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How COVID-19 will impact PR practice and skills

Stephen Waddington

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Investment and financial performance will drive the economic recovery, but this will need to be balanced with Environmental, Social, and Governance (ESG) performance.

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Future of PR: 2020 edition

Stephen Waddington

It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. BME PR Pros is a community created by Elizabeth Bananuka that promotes black, Asian and ethnic minority diversity in the creative industries. Progress is slow. PR can be a stressful occupation.

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Dealmaking Sizzles Again Among PR Software Providers and Here Comes Another Side Dish of Generative AI for Comms [PR Tech Sum]

Sword and the Script

USD according to Google as of January 2023, so with ~313 million shares outstanding ( according to MarketWatch ), my back-of-napkin math puts the deal value in the ballpark of $563 million USD. Recent earnings Separately, Meltwater (Oslo Børs: MWTR) also recently announced financial results for the third quarter ending, September 30, 2022.

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Will India See a Rise in Digital PR?

Waxing UnLyrical

With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before. For example, Kasturi and Sons Ltd, publisher of The Hindu , has recently launched iPad and mobile apps for its general and financial newspapers.

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From Bland to Brand: 5 Best Content Marketing Case Studies in Financial Services

Contently - Strategy

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

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How I 1st-Drafted an 87,000-Word Self-Help Book over 46 Days in 2018*

ZudePR

H: What about the print quality? All these and more were answered in painstaking detail through the power of Google. If I’m going to pour myself into a once-in-a-lifetime creative act, there ain’t going to be any compromises along the way. E: Why do people look down their noses at it? F: What could I learn? The key question?

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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

Financial services content is also incredibly complicated. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.].

Financial 111