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Press Release Newswire Services – Worth The Cost?

ImPRessions - Crenshaw Communications

A few of the top picks for press release distribution services include: Business Wire – Known for robust targeting, outlet-type choices, multimedia options and its ability to distribute across 100,000 premium outlets (broadcast, digital and print). SEO value: Since Google made press releases nofollow links, SEO impact is less likely.

SEO 279
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5 Insights From The Best Emails Newsletters in Financial Services

Contently - Strategy

When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance.

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News planning, tools and workflow to build an editorial calendar

Stephen Waddington

The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. Often organisations make announcements simply based on when they are ready to be made such as appointments, financial results and product announcements. News has a finite shelf life.

Tools 203
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How COVID-19 will impact PR practice and skills

Stephen Waddington

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Investment and financial performance will drive the economic recovery, but this will need to be balanced with Environmental, Social, and Governance (ESG) performance.

Crisis 151
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Why it’s Important to Monitor Trending Topics

Critical Mention

Two great ways to know what’s trending is through Google and social media trends. Each platform has its own trending section: Google Trends. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. Facebook trending.

Trends 61
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Measuring Public Relations

5W PR

However, media impressions are not limited to television or print media. From Google Analytics (which has a free component) to the bevy of paid analytics services available online, there’s no shortage of measurement tools for PR pros to adopt and put to use. Be more selective. Speak the language.

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Future of PR: 2020 edition

Stephen Waddington

The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. The internet has fragmented into a series of closed networks operated by platforms including Facebook, Google, Instagram and Twitter. Newspaper brands continue to suffer as readers shift from print to digital.