Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities.

Storytelling 60

Storytelling Local Community Case Study 60

NewsWhip

JUNE 2, 2020

Bauer ran a five day test to see what would happen if their regional radio stations put new forms of content at the heart of what they did on social media. When we talked more about what the local and national audiences were talking about, we got a really strong response.” social referrals. social referrals.

Case Study 78

Case Study Study Radio Analytics 78

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Completely. Here’s the interview.

Social Media 61

Social Media Media Crisis Energy 61

Communications Conversations

JULY 11, 2017

Give you some free information and list out 10 influencers right here in the Twin Cities that I would be targeting for my next local campaign–and why. boots, men’s fashion, food. Why he would be a great brand ambassador: Jason is, without question, the top media member in the Twin Cities in terms of social media.

Instagram 122

Instagram Brand Branding Local 122

5W PR

JANUARY 8, 2019

Social media stickiness will be built into these on-site attractions, and once back at home with their samples in tow, attendees will discover more through online buzz and targeted social content. Immediate social buzz, richer media results and a “face to the name” for forthcoming brand communication.

Brand 74

Brand Branding Instagram Fashion 74

Cision

DECEMBER 22, 2016

The rapid proliferation of social media platforms and the continuous adaptation of traditional media thanks to digital innovations has dramatically shifted the way consumers obtain information about travel companies and destinations. An easy comparison is social media. How can they overcome them?

Tourism 120

Tourism Travel Conference Crisis 120

Buzzstream

NOVEMBER 28, 2023

But, we can infer a great deal from a few key documents from Google (and some good old-fashioned common sense). I see lots of content on NFTs, Twitter, and Facebook getting lots of shares. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either.

How To 62

How To Google SEO Pitching 62

Communications Conversations

MARCH 4, 2016

Last Tuesday morning, I spent the first 30 minutes of my day watching a grown man ( Lee Aase of Mayo Clinic social media fame) get a colonoscopy. In typical Mayo Clinic fashion, the whole event was promoted and executed quite well (although, not without challenges–we’ll get to those in a minute).

Fashion 60

Fashion Social Media Web Instagram 60

Cision

JULY 20, 2015

For the uninitiated, Pump It Up is a franchise of locally-owned inflatable gyms, each with unique ancillary features. Great experiences generate a lot of positive word-of-mouth, which social media amplifies. Triberr the Facebook knock-off isn’t as interesting to people as Triberr the blogger distribution platform.

Energy 120

Energy Viral Storytelling Community 120

ZudePR

JANUARY 21, 2016

When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. Friends said nice things: “You’re all over social media Dave.” ” My Klout score was in the mid-60s (with minimal use of Facebook).

Digg 104

Digg SEO System Reddit 104

MaccaPR

JULY 20, 2015

If you’re a social media marketer, the latest buzz isn’t circling around just Facebook, Twitter, Instagram, Pinterest or even LinkedIn. Fashion brand. Now, it’s all about snapping. But, since Snapchat began. Then last month, Snapchat launched a new type of Geofilter: sponsored (and marked accordingly). McDonald’s U.S.

Brand 48

Brand Branding Marketing Mobile 48

Stern + Associates

NOVEMBER 22, 2022

Mastodon is a self-described free “open-sourced decentralized social media platform,” but what does that even mean? The server acts like a forum (think: Facebook Group) and is where you will find your base or local community. There is also the Local timeline which shows you posts from all users in your server.

Strategy 90

Strategy Twitter Policies Social Media 90

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. On Facebook, Twitter, YouTube, and all those other social networks. The Results.

How To 198

How To Real Estate Web Case Study 198

Buzzstream

NOVEMBER 28, 2023

But, we can infer a great deal from a few key documents from Google (and some good old-fashioned common sense). I see lots of content on NFTs, Twitter, and Facebook getting lots of shares. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either.

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

But, we can infer a great deal from a few key documents from Google (and some good old-fashioned common sense). I see lots of content on NFTs, Twitter, and Facebook getting lots of shares. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either.

How To 62

How To SEO Google Pitching 62

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. 16) Social media fragments into niche communities. The social media landscape will never be more unified than it is now.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

MaccaPR

SEPTEMBER 16, 2014

Considering how he mistreated his direct reports, disrespected and intimidated constituents of the organization, blasted the local news media, and valued bulldozing as his favorite leadership style, I responded, "Then give me something to work with!". Surprisingly, he didn’t fire me. They don’t lie.

Ethics 133

Ethics Publicity Pharmaceuticals Corporate 133

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. On Facebook, Twitter, YouTube, and all those other social networks. Meta description.

Real Estate 57

Real Estate How To Web Case Study 57

Buzzstream

DECEMBER 13, 2023

For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. Pricing: $99/mo for Lite Version Alternatives: Moz has a similar toolset to Ahrefs, with some extra tools focused on local SEO. More searches mean more potential coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. Pricing: $99/mo for Lite Version Alternatives: Moz has a similar toolset to Ahrefs, with some extra tools focused on local SEO. More searches mean more potential coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Norton's Notes

JANUARY 30, 2015

Feed your appetite (sorry couldn’t resist) on my chosen top ten social media foodie campaigns of brands whose eyes were bigger than their bellies. This campaign embraced the habits of social media users in order to promote something as simple as a sandwich. Do Us A Flavour. The Sandwich Selfie – Urban Eat.

Social Media 28

Social Media Local Twitter Creativity 28

Cision

JANUARY 14, 2016

Facebook and Twitter come to mind when someone mentions social media marketing. For instance, Facebook shows the best of your updates to no more than 20 percent of your fans or followers (in fact, 6 percent sounds like a more accurate figure), unless you “boost” your posts through paid advertising.

Marketing 120

Marketing Pinterest Mobile Social Media 120

PR Conversations

MAY 17, 2018

Over the past decade or so, public relations has been in a rollercoaster relationship with social media. In 2009, PR adviser and writer, Paul Seaman, wrote a post for PR Conversations: Defending public relations against social media hype. This creates delusional bubble worlds. But it told me that Twitter was out of touch.

Social Media 53

Social Media Communications Media Twitter 53

PR Fuel

OCTOBER 16, 2018

Every time a scandal breaks out concerning Facebook, there’s never any formal apology or explanation from Zuckerberg and team. Be sure to include recent press clippings and if you’re a small business, considering mentioning what media outlets have given you a little recent (and positive) publicity. Let the media know.

Web 40

Web Pitching Local Report 40

Waxing UnLyrical

OCTOBER 25, 2010

Or, these days, to click about it in some fashion or other. Comment as pts moderator Heather Whaling Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! So people do. And the people who weren’t talking before, realize that there are others like them out there. And more people talk.

Twitter 99

Twitter Measurement Facebook Blogging 99

Communications Conversations

MARCH 14, 2017

To be compared to Gail is insanely flattering for so many reasons – her leadership abilities, her guts, her killer fashion sense. I also plan to launch a Facebook live series in March to explore the issues impacting communications professional – seems to be happening daily…. You are right – Gail shook things up in so many ways.

Ethics 68

Ethics Leadership Examples Fashion 68

Bad Pitch Blog

MAY 20, 2010

We knew whatever Retrevo did on the PR front had to compete in the crowded space of tech-related news pitches, ideas, and stories, which are often dominated by companies like Apple, Google, Facebook, Twitter, YouTube and Amazon. Simply drive your iPad to your local "iPad smudge station," usually found at gas stations and car washes.

Pitching 49

Pitching Fashion Report Twitter 49

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Outdoor and Transit Media Although this has many similarities with printed media, it is considered a type of mass communication requiring its own category.

Ethics 52

Ethics Communications Print Television 52