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Google and Facebook throw money into local news

PR Daily

Google is launching software to help local news publishers, and Facebook is donating to organizations that support journalism. Many local news outlets are facing an existential crisis. As local newspaper readership continues to wane, there hasn’t been a corresponding internet phenomenon to replace the daily local paper. Local newsrooms saw drastic cuts over the course of a decade. The loss of local news outlets is a big problem for PR pros.

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Everything You Need to Know About Earned Media

Critical Mention

A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. A local reporter mentions your brand on live news. . Take control of your organization by tracking and editing your TV earned media. Media Monitoring Analytics Content Marketing Corporate Communications Crisis Management Earned Media Facebook Instagram LinkedIn Media Relations Online Online News Monitoring Radio Television Twitter YouTube

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The State of the News Media 2015

Journalistics

The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money). Local television is seeing an uptick in viewership, particularly around the evening news. Early evening and local morning news viewership is also up for a second year in a row.

13 stories about the future of news

Stephen Waddington

Local news is most valued but is on life support. Television news and online sources have seen significant upticks against a trend of decline. Consumption of printed newspapers has fallen as lockdowns undermine physical distribution. But in both these countries a significant minority are now taking out more than one subscription, often adding a local or specialist publication. The future of news is complicated. There are no easy answers.

Journalism and News Trends for PR Pros

Cision

As mobile’s importance continues to grow for news delivery, Facebook developed an application, Instant Articles , for select publishers to publish their content on Facebook directly from their own content management systems and get a faster loading time in Facebook users’ news feeds. Its UK office announced that it’s starting to cover more local news. For example, they are more likely to turn to newspapers (print or online) for local news.

Lockdown letter: fraying at the edges

Stephen Waddington

Local Facebook groups have a vigilante mood. Images of lockdown dodgers have been posted in several local Facebook groups that I follow, both in London and the North East. Newspaper front pages this week celebrated the expectation of lockdown being eased. VE Day celebrations on Friday played out on television news programmes as a series of street parties. The UK has reached lockdown fatigue. COVID-19 is exposing differences in values in society.

5 secrets for tailoring your PR pitch for TV

PR Daily

Perhaps it’s because there’s something a bit glamorous and tangible about seeing your hard work and the story you’re trying to tell play out on television. According to Pew Research, 50 percent of Americans report getting their news from television. So how can you land your company or client placement on local or national TV news? It’s important to distinguish the difference between pitching for TV and pitching a traditional newspaper journalist.

Social Sharing Feeds Our Appetite for News

David PR Group

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. You don’t get your local paper?” Well, I get The Wall Street Journal at my house, but I dropped the local paper a while ago,” he said. “If Reporter Claire Cain Miller in The New York Times recently wrote that rising news website Buzzfeed now gets more traffic from Facebook than from Google.

5 journalism predictions for 2017 from Nieman’s Lab

PR Daily

Michael Kuntz, senior vice president of digital revenue at USA Today Network , says news outlets will focus less of their resources on “off-platform expansion”—whether through Facebook Instant Articles or Snapchat Discover—and more on building trust with readers. Editor’s note: Television news producers and newspapers’ online editors figured out the value of live video some time ago.

Why Content Marketing and Public Relations Need Each Other

Sword and the Script

For example, a buyer can solicit instant opinions friends on Facebook the micro-moment before a purchase. In broadcast television, you had three choices – ABC, CBS or NBC. Today, are many more options both on the television – and on the web. Where the major daily newspaper – even the online version – was the single most influential local publication in any American city, today it’s just one among many. It was a good pitch.

LA schools struggle to address closings after terrorism threat

PR Daily

For communicators from The Los Angeles Unified School District and local law enforcement, the outreach effort dwarfs any similar effort many organizations might face. The threat to the nation's largest school district was communicated through a press conference that reached newspapers and radio and television stations across the vast district and nationwide. The Los Angeles Sheriff's Department made the announcement on Facebook, Twitter and elsewhere.

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How to Combat the Fake News Frenzy in B2B PR

B2B PR Sense

Asked what specific sources they trusted for news, 72% chose close friends, family, and personal contacts followed, in order of preference, by national radio, local radio, community sites or online forums, and financial institutions. On the other end of the scale,, respondents chose social media as the least trustworthy source -- with only 18% of respondents finding Facebook trustrworthy and a mere 17% rating Twitter trustworthy.

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PR's responsibility to the public

PR Daily

Then there’s a recently-released study from the Economist Intelligence Unit that found 71 percent of business leaders believe their organizations’ responsibility to respect human rights transcends adherence to local laws. According to June Deery in the 2012 book " Consuming Reality ," between 50 and 90 percent of the news stories in newspapers or on television originate entirely or in part from a PR agency.

Brand story management for museum communication teams

Prezly

Museums can share the stories themselves on social media, but should also motivate their staff to share the stories on their own Facebook or Twitter page. In Prezly, grouping of contacts happens with ‘tags’ Some examples of tags that can give museums to their stakeholders: art press , tourism , local or international. Does the stakeholder write for a newspaper or a blog? Does she make television programs?

The State of the News Media 2015

Journalistics

The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money). Local television is seeing an uptick in viewership, particularly around the evening news. Early evening and local morning news viewership is also up for a second year in a row.

Public Relations Tips: Grow to New Heights Fast in 2020

PR Fuel

Television and radio’s quick ads made it fall from favor for a few decades. It may be a literal space like a billboard or a section of a newspaper or magazine page. A few negative posts on Facebook or Twitter can result in a bad reputation that your company struggles to overcome for years. Notifying journalists that you have a newsworthy story about your business isn’t quite as easy as calling up the local newspaper and talking to Clark Kent.