Users include marketers who want to scale the volume of content they publish on their blogs, social media or newsletters.

Tools 147

Tools Radio Data Analytics 147

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

SEPTEMBER 14, 2019

1) How reporters view social media, embargoes and exclusives. Reporters review business social media profiles. 61% of reporters said when they are reporting on a company, they “always” or “usually” “consult the company’s social media.” Another 29% said sometimes and just 11% said “rarely” or “never.”.

Survey 75

Survey Media Relations Report Media 75

Beyond PR

OCTOBER 5, 2016

On the other side, financial reporters are digging into page after page of statements, analyzing the numbers, and reporting on company results – all under a very tight deadline. Editors need your numbers: In recent years, some clients have elected to include a link in their earnings release to financial statements on company sites.

Financial 99

Financial Video Guidelines Infographics 99

Marketwired

MARCH 31, 2016

In the process of preparing for the event we discovered a few ways that the IR community is using digital technology to more effectively reach and engage investors, shareholders, analysts and target media. Salesforce uses infographics to highlight important points in its earnings reports. Leveraging social media.

Technology 100

Technology Infographics Financial YouTube 100

Shift Communications

OCTOBER 4, 2017

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. United isn’t the only company to feel the financial impact of a scandal like this. The Financial Cost of a Bad Customer Experience. It often takes decades to build a strong, respected brand.

Airlines 87

Airlines Financial Film Viral 87

Sword and the Script

APRIL 13, 2019

2) Communicating the financial impact of marketing to the C-Suite. Connecting marketing effort to financial impact is the top “C-suite communication challenge” facing the CMO according to the latest survey of CMOs out of Duke University. Social media spending dropped for the first time since August 2017 from 13.8%

Study 113

Study Survey Infographics B2B 113

PR Fuel

JUNE 18, 2020

Although social media and online ad targeting have taken up most marketing budgets, press releases still play an important role in a company’s image. They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines.

Infographics 105

Infographics SEO Writing Pitching 105

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. For instance, does direct mail work, or has digital marketing rendered it obsolete?

Advertising 84

Advertising Advertising Privacy Analytics 84

Solo PR Pro

MARCH 20, 2018

This infographic from Raconteur courtesy of Visual Capitalist highlights 18 of the 188 cognitive biases that exist. The four categories of bias presented include financial, social, short-termism and failure to estimate. Financial bias. Share your insights in the comments below or on social media using #solopr.

Publicity 61

Publicity Financial Infographics Examples 61

Presspage

APRIL 20, 2018

As traditional news outlets shrink, organizations are learning to tell their stories in a journalistic fashion through text, photographs, infographics, videos and other means. Do you provide financial information in many different formats for that business reporter? We use the social media video. We use the video.

Video 84

Video Engineering Financial Infographics 84

Buzzstream

DECEMBER 13, 2023

However, SEMRush does offer new tools to differentiate itself from Ahrefs, like its social media posting and listening tools, a writer database, and an SEO content template tool. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

However, SEMRush does offer new tools to differentiate itself from Ahrefs, like its social media posting and listening tools, a writer database, and an SEO content template tool. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Beyond PR

APRIL 13, 2017

Don’t make journalists go digging for multimedia or supplemental financial data – they may decide your story is not worth the effort. In Cision’s 2017 State of the Media Report , more than half of respondents said a pitch that lines up with their past work and interests is what drove them to pursue a story. Target your audience.

Media 71

Media Automotive Resources Financial 71

Sword and the Script

MARCH 19, 2018

Additional trends or tactics where 50% or more of respondents said they’d be more or much more important included: alignment with marketing, influencer relations, organic social media, infographics, and executive speaking. Organic social media is getting harder too. I believe social media is mostly a paid channel.

Survey 71

Survey Trends Communications Storytelling 71

PRSay

AUGUST 23, 2016

The same can be said about social media, where a picture often functions as a call-to-action. Christian Salow’s website altii.de mainly reports on financial matters and he noticed that blue creates trust and people are more inclined to read a text in a layout with pictures that are mainly blue.

Video 60

Video Financial Infographics Web 60

PR Fuel

OCTOBER 16, 2020

Although social media and online ad targeting have taken up most marketing budgets, press releases still play an important role in a company’s image. They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines.

Infographics 52

Infographics SEO Writing Pitching 52

PRSay

AUGUST 10, 2016

The same can be said about social media, where a picture often functions as a call-to-action. Christian Salow’s website altii.de mainly reports on financial matters and he noticed that blue creates trust and people are more inclined to read a text in a layout with pictures that are mainly blue.

Video 60

Video Financial Infographics Web 60

Beyond PR

JUNE 13, 2017

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. Social media has enabled this change by facilitating immediate, two-way conversations between companies and customers.

Blogging 77

Blogging Company Engineering Airlines 77

Sword and the Script

FEBRUARY 29, 2020

Backlinko found that “ list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.” A difference between search and social. Other studies have shown people share content on social because it makes them look good; they search for information when they need answers.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Critical Mention

FEBRUARY 28, 2019

In our infographic below, you’ll find 11 tips that show you how to design a great Facebook ad and put it into play in your next campaign. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. Until next time!

Facebook 62

Facebook Infographics Financial Writing 62

Reputation Us

JANUARY 19, 2017

Boiled down, it’s a report on the company’s financial standing and activities from the year intended to inform shareholders. Infographic. Make those financials or community service text-heavy paragraphs come alive with visually compelling content. But what is the real purpose of an annual report and who are you drafting it for?

Report 60

Report Infographics Video Financial 60

MaccaPR

OCTOBER 5, 2015

4 Big Content Marketing Lessons from General Mills, 3M, Ameriprise Financial & SCHERMER ," " Become Epic with Content Marketing: Interview with author Joe Pulizzi ," and " 5 Eye-Opening Lessons From 'Epic Content Marketing' "). Generally more likely to consider themselves more effective with every tactic and social media channel.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Bad Pitch Blog

MARCH 22, 2010

1) Infographic: USA Today was the first to own the infographic because snappy visuals help show the news instead of simply telling it. 12) Well-Written News Release: The 11 ideas above might only work with specific types of news (Have you tapped into poetry to announce financial results?) But it can be effective.

Infographics 98

Infographics Energy YouTube Mobile 98

Critical Mention

AUGUST 29, 2018

Trying to understand the way people think is the crux of how PR pros build a social media strategy. But as we all know, the psychology behind social media strategy is a complex topic. We have some tips and tricks on how to boost your social media engagement. But not to fear! Visuals are everything.

Social Media 61

Social Media Media Infographics Financial 61

PR for Anyone

OCTOBER 20, 2021

Post an infographic (check out www.Fiverr.com or www.Canva.com to have on easily made). You know, like October is National Financial Planning Month. I actually have a client who just did 30 tips, 31 tips for every single day, financial planning tips. Check out this comprehensive list: Share an inspirational quote.

How To 130

How To Video Interviews YouTube 130

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M. Maura Ryan , Digital Content Marketing Manager, Ameriprise Financial.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Read more: Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists [UML]. 9) Twitter is the social network of most value to reporters.

Marketing 78

Marketing Publicity Survey Study 78

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115