Flack's Revenge

DECEMBER 14, 2016

It reminded me of the awesome power of crowdsourcing and the social web. The exercise gave me many options to explore. The experience enlightened me, shed light on a client need and led to nice interactions with new and existing contacts. The Inquiry. The client wants an easy way to check in on the status of the PR program.

Measurement 120

Measurement Exercises Interviews Tools 120

Stephen Waddington

APRIL 18, 2020

Joe Wickes, The Body Coach , runs exercise sessions on YouTube each morning for his two million subscribers. Graphic designers and web conferencing providers have spotted an opportunity to provide professional backdrops for meetings. Camera phones, webcams and broadband audio have replaced HDTV and 4K on news bulletins.

Media 83

Media Crisis YouTube Television 83

Sword and the Script

JULY 20, 2021

The buyer personas exercise helps you get into the minds of your buyers and understand their background, challenges, motivations and objections. Optimize your web pages to ensure that your audience can easily find you. Your audience should always be at the center of all of your marketing strategies and tactics.

B2B 172

B2B Company Marketing SEO 172

Melissa Agnes

JANUARY 5, 2015

If you aren’t yet monitoring social media and the web as a whole, then you aren’t ready for anything, never mind to implement the following three must-do strategies. I’m not talking about a traditional table-top exercise here, those are lame and ineffective. Your next steps.

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

Cision

JULY 7, 2015

They’re seeking the latest exercises and health tips for a summer-ready body. Revive it, when relevant, with a timely, rich pin that provides a longer description and links to other web pages. Sales messages and overt PR announcements don’t and won’t work on Pinterest. They like shoes, maybe Burberry jackets.

Pinterest 120

Pinterest Measurement Exercises Travel 120

PR Job Coach

FEBRUARY 24, 2012

And the plethora of tips, tactics and tricks to network are limitless on the web. But be aware that adding value to the knowledge stream that is the web often times pays dividends. Go to your favorite java shop or the closest one to the object of your networking exercise. My cursory search found 127 million inks.

How To 141

How To Web Groups LinkedIn 141

Waxing UnLyrical

JUNE 2, 2014

This week’s roundup features seven posts from around the web that focus on conversations. Exercises for Writing Conversationally. In this guest post for Heather Whaling ‘s blog, Bethany Cramer offers some exercises to improve your conversational writing. Image: AJ Cann via Flickr, CC 2.0.

Exercises 82

Exercises Small Business Resources Writing 82

Buzzstream

JANUARY 24, 2024

An example of a resource list would be this list of exercise resources for seniors. However, if we want to get homepage links, we may set out to find posts on the web that list link building tools but don’t include Buzzstream. An example of this type of post is our SEO extensions post. Who Are Link Insertions Best For?

SEO 62

SEO How To Resources Pitching 62

Stephen Waddington

MAY 19, 2020

Established examples include Joe Wicks’ daily exercises, Martin Lewis’ financial information and Sophie Ellis-Bextor’s disco sing-a-longs. There’s been a reduction in audio and video production quality driven by broadband and web conferencing. Anyone with a smartphone can shoot images and video.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

MAY 16, 2020

This stuff isn’t hard, and while I’m not a reporter, an exercise like this is a glimpse into their world. c) Survey of reporters by Innowire Advisory Innowire Advisory , a small PR firm based in San Diego, surveyed reporters for a piece in The Next Web (TNW). A handful more met some of the requirements and the rest were not relevant.

Survey 169

Survey Media Relations Pitching Media 169

PR 20/20

JUNE 9, 2020

We’ve been big fans for quite some time, and we wholeheartedly agree that “traditional web design is broken.”. The Growth-Driven Design Methodology combines Lean and Agile principles into a highly effective data-driven web design process.”. T ip : The HubSpot Asset Marketplace takes the development out of web development.

Web 60

Web Internal International Storytelling 60

Cision

OCTOBER 10, 2016

By Google Property (web search, image search, news search, Google Shopping, YouTube). Twitter uses Yahoo’s GeoPlanet infrastructure for its location data so that it can be exercised at a much more granular level than Google Trends. By time (search within a customized date range – minimum: past hour, maximum: since 2004).

Trends 120

Trends How To Google Software 120

Sword and the Script

MAY 19, 2015

Mass media, the web, social media were all destined to change customer service. Most people, I’d venture to say, will find this exercise challenging. It makes for good chit chat, but beyond that such chatter is more or less idle. It seems to me the same is true of customer service. And yet it hasn’t. Litmus test?

Infographics 60

Infographics Customer Service Exercises Software 60

Ishmael's Corner

JANUARY 25, 2015

I find the channel on Web Design particularly useful with articles like “A Journey Through Beautiful Typography in Web Design.”. One could make an argument that a similar exercise would benefit the communications profession. Through sheer osmosis, Smashing Magazine will nudge you in this direction.

Communications 60

Communications Storytelling Web Journalism 60

Cision

MAY 6, 2015

It probably seems like a gross exercise in hubris (or click-bait) to say that this post will give you the “perfect” PR metric. From a digital standpoint, Google Analytics is a great measurement tool to understand customer behavior on a web property.

Engineering 120

Engineering How To Measurement Analytics 120

Polaris

JANUARY 2, 2015

It’s definitely a useful exercise to discover what’s working (and what isn’t). You may even find me guest blogging on other marketing blogs around the web. A quick check of my Twitter feed on Tuesday morning told me it’s that time of year: the end of December when bloggers write about their most popular posts from the last year.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

Stephen Waddington

JUNE 9, 2017

Owned media – apps and web sites enable any organisation to create its own media and become a publisher. This exercise is no different with 94% of respondents citing is as important. Influencer relations – media relations is giving way to influencer relations with practitioners working across earned and paid activity.

Publicity 111

Publicity Survey Measurement Community 111

Sword and the Script

FEBRUARY 27, 2018

The hypothesis behind these findings suggested that there’s so much information on the web, a buyer could research their decision, feel pretty confident in narrowing down the list, only talk to sales when they were on the verge of purchasing. How B2B Marketing Can Get More out of Trade Shows. How the Buyer’s Journey Fell from Grace.

B2B 66

B2B Trade Shows Survey Study 66

The Resolution Blog

DECEMBER 29, 2017

Here are a few suggestions for metrics and components to track: Date of cutting Headline Publication/source Publication estimated traffic (I recommend similar web) Social shares Domain Authority Messages conveyed Spokesperson mentioned/quoted Recording your coverage data in a spreadsheet is useful. It’s actually far more important than that.

Google 120

Google Analysis Comparison Data 120

Sword and the Script

AUGUST 14, 2018

For all those still complaining about search and social, now a decade beyond the advent of the so-called Web 2.0, This another reason why content marketing is a useful exercise for PR – the action figuring out what resonates and what doesn’t will help improve your pitching skills. . 4) Emphasis on professional journalism.

Survey 101

Survey Report Media B2B 101

Waxing UnLyrical

JULY 11, 2019

WordPress, the most common CMS, has perhaps the biggest selection around — the web is packed with roundups ( here’s one ), so you can search based on your industry (e.g. Assuming that’s your situation, you must put a solid amount of time into choosing a predefined theme you can revise to achieve a comfortable fit with your brand style.

Company 84

Company Brand Branding How To 84

Cision

MARCH 1, 2016

Exercising constant vigilance… monitoring the environment… assessing industry trends… listening for stakeholder criticism or concerns” For every potential crisis that we identify in PR crisis plans, we want to have a way to identify and react as soon as possible. React fast.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Sword and the Script

DECEMBER 20, 2016

There’s more than one way to look at the annual cycle of prediction posts that surface on the web, as the final days of another calendar year wane. Predictions are a license for liberty in mental exercise. Some see them as fun and a break from the usual content routine. As for me, I tend to fall into the final category.

Content Marketing 60

Content Marketing Social Media Marketing Media 60

PR 20/20

JULY 6, 2020

A practicum exercise to put what we’ve learned into actionable recommendations for the agency. Contextual Marketing : Note: You will need HubSpot Marketing Hub Professional or Enterprise in order to complete the practical exercises and earn your certification. A client’s portal review, with collaborative recommendations from the team.

Training 72

Training How To Course Software 72

Cision

AUGUST 16, 2016

When I work with a client, I try to consider their story in a visual way that not only makes for an excellent news pitch, but also doubles as compelling social media and web content. If I’m not sleeping or exercising, it’s glued to my hand. My boss, Michael Burns, encourages me to think like a reporter each day I come to the office.

Television 120

Television Pitching Journalism Interviews 120

Stephen Waddington

MAY 23, 2018

A crowdsourced exercise by the #AIinPR panel over the past few months has characterised more than 120 tools. In time we plan to share the database in a Creative Commons format and develop a web app to interrogate the data. The exercise was highly subjective – hence so is the analysis and interpretation of the data.

Analysis 60

Analysis Technology Tools Exercises 60

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. We desire to perform our work excellently with plenty of zest and zeal. With that said, how do we start that conversation, you ask.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Buzzstream

JUNE 16, 2021

This piece is a remix: Unicorn League is a piece we created for Sage, which sadly is no longer live on the web (like much of my work). Honestly, I’m not here to tell you what to do, but I do think exercises like this are hugely beneficial. Now let’s take a look at remixes. How were those stories framed? Still not convinced?

Digital PR 160

Digital PR Film Instagram Writing 160

Beyond PR

APRIL 28, 2017

So I went through an exercise recently that helped bring some clarity: I defined the things I believe make great stories. Web analytics owners can be a good place to get valuable data about your target audience. Coming from a bachelor of arts background, it’s one thing to say, “yeah, I should be more data-driven.”

Storytelling 45

Storytelling Data B2C B2B 45

PR 20/20

JULY 21, 2016

Update and manipulate web pages, and take care of quick fixes that may have at one time required developer help. Free yourself from the restraints of developer schedules and content management system (CMS) WYSIWIG editors to manipulate, test and evolve web pages. They include: HTML : The structure and framework for all web pages.

How To 0

How To Web Resources Training 0

Sword and the Script

NOVEMBER 28, 2017

That’s according to the results of a survey of 1,377 bloggers conducted by Orbit Media a web design agency. There are exceptions but the logic holds up; I assess there are several factors at play here: Writing blogs is like exercise, you get better and stronger with frequent workouts. They write quality posts.

Study 78

Study B2B Marketing Survey 78

Sword and the Script

FEBRUARY 12, 2019

That’s according to the findings of the latest survey by Orbit Media, a web design company that has surveyed about 1,000 bloggers annually for the last several years. Let’s continue with the exercise analogy: Will you get in shape going to the gym once per month? It’s the consistency that matters. Probably not.

Blogging 104

Blogging Survey B2B Analysis 104

Sword and the Script

NOVEMBER 1, 2016

While it’s not the first time I’ve been named to a list , given the effort, equity, and sheer mental exercise I’ve poured into marketing, PR and social media every day, it’s nice to be recognized. My ideas are sometimes syndicated or shared in a variety of places around the web. With an “authority” score of 59.5,

Marketing 60

Marketing Study Survey Content Marketing 60

Waxing UnLyrical

JUNE 4, 2012

Non-standard retweets are off the table (unless you REALLY go the extra mile by creating an intricate web of automated retweets, but that just seems stale to me). At the same time, this is all an exercise in destroying the static. … I thought to myself, “Surely someone must be doing this. Our messaging.

Social Media 99

Social Media How To Media Twitter 99

Karen Freberg

MARCH 24, 2020

In high school, I was able to create my own personal website and share my story and who I was as a person who was competing in track and field for coaches and others to follow along on the world wide web. We have a lot of resources, exercises, activities, case studies, and stories to share. What is featured in the book?

Case Study 60

Case Study Creativity Study Course 60

Waxing UnLyrical

JULY 17, 2013

Non-standard retweets are off the table (unless you REALLY go the extra mile by creating an intricate web of automated retweets, but that just seems stale to me). At the same time, this is all an exercise in destroying the static. … I thought to myself, “Surely someone must be doing this. Our messaging.

Social Media 78

Social Media How To Media Twitter 78

Sword and the Script

JANUARY 3, 2017

As it is on the web, our paths have crisscrossed occasionally over the years. If you say you’re doing that and then use the exercise as an excuse for ‘marketing as usual,’ you only make everything less believable and effective. . His byline, for a wide range of publications, will surface in the first couple pages of a Google search.

Journalism 61

Journalism Content Marketing Creativity Leadership 61