Communications Conversations

AUGUST 27, 2019

It began as a way to standardize rules around editing based on mass media–specifically, mainstream print media. In the golden age of print, AP Style reigned supreme because editors and reporters used it–therefore, PR types like us were forced to learn it and use it. Facebook and Insta posts. They show up in texts.

Handbook 131

Handbook Guidelines Print LinkedIn 131

Cision

JUNE 14, 2016

” “New Facebook” alerts me to new features on the platform, usually from highly reputable sources (I mention this because new Facebook features tend to incite a lot of interest). Despite having less than 30 percent of the users that Facebook has , Twitter’s trending topics are harbinger for real-time trends.

Google 120

Google Newspapers Trends Print 120

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Many social media managers use the 70-30 rule when it comes to creating shareable content for sites like Twitter and Facebook. With the continued combining of staffs (People and Entertainment Weekly ) demise of print editions ( Self Magazine is the latest casualty) and other media downturns, look to expand your self-publishing opportunities.

Social Media 120

Social Media Media Comparison Guidelines 120

PR Insiders

MAY 7, 2021

If your interview with USA Today just appeared in print and online, you shouldn’t expect your phone to ring incessantly the next morning with people wanting to employ your services. When we talk about the media, we think of newspapers, magazines, TV, and radio. PR is about building your brand and your authority over time.

Data 78

Data Newspapers Analytics Measurement 78

PRSay

MAY 26, 2020

It includes TV and radio spots, print ads, billboards, targeted digital ads, social media posts and email messages. Intermountain Healthcare also launched a Facebook campaign that, at first, had a more general message. Dennis Wilson, Jr.,

Communications 189

Communications Crisis System Healthcare 189

Beyond PR

MARCH 22, 2018

Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. Social Media – Twitter, Instagram, Facebook, YouTube, etc. Online – websites, blogs, online media sites.

Media 75

Media Radio Newspapers Print 75

5W PR

JANUARY 8, 2019

The modern journalist creates content for print, digital and social media, has a successful blog on the side, a personal Instagram account and may even moonlight as a third-party beauty expert for TV segments. Makeup artists grow followings on Instagram and are then interviewed for major magazines.

Brand 74

Brand Branding Instagram Fashion 74

Cision

SEPTEMBER 29, 2016

Even my public-facing Facebook page has that info. Heck, most of my magazine taglines indicate I’m a “writer and editor based in Healdsburg, California,” and a simple cross-reference would tell you that town is about 90 miles north of San Francisco. My Twitter profile says I live in Northern California.

Pitching 0

Pitching Journalism Writing Print 0

Waxing UnLyrical

DECEMBER 11, 2013

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. Business Standard sold its motoring magazine to Delhi Press. 2,260 crore (~ $364.5M) and is expected to touch Rs.2,938

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Critical Mention

FEBRUARY 27, 2020

Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine. One crucial reminder is that due to the incredible power of social media it is essential to remind brands and spokespeople of the need to manage their online voice and reputation.

Journalism 78

Journalism Social Media Radio Fashion 78

Sword and the Script

MAY 21, 2019

My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. Facebook would distribute it widely and your followers would share it with their friends. Additionally, it’s not all about Facebook anymore.

B2B 81

B2B Social Media Company Marketing 81

Stuart Bruce

JUNE 24, 2015

There appeared to be an acceptance that PR is synonymous with media relations and ‘earned’ media, perhaps with a bit of ‘owned’ thrown in and Facebook, Twitter, Instagram etc means we’ve started to get a grip with ‘shared, but ‘paid’ is something new. It was just PR.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.

Blogging 68

Blogging How To Print Facebook 68

Masters in Communications

OCTOBER 30, 2018

A recent study in Science magazine furthers this idea, by concluding that reading novels "uniquely engages the psychological processes needed to gain access to characters' subjective experiences." Over two-thirds of marketing professionals responded that branded content is better than press releases, direct mail, or print advertising.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Cision

SEPTEMBER 16, 2016

The planning alone can constitute a full-time job, even for the simplest of ceremonies, but luckily, media outlets like Ultimate Wedding Magazine are there to provide ample nuptial knowledge. The online only publication launched in the UK in 2011 as a luxury print magazine, and evolved into an all-digital format in 2013.

Pitching 120

Pitching Print Video YouTube 120

Waxing UnLyrical

NOVEMBER 4, 2015

As we all know, we’ve moved from a print-focused world, to desktop and now to mobile and it’s up to us to get better at showing, not just telling. He’s president of a consultancy, Martin Waxman Communications , writes a monthly column for Marketing Magazine and is one of the hosts of the Inside PR podcast.

Mobile 40

Mobile Film Media Training Video 40

Norton's Notes

JULY 20, 2016

Beginning with a social media, print and email tease campaign, we piqued the interest of thousands of people who all signed up to hear more about the machine. First Canvas or Direct Lead Generation ad in JCB’s history and one of the first on Facebook! Our adverts hit hundreds of thousands of people in the industry.

Case Study 28

Case Study Social Media Study Media 28

PR Conversations

JULY 20, 2015

Earned media—advance profiles and positive reviews—particularly from The Fringe Toronto’s official media sponsor, NOW Magazine , remains important. Plus many Fringe play print programs had a volunteer-specific thank you in the show notes. In particular, how much credibility and weight they gave to individual theatre critics.

Community 40

Community Print Twitter Creativity 40

Cision

OCTOBER 14, 2015

As mobile’s importance continues to grow for news delivery, Facebook developed an application, Instant Articles , for select publishers to publish their content on Facebook directly from their own content management systems and get a faster loading time in Facebook users’ news feeds.

Journalism 120

Journalism Trends Local Print 120

Buzzstream

NOVEMBER 7, 2017

Coming from a country where endless phone calls to journalists and influencers, befriending them on Facebook, and ‘bribing’ them with small gifts are accepted outreach tactics, I was only familiar with these aggressive approaches, which were very different from my personal idea of leveraging soft skills and building real relationships.

Fashion 48

Fashion Pitching Tools Resources 48

NewsWhip

APRIL 28, 2021

So we talk about circulation of a magazine, let’s say, so the circulation is how many are printed and put into newsagents. From that point, we don’t know if that magazine has been purchased. We don’t know whether that magazine was put into a dentist surgery and four people read it.

Consumer 78

Consumer Measurement Local Data 78

Cision

AUGUST 26, 2015

Interesting test of Facebook content shows longer form content may win. Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Facebook is what matters now that social has surpassed search as a traffic source: [link].

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

MAY 22, 2018

As a marketer, I wrote articles for trade magazines and did a lot of direct mail. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Pre-Internet, that was because print ad space was so costly.

Marketing 62

Marketing B2B Print Technology 62

Shift Communications

DECEMBER 1, 2016

To do this, there’s no substitute for consuming – reading print newspapers/magazines, watching broadcast to figure out which shows cover what, etc. Both appeared in print, on the front page of USA Today’s Money section. These are the giants that so often demand the attention and set the agendas of business press.

Strategy 60

Strategy Print Insurance Insurance 60

Presspage

NOVEMBER 6, 2017

Sixty cold calls result in three new magazine subscriptions. You may consider tracking some or all of the following: Detailed reach of media coverage: circulation for print media, number of visitors or specific page views for online media. Conversion: 5 percent. Conversion: 2 percent. Conversion: no idea.

Measurement 97

Measurement Comparison Advertising Advertising 97

Sword and the Script

DECEMBER 22, 2020

More people (59%) now discover news through Facebook, Twitter, and other social media; these platforms deliver minimal information by way of headlines, video excerpts, and sound bites,” according to a piece by Burrelles. #blogs #bloggers #publicrelations #contentmarketing #content. — Frank Strong (@Frank_Strong) February 15, 2020.

Survey 176

Survey Marketing B2B Study 176

Beyond PR

APRIL 6, 2016

For stories that are more evergreen or broader in scale, consider print periodicals like consumer and trade magazines. Include broadcast, print, online, and social outlets in your brainstorming, then decide which media types and individuals may be the most appropriate to target.

Pitching 40

Pitching Media Radio Print 40

Journalistics

JULY 3, 2013

Most magazines (print and online) publish an editorial calendar – a detailed summary of the cover story, feature stories, or overall focus of each issue. website resources section, newsroom, blog, Twitter, Facebook, YouTube, Vine, Instagram, Pinterest, etc.). Use Magazine Editorial Calendars for Inspiration.

How To 52

How To Pinterest Resources Writing 52

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. Many of those images show up in magazines, newspapers and blogs, she says. Choi agrees, “It has to be the same as what I’d see in a magazine. Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54

MaccaPR

DECEMBER 19, 2016

For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels. Here’s an example of how our client Just BARE chicken promotes a new article from its brand publishing platform, The Good Plate, on Facebook. Webinars - Create a webinar dedicated to the topic of your content.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Journalistics

MARCH 2, 2013

If you’ve developed your own presence in social media throughout college – writing a blog, or building a following on Facebook, Instagram, or any other social media, this experience is particularly relevant for getting your first job. It wouldn’t hurt to have a LinkedIn profile, a Twitter account, and a Facebook profile for starters.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Contently - Strategy

OCTOBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Organic reach on Facebook was clocked at just 5 percent in April 2020.). 88 Acres: How Microsoft Quietly Built the City of the Future… It reads like the title of an award-winning magazine feature.

B2B 57

B2B Content Marketing Trends Marketing 57

Cision

JULY 17, 2015

Exits & Endings: Nicole Wallace announces her exit from The View after one season, following Rosie Perez ( Mediaite ); TLC has cancelled the Duggars and ’19 Kids & Counting’ following the molestation scandal ( USA Today ); and the National Journal will shut down its weekly print magazine and reduce newsroom size ( Capital ).

Media 120

Media Print Mobile Journalism 120

Cision

MAY 21, 2015

Hosted by Chris Brogan and the rest of Owner Magazine’s staff. From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all.

Social Media 120

Social Media Marketing Pinterest Media 120

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? Recent favorite posts include: “ What Counts as a Video View on Facebook, Instagram, Twitter and Snapchat? How to Get Your First 100 Followers on Twitter, Facebook and Instagram ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Buzzstream

NOVEMBER 10, 2020

As a magazine journalist, I received up to 300 emails per day. Schedule teasers for our stories for Facebook, Twitter and sometimes Instagram. WeTransfer is another option, but it is quite limiting in terms of the files expiring after 30 days, which was a major frustration for me as a magazine journalist. Get source quotes .

Pitching 164

Pitching Writing Digital PR How To 164

MaccaPR

FEBRUARY 10, 2015

The Nashville-bred superstar has leveraged every element of her social identity – on Facebook, Twitter, Instagram, Tumblr, Pinterest, Vevo and YouTube – to make "1989" the #1 best-selling album of 2014. According to Billboard magazine, fans “want the full and complete Taylor Swift experience, and that experience includes buying the album.”.

Social Media 48

Social Media Marketing Media YouTube 48