Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The pitch was about a study they had done. The interesting thing is, I had pitched her on that study by email already. Myth 3: You can’t pitch reporters with content. She did review it and ended up writing about it too.

Content Marketing 89

Content Marketing Marketing Pitching Survey 89

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. That’s because the kind of work I wanted as a sole practitioner was no longer strictly found in pitching and placement. Lynn Harris Medcalf, MA, APR, Lynn Harris Medcalf PR Consulting.

How To 104

How To Fashion Banking Industry 104

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. If you get an inquiry, you need to respond in a timely fashion. It’s been an eye-opening experience.

Company 99

Company Survey Pitching Report 99

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Look at leaders in fashion, music, and technology for inspiration. Mark Zuckerberg famously quit school (though that’s not so uncommon among technology founders.) Let the agency handle all media relations. In our experience key trade media relationships may be best handled by client contact.

Skype 136

Skype Conference Agency Product Launch 136

Bianchi Biz Blog

SEPTEMBER 20, 2021

I’m one of several road test editors at Roadshow , a division of the technology site CNET. Aside from evaluating new vehicles, I also script and host videos, write feature stories and help produce commerce-related posts. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

Meeting 66

Meeting Automotive Media Airlines 66

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms.

Strategy 62

Strategy Brand Branding Technology 62

Bad Pitch Blog

MARCH 8, 2009

Lately we''ve been getting a lot of pitches that are sent via email marketing software. When you send a pitch letter using this software, you''re using a shotgun to do the job of a scalpel. If it was sent out in bulk fashion, everyone is getting it. Why should I care about the pitch? * The news is not important.

Software 40

Software Pitching Marketing Fashion 40

Polaris

FEBRUARY 16, 2015

1: Target the media that matter. Large news corporations assign journalists to beats: food, technology, health, fashion, municipal politics, entertainment and more. If you want editorial coverage for your cereal brand, first target the media who typically write about food. Media Relations'

Banking 100

Banking Media Local Survey 100

Shift Communications

MAY 26, 2015

Support your pitch with examples of other companies in the ecosystem, ideally complementary versus competitive, to give it more weight and demonstrate the broader impact (e.g., Improving ROI by X percent is great, but business reporters are more interested in how people are using technology in unique and unprecedented ways (e.g.,

Print 60

Print Product Launch Fashion Report 60

Journalistics

JANUARY 24, 2016

When I started Journalistics in 2009, I was still actively involved in media relations as a core component of my job heading up marketing for a startup technology company. Some might call me old-fashioned when it comes to media relations.

Blogging 69

Blogging Strategy How To Writing 69

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

They’re often looking for a single point of contact, supported by on-the-ground sales and media relations. . For PR teams, media relations outside North America offers similarities to domestic outreach, but there are key differences beyond language, of course. Learn local media and publications. based publications.

Internal 323

Internal International How To Media 323

Journalistics

JANUARY 24, 2016

When I started Journalistics in 2009, I was still actively involved in media relations as a core component of my job heading up marketing for a startup technology company. Some might call me old-fashioned when it comes to media relations.

Blogging 40

Blogging Strategy How To Writing 40

Sword and the Script

MAY 23, 2017

While there are some new PR technologies emerging that are beginning to look at link data, it’s pretty hard to match what the SEO vendors have been improving for years. See these related posts: Media Relations: Proven Ways to Get More Out of It. It’s a classic case of the whole being greater than the sum of the parts.

SEO 65

SEO Tools Engineering Web 65

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 I think this is an interesting idea – sponsored content should be part of the communicator’s toolkit – especially if you use paid media to achieve earned media goals.

Software 119

Software Case Study Advertising Advertising 119

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. Or a food journalist for print media. 9/mo for Individual plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. Or a food journalist for print media. 9/mo for Individual plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

DECEMBER 13, 2016

For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. However, you may have to make a business case for it the first couple of times and pitch it as an experiment. In this sense, the webinar doubles as something akin to an old-fashioned press conference.

B2B 60

B2B Infographics Interviews eBook 60

Bad Pitch Blog

MAY 20, 2010

We’ve been receiving more than a few pitches from Jennifer on behalf of Retrevo. And for this she’s getting a good pitch seal of approval from the Bad Pitch Blog (we used to call it Glinda the Good Pitch, but how cool is that, really?) Before we post her pitch, we asked Jennifer a few questions.

Pitching 49

Pitching Fashion Report Twitter 49

Flatiron Communications

NOVEMBER 14, 2014

.” Digiday’s astute chronicler of all things media Lucia Moses wrote about Say Media’s decision to throw in the content towel: “It didn’t quite work out the way they had envisioned. PR social media Time shifting Weber Shandwick' ” Also reportedly up for sale: Funny or Die and The Onion.

Media 34

Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

.” Digiday’s astute chronicler of all things media Lucia Moses wrote about Say Media’s decision to throw in the content towel: “It didn’t quite work out the way they had envisioned. PR social media Time shifting Weber Shandwick' ” Also reportedly up for sale: Funny or Die and The Onion.

Media 28

Media Mobile Pinterest Journalism 28

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Strong visuals will be one way to make an impact.”. – Rachael Wolensky | ALM Media.

Social Media 91

Social Media Marketing Media Creativity 91