Sword and the Script

DECEMBER 5, 2023

million seed round Twice in my career, I’ve worked for companies that acquired several software companies with the intent of mashing them together. In the PR software space, I think we have yet to see that – period. The company says it’s developing a product that uses “large language models” [plural] for PR measurement.

Software 132

Software Reddit Technology B2B 132

Prohibition

AUGUST 21, 2019

Since its introduction in 2016, Facebook Live has become an important marketing tool for brands globally. In fact, in 2017 one in every five videos uploaded to Facebook was a live broadcast. And the popularity of live video only continues to grow; according to Facebook , two billion people watched a Facebook Live between 2016 and 2018.

Facebook 70

Facebook Film Video Mobile 70

Sword and the Script

AUGUST 8, 2017

This is where NewsAI , an emerging PR software platform, solves a big problem in the media relations process. This is important because it begins to show you what pitches are working and what aren’t – and measure it at scale. NewsAI PR Software Pricing. NewsAI will tell you if your email was opened and if any links were clicked.

Software 69

Software Tools Pitching Media Relations 69

Onclusive

JUNE 21, 2017

Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Watch the Facebook Live event or scan the session’s top takeaways below. PR professionals and marketers alike are beginning to see PR attribution as a mandatory mechanism for accurate marketing measurement. “

Storytelling 329

Storytelling SEO Community Engineering 329

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” Meltwater offers 50 suggested metrics to measure your content marketing. million in 2016.

Software 89

Software Pitching Measurement Enterprise 89

Sword and the Script

MARCH 24, 2015

The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns. The paper traces the use of pageveiws for measurement to online advertising, where CPM, or cost per thousand pageviews, became standard for advertising fees. It also labels the click “its evil queen.”.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Polaris

AUGUST 19, 2014

In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. The public relations measurement challenge. The state of public relations measurement today.

Measurement 100

Measurement Advertising Advertising eBook 100

Waxing UnLyrical

DECEMBER 11, 2015

Ho ho ho, Merry PR Measurement! On common PR measurement fails: A2 Biggest PR #fail to #measurePR is focusing on eyeballs & impressions w/o setting objectives. How do you know what you’re measuring? It has never been a valid measurement for PR #measurepr. Specific, Measurable, Attainable, Relevant, Time-bound.

Measurement 40

Measurement Analytics Google YouTube 40

Sword and the Script

AUGUST 4, 2020

Talkwalker characterized the product as “social measurement and audience insights software.” The Nielson Social website (currently) provides greater detail: “…identifies and analyzes activity on Facebook, Instagram, and Twitter for every program aired across the most popular U.S.

Media Relations 149

Media Relations Media Print Software 149

5W PR

FEBRUARY 16, 2021

An analysis of more than 22 million posts from over 56,000 business sites identified some revealing industry benchmarks on Facebook , Instagram and Twitter. Of all images posted on Instagram, 84.16% were photos, compared to 75.14% on Facebook and 52.86% on Twitter. This was true across all 35 industries analyzed.

Social Media 88

Social Media Healthcare Brand Branding 88

Waxing UnLyrical

MAY 24, 2011

Back in 2009, PR measurement professionals were cautious, to say the least. Fifty-four percent of AMEC (The International Association of Measurement and Evaluation of Communications) members were worried about the health of the industry, predicting worsening market conditions. Guest post by Richard Bagnall.

Measurement 91

Measurement Social Media Media Internal 91

Cision

MAY 6, 2015

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. There are plenty of different software packages that offer unique ways to capture and measure PR data, but there is still an unsatisfying aspect to these.

Engineering 120

Engineering How To Measurement Analytics 120

Flack's Revenge

FEBRUARY 16, 2017

Plus, Google and Facebook make money on fake news, and some say they’re just giving users what they want. Some place the problem at the doorstep of social networks and online news aggregators, such as Facebook and Google respectively. They can and should take measures to combat fake news. Should they hire fact checkers?

Reddit 168

Reddit Government Google System 168

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Once upon a time, Facebook, Google, and Apple were viewed as shining examples of U.S. Quality data has made better PR monitoring and measurement possible. It may also help us measure the impact of what we do — from a media placement to the full brand reputation of a client. Big tech’s reputation challenges.

Trends 157

Trends Privacy Data Reputation 157

The Resolution Blog

APRIL 9, 2019

I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. When we look at the structure of the PESO model, it’s about integrating a whole communications program and making sure it can be measured and linked back to a business’ growth. What are your thoughts on having a proxy measurement?

Marketing 120

Marketing Analytics Measurement Data 120

Waxing UnLyrical

APRIL 24, 2015

So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. At the heart of social PR lies community. SeeDepth Inc.

Community 40

Community Measurement Reddit Google 40

Polaris

DECEMBER 18, 2014

Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business. Marketing communications will become even more complex, with so many tactical options we’ll feel as though we just stepped off a merry-go-round. - How do we measure results?

Trends 135

Trends Marketing Pinterest Social Media 135

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. Overall, there are many ways to measure the effectiveness of PR campaigns, and the best approach will depend on the goals of the campaign and the organization.”.

Interviews 99

Interviews Publicity Technology Social Media 99

Cision

MAY 19, 2015

Stacey Miller , the senior social and media relations manager at Cision , was a recent guest on the TechnologyAdvice Expert Interview Series to share her insights on PR and marketing software. Brands wanted to be on Facebook and Twitter to engage current customers and gain new prospects. A few years ago, social media was a new thing.

Analytics 120

Analytics Media Relations Media Software 120

Flack's Revenge

MARCH 8, 2018

But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. So, say that you are a software vendor that focuses on machine learning. And Facebook’s newsfeed algorithm counts engagement as an increasingly important signal. Newswhip Data.

Data 159

Data Media Software Viral 159

Cision

NOVEMBER 1, 2016

We don’t have budget for software or social media advertising…or anything else that might cost $20 or more. The PESO model involves measuring and analyzing your results. We Don’t Have Budget for Software or Social Media Advertising. That’s right—they don’t use any software for anything.

How To 120

How To Software Analytics Google 120

Cision

SEPTEMBER 12, 2016

Sites like Facebook and LinkedIn don’t share this utility with the others. Facebook’s utility is largely derived from its enormity and from the rich connections that its size enables. Measurement. LinkedIn’s utility is built on professional relationships.

How To 120

How To LinkedIn Instagram Twitter 120

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. The update will affect the way Facebook receives and processes conversion events from tools like the Facebook pixel.

Advertising 52

Advertising Advertising Web Privacy 52

Cision

NOVEMBER 21, 2016

Stephen Wolfram’s analysis of Facebook networks demonstrates that Facebook is a social network built primarily of bonding social capital. Wolfram showed that people have 3 to 4 social groups on Facebook, which with few exceptions tend to be about the same age. Conclusion.

Social Media 120

Social Media How To Media LinkedIn 120

Cision

JANUARY 25, 2016

We only have a handful of trusted friends (despite what Facebook says). Facebook may label our connections as friendships, but the large majority of most people’s social networks consist of acquaintances that may not have the influence over their network that we might predict. So what does this mean for PR and marketing?

Social Media 120

Social Media Media Facebook Software 120

Stephen Waddington

JUNE 5, 2017

The ability to target and measure ad performance makes digital ads attractive to brands. 5 Seeking social media measurement return on investment. Measuring the return on investment on social media activity continue to be cited as a challenge by organisations. The integration of paid, social and earned is also a driver. #5

Publicity 122

Publicity Marketing Healthcare Television 122

Cision

SEPTEMBER 6, 2016

Late last year, Facebook improved pages’ customer service tools and integrated customer service bots into its Messenger app. And although Twitter and Facebook ultimately benefit from the resultant eyeballs these features drive to their platforms, so too do the businesses who use these platforms.

Customer Service 120

Customer Service Social Media Resources Facebook 120

NewsWhip

JULY 21, 2020

People paid more attention to news from mainstream sites and less attention to Iffy sites, at least if the URLs that were most shared on Facebook and Twitter provide any indication. Measuring the flight to quality. The GroupLens system he helped develop was awarded the 2010 ACM Software Systems Award. on February 18.

System 78

System Facebook Twitter Software 78

Shift Communications

AUGUST 28, 2017

With advances in software and computing power, we now make predictions with many more data series, increasing the accuracy and richness of our powers of prediction. Even as children, we learn basic predictive skills in math class, drawing lines to connect points on a plot. How Do Predictive Analytics Apply to PR?

Analytics 96

Analytics Software Technology Data 96

PRSay

OCTOBER 2, 2017

However, paid media has historically had a significant advantage over earned when it comes to measuring success. Facebook, Twitter and most other social networks offer a wealth of free analytics. That’s one of the reasons why the art of PR now requires the science of data. Data can also help communicators tell better stories.

Data 145

Data How To Storytelling Analytics 145

Waxing UnLyrical

JULY 22, 2016

I know this because: a) I’ve had several inquiries over the last few weeks on how I can help some pretty large organizations revamp their strategies with a particular emphasis on better measurement, and I’ve heard the above; and. 4 steps to start refocusing PR measurement on metrics that matter. So leave it be for now.

Measurement 40

Measurement Analytics Google System 40

Maxim Behar

JANUARY 28, 2024

I wouldn't say that someone intentionally wants to mislead us, but the algorithms of different software sometimes take information that has been published over time, and it may not have been correct, or it doesn't take it from the right sources. Everything is measurable, and for the first time, this is happening in media worldwide.

Radio 59

Radio Ethics How To Writing 59

Cision

MARCH 30, 2015

Just because somebody wrote a piece doesn’t mean that their headline couldn’t improved, or that their photos are optimized for Pinterest or Facebook or Instagram. On Google Plus, this might mean a long-form opinion on the shared piece, on Facebook or LinkedIn something shorter, on Twitter a word or two. Conclusion.

Google 120

Google Measurement Content Marketing Engineering 120

NewsWhip

MARCH 16, 2020

They must give their audiences, employees, and the public good explanations of what this coronavirus is, how it’s spreading, and what measures different groups are taking or should take. In the past seven days to March 16th, English language news articles about coronavirus have received almost half a billion engagements on Facebook. .

Report 88

Report Analysis Data Software 88

PR 20/20

JUNE 6, 2023

Marketing Hub was HubSpot’s original software iteration and offers a ton of features: Lead generation and capture: HubSpot Marketing Hub provides tools for creating and embedding forms on your website to capture leads. It includes SEO tools, a drag-and-drop editor, and collaboration features to simplify content creation.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Cision

SEPTEMBER 26, 2016

I’d caveat using these tools by saying that (from personal experience) you can manipulate your headlines so thoroughly that you score high by their measures and completely obfuscate the topic of your post. Believe it or not, sometimes speech-recognition software doesn’t write what you want it to. Tools to improve your SEO.

Tools 120

Tools How To SEO Writing 120

Shift Communications

JANUARY 2, 2017

We cannot afford to advertise to everyone on the one network that reaches everyone – Facebook – and the reach of individual publications continues to decline. Few, if any, influencer campaigns measure the impact of the influencer or even something as straightforward as intent to purchase among the influencer’s audience.

Trends 83

Trends Publicity Analytics Software 83