ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . It’s considered the most credible and influential source for storytelling. What is sponsored content?

Advertising 334

Advertising Advertising B2B SEO 334

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. Kate is the senior social media strategist at the University of St. We know from previous years that the game can be one of the biggest social media moments of the year.

Case Study 113

Case Study Journalism Study Instagram 113

Beyond PR

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. But, if the Wall Street Journal mentions your brand, what is that worth? Who saw it?

Storytelling 73

Storytelling Data Communications Technology 73

Cision

JANUARY 17, 2018

In a highly-shared article on The Atlantic recently, senior editor Derek Thompson suggested that struggling media organizations have only one option. Like, if this thing is going to change the world, how might it change a really simple business—like journalism?

Pitching 215

Pitching Journalism Construction Writing 215

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative.

How To 282

How To Storytelling B2C Measurement 282

Ishmael's Corner

OCTOBER 6, 2015

The Art Of Storytelling In Business Communications And Public Relations. Last year I wrote that PR should be treating Facebook like a media property. The post Facebook and Twitter: Friend, Foe or Media Property? appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Facebook 60

Facebook Twitter Storytelling Media 60

wiredPRworks

APRIL 20, 2022

What We Talked About on Growing Social New. Storytelling success stories. Organizations have learned to win by developing what David calls a “Fanocracy” – (the subject of his Wall Street Journal bestseller) – tapping into the mindset that relationships with customers are more important than the products they sell to them.

Marketing 118

Marketing Social Media Trends Instagram 118

PRSay

JANUARY 3, 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. Artificial intelligence also has the potential to revolutionize journalism. the blink-and-you-miss-it nature of Snapchat).

Publicity 167

Publicity Social Media Measurement Television 167

PRSay

OCTOBER 2, 2017

Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. By applying data to storytelling, communicators can learn what resonates with people and create campaigns that earn results. But how do you know what stories will engage your audience?

Data 144

Data How To Storytelling Analytics 144

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. We hop from one site to an app, and from one social media platform to the next.

Mobile 152

Mobile SEO Web Training 152

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 45

Storytelling Data B2C B2B 45

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. The move still won’t stop the patently fake stories in my Facebook stream, but it’s a start. Attribute everything.

Publicity 120

Publicity Storytelling Journalism Viral 120

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Learn how to build a brand journalism program with Cision’s free white paper! Interactive Storytelling. In fact, storytelling compels users to convert more effectively. Social Media. Episodic Content .

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Ishmael's Corner

JANUARY 27, 2015

White House Advances Owned Media. Sure, the White House engages Twitter, Google +, Facebook, Tumblr, Flickr, SlideShare … and the list goes on. But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. Facebook, a News Media Platform.

Industry 60

Industry Storytelling Journalism Corporate 60

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Growth of independent journalism. “We We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Social media breakup.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

AUGUST 11, 2016

The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Social Media Today. But what we do know is that data – social media data in particular – can reveal almost everything about us. Social Media Examiner. Search Engine Journal.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

PRSay

JULY 23, 2019

In an interview with PRsay, Ling offered her thoughts on news readership, storytelling platforms and appreciating the little things in life. Given the continued proliferation of social media, how have you seen the role of journalists evolve in recent years? Is it more difficult to engage your audience and make a connection?

Conference 97

Conference Internal International Travel 97

Critical Mention

FEBRUARY 27, 2020

I always remind clients it’s about storytelling. Much like journalism, you must let the viewer/reader know straight away how this affects them and what types of solutions you can share. How have you adjusted to the rise of social media in PR in recent years? The rise of social media shortened the lifespan of a new story.

Journalism 78

Journalism Social Media Radio Fashion 78

Cision

JUNE 25, 2015

Share on social media. If you do nothing else to leverage new press, do ensure you amplify the news on social media. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. But, think beyond just clicking share or retweet.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Cision

JUNE 28, 2017

Axios is a new media company and is attempting to do something different — can you tell us a bit about why you felt it was important to change the approach to reporting? What’s different is our means of storytelling. Smart brevity isn’t just a great way of doing journalism. What makes it different (or better)?

Pitching 159

Pitching Report Technology Storytelling 159

NewsWhip

FEBRUARY 12, 2020

Twitter was up-to-the-minute updates and commentary surrounding the winners, and Facebook was a mix of both. More than what worked for each social platform though, there was a significant amount of coverage following the social issues brought up by fashion, speeches and skits throughout the night. Katherine Ellis.

Film 78

Film Fashion Journalism Storytelling 78

Cision

APRIL 28, 2016

In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. How will your background in journalism give you an edge in this role? Social media is how we interact with one another, and that’s driven by mobile.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Cision

FEBRUARY 3, 2017

It is no longer credible for a company to say one thing and perform another, when so many design, social media and digital marketing resources exist to optimize results. In this polemicized media environment, journalism becomes reliant on reach to new audiences in a unique new way.

SEO 120

SEO Creativity Mobile Journalism 120

NewsWhip

SEPTEMBER 5, 2019

The way social media and stores are behaving, you’d think it was Halloween next week. Busch broke into the conversation mid-August: during peak pumpkin promotion time they dropped a cryptic photo of a “Pumpkin Spice Latte Super Hard Seltzer” that has 17% ABV on Facebook then sat back and watched the internet lose its collective mind.

Web 116

Web Data Trends Brand 116

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Experiential storytelling. Media and journalism. Social Media Week.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

MARCH 31, 2016

What was behind your decision to switch from journalism to PR? Want to improve your media relations? Read Cision’s free “State of the Media 2016 Report!” How will your background in journalism help you in this new position? As I mentioned, I’ve done all sorts of things in media.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Solo PR Pro

AUGUST 11, 2015

The Content, Process and Delivery of Successful Social Storytelling – Dan Farkas, Instructor of Strategic Communications, E.W. Scripps School of Journalism at Ohio University. Upgrade Your Digital PR Campaigns With Facebook Ads: Secret Strategies for Success – Jennifer Spivak, Digital Marketing Entrepreneur.

Conference 40

Conference Small Business Storytelling Journalism 40

Solo PR Pro

JANUARY 7, 2019

Social listening deepens that monitoring to include mentions of companies, brands, and keywords online and across social media platforms. You can develop your own monitoring system using your current social media dashboards or consider one of these recommended by Business2Community. PR Metrics.

Trends 45

Trends Google Crisis Management Data 45

PR Conversations

APRIL 10, 2018

On the other, a growing band of sceptics reject the surveillance capitalism and the social engineering implicit in Facebook and Google-style data experiments. Her research, teaching and consultancy focus on issues related to CSR and PR, looking in particular at storytelling and measurement.

Training 80

Training Measurement Technology Engineering 80

Shift Communications

NOVEMBER 21, 2014

Earlier this week Forrester analyst Nate Elliott released another one of his bi-annual “Facebook is failing marketers” reports that takes aim squarely at Twitter and Facebook when it comes to marketing tactics. It worked, as a number of outlets – including the Wall Street Journal and Fast Company – picked up on it.

Facebook 167

Facebook Real Estate Analytics Report 167

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

NewsWhip

OCTOBER 18, 2019

While the web was focused significantly on Morey’s actions and the NBA’s response, social media told a different story. On Facebook in particular, coverage of the tweet and its consequences disappeared among general updates about the Houston Rockets. Most engaged Facebook posts during crisis. Katherine Ellis.

Crisis 12

Crisis Crisis Management Facebook Social Media 12

Presspage

JUNE 4, 2019

Enter brand journalism , the darling of content creators and savvy PR specialists. Brand journalism is a strategy to generate content that is relevant and meaningful to an audience and provide them with information on an industry or related topics without selling them anything. ” Now, think about the “why.”

Journalism 68

Journalism Strategy Brand Branding 68

PR Conversations

JANUARY 29, 2016

These short statements intended for promotion through social media, would hardly qualify as aphorisms, let alone stand the test of time and become memorable quotes. That’s the output of over 2,500 leaders from business, government, international organizations, civil society, academia, media and the arts. Cosmoblogawards.

Publicity 40

Publicity Ethics Creativity Travel 40

Waxing UnLyrical

OCTOBER 28, 2010

It’s the reason I was really happy that BNET chose me to be its Startup Storyteller … and it’s what I do. Connecting with the media is a big part of public relations… but it’s not the only part. This is a topic that is near and dear to my heart, though. And that, I think, is something we sometimes forget.

Conference 66

Conference Measurement Tourism Twitter 66

NewsWhip

JUNE 10, 2021

So we have social media as a big source of information. And worst-case scenario, you obviously don’t want to be on the negative end of a Wall Street Journal story. Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? Now we need to start looking at that.”

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

The Proactive Report

JUNE 4, 2016

GUEST POST by Mike Falkow, Creative Director of Meritus Media. Social media has become the elephant in the room when it comes to business nowadays. Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will. Here’s an example: Facebook.

Social Media 100

Social Media Media Infographics Pinterest 100