Google and Facebook throw money into local news

PR Daily

Google is launching software to help local news publishers, and Facebook is donating to organizations that support journalism. As local newspaper readership continues to wane, there hasn’t been a corresponding internet phenomenon to replace the daily local paper.

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Everything You Need to Know About Earned Media

Critical Mention

A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. PR and marketing pros can choose to take many directions when deciding how to best promote their brand.

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Facebook deemed most trusted channel for branded content

PR Daily

Consumers say Facebook is the channel in which they are most likely to trust content created by a brand/company, according to. Respondents gave Facebook an average score of 4 as a trusted source of content from brands (1 = most trusted; 10 = least trusted).

The State of the News Media 2015

Journalistics

The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money).

13 stories about the future of news

Stephen Waddington

Television news and online sources have seen significant upticks against a trend of decline. Consumption of printed newspapers has fallen as lockdowns undermine physical distribution. The future of news is complicated. There are no easy answers.

Lockdown letter: fraying at the edges

Stephen Waddington

Local Facebook groups have a vigilante mood. Images of lockdown dodgers have been posted in several local Facebook groups that I follow, both in London and the North East. Newspaper front pages this week celebrated the expectation of lockdown being eased.

3 Ways to Expand Your Reach Within the Hispanic Community

Cision

While many people are accustomed to accessing their news either through television or by the newspaper, in the age of technology, it seems as though more people are starting to receive news throughout the day on their mobile phones.

Journalism and News Trends for PR Pros

Cision

As mobile’s importance continues to grow for news delivery, Facebook developed an application, Instant Articles , for select publishers to publish their content on Facebook directly from their own content management systems and get a faster loading time in Facebook users’ news feeds.

The Ultimate Guide on How to Distribute a Press Release

PR Fuel

You’ll want to consider traditional media like newspapers, magazines, television, or radio, but also new and emerging media like Facebook, Instagram, Twitter, blogs, or podcasts. Press releases are the secret to grabbing the media’s attention.

Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Samantha Guthrie and Hota Kotb announced Lauer’s sudden departure with grace and poignancy – in real time, on live television. Ditto the national newspapers; both The Washington Post and The New York Times broke subscription records. Facebook.

How can you rebuild a damaged reputation?

PR Daily

Taco Bell bought full-page ad in USA Today , The Wall Street Journal , The New York Times and other newspapers with the message: “Thank You for Suing Us. The plan also has to touch every media channel available to you, with specific plans for Twitter, Facebook and LinkedIn.

Has the Digital Age Affected the Impartiality of the Press?

Cision

According to Oxford’s Reuters Institute Digital News Report 2015 , 41 percent of people interviewed access news via Facebook each week. Starting May 2015, Facebook started hosting articles from publishers directly on their platform via Facebook Instant Articles.

How to Make Your Next Marketing Campaign Even More Successful Than the Last

Cision

Consider what the world was like when television commercials and newspaper advertisements were the marketing tools du jour. Likely you’ll see similarities, like Facebook was your best channel for sending traffic to your landing page for each campaign.

5 secrets for tailoring your PR pitch for TV

PR Daily

Perhaps it’s because there’s something a bit glamorous and tangible about seeing your hard work and the story you’re trying to tell play out on television. According to Pew Research, 50 percent of Americans report getting their news from television.

9 Content Snacks from the Story of Content Marketing

Sword and the Script

If you look in your email inbox, you look at Facebook, you look at Twitter, you look at Pinterest, you look at Instagram, you look at any of that, you will see – literally adjacent – here’s something from a company, and then here’s something from you mom,” according to Jay Baer.

What Lies Ahead for Public Relations in 2018?

PRSay

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms.

3 PR Moves to Make in 2017

Beyond PR

PR includes the creation and distribution of information, primarily in the form of stories, published or broadcast by mass media such as newspapers, magazines, television, blogs, podcast and radio. You don’t have to look far to see the added benefits of Public Relations.

6 ways live videos link TV to social media

PR Daily

The video has racked in more than 150 million views and set off an unprecedented rollercoaster of TV opportunities, potential brand deals for Payne and a visit to Facebook’s headquarters. Features like these revolutionize the way we consume television, news and entertainment.

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House Dems’ sit-in elevates the status of live-streaming

PR Daily

Eric Swalwell of California, Democrats used their smartphones to connect with the public via Periscope and Facebook Live. The New York Times reported that C-Span picked up the video feed and continued its televised broadcast—a first on Capitol Hill.

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Media relations is thriving

Stephen Waddington

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. Transatlantic television became possible. Google, Facebook and the BBC take the top three slots.

What is Media Monitoring and Why Does it Matter?

Beyond PR

Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. Social Media – Twitter, Instagram, Facebook, YouTube, etc.

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The Power of the African-American Audience

Beyond PR

population , spending more time with television, magazines and radio. In fact, 52 percent read magazines and 59 percent have favorable views of advertisers in African-American newspapers. LinkedIn is as popular, and Facebook and Pinterest are less popular.

How to Use Dynamic Listening to Reach New Customers

Cision

Whether your business needs revolve around online, print, television and radio broadcast, or social channels including Twitter, Facebook, Instagram and YouTube, Cision® Communications Cloud will ensure the impactful conversations that affect your brand and industry will never fall through the cracks.

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How targeted press efforts boost your brand's bottom line

PR Daily

In much the same way, local and industry-specific print publications can have a stronger impact on your business than paid newspaper advertisements. This means that targeting news outlets gives you more than just television exposure.

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Media Logic Enlightenment — The Systemic Immunity against Societal Persuasion

Doctor Spin

We blamed newspapers and magazines. We blamed television. No, they won’t think that they’re instrumental in changing the world by posting status updates on Facebook. Quick Links Advertising had us chase dreams we never needed.

Why Content Marketing and Public Relations Need Each Other

Sword and the Script

For example, a buyer can solicit instant opinions friends on Facebook the micro-moment before a purchase. In broadcast television, you had three choices – ABC, CBS or NBC. Today, are many more options both on the television – and on the web. It was a good pitch.

How can you rebuild a damaged reputation?

PR Daily

Taco Bell bought full-page ad in USA Today , The Wall Street Journal , The New York Times and other newspapers with the message: “Thank You for Suing Us. The plan also has to touch every media channel available to you, with specific plans for Twitter, Facebook and LinkedIn.

5 journalism predictions for 2017 from Nieman’s Lab

PR Daily

Michael Kuntz, senior vice president of digital revenue at USA Today Network , says news outlets will focus less of their resources on “off-platform expansion”—whether through Facebook Instant Articles or Snapchat Discover—and more on building trust with readers.

How to make yourself immune against commercial persuasion

Doctor Spin

We blamed newspapers and magazines. We blamed television. No, they won’t think that they’re instrumental in changing the world by posting status updates on Facebook. Never react emotionally to what the media is putting in front of you.

Social Sharing Feeds Our Appetite for News

David PR Group

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. Reporter Claire Cain Miller in The New York Times recently wrote that rising news website Buzzfeed now gets more traffic from Facebook than from Google.

Employees Are Your Company’s Voice

Prezly

newspapers has revealed how reporters use social media to source stories. More than 20 percent say that Facebook is either an “important” or a “very important” tool for their reporting.

LA schools struggle to address closings after terrorism threat

PR Daily

The threat to the nation's largest school district was communicated through a press conference that reached newspapers and radio and television stations across the vast district and nationwide.

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Public Relations Tips: Grow to New Heights Fast in 2020

PR Fuel

Television and radio’s quick ads made it fall from favor for a few decades. It may be a literal space like a billboard or a section of a newspaper or magazine page. For one thing, your local newspaper might not be the best fit for the story.

Brand story management for museum communication teams

Prezly

Museums can share the stories themselves on social media, but should also motivate their staff to share the stories on their own Facebook or Twitter page. Does the stakeholder write for a newspaper or a blog? Does she make television programs?

The State of the News Media 2015

Journalistics

The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money).

How to Combat the Fake News Frenzy in B2B PR

B2B PR Sense

On the other end of the scale,, respondents chose social media as the least trustworthy source -- with only 18% of respondents finding Facebook trustrworthy and a mere 17% rating Twitter trustworthy. How to Leverage Facebook in Your B2B Public Relations.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I won’t be predicting that Whisper is the next Twitter or Snapchat is the next Facebook. Almost 70% of Facebook time is spent on mobile. We can understand how Facebook and Twitter conversations can represent different parts of the community.

PR's responsibility to the public

PR Daily

According to June Deery in the 2012 book " Consuming Reality ," between 50 and 90 percent of the news stories in newspapers or on television originate entirely or in part from a PR agency. People who don’t understand PR tend to conflate it with media relations.

Digital Video Or Die

Flatiron Communications

Nobody under the age of 30 has a television in their apartment and they’re all watching stuff online…Hillary Clinton announced her campaign in an online video. There is no shortage of pundits waxing on the subject of measurement in public relations.

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44 Top Growth Hacks to Help PRs, Marketers and Start-ups

Norton's Notes

Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio , newspaper , and television. [3] “ [4] [5] Facebook , Twitter , LinkedIn , Airbnb and Dropbox are all companies that use growth hacking techniques.