ImPRessions - Crenshaw Communications

JANUARY 17, 2024

While] only 6% of pros at brands think that’s the right move,” this calls to mind larger conversations around transparency and ethics. Most (75%) also don’t offer AI training. Common reasons for not exploring generative AI included unpredictable outputs (45%), “I don’t think it will help my job” (39%), and concerns about privacy (39%).

Report 182

Report Policies Survey Ethics 182

The Hoyt Organization

SEPTEMBER 8, 2023

The Legal & Ethical Implications Another issue to keep in mind is the legal and ethical implications of using AI in public relations. It is important for companies to be aware of any potential privacy and compliance issues, as well as any potential biases or prejudices embedded within their AI algorithms.

Publicity 94

Publicity Ethics Analysis Data 94

Ethical Voices

FEBRUARY 12, 2024

She discusses a number of important issues, including: How to avoid using people as props and authentically engage Ethics challenges with assumptions How to effectively engage and learn from diverse audiences How to effectively advance social justice issues Tell us a little bit more about yourself and your career? It was virtual.

Ethics 79

Ethics Nonprofit Community Examples 79

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” Write a 2-4 sentence prediction for marketing and PR in 2024.] ” ~ Mark Schaefer , Executive Director, Schaefer Marketing Solutions 18.

Writing 194

Writing Communications Marketing B2B 194

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Then, we use the templates to automatically write individual press releases at scale for a fraction of the cost. Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

AUGUST 1, 2023

Once the initial shock of ChatGPT wore off in PR community, some of the more nefarious use cases came to light: Generative AI could be used to pump out false information; Legal issues about training data and copyrights emerged; and Generative AI sometimes just “hallucinates” – it make up answers. A code of ethics isn’t a bad idea.

Software 123

Software Pitching Ethics Privacy 123

NewsWhip

JUNE 2, 2021

This prediction of success can be inferred by simply searching for journalists who cover a sub-topic, those who get social engagement on their reports about it , and those who write about it more frequently, yielding a tight media plan. And our increasing AI and predictive capability can show exactly “where the puck is going”.

Media 88

Media Data Reddit Crisis 88