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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

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Blue Ocean Global Technology Interviews Casey Boggs of ReputationUs

Reputation Us

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. Action 4: Promote Thought Leadership.

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Meet Board of Directors Nominee Jennifer Day, APR

PRSay

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. You held leadership positions as a PRSSA member at Otterbein. At NOAA, you took part in an 18-month internal leadership program. What were some of the leadership tenets that you learned during that time?

Meeting 148
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Use These Collaborative Exercises to Tone Your Idea Muscles

PRSay

When it comes to generating new ideas, one of the most effective actions we can take is to interview customers, clients, vendors, investors, and whoever has a stake in the brand. Interviewing customers to develop new ideas shouldn’t be limited only to those times when you need to move product. Join him on July 17 at 3 p.m.

Exercises 101
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How to become an IoD Chartered Director

Wadds Inc.

Looking around the room, I knew I’d landed on my feet with my fellow students, each with different leadership and sector experience. The final interview requires substantial experience in one or more director roles for a period of three full years over the course of the previous decade. Exhausting – yes.

How To 52
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How SaaS companies are using case studies to drive results [benchmarks]

Sword and the Script

Here are some of the benchmarks: SaaS companies have an average of 38 active case studies in use; Most case studies are between 500-1,000 words in length; Case studies take an average of 12 hours each to produce; One in ten (10%) case studies are not approved by the customer for publication. Case studies make for excellent blog posts too.

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Start 2020 with an Action Plan: Begin with FEEL for Real Relationships

Deirdre Breakenridge

The FEEL First Test not only evaluates your ability to FEEL, in every area of the model, and in different settings, but it also recommends exercises to increase your level of FEEL. And, so my roadmap begins and yours can too.

Exercises 204