Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

FEBRUARY 9, 2021

Leading up to the webinar, we’d like to share an overview of the reasons to work with a PR agency, how an agency can contribute to your communications strategy, tips for selecting the right agency for your business, and how to set expectations for a productive relationship. That said, not every organization should hire a PR agency.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

These goals should be both measurable and prioritized so that there is no misunderstanding. They might include a change in brand perception, increased brand visibility, enhanced reputation, or engagement of a new target audience, for example. But how to measure outcomes?

Agency 310

Agency Measurement Meeting Reputation 310

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance. Teams bond over internal training The passion for learning and development among PR teams is more vibrant than ever. Today, PR strategy is often informed by data insights.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. It’s not enough to just count what’s easy to count; you must measure what really matters. That’s no longer the case.

Measurement 40

Measurement Comparison Advertising Advertising 40

Wadds Inc.

SEPTEMBER 27, 2023

Building a Culture of Inclusivity: Effective Internal Communication for Diversity, Equity and Inclusion will help to remove a lot of the confusion, doubt and fear related to diversity, equality and inclusion (DEI) for internal communicators. Claire is both a Chartered PR and a Chartered Marketer.

Internal 122

Internal International Case Study Analysis 122

Onclusive

JANUARY 14, 2021

In this week’s article, we are discussing how to build an impactful communications team, outline clear roles and responsibilities between the C-suite and communications, and define the optimal scope and budget. That’s why measuring the performance and real business impact of your communications activity is so important.

Communications 195

Communications Corporate Measurement Reputation 195

Newsfile

OCTOBER 24, 2023

89% of PR professionals believe the most important role they play is to protect their company’s reputation ( USC Annenberg Center for PR ) Finding out how to avoid PR communication mistakes can help you further your company’s positive reputation. In addition, 86% of users think twice about buying from a company with negative reviews.

Communications 52

Communications How To Corporate Training 52

Sword and the Script

MARCH 26, 2024

Salesforce and HubSpot are two good examples. For example, a company that puts out low-quality content may cause customers to re-evaluate their relationships with that vendor. Another “42% of producers of thought leadership still seek to measure effectiveness by looking for increased traffic to their website and social pages.”

Leadership 131

Leadership B2B Study Survey 131

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Or, just interested in seeing an example? If you have templates or examples of any of these types of content, link to them in this section. Want to write for Cision®?

How To 177

How To Guidelines Content Marketing Video 177

Contently - Strategy

APRIL 1, 2024

Here’s how to create SEO-driven content that stands out from the competition. how many website visitors, for example) and more on quality (i.e., For example: SALES If you have a sales department (whether you’re B2C or B2B), make friends with some of the reps and ask what they hear in the field.

SEO 52

SEO Engineering Writing How To 52

Contently - Strategy

NOVEMBER 29, 2023

At Contently, for example, we organize all content within The Content Strategist around our five pillars: Strategy, Digital Transformation, Storytelling, ROI, and Trending. How to Identify Your Core Topics Identifying the right topic pillars is crucial as they will guide your content strategy.

How To 52

How To SEO Content Marketing Engineering 52

Cision

MAY 6, 2015

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. And of course that reasoning informs very little about how PR drives business objectives. Want to implement a PR measurement program today?

Engineering 120

Engineering How To Measurement Analytics 120

Cision

DECEMBER 18, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Say for example your company always exhibits at a major B2B services conference in May.

How To 0

How To Content Marketing Conference Analytics 0

Wadds Inc.

MARCH 15, 2023

A terrific chapter on data explains what useful data actually is, how to get it, and interpret it, to help define problems and solutions. The advice on measurement and evaluation is relatable for anyone familiar with the AMEC framework and doesn’t skimp on the detail. That’s ultimately how this book proves its worth.

Technology 98

Technology Data Analysis Internal 98

PR 20/20

FEBRUARY 8, 2021

Internal workflows that haven’t sent a notification since that last website redo. Not only that, it can be impossible to distinguish one workflow from the next when all of your partners and internal stakeholders follow their own unique naming conventions for in-use and incomplete workflows. Start auditing. Now the fun part can begin.

How To 113

How To Trends Trade Shows Data 113

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. As an example, an increased budget may be necessary to develop new impactful content. What is a business case?

Resources 195

Resources Technology Data Tools 195

Wadds Inc.

JUNE 5, 2023

She rounds off the book by considering five incident scenarios, demonstrating to public relations professionals how to put theory into practice, before concluding with a review of the key learning points. The model assess; analyse; articulate; act is a good example and is typical of her desire to bring order and method to communications.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. However, paid media has historically had a significant advantage over earned when it comes to measuring success. Read on to learn more about how communicators can use data to tell better stories, and draw a link between their coverage and buyer behavior.

Data 145

Data How To Storytelling Analytics 145

Presspage

FEBRUARY 28, 2019

So, here are several tips on how to develop and maintain a global newsroom in today’s fast-paced digital world. Each country and region have unique languages and dialects that must be considered if a newsroom has been charged with reaching an international audience. Set Goals and Know Your Audience.

How To 90

How To Local Analytics Social Media 90

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Mindful Marketing

SEPTEMBER 6, 2016

September officially kicked off the International Association for Measurement and Evaluation of Communication’s (AMEC) “ Measurement Month.” ” As AMEC describes it, it is “A global program of activities to spotlight attention on the importance of PR measurement. By Seedepth.

Measurement 50

Measurement Analytics Twitter Internal 50

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. It could be man-made—for example, a product recall. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Solo PR Pro

SEPTEMBER 12, 2017

Rather than debating if the press release is dead or the media market is viable, we should be seeking how to align our programs against the goals clients care about and be able to accurately measure success. We have to change how we think about what we do and how we report it to clients.

Measurement 49

Measurement Report Analytics Google 49

OnePitch

JUNE 16, 2022

Of course, the day wouldn’t be complete without a steady drumbeat of client calls and internal meetings to hash out priorities and deliverables. Can you share an example of one that worked? What’s your best tip for measuring PR? What makes a good subject line? It depends on the pitch. weekly or monthly).

Pitching 64

Pitching Consumer How To Meeting 64

Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. Please share in the comments below.

Case Study 40

Case Study Study Measurement Pinterest 40

PR 20/20

JULY 6, 2020

It included: Weekly HubSpot product updates posted to our internal wiki. We would post updates or articles to our internal social network (or wiki) each week, then bring those posts up for discussion during our morning meetings. Content Marketing : Learn what content marketing is and how to do it. Weekly Updates.

Training 72

Training How To Course Software 72

Wadds Inc.

FEBRUARY 15, 2023

She forges convincing connections between climate change denial and hate speech for example, and digs into why “outrage sells.” But while the author notes that it’s startling how many issues have broken first on Twitter, she is clear the digital world is not the whole world when it comes to crisis management.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Cision

SEPTEMBER 14, 2016

Communicators today must measure the results of their efforts in an integrated manner, incorporating paid, earned, shared and owned media. The International Association for the Measurement & Evaluation of Communications (AMEC) has a new Integrated Evaluation Framework that offers a clear, focused process to help you quantify impact.

Communications 0

Communications Banking Measurement Public Affairs 0

Presspage

FEBRUARY 8, 2024

For example, the Dutch insurance company Nationale Nederlanden recently published a press release , sharing its ranking as one of the top performers in a benchmark for responsible investment. How ESG reporting results in quantifiable impact ESG reporting has more benefits than just ticking compliance checkboxes.

Report 109

Report Government Financial Trends 109

Cision

OCTOBER 6, 2016

It’s a primary communications channel both internally and externally. It’s incredibly difficult to measure a direct return-on-investment from most traditional media relations efforts. Shared Media. Shared media is also known as social media. Owned Media. During the next few months (assuming Cision will have me back!

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Communications Conversations

OCTOBER 13, 2014

Specifically, I talked about how today’s branded content is broken. And, of course, I offered up ideas on how to best fix it. Believe me, if you really look, there’s many more examples of brands failing at RTM than their are succeeding. The topic of my half-day presentation: Content strategy. And failing.

Strategy 120

Strategy How To Guidelines Advertising 120

Waxing UnLyrical

JUNE 17, 2016

I’ve been in London the last few days, attending my very first AMEC International Summit. In fact, it never ceases to amaze me just how much traction the Principles have received in just a few short years , when the “measurati” have been shouting themselves hoarse basically saying the same thing for decades.

Internal 40

Internal International Measurement Banking 40

PR 20/20

JANUARY 10, 2023

These activities may include helping you determine what marketing areas to invest in, which platforms will reach your target audience, and how to craft messaging that will resonate with your ideal customer. Other examples of one-time project work include: Onboarding to a new CRM like HubSpot. Optimization of HubSpot portal/s.

Agency 74

Agency Marketing Internal International 74

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either.

Survey 140

Survey Measurement System Education 140

Maxim Behar

JANUARY 28, 2024

Each country has its laws, there are international laws. It can create ads as good as a graphic designer, for example. First, instant communication with anyone in the world and, second, which is also very important, this communication can be measured. How to use AI so that we can trust it 100%?

Radio 59

Radio Ethics How To Writing 59

The Resolution Blog

APRIL 23, 2018

She knows all too well how coverage trackers can go wrong. Steph’s team at Experienced Media Analysts measure thousands of coverage clips each week to draw insights. If there is just one clip with the wrong data the whole campaign measurement can be incorrect! Coverage clip and media analyst Steph Bridgman.

Data 120

Data Measurement Examples Tools 120