Rock the Status Quo

MARCH 26, 2015

Rock The Pitch #13 This critique has nothing to do with bad luck. Thanks and a shout out to Marlene Srdic , editor of Life Refined magazine and a fashion/beauty blogger at StyleSizzle , for sending this to me. THE PITCH It’s impressive. Bravo, Manuela – stellar job on this pitch!! It’s ALL GOOD, baby!!

Pitching 100

Pitching Examples Fashion Media 100

Onclusive

SEPTEMBER 7, 2021

If you have valuable content to share, it is a really good idea to be proactive about showcasing it to the right journalists and influencers in a timely fashion. Of course, you need a comprehensive, reliable and intelligent media database to make this possible.

Measurement 356

Measurement SEO Web Social Media 356

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

So, there’s not a one-size fits all approach to PR or media relations. To execute a strong PR program and target the media outlets that will work best for your brand, assess your goals. PR teams must work with the brand team to shape the messaging strategy to reach the right media and ultimate audiences in a timely fashion.

Media 310

Media Retail B2B Journalism 310

Sword and the Script

MARCH 30, 2021

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. Most reporters are not receptive to pitches on Twitter.

Social Media 108

Social Media Report Survey Media 108

ImPRessions - Crenshaw Communications

MAY 18, 2017

Improved Media Relations Means Better Pitches. But it pays to take the time to dig deeply into a reporter’s beat before sending a pitch they may find meaningless. At the same time, we must know the story we’re pitching just as well. If it’s not airtight, it’s not ready to pitch.

Media 212

Media Pitching Report Interviews 212

Deirdre Breakenridge

JUNE 8, 2016

What’s your social media elevator pitch? She recently received her master of science in public relations from New York University’s School of Professional Studies and received her bachelor of science in journalism from Boston University.

Social Media 150

Social Media Pitching How To Media 150

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

Cision

JULY 9, 2015

Cision’s latest PR Kit will help your gift guide pitches stand out from competing brands with: Detailed profiles on major lifestyle, fashion and entertainment influencers. Pitching tips from print and online media contacts. Lead time and deadlines to help outline your media relations strategy.

Fashion 120

Fashion Print Pitching Media Relations 120

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

Based on experience, I’d say that working for a well-recognized brand offers concrete advantages when it comes to media relations. There’s nothing wrong with this, but a case history for a smaller or lesser known client may say more about the agency’s ability to deliver consistent earned media outcomes. (Pro

Agency 224

Agency Construction Fashion Pitching 224

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. We like to follow bloggers who are superior writers, and straight shooters, and whose posts are free of jargon and sales pitches. Bad Pitch Blog. CreativeBoom.

Blogging 159

Blogging Pitching Fashion Sports 159

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Recommendations suggesting contacts to pitch. Predicting a pitches chances of earning coverage. Notified by Intrado gets close.

Technology 167

Technology Publicity Software Pitching 167

Rock the Status Quo

OCTOBER 2, 2014

It gives you the power to pitch exactly what journalists want at exactly the right time. Even though many call it by different names, an editorial calendar scour is the process of collecting editorial calendars from media outlets and reviewing them to identify potential opportunities for your client(s). Whooooooooot!

Wikipedia 205

Wikipedia Pitching Fashion System 205

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The pitch was about a study they had done. The interesting thing is, I had pitched her on that study by email already. Myth 3: You can’t pitch reporters with content. She did review it and ended up writing about it too.

Content Marketing 88

Content Marketing Marketing Pitching Survey 88

Cision

AUGUST 2, 2016

Whether there is a fire to put out or an unexpected bit of news to get out, it is necessary to constantly be alert, thinking of how you can leverage the current media climate and popular culture to the benefit of your clients, and be willing to shift priorities at a moment’s notice – without letting any of the other balls you’re juggling drop.

Fashion 120

Fashion Apparel Pitching Consumer 120

Prakkypedia

MARCH 31, 2019

Or in other words: “What can I pitch to the media?”. For PR consultants who work in media relations and promotions, it’s all about the next angle, the new product, the trend the client has noticed, or the issue that the client may be able to provide a quote on. This goes back to the heart of PR: relationships.

Newspapers 122

Newspapers Radio Construction Fashion 122

Prohibition

MAY 13, 2022

How to secure media coverage through outreach. It’s the job of a PR to work with their contacts to get media coverage. That’s why one of the most important roles of a PR professional is to build and maintain media relations. Media relationships. How to pitch to journalists . Tips for your brand.

Print 112

Print Trends Agency Brand 112

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. That’s because the kind of work I wanted as a sole practitioner was no longer strictly found in pitching and placement. Lynn Harris Medcalf, MA, APR, Lynn Harris Medcalf PR Consulting.

How To 104

How To Fashion Banking Industry 104

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2016

The fashion factor. The contrast alone is enough to send fashion bloggers into a frenzy of wondering who wore what better. The business pitch. He’s also a savvy businessman who has invested in sports-related startups like Seat Geeks and Whistle Sports.

Sports 149

Sports Fashion Print Pitching 149

Shift Communications

JANUARY 12, 2018

With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy. Taking a Stand.

Consumer 83

Consumer B2C Viral Fashion 83

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

MAY 12, 2020

It’s a lot of work to gather up all the information – most of the good stuff isn’t being pitched – and the vendors don’t make it easy. If you get an inquiry, you need to respond in a timely fashion. I keep getting pitches with unsolicited "embargoes" and I find it so odd. It’s been an eye-opening experience.

Company 98

Company Survey Pitching Report 98

Bianchi Biz Blog

SEPTEMBER 20, 2021

What advice do you have for PR people that want to pitch you? The best advice I have for PR folks pitching story ideas is make sure the topic is relevant to the journalist you’re reaching out to. Random, unsolicited e-mail pitches can be pretty annoying. If it’s not, I can assure you your message will be promptly deleted.

Meeting 66

Meeting Automotive Media Airlines 66

Bad Pitch Blog

MARCH 8, 2009

Lately we''ve been getting a lot of pitches that are sent via email marketing software. When you send a pitch letter using this software, you''re using a shotgun to do the job of a scalpel. If it was sent out in bulk fashion, everyone is getting it. Why should I care about the pitch? * The news is not important.

Software 40

Software Pitching Marketing Fashion 40

Bianchi Biz Blog

NOVEMBER 12, 2021

But crucially, in a deal GM struck with the Canadian autoworker union Unifor after a months-long period of international protests, Oshawa Assembly was to remain open in a limited fashion as a stamping operation. What advice do you have for PR people that want to pitch you?

Automotive 52

Automotive Meeting Report Media 52

Shift Communications

SEPTEMBER 24, 2015

The same approach applies to PR and media relations. One or two strong pieces of coverage are great (especially early on in an engagement), but you need to always be thinking ahead to what your plan is to secure a more steady drumbeat of media coverage throughout your entire campaign.

Fashion 60

Fashion Pitching Media Relations Local 60

Cision

DECEMBER 22, 2016

Therefore, it is vital to craft campaigns that engage individuals who have the strongest target audience for each client’s brand and in whatever fashion resonates with them — whether that’s pitching via Twitter, hosting press conferences via Facebook live, or going old school with an SMT.

Tourism 120

Tourism Travel Conference Crisis 120

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Look at leaders in fashion, music, and technology for inspiration. Trust a savvy PR team to get the news out in a number of ways — most often with a pithy, well-written pitch, offering a “first look” to a select group of reporters. Let the agency handle all media relations. Not convinced? Not so fast.

Skype 136

Skype Conference Agency Product Launch 136

Flatiron Communications

APRIL 8, 2020

This is the opening line for far too many PR story “pitch” letters emailed to journalists. I remember in the aftermath of 9/11, I was asked by more than a few reporters whether it’s OK to recommence story-pitching to journalists. To call it a cliche would be to state the obvious.

Pitching 41

Pitching Fashion Travel Crisis 41

Critical Mention

FEBRUARY 27, 2020

The rise of social media shortened the lifespan of a new story. With the lifespan being shorter, leveraging the media opportunity is more critical than ever before. Being fashionably late in world of social media just doesn’t work. Articles will get shorter and video will remain king.

Journalism 78

Journalism Social Media Radio Fashion 78

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). Media relations isn’t just harder, it’s beginning to sound like a sparring match.

Survey 377

Survey Media Relations Media Ethics 377

Presspage

APRIL 11, 2019

A PR strategy is used to help your business organize its public relations (or media relations) activities and make strategic decisions about the best way to communicate with its target audience. With the audience and targeted media outlets defined, communicators can more easily determine [and share!]

Strategy 76

Strategy eBook Consumer Fashion 76

Bad Pitch Blog

JUNE 25, 2013

More importantly, you see it''s an opportunity to " hijack " the story in some fashion. And since the first attempt in 2006 , we stopped counting how many PR people broadly distribute a pitch for their client when someone in the public eye dies. Take a deep breath. 1) Am I adding to the conversation?

Pitching 70

Pitching Fashion Analytics Resources 70

Polaris

FEBRUARY 16, 2015

1: Target the media that matter. Large news corporations assign journalists to beats: food, technology, health, fashion, municipal politics, entertainment and more. If you want editorial coverage for your cereal brand, first target the media who typically write about food. Media Relations' Respect their deadlines.

Banking 100

Banking Media Local Survey 100

Bad Pitch Blog

FEBRUARY 1, 2010

The Bad Pitch Blog was contacted by an anonymous source who is calling out another arrogant brand – Ralph Lauren. PR Newser, once again, helps us point out that perhaps fashion PR is going to Kell in a hand basket. Richard and I know of one very smart PR person that probably says no to the media than he says yes. That’s fine.

Brand 46

Brand Branding Fashion Media 46

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

They’re often looking for a single point of contact, supported by on-the-ground sales and media relations. . For PR teams, media relations outside North America offers similarities to domestic outreach, but there are key differences beyond language, of course. Learn local media and publications. based publications.

Internal 323

Internal International How To Media 323

Sword and the Script

FEBRUARY 10, 2015

News happens fast, and so it’s quite likely if the pitch or announcement is big news, more than one outlet is going to cover it. Generally, it’s a bad idea to close a presentation in this fashion – and the same is usually true with interviews. PR earned media media relations PR tactic' The personal question.

Interviews 60

Interviews Media Fashion Report 60

Journalistics

JANUARY 24, 2016

When I started Journalistics in 2009, I was still actively involved in media relations as a core component of my job heading up marketing for a startup technology company. Some might call me old-fashioned when it comes to media relations.

Blogging 69

Blogging Strategy How To Writing 69