Presspage

JANUARY 30, 2024

The ease of access and digestibility of multimedia content, including videos, infographics, and interactive visualizations, correlates with higher investor satisfaction and confidence in the information being conveyed. Take, for instance, a company using an infographic to break down its financial performance over the past fiscal year.

Infographics 78

Infographics Financial Video Leadership 78

5W PR

APRIL 21, 2021

Going through the process of figuring out the right marketing strategy that’s going to generate leads and increase a company’s sales is complicated, which is why sometimes, marketers choose to stick to ones that are tried and true. Social Media Strategies. Content Marketing Strategies. Urban Marketing Strategies.

Creativity 88

Creativity Strategy Marketing Infographics 88

5W PR

MAY 17, 2022

Fortunately, with the right strategies , companies can more effectively generate leads and convert them into paying customers. With this strategy companies can capture the attention of both the content and PR markets with similar pieces of content that aren’t a carbon copy of each other.

Strategy 88

Strategy Content Marketing Employee Google 88

Remote PR Jobs

MARCH 27, 2024

It's more than a one-off success story; it's a compelling display of strategy, execution, and results that can attract new clients and showcase your talent. Break down the case study into manageable sections such as the challenge, strategy, execution, and results. Still Seeking Inspiration? Literally.

Case Study 130

Case Study Study Writing How To 130

ImPRessions - Crenshaw Communications

AUGUST 5, 2020

of proposals see higher engagement from visuals such as infographics and original images. . Offer examples and stories. Examples are very powerful in any sales situation. The best examples tell a story of how you helped a client or investor meet their goals, and they’re likely to be memorable. Offer clear strategies.

Case Study 304

Case Study Infographics Data Energy 304

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.

Infographics 70

Infographics Data Case Study Content Marketing 70

Cision

MAY 17, 2017

When it comes to content marketing, the best strategies go beyond just churning out a lot of blog content. Whitepapers, e-books, infographics, video, podcasts…all are fair game when it comes to reaching your audience. They’re definitely a proven component of a smart marketing strategy, but are they right for your brand?

Content Marketing 205

Content Marketing Strategy Marketing Infographics 205

Presspage

JANUARY 23, 2024

It involves narrating memorable achievements and milestones while communicating the long-term vision and strategy of the organization. Moreover, communicating a long-term vision and strategy through storytelling provides investors with a roadmap, reinforcing a shared understanding of where the company is headed and how it plans to get there.

Communications 78

Communications Infographics Financial Storytelling 78

5W PR

MAY 27, 2022

Robotics and various products from robotics companies have been excessively used by consumer, commercial, and other industrial businesses, which gives robotics companies plenty of opportunities for utilizing strong public relations strategies and campaigns.

Company 88

Company Strategy Publicity Real Estate 88

Buzzstream

FEBRUARY 9, 2024

don’t rely too heavily on any tactic, spread out your strategies. Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Journalists rarely share infographics, so this is more of a blogger outreach tactic.)

Google 71

Google Infographics Pitching Resources 71

Melissa Agnes

MARCH 19, 2015

For example, Anthem didn’t take the necessary precautionary measures and it turned out that 80 million of their stakeholders’ confidential information was hacked. This can prove to be a very strategic crisis preparedness strategy. ” Below I’ve embedded the infographic they linked to.

Crisis 157

Crisis Data Strategy Banking 157

Buzzstream

FEBRUARY 3, 2021

Examples of top-tier publications include: The Guardian. So if you are working on a Lifestyle or Entertainment piece, for example, you may instead be targeting pubs like these: Buzzfeed. I’ve produced an example below, to show my methods. The strategies behind conducting effective Digital PR campaigns. The New York Times.

Digital PR 170

Digital PR Industry Strategy Film 170

Shift Communications

JANUARY 4, 2016

Trend #1: Interactive Infographics. We marketers and communicators have killed the infographic. Can the news media absorb the volume of infographics we churn out? Above, we scanned the news to see how many times the word “infographic” was mentioned, then scanned Twitter for the same. In a word, no.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Solo PR Pro

OCTOBER 28, 2014

This infographic provides a handy cheat sheet for modern SEO: One important note: the eighth item in the list above, use of the rel:authorship tag, is outdated as of August of 2014. Have you and your clients made any notable changes to your strategies and content development as a result of these changes?

Infographics 82

Infographics SEO eBook Google 82

Cision

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. more views.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

DECEMBER 20, 2017

A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. Flo from Progressive Insurance is an excellent example. Another strategy to employ involves providing users with useful information. In this example, Fisher Investments took data on U.S.

Industry 222

Industry How To Insurance Insurance 222

Communications Conversations

NOVEMBER 24, 2014

Last week, I gave a presentation to 300-plus folks on a Cision/Vocus webinar around content strategy. It was a similar presentation to the one I gave at the Fort Worth PRSA meeting in October (I shortened and updated the deck with a bunch of new examples and case studies). With Bike Walk Move, my partners (Mod & Co.)

Case Study 166

Case Study Strategy Study Hotels 166

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Prohibition

APRIL 13, 2023

In the digital age, video content is also an essential component of any brand’s marketing strategy; for companies to not use video content could prove impactful – in a negative way – to your business. For example, you can use interviews from your videos to create a podcast series that focuses on expert insights.

Video 62

Video Infographics Social Media Instagram 62

Cision

JANUARY 9, 2018

Here are eight types of content and examples of how to promote them to not only boost your organic presence but to drive demand and engagement. Infographics. Informative, aesthetic infographics drive immense engagement. Infographics are plug and play, citable and are liked and shared 3x more on social media. How to do it?

Case Study 210

Case Study How To Infographics SEO 210

5W PR

NOVEMBER 3, 2023

Understanding the wearable fitness tech market Before delving into fitness marketing strategies , it’s crucial to understand the wearable fitness tech market’s dynamics. Develop a content marketing strategy that educates, inspires, and engages the audience. Embracing content marketing Content is king in the digital age.

Marketing 78

Marketing Infographics Content Marketing Data 78

Buzzstream

MARCH 13, 2024

Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. The tactics may overlap, but the overall strategies are unique.

Digital PR 71

Digital PR Construction Case Study SEO 71

PR 20/20

JULY 5, 2023

Examples include calculators, assessments, interactive videos, animated infographics, clickable flowcharts, quizzes, and more. Of course, there are exceptions to every rule—for example, you may have extensive data that tells you your audience almost always navigates your website from a mobile device. But does it work?

How To 71

How To Infographics Data Web 71

Cision

APRIL 23, 2015

.” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. Others may want visual content, such as video and infographics. Is this the end of content marketing?

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

5W PR

JANUARY 4, 2023

Between creating contests that will grab the attention of the target audience and carefully crafting each piece of content the company shares on its social media accounts, there are plenty of strategies that are beneficial for businesses.

Pinterest 88

Pinterest Infographics Social Media Instagram 88

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. Stay informed and ahead in the industry by embracing these essential trends.

Trends 105

Trends YouTube Video Social Media 105

Beyond PR

JANUARY 23, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Here’s a great example of our own: a few months ago, Forrester commented on Cision’s recent IPO.

Strategy 75

Strategy Media How To Infographics 75

PR 20/20

FEBRUARY 20, 2023

Some examples of inbound marketing tactics include: Social media. Some examples of content marketing include: Infographics. Creating relevant infographics for your target audience can attract potential customers and build brand awareness more creatively.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Melissa Agnes

AUGUST 20, 2014

Carolyn Mae Kim, a hands-on professor teaching in the Journalism & Integrated Media department at Biola University, has some great tips and strategies to help today’s educators answer this important question. For example, my Intro to Public Relations class at Biola University in 2011 was #BUPR11. Then, I model what I expect.

Social Media 279

Social Media How To Infographics Media 279

Cision

OCTOBER 19, 2015

You don’t need to look further than most infographics to find statistics whose datapoints contradict each other. For example, you might want to determine the probability of a conversion event when you post on Facebook. Generally, this isn’t a computational error, it is an error of sample set. Hopefully a lot.

Social Media 120

Social Media Strategy Media Facebook 120

Prohibition

JANUARY 29, 2024

Here, we’ll be delving into why blogging is the tool your business needs, as well as some tips on how to write an attention-grabbing blog to consolidate your content marketing strategy. Incorporating visual elements like eye-catching imagery, infographics for stats, or videos to enhance the reading experience. Why do I need a blog?

Blogging 62

Blogging SEO Engineering Mobile 62

5W PR

SEPTEMBER 7, 2021

With the help of the right PR strategies, even brand new companies can attract interest from customers and venture capitalists. Additionally, with these strategies, there’s no need for businesses to be held back by small or nonexistent budgets or undedicated employee teams.

Pitching 88

Pitching Infographics Social Media Employee 88

PR 20/20

MARCH 7, 2017

Luckily, there’s a surefire strategy that satisfies the needs listed above: visual content marketing. Are you still contemplating how you’ll incorporate visual content marketing into your 2017 strategy? For example, content can be repurposed into: Infographics: Guide your readers through stats and numbers.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Buzzstream

FEBRUARY 1, 2024

For example, here are the guest post guidelines from the Hubspot blog. You can see an example of my recent work on a similar post in [Publication]. Here’s an example of how I helped get [Site/Brand] to rank for [target keyword] here [link]. In the example above, I lean on Google. This piece would [quick recap].

Pitching 87

Pitching Infographics Survey Resources 87

Cision

DECEMBER 28, 2017

But a better strategy is to plan out your content several weeks or months — even quarters — ahead. For example, if you have a big charity event in December, you could schedule a few posts in the weeks beforehand to tackle a related topic and promote the event. Instead, use it to fuel your content.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Onclusive

SEPTEMBER 13, 2017

What smart marketers learned using MarTech and Marketing automation was that their online videos, ads, and email marketing campaigns perform better when integrated with a strong, holistic PR and content marketing strategy. PR is now being fueled by the omnipresence of digital content. PR is a powerful driver of top of funnel sales leads.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Solution: To organize resources to execute on a content strategy, marketers must learn how to prioritize and maintain focus.

Content Marketing 240

Content Marketing How To Marketing Infographics 240