Bianchi Biz Blog

JUNE 3, 2024

In my role, I help populate our websites with original content as well as pertinent press releases, and write feature stories for print and the web. I also assist in copyediting our magazines and with event coverage depending on availability.

Meeting 97

Meeting Media Training Automotive 97

B2B PR Sense

JANUARY 5, 2018

They can also bolter your image by booking you at events and entering you in awards. And they can cement your reach and position by a shrewd combination of earned, owned and in some cases paid media. When you break it down, public relations is not a few-minutes-a-day job. Handpicked Related Content. Social media strategy.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Landis PR

APRIL 12, 2021

The great strength of broadcast is its ability to take news consumers directly to the scene and witness events — a wildfire, a debate, a demonstration, a major speech — as they unfold. Spoken words and video must match, so reporters either have to write/talk to the video or find a video that matches what they’re saying.

Meeting 98

Meeting Media Print Enterprise 98

Sword and the Script

JANUARY 16, 2024

Effectively I treat these like an analyst briefing of sorts and write up an assessment based on the session. Media contacts and list-building One of the key tasks in media relations is identifying reporters and influencers you might want to pitch. Today’s post is focused on Propel an all-in-one PR software tool.

Software 144

Software Pitching System Analytics 144

Critical Mention

APRIL 28, 2020

Excitement for the draft was even greater than usual this year with the current lack of live sporting events, so Critical Mention has been tracking online news and broadcast coverage for each team in the NFC East; the Dallas Cowboys, the New York Giants, the Philadelphia Eagles, and the Washington Redskins. Share Tweet Share. SCHEDULE A DEMO.

Radio 78

Radio Print Sports Media 78

Burrelles Fresh Ideas

JULY 17, 2023

Media relations and PR pros must heed Godin’s advice or suffer the consequences of being ignored, or worse, getting blocked by a journalist when trying to pitch them. Media usage and overload We stopped having to search out the news about 10 years ago; it finds us wherever we are. Write simply. Forget the fluff.

Pitching 54

Pitching Media Media Relations Writing 54

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 5. More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 6. Notice none of them cited a wire service.

Survey 98

Survey Industry Leadership Study 98

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. It was pure magic the first time I read an article in print that was the result of a story I pitched. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time).

Media Relations 52

Media Relations Media Pitching Writing 52

Sword and the Script

DECEMBER 22, 2020

Live events shrink by 64% in 2020. PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. “PwC Shifting the live event budget. Source: B2B Sales Cycles ).

Survey 178

Survey Marketing B2B Study 178

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? Understanding PR & IR Basics 1.

Viral 52

Viral Crisis Communications SEO Reputation 52

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I’m also a contributing writer for EVannex – I write a weekly blog post. If I have to spend time correcting typos on every post, I might as well write it myself.

Meeting 81

Meeting Media Travel Interviews 81

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

Stephen Waddington

SEPTEMBER 29, 2021

I want to thank the Resource team for putting on another great CommsHero event and for inviting me back to speak this year. Why is public relations conflated with media relations? Ever since Ivy Lee sent the first press release on 28 October 1906 public relations have been associated with media relations.

Industry 153

Industry Publicity Agency Community 153

MaccaPR

MAY 23, 2018

Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? The recurring themes that emerged from these experts will prove invaluable for PR pros looking to improve their media relations game. Are you pitching a print publication?

Pitching 82

Pitching Print Journalism Local 82

PR Insiders

AUGUST 26, 2021

You improve your odds of media success anytime you can link your expertise and message to what print journalists are already writing about, and what radio and TV talk show hosts are already talking about. The media always needs experts to comment on events and you can be that go-to person and share your knowledge.

Media 78

Media Print Education Radio 78

Bianchi Biz Blog

JUNE 21, 2022

I test drive new equipment offerings in print and video formats. I’m not boasting here, but nobody was more surprised than me to win that award, as I had not formal training in writing. My foray into journalism began by writing “letters to the editor” to several trucking trade pubs. Wilson award for business journalism.

Meeting 87

Meeting Media Chemicals Radio 87

Cision

JUNE 29, 2015

Jeremy is also a nationally syndicated journalist and writes for Huffington Post. No longer are people getting their news recommendations from media publishers, instead they are getting it from their relationships on social media. Want more insight on the top media trends and events?

Comparison 120

Comparison Television Print Social Media 120

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

For accounts with many “moving parts” — like events and media tours — a team might mean five or six staffers while other engagements focused on thought leadership and content placement can thrive with two or three. That is just part of the job description for a media relations specialist.

Agency 136

Agency Analytics Creativity Social Media 136

Cision

SEPTEMBER 29, 2016

The event was the following day in Los Angeles. Most freelancers list their outlets on their websites; those who don’t usually make them available in front-of-book bios or on social media. Freelancers pride themselves on following good stories, but all of us have certain stuff about which we like to write.

Pitching 0

Pitching Journalism Writing Print 0

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. Right now, the biggest focus is on writing and presenting content for mobile consumption. Horizon Trends: 3D printing, everyday use of drones, and strong artificial intelligence.

Trends 120

Trends Mobile Web System 120

Sword and the Script

NOVEMBER 20, 2018

You can tag them on social media or even better send them a private and personal message or email and let them know. Everyone hits up the same list and the glamour of it has long since worn off unless you are writing them a check. Create a short link for the content and include it in presentations of speakers at the event;” and.

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts.

Meeting 93

Meeting Media Journalism Education 93

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? Cision recommends customers start by tracking five events and can track up to 30 events out of the box. To that end, you can use retargeting to pitch earned media as opposed to an advertisement. click any image for higher resolution).

Publicity 92

Publicity Media Advertising Advertising 92

Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. Specifically, media relations, or earned media, is poised for new prominence. To that end, what you do with a mention earned in the media is every bit as important as getting it in the first place. 3) Surgically weave it into blog posts.

Media 102

Media B2B Groups Conference 102

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. Download the 2018 Global State of the Media Report. I can write three articles in the amount of time I can shoot a video.”. Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54

Cision

MAY 4, 2016

It will include reputation management, crisis management, brand enhancement and media relations. Both journalists and communication professionals must respond swiftly and accurately to unpredictable events. . Then, we devote time to knowing and understanding the media and their needs in the relevant area.

Newspapers 120

Newspapers Journalism Pitching Report 120

Waxing UnLyrical

JULY 3, 2013

I semi-reconnected with someone I knew a long time ago at a networking event last year. This person sent me an email after the event that said: Daniel -. People ask me about social media, SEO, websites, brochures, press releases, speeches, blog writing, PR, message strategies, sales, consulting…everything.

Marketing 100

Marketing SEO Writing Engineering 100

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. It’s sponsored content, which is a form of advertising, which is unquestionably paid media.

Software 126

Software Case Study Advertising Advertising 126

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. Blame is directed squarely at social media platforms and the BBC.

Government 103

Government Education Print Ethics 103

Doctor Spin

MAY 21, 2021

See also How to write a PR pitch. Make a list of potential annual events. Annual events are becoming a staple of the PR industry. Please think of how Apple can do yearly launch events without telling anyone beforehand what they’re going to launch. Please note that it doesn’t have to be physical events, either.

How To 52

How To Hotels Survey Employee 52

PR 20/20

AUGUST 9, 2016

After months of planning, research, writing, and design, your new B2B research report is set to launch. This includes, but is not limited to: Analyst relations. Blogger relations. Community relations. Employee relations. Media relations. Personas have been defined. Databases have been segmented.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

NewsWhip

APRIL 28, 2021

The intersection of media relations, social media, & content creation. If we fast forward to 2021 now, we have all the wonderful things of social media, digital marketing, much improved measurement and tools. Okay, it needs to be media relations still. Balancing global strategy & local market needs.

Consumer 78

Consumer Measurement Local Data 78

Bad Pitch Blog

JULY 8, 2008

While answering our questions he notes he was “on a conference call while writing a story and updating Twitter on the awful cliches (he’s) hearing.” BPB: What single piece of advice do you have for PR people that want to improve their media relations skills overall? We publish much more content online than in print format.

Print 43

Print Pitching Twitter Advertising 43

Stuart Bruce

JUNE 24, 2015

Public relations has always been a media neutral discipline. We also used news conferences, journalist interviews and news releases (earned), a corporate magazine (owned) and securing speaker platforms at events where executives could network and tell stories (shared).

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Bad Pitch Blog

APRIL 28, 2007

This blog was created because we got tired of reading one editor after another call out the minority of our hard-working industry for bad taste, poor writing and lazy pitching. Finding positive stories about public relations and PR industry professionals seems as rare as ancient coins.

Pitching 40

Pitching Print Creativity Local 40

Bad Pitch Blog

MAY 23, 2007

I get four "story ideas" per day, on average, suggesting everything from writing about a lumberyard owner who just turned 62, to a CEO''s lousy $500 donation to help pets abandoned because of Hurricane Katrina, to this: - Story Idea: AT-HOME HYDROTHERAPY ¬ Your House or Mine? Our editor is clearly a victim of one of the following approaches.

Pitching 40

Pitching Construction Exercises Retail 40