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Google and Facebook throw money into local news

PR Daily

Google is launching software to help local news publishers, and Facebook is donating to organizations that support journalism. Many local news outlets are facing an existential crisis. Local newsrooms saw drastic cuts over the course of a decade.

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Everything You Need to Know About Earned Media

Critical Mention

A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. A local reporter mentions your brand on live news. . Take control of your organization by tracking and editing your TV earned media.

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The State of the News Media 2015

Journalistics

The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money).

Lockdown letter: fraying at the edges

Stephen Waddington

Local Facebook groups have a vigilante mood. Images of lockdown dodgers have been posted in several local Facebook groups that I follow, both in London and the North East. Newspaper front pages this week celebrated the expectation of lockdown being eased.

Journalism and News Trends for PR Pros

Cision

As mobile’s importance continues to grow for news delivery, Facebook developed an application, Instant Articles , for select publishers to publish their content on Facebook directly from their own content management systems and get a faster loading time in Facebook users’ news feeds.

How targeted press efforts boost your brand's bottom line

PR Daily

local news stations are gaining viewers. While a slot on ABC News or The New York Times is obviously desirable, a mention on your local news station can be just as valuable to a small business in their local community. Your local new station may be what saves your business.

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Social Sharing Feeds Our Appetite for News

David PR Group

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. You don’t get your local paper?” Well, I get The Wall Street Journal at my house, but I dropped the local paper a while ago,” he said. “If

5 journalism predictions for 2017 from Nieman’s Lab

PR Daily

Michael Kuntz, senior vice president of digital revenue at USA Today Network , says news outlets will focus less of their resources on “off-platform expansion”—whether through Facebook Instant Articles or Snapchat Discover—and more on building trust with readers.

Why Content Marketing and Public Relations Need Each Other

Sword and the Script

For example, a buyer can solicit instant opinions friends on Facebook the micro-moment before a purchase. In broadcast television, you had three choices – ABC, CBS or NBC. Today, are many more options both on the television – and on the web. It was a good pitch.

LA schools struggle to address closings after terrorism threat

PR Daily

For communicators from The Los Angeles Unified School District and local law enforcement, the outreach effort dwarfs any similar effort many organizations might face. The Los Angeles Sheriff's Department made the announcement on Facebook, Twitter and elsewhere.

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How to Combat the Fake News Frenzy in B2B PR

B2B PR Sense

Asked what specific sources they trusted for news, 72% chose close friends, family, and personal contacts followed, in order of preference, by national radio, local radio, community sites or online forums, and financial institutions. How to Leverage Facebook in Your B2B Public Relations.

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Public Relations Tips: Grow to New Heights Fast in 2020

PR Fuel

Television and radio’s quick ads made it fall from favor for a few decades. It may be a literal space like a billboard or a section of a newspaper or magazine page. For one thing, your local newspaper might not be the best fit for the story.

Brand story management for museum communication teams

Prezly

Museums can share the stories themselves on social media, but should also motivate their staff to share the stories on their own Facebook or Twitter page. Does the stakeholder write for a newspaper or a blog? Does she make television programs?

PR's responsibility to the public

PR Daily

Then there’s a recently-released study from the Economist Intelligence Unit that found 71 percent of business leaders believe their organizations’ responsibility to respect human rights transcends adherence to local laws. People who don’t understand PR tend to conflate it with media relations.

The State of the News Media 2015

Journalistics

The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money).