Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Consider things like informational one-sheets about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. PR pros often review and edit when appropriate.

Training 195

Training Media Training Reputation Crisis Communications 195

5W PR

APRIL 10, 2022

Given below are some marketing strategies that can be used to reach pet owners on National Pet Day. Sponsor Adoption Events. Businesses can invest in branded pet merchandise and donate proceeds from their sales to local shelters. Social media marketing can be extremely effective. On-site Event. Use Free Gifts.

Marketing 78

Marketing Local Social Media Blogging 78

PRSay

MARCH 7, 2024

Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners. This retrospective examination could offer key learnings for those in the field.

Film 118

Film Marketing Sports Hotels 118

MaccaPR

JANUARY 25, 2019

In fact, our PR agency teamed up with client Just BARE® Chicken to host an influencer event to build relationships between the brand and influencers in Minneapolis, a key market for Just BARE. Interested in hosting your own influencer event? 3: Give influencers a reason to attend, and make it easy for them to come to your event.

How To 83

How To Marketing Local Brand 83

5W PR

FEBRUARY 22, 2023

You can use both traditional offline PR methods as well as online marketing. A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market. While press releases are an essential foundational PR technique, they should not be relied on completely for publicizing your launch or event.

Strategy 88

Strategy Product Launch Brand Branding 88

5W PR

DECEMBER 18, 2019

You can use both traditional offline PR methods as well as online marketing. While press releases are an essential foundational PR technique, they should not be relied on completely for publicizing your launch or event. Live Events. Charity Events -You can sponsor local charity events such as concerts or sporting events.

Strategy 133

Strategy Marketing Trade Shows Video 133

The Hoyt Organization

OCTOBER 24, 2023

The change rate is substantially higher than the typical rate digital marketers are used to. This latest development harnesses the capabilities of AI, pushing the boundaries even further, and promises to shape the future of digital marketing significantly. What Is Search Generative Experience? Click here for more information.”

Marketing 87

Marketing SEO Google Advertising 87

Beyond PR

MAY 8, 2018

This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. While there are many types of influential personas — and quite a bit of debate amongst marketers about who technically fits under the “influencer” umbrella — there are a few groups that stand out.

Marketing 45

Marketing Trade Shows Local B2B 45

5W PR

NOVEMBER 9, 2023

Types of Influencers and When to Use Them Influencer marketing is a crucial part of digital advertising. Events and campaigns For major events, campaigns, or initiatives, partnering with macro influencers can ensure maximum exposure and reach. It helps brands reach a larger and more engaged audience.

Product Launch 78

Product Launch Local Small Business Advertising 78

Prohibition

AUGUST 22, 2023

In today’s competitive business landscape, it is crucial for retailers to employ effective marketing strategies to drive in-store sales. Retail marketing involves a combination of traditional and digital tactics aimed at attracting customers, building brand loyalty, and increasing revenue.

Retail 62

Retail Marketing Measurement Product Launch 62

Communications Conversations

DECEMBER 16, 2014

A couple weeks ago, I was invited to a small, unique event at the Verizon “Concept Store” at the Mall of America. I say “unique” because it was pitched as a red carpet event where Verizon would show off its latest holiday technologies and gadgets. I’m a PR/marketing blogger. Make the red carpet fun!

Case Study 131

Case Study Wireless Company Local 131

5W PR

APRIL 29, 2023

This allows for preparation and promotion of the event in advance. Promoting the limited edition item through social media and email marketing is crucial. Promotion of the event can happen on social media, email marketing campaigns, and in-store signage. These menu items can generate buzz and attract customers.

Local 88

Local Social Media Print Agency 88

5W PR

DECEMBER 30, 2021

Since college students are geographically stagnant for 4 – 5 years, a business has a lot of time to develop branding and marketing aimed specifically at them. They have certain noteworthy characteristics which make them a viable market segment for new product strategies. Free samples also lead to heightened visibility.

Marketing 60

Marketing Nonprofit Small Business Local 60

5W PR

MARCH 4, 2024

That’s where content marketing takes off. Storytelling Let go of the travel marketing jargon and tap into the power of authentic voices. Experiences Go beyond static content and embrace experiential travel marketing. Building trust is the key to winning loyal customers in this fiercely competitive market.

Travel 78

Travel Consumer Strategy Tourism 78

Solo PR Pro

JUNE 2, 2021

Little did Jeff know this last-minute race, which started as a joke, would turn into a global event that raised more than $56,000. Though Jeff does have a marketing background — he works in web development at a local university — this was by no means a planned marketing campaign. Move quickly and ask for help.

Viral 82

Viral Hotels Guidelines Community 82

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

The pandemic shutdown was awful in many ways, but at least we didn’t have to worry about attendance at press events. As any PR person knows, you should be judicious about media events. You do everything right in planning and hosting a press event, and nobody shows up. A priority press briefing — in an empty room.

Agency 227

Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

The pandemic shutdown was awful in many ways, but at least we didn’t have to worry about attendance at press events. As any PR person knows, you should be judicious about media events. You do everything right in planning and hosting a press event, and nobody shows up. A priority press briefing — in an empty room.

Agency 227

Agency Television Radio Pitching 227

5W PR

JANUARY 3, 2024

Conduct market research to identify the specific resolutions gaining traction and tailor PR messages to align with these aspirations. Consider collaborations with fitness influencers , sponsor fitness events, or create content that promotes the intersection of the brand’s products with an active and healthy lifestyle.

Publicity 78

Publicity Brand Branding Local 78

PR for Anyone

OCTOBER 19, 2021

This tactic is one of the easiest ways to get media exposure for your business by taking what is already in the news and bringing it home (to your local market) and/or establishing yourself as the expert on that topic. . There are many sources providing studies, statistics, and information on the real estate market.

Real Estate 130

Real Estate How To Publicity Insurance 130

PR in High Definition

FEBRUARY 22, 2024

And what about local cultural context? So, how can tech companies build upon translation with a full-scale pan-European PR programme that truly delivers on local needs? Directly translating content from English into a target language is rarely enough; linguistic subtleties and local context are crucial.

Local 62

Local Leadership Viral Creativity 62

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? Business event attendance is at record highs and many B2B brands consider events their best source of leads. Is Facebook still a good place to invest in social media marketing?

Social Media 149

Social Media Marketing Media B2B 149

PRSay

MAY 23, 2023

The pro-bono initiative matches local nonprofit organizations with PRSA Colorado members who can provide the nonprofits with communications services. How PR Paid Forward works Through the PRSA Colorado website , local nonprofit organizations are invited to submit their most pressing current communications challenges.

Nonprofit 147

Nonprofit Local Training Media Training 147

5W PR

OCTOBER 11, 2023

Industry insights Engaging with peers and attending networking events provides a platform to discuss industry trends, challenges, and best practices. Attending networking events Participate in industry conferences, seminars, and webinars. They understand the nuances of diverse markets, languages, and cultures.

Publicity 103

Publicity Internal International Resources 103

5W PR

JULY 21, 2023

By identifying niche markets or offering exclusive product lines, variety stores can differentiate themselves from the mass-market appeal of online retailers. This can be achieved through personalized marketing efforts, targeted promotions, and loyalty programs.

Retail 78

Retail Local Consumer Community 78

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. A fundamental impacts of well-conceived PR program is differentiating from the competition; impact that advertising and marketing cannot do with the same potency. Plus, in today’s employment market, B2B companies are always fighting for tech talent.

B2B 334

B2B Company Case Study Conference 334

The Hoyt Organization

APRIL 23, 2024

You can also conduct market research through surveys or focus groups to gather more specific insights about your audience. Thought leadership involves showcasing your organization’s expertise and perspectives on relevant issues and current events. Additionally, it lets you use the right channels to reach them effectively.

Strategy 72

Strategy Nonprofit Social Media Leadership 72

wiredPRworks

JUNE 25, 2016

Looking back to 2010, one of the most inspiring events I've ever been a part of was a collection of social media for social good experiences from around the world. I'd love to work on producing another event like this! Global Social Media for Local Social Good. How does social media change the world - in good ways?

Local 40

Local Social Media Media Internal 40

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. I always leave events feeling more in sync with my colleagues, and usually with an expanded network of intriguing people. So as we plan for 2020, we take stock of the events we’d like to attend. Social Media Marketing World. He loves to talk about marketing AI.).

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

FEBRUARY 17, 2016

Brands that have adopted influencer marketing can increase conversions by a factor of 10. Educate yourself on the fast-growing world of influencer marketing by tuning into The Influence Pros Podcast on iTunes. Want all the latest influencer marketing tactics and news events? How can you get in on the conversation?

Marketing 120

Marketing Newspapers Mobile Local 120

Onclusive

APRIL 12, 2018

Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). Kathy has also worked in a variety of marketing and sales roles at Navistar and BP. Kathy: I am the SVP, Chief Marketing Officer at UL. When I joined UL three years ago, corporate marketing was a small central function.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Cision

MARCH 7, 2017

Add a crowded marketplace to the mix, and you create a headache for most marketing professionals. AKA Media faced a similar challenge when looking to promote its client’s event, All-American Soap Box Derby Championship Race , amidst a busy summer sports season. Create a multi-touchpoint strategy around your event.

Case Study 197

Case Study Sports Pitching Local 197

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239

Marketing Television Handbook Web 239

PR Fuel

MAY 12, 2019

In this day and age, many people still consider PR and content marketing to be mutually exclusive. While content marketers create quality material to inform readers while also branding that company in a certain way and with a certain voice, traditional PR generally aims to get stories and other material to the “news.”. Timeliness.

Content Marketing 45

Content Marketing Marketing Local Social Media 45

PRSay

JUNE 15, 2020

During a normal year, corporations compete for LGBTQ buyers using traditional and sometimes antiquated methods, such as gay pride events and circuit parties. However, this year, many of those larger events have been canceled or postponed. Sponsoring a gay pride event should not be your ultimate LGBTQ marketing initiative for the year.

Consumer 86

Consumer Travel Local Community 86

Communications Conversations

JUNE 14, 2017

” After three events, we decided to part ways (for a variety of reasons). The Talking Points event series was conceivably kaput. After a few discussions, we re-imagined the event as a partnership between his agency (one of the up-and-coming mid-sized PR shops in the Twin Cities) and my consultancy, ACH Communications.

Company 60

Company Brand Branding Local 60

5W PR

AUGUST 18, 2023

Businesses and marketers can connect with this movement to engage with a growing segment seeking alternatives to traditional drinking culture. Authentic storytelling Authenticity is key when marketing to the Sober Curious audience. The Sober Curious movement offers benefits like mental clarity, physical health, and deeper connections.

How To 78

How To Resources Storytelling Community 78

Stephen Waddington

JULY 16, 2021

The market for roles is booming as we learn to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis. Digital design and production skills are in demand as events continue to take place online.

Publicity 199

Publicity Government Crisis Employee 199