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Will Television Follow Newspapers’ Fate?

Flatiron Communications

One of the bigger questions that emerged from last week’s Business Insider Ignition conference revolved around whether traditional television will endure the same pain as the newspaper industry has. TV will soon feel newspapers’ pain.” ” “Traditional TV networks will go through many years of pain, like newspapers.” The post Will Television Follow Newspapers’ Fate?

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Maxim Behar: What will be the television of the future

Maxim Behar

Host: Television has a long history behind it. Maxim : It depends on the concept of television. Is it the screen that stands on the wall or stands opposite of you or is it the institution of television. Host: What does it mean for television to involve its viewers?

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Social Media Overtakes Print Newspapers as News Source

PRSay

For the first time, social media has surpassed print newspapers as a news source for Americans, Pew Research Center finds. adults said they often get news from social media, compared to 16 percent from print newspapers. Newspaper circulation has been declining for years, while the portion of Americans who use social media has modestly increased. Television remains the most popular way Americans receive news, though its use has fallen since 2016.

Print 133
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As newspaper criticism fades, YouTube video essay flourish

PR Daily

This is similar to a critic’s review in a newspaper or magazine column. He’s raised $2,400 per video on Patreon , which—given that he produces about one video per week—means he’s pulling in more than most newspaper film critics, too. Traditional newspapers have been laying off their film critics for years, and art criticism on radio or television networks has become even more scarce. In YouTube’s golden era, video essays are winning over millennials.

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The Chicago Sun-Times’s Strategy May Save Newspapers

The Stalwart Blog

Regardless of your political leanings, this strategy of "don't be everything to everyone" could stand as a model for other newspapers to follow. . While understandable, this strategy will only accelerate the demise of newspapers. Moreover, it's the same strategy employed by television news. I read a piece recently about plans to bring the famed Windy City tabloid back to prominence by its new owners.

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Back to School Media Pitches

PR for Anyone

So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

Pitching 130
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Seniors and Coronavirus

PR for Anyone

Is the newspapers and that piled up on the on the porch? How to Be on TV Shows: Think about what is going on in the world right now, what is trending, what holidays are coming up and think about how you can pitch a story around that. Do you have industry insight on what is happening?

How To 130
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How To Hire The Best PR Firm For You

PR Insiders

Most PR firms specialize in print media (getting editorial coverage in newspapers and magazines, both online and offline), and many focus on social media.

Print 78
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How Top Streaming Services Are Performing in Earned Media During the Pandemic

Critical Mention

Television shows and movies are a great way for people to unwind from the work-from-home life and get “away” for a couple of hours while remaining in the comfort and safety of their own homes. Media Monitoring Analytics Earned Media Online News Monitoring Television

Radio 97
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The State of the News Media 2015

Journalistics

The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Local television is seeing an uptick in viewership, particularly around the evening news. Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism. Newspapers aren’t alone though – cable news also saw significant declines in 2014 vs. 2013, according to Nielsen Media Research.

Mobile 71
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Everything You Need to Know About Earned Media

Critical Mention

A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. PR and marketing pros can choose to take many directions when deciding how to best promote their brand.

Radio 104
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Get Famous Friday: Reuse Stories

PR for Anyone

So maybe you saw a story in a magazine or newspaper, on television. Hi everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week, I want to talk about reusing old stories. You thought, “I would have been the perfect expert for that.” I want … Update

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Why you can’t afford to leave digital out of your media mix

Agility PR Solutions

As recently as 20 years ago, marketers’ options for advertising platforms basically boiled down to broadcast television, radio, newspapers, and billboards.

Radio 103
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Public Relations Review

PR for Anyone

Also, think about on television when they say, “Coming up next…” That is a hook. The television stations need people to stay and watch the commercials. Now is the time to up-level your marketing plan by adding in free publicity.

Publicity 331
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6 Elements of Modern Public Relations in 2021

PReview: A Blog by NewsVoir

Humans started communication with postcards, banners, posters, books, newspapers and then came radio and televisions and now reached a digital age. Communication is a continuous process which keeps evolving with the emerging technologies.

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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

There were newspapers, magazines, wire services, trade publications, TV and radio. Daily newspaper circulation in the United States has fallen from its height of 61.8 Fifty-five years ago, the first “Public Relations Handbook” that I edited was published.

Handbook 172
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How college students get their news

PR Daily

To most of them, reading a daily newspaper or watching a television broadcast is an outdated concept. She has been published in various newspapers such as the Spokesman Review, College Fix, and Center Square. Yes, college students care about news.

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How To Score A Great Local News Story: 5 PR Tips

ImPRessions - Crenshaw Communications

Although the number of local news outlets — particularly newspapers — has declined over the past several years, local media still offers clout. Selecting the right journalist for a given piece of news is a vital skill for any PR team.

Local 299
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Effective Storytelling with Cindy Ashton

PR for Anyone

What would you want to read in a magazine or newspaper? What would you want to watch on television? “99% of people watching are not in business for money.”

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3 ways you can prepare for a public relations crisis

Axia PR

Lately you can’t turn on the television, log in to social media or pick up a newspaper without noticing a company’s public relations crisis unfolding. Planning proactively for potential crises with 3 key strategies. We have all seen what happens when a company isn’t prepared for an unexpected situation. It spirals out of control and creates a media storm of negativity.

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How the public’s lack of trust in the media affects your company

Axia PR

One surprising finding was that participants ranked newspaper and television news lowest, next to Congress, among major institutions they trust. 3 ways your company can rise above the fray and maintain a positive image. According to the Knight Foundation, public trust in the media is at an all-time low. In a recent survey conducted with Gallup, the group dedicated to supporting quality journalism and engaging communities found some shocking facts.

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Public Relations Skills

PR for Anyone

This is a free media query service where media outlets are looking for sources and quotes for national magazine articles, television shows, newspapers, and blogs. People are always amazed at how frequently I get on television and in magazines and newspapers.

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Book It! 8 PR Tips For Nailing TV Segments

ImPRessions - Crenshaw Communications

Yet television talk and news has been surprisingly resilient. If you can first nail a story in a major newspaper or web news site, it often makes sense to follow-up with a quick broadcast segment pitch.

Pitching 259
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How to Pitch Editors – Creating an Annual Pitching Calendar for Real Estate Agents

PR for Anyone

If you are pitching national publications, you have to submit 4 months in advance, regional is 2 months, and local newspapers and television are two weeks unless it’s breaking news.

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Establish yourself as an industry expert

PR for Anyone

See what your newspaper is saying. Watch what your television is airing. Are you waiting for this pandemic to end before you relaunch your business? The answer should be NO. You can use a proven and tested formula that will help with your publicity even during the Coronavirus crisis.

Industry 189
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Meet the Media: Jordyn Grzelewski, Autos & Business Reporter at The Detroit News

Bianchi Biz Blog

Several months after I left my job at my hometown newspaper, The Vindicator , I got some texts from friends who still worked there with some ominous-sounding news. This month, June, marks seven years working full-time for local newspapers.

Meeting 106
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Closing the loop with your media coverage

Prakkypedia

Did you keep a copy of the news article, or had you already told your connections in advance to watch the television to catch your seven seconds of fame? save a copy of any newspaper clippings; consider displaying them in your office. If you’re being interviewed for television, take an image of the camera setting up, and let your stakeholders know you’re working on something which will go to air soon. Have you recently gained some positive media coverage? What happened next?

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The Four Seasons of Publicity

PR for Anyone

Newspapers and television are two weeks out for lifestyle segments and of course a few days for breaking news. When thinking about landing publicity, it should not be a “one and done” approach for your business.

Publicity 246
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The biggest news pages on Facebook in Germany, Spain and Italy for 2022

NewsWhip

ActualidadRT , a site that showcases world and national news, viral videos, and television specials, topped the charts with most followers with 16.7M. The sporting newspaper is known as “the voice of Real Madrid,” with their entire catalogue being dedicated to the European Champions.

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How Sports #PR has Changed for the Better (Mostly)

Deirdre Breakenridge

Sports organizations would conduct their PR through traditional forms of media; newspapers, television, billboards, things like that. When your favorite team signed a big player, you could read about it in the newspaper and there might be a television campaign highlighting him/her. Before social media, the only way sports fans would see games was on television. A Guest Post By Aaron Dean, American University Student, PR Expanded Blog Contest Winner.

Sports 150
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Facebook deemed most trusted channel for branded content

PR Daily

Magazines and newspapers ranked second (4.4 average score), followed by email and television (5.3 Television and print media advertising remain the most effective channels for engaging new customers: Some 57 percent of respondents say they have tried a new product or service as a result of an ad campaign on TV, and 38 percent say they have done so because of a print campaign.

Facebook 151
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5 Tips to Pitching Success – When PR Stands for “Personal” Relations

Deirdre Breakenridge

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. After all, back in the day, working with a newspaper reporter was completely different than coordinating with a radio show producer.

Pitching 342
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Someone, somewhere, sometime…

Maxim Behar

Now, however, what is happening with the Bulgarian media - television and radio channels, and recently even newspapers, is not only absurd, but also shocking. In the nineties, there was no such things, but there were plenty of other absurd things.

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3 challenges and opportunities for Hispanic PR and marketing in 2023

PR Daily

While Latino print newspapers and magazines have seen a steep decline in readership since 2011, Latino podcast audiences, for example, grew 44% between 2020 and 2021. Multicultural is now mainstream. Yaneiza Echezarraga is co-founder of Twin Minds Media.

Print 182
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2015 State of the News Media Report

The Proactive Report

Newspaper ad revenue declined another 4% year over year, to $19.9 In 2014 three different companies spun off more than 100 newspaper properties, in large part so that their still-robust broadcast or digital divisions would not be affected by the newspaper industry’s continuing financial woes. Television is doing better financially. Pew Research released their 2015 State of the Media report this week. And the major takeaway is mobile, mobile, mobile.

Report 170
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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. I also suggest when sharing earned media content on social media to keep the status short … nobody wants to read several paragraphs to set up a one minute news clip or newspaper mention! “Nail the elevator pitch.”.

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What makes a media story relevant?

PR for Anyone

If you are looking to land on television or be featured in a daily or weekly newspaper, your likelihood goes up when you tie the story to the current condition with coronavirus. The media wants to cover stories that are relevant to the current climate.

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13 stories about the future of news

Stephen Waddington

Television news and online sources have seen significant upticks against a trend of decline. Consumption of printed newspapers has fallen as lockdowns undermine physical distribution. The future of news is complicated. There are no easy answers.

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Your client is accused of price gauging, now what? – Scott Brooks

Ethical Voices

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. My background is in radio and television journalism. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years.

Ethics 91
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The Consequences of Misinformation

PRSay

As public-square speakers were eventually replaced by newspapers, and then radio and television, a set of journalistic ethics would lay the foundation for news gathering and reporting.

Ethics 173