Mindful Marketing

NOVEMBER 18, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing AI’s meteoric rise has encouraged companies to quickly embrace the transformative technology while countries have raced to erect guardrails on the all-powerful algorithms.

Brand 99

Brand Branding Ethics Tools 99

PRSay

JUNE 7, 2023

But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. With every new technology, there’s concern that reporters will become obsolete. His writing has appeared in Adweek, Forbes, the Dallas Morning News and PRWeek. You can stop reading there.

Journalism 155

Journalism Public Affairs Ethics Technology 155

The Hoyt Organization

SEPTEMBER 8, 2023

Generative AI is quickly being adopted across many industries as a tool that can save time for some tasks. Generative AI prompts are a type of artificial intelligence-powered technology that can generate an array of information, as long as the prompts are carefully crafted. It provides a tool for efficient, data-driven communication.

Publicity 96

Publicity Ethics Analysis Data 96

Maxim Behar

NOVEMBER 22, 2023

However, I feel like it’s already becoming a predominant part of our work, especially when it comes to writing texts or doing graphic design. I am still on the executive board of the global PR organization ICCO and together with my colleagues we’re trying to establish principles on how to govern the ethical use of AI in terms of copyright.

Ethics 64

Ethics Guidelines Comparison Creativity 64

PRSay

DECEMBER 18, 2023

John Elsasser, editor-in-chief of PRSA’s award-winning publication Strategies & Tactics and host of S&T Live , asked Perry how PR professionals can begin adopting artificial intelligence technology while also keeping its ethical implications in mind. These are tools that can make us better, not take our jobs.”

Communications 72

Communications Guidelines Technology Tools 72

Stern + Associates

MARCH 15, 2023

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code.

Technology 96

Technology Ethics Tools Creativity 96

Wadds Inc.

OCTOBER 12, 2023

AI tools can help public relations practitioners work more efficiently and effectively, but the focus on generative AI content overlooks more strategic and disruptive applications. AI tools have the potential to improve the skills of public relations practitioners and improve standards. That’s a saving on 1 to 1.5

Publicity 105

Publicity Tools Exercises Ethics 105

Wadds Inc.

NOVEMBER 11, 2023

The optimistic viewpoint sees it as a tool to help public relations practitioners work more efficiently and effectively. The technology has developed slowly over the past ten years following innovation in data processing and natural language development, but then incredibly quickly in the past 12 months.

Report 119

Report Publicity Training Policies 119

Burrelles Fresh Ideas

JANUARY 2, 2024

A colleague of mine, an SEO strategist, recently shared how AI tools helped optimize a client’s website by predicting user questions and tailoring content to answer them preemptively. Sustainable SEO, focusing on quality content and ethical practices, is the future. Personalization is becoming the cornerstone of effective SEO.

SEO 85

SEO Mobile Engineering Ethics 85

Burrelles Fresh Ideas

JANUARY 23, 2024

This is why it’s crucial to adopt tools that give you the power to efficiently and accurately make the most positive decisions. Before we look at the intersection of machine learning and psychology, it’s important to consider how the technology can make a difference in PR and marketing campaigns.

Technology 77

Technology Training Data Consumer 77

Reputation Us

AUGUST 28, 2023

MidwestCon HIGHLIGHTS & NOTES Panel #1 – “How technology can drive transformation in the criminal system.” Hammer is a tool. It’s up to us to to figure out how to harness the tools.” ” Question from moderator: “What technology will be most useful in the next five years?”

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System Technology Banking Community 78

Burrelles Fresh Ideas

MAY 14, 2024

Luckily, assistive technologies and social media accessibility allow people with disabilities to engage in digital communication effectively. Here are some best practices for writing your social media content in plain language: Choose active voice rather than passive. Write unique alt text for each image. Be clear and concise.

Social Media 93

Social Media Media Video SEO 93

Offleash

JULY 19, 2023

News flash: We work in technology. Technology is always changing, disrupting, reshaping, and often improving how we work. I’m not attempting to (age myself or) minimize the actual risks and important ethical questions surrounding this next wave of AI. Heck, the first machine I leveraged in my career was a fax machine.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Ethical Voices

DECEMBER 18, 2023

I like helping B2B tech companies with really arcane technology tell stories that people care about. It’s funny because I look back at the 22-year-old me, I think the very first difficult press release I had to write was something about pricing in SAP. What is the most difficult ethical challenge you ever confronted?

Ethics 105

Ethics Data Training Agency 105

Sword and the Script

JANUARY 3, 2023

Managing crises: PR can be an important tool for managing crises and mitigating damage to an organization’s reputation. Brand sentiment: PR practitioners may use tools to track the overall sentiment around the organization or brand. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic.

Interviews 104

Interviews Publicity Technology Social Media 104

NewsWhip

MARCH 23, 2023

Thanks to advanced technological developments by larger companies, and the launch of platforms such as OpenAI’s ChatGPT , AI has become accessible to the larger population. Artificial intelligence: A technological phenomenon It’s safe to say that based on the numbers, the public is very interested in the power of this technology.

Brand 78

Brand Branding Film Reddit 78

Wadds Inc.

JANUARY 11, 2023

There are clear applications for artificial intelligence (AI) content generation tools in marketing and public relations but make sure that you fact check. The shiny new toy is an ethical minefield. GPT-3 tools may not have any critical thinking capability, but it can do a reasonable job of summarising an argument.

Publicity 98

Publicity Wikipedia Marketing Training 98

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

” In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees. The key, of course, is for senior managers to model ethical behavior, and to cultivate an environment of full transparency. That’s easier said than done. A red flag about institutions.

Corporate 272

Corporate Reputation Policies Employee 272

Contently - Strategy

FEBRUARY 16, 2023

After all, what is content worth if you don’t access the readers who would most benefit from your writing? GPT-3 is now the underlying language model for dozens of technology tools. ” Use AI as a tool to supplement your efforts. Integrate tools into your MarTech stack that influence NLP.

SEO 134

SEO Strategy Google Engineering 134

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. These tools can process customer information, behavior patterns, and preferences to identify trends and target specific segments more effectively. It’s about humans and machines working together.”

Communications 40

Communications Marketing Technology Data 40

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). We take the word “responsible” seriously, and we have spent hours deliberating if, when and how our staff should use genAI tools. How we use it: with an eye toward our firm’s ethical standards.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). We take the word “responsible” seriously, and we have spent hours deliberating if, when and how our staff should use genAI tools. How we use it: with an eye toward our firm’s ethical standards.

Publicity 78

Publicity Guidelines Training Transportation 78

Landis PR

JANUARY 9, 2023

A currently free tool from OpenAI that was released to the public in November as a research preview, ChatGPT can be asked to help with everything imaginable, such as writing high school essays, crafting haiku, drafting cover letters for specific jobs, writing contracts, creating code for a new app, or explaining the theory of relativity.

Ethics 52

Ethics System Crisis Management Data 52

Waxing UnLyrical

MAY 17, 2019

The prior year was where artificial intelligence witnessed a sudden spike in popularity with even small businesses integrating the technology within their workspace. Augmented Reality is the lesser-known complementing part of the rising Virtual Reality technology. Data Ethics Accompany Data Sciences.

Trends 70

Trends Ethics Survey Data 70

Stephen Waddington

JUNE 26, 2018

Artificial intelligence (AI), has become a catch all term to describe technology that simplifies a task for a human being. Technology is impacting PR work in a variety of ways, including the simplification of tasks; listening and monitoring; and automation. All professions are being impacted by technology.

Ethics 69

Ethics Analysis Technology Data 69

Sword and the Script

OCTOBER 4, 2022

The PR technology space can be in some respects, divided into Davids and Goliaths. The equity owners wrote big checks for those transactions – and they aren’t inclined to write another. To place this in context, Propel, a startup with an all-in-one tool raised $4.5 What makes them appear strong, is actually a weakness.

Technology 81

Technology Company Analytics Writing 81

Stephen Waddington

AUGUST 11, 2019

It also challenged everything that we know about ethical communications. My article last week outlines the developing narrative and numerous ethical issues. The blog explores the potential for technology to disrupt organisations, subvert traditional hierarchies and improve government and organisational performance.

Communications 96

Communications Ethics Public Affairs Government 96

Burrelles Fresh Ideas

OCTOBER 24, 2023

Inviting user-generated content (UGC) can not only be an enormously effective way to tap into the voice of the customer, but it can also transform the customer’s voice into a potent PR tool. When she isn’t writing, you can find her with her nose buried in a book or hiking with her dog, Charlie.

Strategy 97

Strategy Ethics Social Media Data 97

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. I do love cooking, though, and someday I’ll get around to writing all those fictional stories rolling around in my head.

Meeting 92

Meeting Transportation Media Journalism 92

Sword and the Script

DECEMBER 26, 2023

On the positive side, AI can be a helpful tool in terms of generating ideas and headlines. But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say.

Writing 198

Writing Communications Marketing B2B 198

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees. The key, of course, is for senior managers to model ethical behavior, and to cultivate an environment of full transparency. That’s easier said than done. A red flag about institutions. It’s a red flag.

Corporate 156

Corporate Reputation Policies Employee 156

Landis PR

JUNE 26, 2023

From generating press releases and social media posts to crafting personalized pitches, AI-powered tools are reshaping the way PR professionals work. AI-powered tools can automate tasks such as writing press releases, drafting media pitches, and creating social media content.

Publicity 52

Publicity Training Data Tools 52

Ethical Voices

JUNE 20, 2022

She discusses a number of important ethics issues, including: How to effectively counsel those that want to make unethical decisions. And I still adhere to the principles that he espoused, which were principles of PRSA, but they were also his personal values and how he viewed ethics. The importance of expertise and common sense.

How To 52

How To Ethics Technology Course 52

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. This isn’t a PR tech story per se, but it is an interesting use of technology in PR. Third largest in the U.S. See it here.”.

Software 85

Software Pitching Internal International 85

Burrelles Fresh Ideas

MAY 30, 2023

Designing your content to be used by everyone who wants to serves your ethical duty to inclusivity and extends your potential engagement reach. Ensure they understand how adaptive technology, such as screen readers and executive functioning adjustments, apply to PR content delivery. To connect with Katie, you can follow her on Twitter.

How To 40

How To Ethics Education Creativity 40

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. AI tools in PR? It’s an important piece of work.

Analysis 60

Analysis Technology Tools Exercises 60

Burrelles Fresh Ideas

MAY 28, 2024

Storytelling is a powerful tool to establish these connections. These tools can generate visually stunning artwork that complements your narratives, captivating your audience and reinforcing the emotional impact of your stories. It humanizes healthcare organizations, making them more relatable and approachable.

Healthcare 74

Healthcare Storytelling Marketing Social Media 74