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How to Create Better Facebook Live Videos

Cision

Facebook Live Video is an unanticipated content juggernaut. In a recent Facebook post , Facebook VP of Product, Fidji Simo revealed that 20% of all videos posted to Facebook are Live Videos and that Facebook Live Video watch times have increased 400% year-over-year. But first….

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Why Gen Zers Prefer Fortnite as a Social Platform to Facebook and Instagram

PRSay

Earlier this year, Pew Research Center reported that roughly 75 percent of Facebook users and nearly 60 percent of Instagram users visit those sites at least once a day. The competition for free time is finite,” says National Research Group CEO Jon Penn, in an article in The Hollywood Reporter. “To “People are taking risks Penn.

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Instagram introduces pinned posts, Facebook moves towards video and Twitter introduces long-form content

Prohibition

Definitely one to watch as video continues to be a key content type… Facebook moves towards video. Facebook reels haven’t quite taken off as hoped, with more changes coming to ‘make Facebook more like TikTok’ including serving recommended reels to users from anywhere – not just their friends or those they follow.

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Is “Social Media” Really Worth It? Musings Following a Facebook Hack

Waxing UnLyrical

tl;dr What seems like a never-ending vortex of Hell following a Facebook hack makes me wonder if “social media” is really worth it. Heavens bless them, they jumped into action before 8 am ET that morning, and we spent the next several hours on group text/phone calls trying to retrieve the page, cancel credit cards, etc.

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4 Ways to Link Facebook Posts to Business Outcomes

Cision

One of the most frustrating things about Facebook is to understand the potential of the network and not to be able to tie network activity back to business outcomes. We all understand the unique massiveness that is Facebook : 936 million average daily active users. An example might be a unique Facebook landing page.

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This Is How You Reach Readers on Smartphones

PRSay

If so, then join PRSA and Ann Wylie at Reach Readers Online our mobile-web-writing workshop, starting Oct. You’ll master a four-part system for writing compelling web content that overcomes the obstacles of reading on the small screen. Get FREE writing tips here. Find more than 2,000 writing tip sheets at RevUpReadership.com.

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Insights Into the Role of Communicators at the U.S. Department of Defense

PRSay

We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. In the focus groups, service members acknowledged photography, videography, writing and storytelling remain essential for capturing and curating quality content and messaging.