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Facebook deemed most trusted channel for branded content

PR Daily

Consumers say Facebook is the channel in which they are most likely to trust content created by a brand/company, according to. Respondents gave Facebook an average score of 4 as a trusted source of content from brands (1 = most trusted; 10 = least trusted).

10 Social Media and Public Relations Tactics You Need to Know

B2B PR Sense

Traditionally, PR has spread information through media outlets such as newspapers, trade publications, and television. Whether you're on LinkedIn or Facebook, a profile is essential to your social media strategy.

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Journalism and News Trends for PR Pros

Cision

As mobile’s importance continues to grow for news delivery, Facebook developed an application, Instant Articles , for select publishers to publish their content on Facebook directly from their own content management systems and get a faster loading time in Facebook users’ news feeds.

How can you rebuild a damaged reputation?

PR Daily

Taco Bell bought full-page ad in USA Today , The Wall Street Journal , The New York Times and other newspapers with the message: “Thank You for Suing Us. The plan also has to touch every media channel available to you, with specific plans for Twitter, Facebook and LinkedIn.

Has the Digital Age Affected the Impartiality of the Press?

Cision

According to Oxford’s Reuters Institute Digital News Report 2015 , 41 percent of people interviewed access news via Facebook each week. Starting May 2015, Facebook started hosting articles from publishers directly on their platform via Facebook Instant Articles.

How targeted press efforts boost your brand's bottom line

PR Daily

After a sharp decline over the past 10 years, broadcast and print media have slightly rebounded. In much the same way, local and industry-specific print publications can have a stronger impact on your business than paid newspaper advertisements.

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How to Use Dynamic Listening to Reach New Customers

Cision

Whether your business needs revolve around online, print, television and radio broadcast, or social channels including Twitter, Facebook, Instagram and YouTube, Cision® Communications Cloud will ensure the impactful conversations that affect your brand and industry will never fall through the cracks.

How To 181

Media relations is thriving

Stephen Waddington

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. Transatlantic television became possible. As a result print circulation has fallen dramatically.

How can you rebuild a damaged reputation?

PR Daily

Taco Bell bought full-page ad in USA Today , The Wall Street Journal , The New York Times and other newspapers with the message: “Thank You for Suing Us. The plan also has to touch every media channel available to you, with specific plans for Twitter, Facebook and LinkedIn.

Social Sharing Feeds Our Appetite for News

David PR Group

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. This happened in 2009 and should have been a clear signal to divest immediately all print media company holdings.

Why Content Marketing and Public Relations Need Each Other

Sword and the Script

For example, a buyer can solicit instant opinions friends on Facebook the micro-moment before a purchase. In broadcast television, you had three choices – ABC, CBS or NBC. Today, are many more options both on the television – and on the web. The same is true in print.

Employees Are Your Company’s Voice

Prezly

newspapers has revealed how reporters use social media to source stories. More than 20 percent say that Facebook is either an “important” or a “very important” tool for their reporting.

Digital Video Or Die

Flatiron Communications

At a recent Publicity Club of New York luncheon , Recode’s Peter Kafka , one of the more astute chroniclers of all things media, told the sold-out audience of 130 publicists that a print-only media story no longer has the market-moving punch it once enjoyed.

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Research Shows Journalists Want More Multimedia from PR Pros

Beyond PR

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. It was an exciting time for him, especially for a broadcast major who didn’t want to work in television, but it was somewhat of a lonely existence. “It