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10 Social Media and Public Relations Tactics You Need to Know

B2B PR Sense

Social media and public relations might seem like an odd pair upon first inspection. Can public relations and social media really work together to bolster your business? How social media can help with public relations. Be Social.

Google and Facebook throw money into local news

PR Daily

Google is launching software to help local news publishers, and Facebook is donating to organizations that support journalism. As local newspaper readership continues to wane, there hasn’t been a corresponding internet phenomenon to replace the daily local paper.

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6 ways live videos link TV to social media

PR Daily

The explosion of live video into the social media world has forever changed the way we consume digital content. Whether you call it “social TV” or “interactive TV,” new social platforms and apps are changing the way we consume content on screens.

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Everything You Need to Know About Earned Media

Critical Mention

Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . What is Earned Media? Earned Media is comprised of coverage that comes from a variety of sources and mediums.

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Most social networks are now mobile first.

Facebook deemed most trusted channel for branded content

PR Daily

Consumers say Facebook is the channel in which they are most likely to trust content created by a brand/company, according to. Respondents gave Facebook an average score of 4 as a trusted source of content from brands (1 = most trusted; 10 = least trusted).

Journalism and News Trends for PR Pros


Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media.

How to Use Dynamic Listening to Reach New Customers


With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account.

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What Lies Ahead for Public Relations in 2018?


For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. Pulse of the Profession 2018 PR trends Social Media Trends

Lockdown letter: fraying at the edges

Stephen Waddington

I’ve spotted at least three arguments spilling out into social media feeds this week. Local Facebook groups have a vigilante mood. Hardcore lockdowners are zealously following government guidance while lockdown dodgers are find excuses not to follow social distancing.

Has the Digital Age Affected the Impartiality of the Press?


In an age where digital news is becoming increasingly more relevant and popular, and news is gained more by referral from friends and colleagues, via social media, than directly from journalists and publications, we should wonder if the importance of impartiality is diminished.

3 Ways to Expand Your Reach Within the Hispanic Community


Without really understanding the needs of the audience — which news outlets they prefer, what makes them more inclined to read content from a company, what type of media generates the most interest — it’s impossible to customize and distribute content to the best audience.

44 Top Growth Hacks to Help PRs, Marketers and Start-ups

Norton's Notes

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1] “ [4] [5] Facebook , Twitter , LinkedIn , Airbnb and Dropbox are all companies that use growth hacking techniques. News Public Relations Reviews Social Media growth hacks Tips

House Dems’ sit-in elevates the status of live-streaming

PR Daily

The political debate on gun control wages on, and social media proves to be a dominant force of communication. Eric Swalwell of California, Democrats used their smartphones to connect with the public via Periscope and Facebook Live. Social media and the megaphone effect.

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How can you rebuild a damaged reputation?

PR Daily

” It was a damning question, put to the media in 1987 by Raymond Donovan, the former Secretary of Labor who was indicted on corruption charges for his work with a construction company accused of having mob ties. The media had a field day with Donovan.

Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

The HQ2 search generated a frenzy of positive media coverage as well as 238 proposals from individual North American cities, and it helped cement Amazon’s status as a desired corporate neighbor and employer. Mainstream media. Facebook.

5 secrets for tailoring your PR pitch for TV

PR Daily

For a PR professional, there’s no better feeling than landing your company or client a well-earned media placement. Perhaps it’s because there’s something a bit glamorous and tangible about seeing your hard work and the story you’re trying to tell play out on television.

How to Make Your Next Marketing Campaign Even More Successful Than the Last


Consider what the world was like when television commercials and newspaper advertisements were the marketing tools du jour. Likely you’ll see similarities, like Facebook was your best channel for sending traffic to your landing page for each campaign.

3 PR Moves to Make in 2017

Beyond PR

PR includes the creation and distribution of information, primarily in the form of stories, published or broadcast by mass media such as newspapers, magazines, television, blogs, podcast and radio. How will you incorporate media into your 2017 PR Plan?

The Power of the African-American Audience

Beyond PR

Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. population , spending more time with television, magazines and radio.

Employees Are Your Company’s Voice


Encouraging your employees to be your champions could be the perfect answer as journalists increasingly seek out real stories on social media. Companies like Cisco and Danske Bank are already experimenting with social media takeovers by their employees.

What is Media Monitoring and Why Does it Matter?

Beyond PR

To answer this critical question, you need a comprehensive media monitoring program. But first, what exactly does media monitoring mean? What is Media Monitoring? So, what does a modern media monitoring program look like? Online – websites, blogs, online media sites.

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Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. media

Media Logic Enlightenment — The Systemic Immunity against Societal Persuasion

Doctor Spin

Looking closer at the science of media logic. Media logic enlightenment in 2020 and beyond. We blamed newspapers and magazines. We blamed television. These theories are typically bundled and referred to as media logic. Looking closer at the science of media logic.

How targeted press efforts boost your brand's bottom line

PR Daily

Earned media coverage—a mention in a hard news story or editorial—is the golden goose of marketing for business owners. Entrepreneurs who aren''t aware of modern shifts in media coverage will find themselves left out of one of the most important tools in their marketing box: publicity.

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How can you rebuild a damaged reputation?

PR Daily

It was a damning question, put to the media in 1987 by Raymond Donovan, the former Secretary of Labor who was indicted on corruption charges for his work with a construction company accused of having mob ties. The media had a field day with Donovan.

5 journalism predictions for 2017 from Nieman’s Lab

PR Daily

One of the most insightful looks ahead is Nieman Lab’s annual Predictions for Journalism from journalists, editors and other key figures in the media. Social media networks struggled to do so in 2016. The sense of community cannot be forgotten across various media channels.

How to make yourself immune against commercial persuasion

Doctor Spin

Never react emotionally to what the media is putting in front of you. Strive for media logic enlightenment and take charge of your thoughts. We blamed newspapers and magazines. We blamed television. These theories are typically bundled and referred to as media logic.

Social Sharing Feeds Our Appetite for News

David PR Group

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. This happened in 2009 and should have been a clear signal to divest immediately all print media company holdings.

Why Content Marketing and Public Relations Need Each Other

Sword and the Script

The post gained traction in social media, which was the intended effect, but then something else happened: it earned links and mentions from several news outlets. Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications.

Public Relations Tips: Grow to New Heights Fast in 2020

PR Fuel

PR involves using influencers, journalists, and social media to get in touch with people who would be interested in your business. Television and radio’s quick ads made it fall from favor for a few decades. An Earned Media Strategy: Public Relations.

Brand story management for museum communication teams


The stories are optimized to be found through search engines like Google and Yahoo, and people can share the stories on social media. Statistics of Prezly show that two thirds of newsroom visitors arrive via search or social media on the newsrooms.

How to Combat the Fake News Frenzy in B2B PR

B2B PR Sense

A recent UKPulse survey of UK residents conducted by Gorkana shows just how deep this distrust of media has become. Traditional media outpaced online media. These traditional outlets include national and local radio, regional newspapers, and television.

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The State of the News Media 2015


One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Now in its 14th year, the report is one of the best indicators of the health of the news media industry. Like most consumers, I now find a majority of my news content via social channels.

PR's responsibility to the public

PR Daily

People who don’t understand PR tend to conflate it with media relations. Among the counsel agencies are giving to clients these days is the mandate to get serious about corporate social responsibility. RELATED: Top travel media and bloggers tell PR pros how to win big coverage. ].

Digital Video Or Die

Flatiron Communications

Back in the day, the number of media impressions served as the standard barometer for success. Earned media (i.e., Many PR pros today deceive themselves (and their clients) when they put their precious eggs in the legacy media basket.

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Visual crosses all borders


The rise of social media did not only increase the speed of communication, but also altered the way we interact. New technologies and WiFi-connected cameras allow for real-time editing and publishing, and can enable you to dominate social and conventional media.

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