Cision

JULY 7, 2015

They’re seeking the latest exercises and health tips for a summer-ready body. They can spot a sales pitch a mile off. You’re looking for ways to provide value to your target customers that won’t come off as a sales pitch but will eventually induce people to invest time and/or money.”. They like shoes, maybe Burberry jackets.

Pinterest 120

Pinterest Measurement Exercises Travel 120

Flack's Revenge

DECEMBER 14, 2016

It reminded me of the awesome power of crowdsourcing and the social web. Other variables, such as awards submitted, events pitched. The exercise gave me many options to explore. The experience enlightened me, shed light on a client need and led to nice interactions with new and existing contacts. The Inquiry. Conclusions.

Measurement 120

Measurement Exercises Interviews Tools 120

ImPRessions - Crenshaw Communications

JANUARY 16, 2017

Let Feedly scour the Web for your particular pre-selected subject matter and “feed” you ideas you can use. Using its DISC (Dominant, Influencing, Steady, Calculated) assessment tool, you gain personality insights into individuals at companies you want to work with or journalists you want to pitch.

Tools 168

Tools Pinterest Exercises Social Media 168

Sword and the Script

JULY 20, 2021

The buyer personas exercise helps you get into the minds of your buyers and understand their background, challenges, motivations and objections. Optimize your web pages to ensure that your audience can easily find you. Pitch your content to industry publications to ensure the right people see your message. Online publications.

B2B 174

B2B Company Marketing SEO 174

Cision

AUGUST 16, 2016

He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. Little did I know how much work actually went into developing their pitch, the release, the corresponding photos and more.

Television 120

Television Pitching Journalism Interviews 120

Sword and the Script

AUGUST 14, 2018

For all those still complaining about search and social, now a decade beyond the advent of the so-called Web 2.0, Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. what is unstated is 75% of reporters may see these as a fact of life.

Survey 102

Survey Report Media B2B 102

Sword and the Script

MAY 19, 2015

Mass media, the web, social media were all destined to change customer service. Most people, I’d venture to say, will find this exercise challenging. The irony of automation, which is frequently pitched as building tighter relationships with customers, often only serves to put distance between a business and its customers.

Infographics 60

Infographics Customer Service Exercises Software 60

Bad Pitch Blog

MAY 23, 2007

An editor at Home Channel News (think distribution channel, not TV channel) has asked the Bad Pitch Blog to voice her plea. A new Web site? One Size Fits All: A core pitch should change on the fly based on the person, the outlet and the day’s events. Dear God, can you please help PR professionals stop with the "story ideas"?

Pitching 40

Pitching Construction Exercises Retail 40

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. We desire to perform our work excellently with plenty of zest and zeal.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Bad Pitch Blog

AUGUST 11, 2009

Play Hard to Get Like Joyce''s Ulysses or any David Lynch film, a well-crafted pitch should be nearly impenetrable to mere mortals. Here''s a neat exercise: Take your "hook" or story idea and bury it under layers of lofty, abstract, dense prose. Quantity Trumps Quality In a perfect world, PR people would carefully tailor each pitch.

Pitching 102

Pitching Twitter Facebook Report 102

Bad Pitch Blog

AUGUST 31, 2006

If you want to generate more coverage for your client, pitch less. This post to the highly-networked Web, that is now firmly indexed in Google, tells us NO. Does this exercise make you nervous? It’s amazing he can hold up the memory box in the attached picture I never asked for. The moral of this snarky story?

Pitching 40

Pitching Agency Exercises Newspapers 40

Sword and the Script

JUNE 26, 2018

Whereas second screen devices distract from television shows or even conversations, listening is one of the few consumption activities we can do while engaged in another: commuting, exercising or doing chores. Hosts Daniel Rowles and Ciaran Rogers talk all things web and digital, including tactics, tools and sometimes marketing philosophy.

Marketing 85

Marketing B2B Interviews Content Marketing 85

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example). pitch preferences and pet peeves).

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example). pitch preferences and pet peeves).

Media Relations 40

Media Relations Media Mobile Pitching 40

Stephen Waddington

NOVEMBER 19, 2017

Twitter is the largest ever market research exercise that no one ever commissioned. There’s a growing recognition of the opportunity to use the social web as a means of engaging directly with a variety of stakeholders including customers, employees, prospects and suppliers. Selective hearing helps no one.

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

JANUARY 3, 2017

As it is on the web, our paths have crisscrossed occasionally over the years. Unfortunately, a lot of content marketing has become plain marketing as an only slightly veiled pitch. If you say you’re doing that and then use the exercise as an excuse for ‘marketing as usual,’ you only make everything less believable and effective. .

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Stephen Waddington

FEBRUARY 12, 2019

Use search tools for basic research, Twitter for journalist research, optimise press releases for search and social sharing, use new forms of media and networks to create content and pitch journalists, and analytics to track results. The social web is often described as the largest market research exercise that no one ever commissioned.

Publicity 79

Publicity Community Pinterest Reputation 79

David PR Group

JANUARY 4, 2016

I have done the GAME exercise with dozens of companies, and almost every time, we come away with renewed focus on an under-served audience. Here’s where you get to make your pitch. Track web traffic from e-blasts, blog posts and social media mentions. Hone in on and identify clean, measurable goals. Messaging (and tactics).

Strategy 40

Strategy Communications Real Estate Insurance 40

Journalistics

JANUARY 3, 2016

I’ve shared my findings from this exercise, along with some recommendations for action in the form of “lessons learned,” for each insight in the second half of this post (starting with my first insight, “You Can Increase Traffic By NOT Blogging”). Why am I admitting this publicly?

Blogging 64

Blogging Analytics Google Writing 64

Frederik Vincx

DECEMBER 11, 2015

This exercise will give you a good understanding of where you’re investing time that you shouldn’t. Reasons: Team has no overview of who is getting pitched. Coverage isn’t secured as initial pitches aren’t being followed up. Reasons: No one is tracking who pitched what and taking ownership of follow-ups.

How To 60

How To Software System Employee 60

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. As an editor, I commiserate with other journalists and editors by getting too many spammy pitches and follow-up messages. Daily intensive exercise. Except for when I exercise, I stopped watching TV. An all round nice guy. It's your choice. #10:

Writing 114

Writing Social Media SEO Blogging 114

Bad Pitch Blog

OCTOBER 5, 2008

And in the old days (say, three years ago when the media we pitch actually existed as full entities) could probably get something going in a matter of moments, hours, a day maybe. Who could care less about his Web (read: online) product. I don’t know about you but I haven’t got time for this painful exercise in listening-to-others.

Print 40

Print Web Measurement Exercises 40

Sword and the Script

DECEMBER 28, 2022

The exercise is a useful reflection on what happened over the course of this past year. Here’s how the top five answers stacked up: 56% said web traffic/web analytics; 51% said impressions / estimated site traffic (i.e. I’m open to pitches on these, but please read this first. Trusted sources of B2B information.

B2B 116

B2B Marketing Survey Software 116

Journalistics

JANUARY 3, 2016

I’ve shared my findings from this exercise, along with some recommendations for action in the form of “lessons learned,” for each insight in the second half of this post (starting with my first insight, “You Can Increase Traffic By NOT Blogging”). Why am I admitting this publicly?

Blogging 40

Blogging Analytics Google Writing 40

Waxing UnLyrical

JULY 17, 2015

In the PRWeek 2014 Agency Business Report example, one has to also wonder about the senior leaders the PR agencies themselves are pitching as “PR leaders” to be represented in industry publications. It’s 2015 and #PRDiversity Is Still An Issue is a post from: Shonali Burke Consulting, Inc.

Agency 40

Agency Report Training Leadership 40