PRSay

SEPTEMBER 11, 2023

ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” ” Sign up for this free PRSA member resource here. The second thing that differs is the focus on ethics and responsibility so early in the development and adoption of generative AI. 21 at 1 p.m.

Enterprise 186

Enterprise Tools Technology Privacy 186

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. We’d devote some extra time and resources, and see where it went. Career paths will evolve. More on What It Takes to Build Ideas….

Case Study 42

Case Study Storytelling Study Engineering 42

Sword and the Script

AUGUST 1, 2022

DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%). A mix of internal and external resources. However, 36% also said they will send more work to outside resources such as agencies and freelancers.

Survey 130

Survey Communications Measurement Internal 130

Doctor Spin

MAY 30, 2023

Learnings from the “Prince of Humbugs” PR Resource: The Conversion Theory PR Resource: The Amplification Hypothesis “There’s No Such Thing as Bad Publicity” “The Greatest Show on Earth” Phineas Taylor Barnum: “There’s No Such Thing as Bad Publicity” Phineas Taylor (P.T.) PR strategies to professionals. How does it work?

Publicity 52

Publicity eBook Ethics Resources 52

Cision

AUGUST 21, 2017

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. From then on, every decision she made was ultimately informed by this goal. Cersei Lannister: Know Your Landscape.

Strategy 258

Strategy Trade Shows Case Study Course 258

Solo PR Pro

JANUARY 11, 2021

In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. PR is the storyteller of the organization. Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on.

Industry 80

Industry Print Ethics Internal 80

Cision

FEBRUARY 3, 2017

It is no longer credible for a company to say one thing and perform another, when so many design, social media and digital marketing resources exist to optimize results. In this manner Snapchat has become a go-to resource, in additional to Facebook live, for relevant community-oriented content.

SEO 120

SEO Creativity Mobile Journalism 120

Beyond PR

AUGUST 22, 2017

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. From then on, every decision she made was ultimately informed by this goal. Cersei Lannister: Know Your Landscape.

Strategy 74

Strategy Trade Shows Case Study Course 74

Communications Conversations

MAY 3, 2016

She already has two internships under her belt, with the Multiple Sclerosis Society where she handled both media relations and social media, and the Women’s Resource Center, where her duties included planning fundraising events. Her hardy work ethic and commitment to the school’s PRSSA/PRCA chapter has been apparent.

Sports 0

Sports Leadership Internal International 0

Deirdre Breakenridge

APRIL 29, 2019

Journalists, like everyone else, are increasingly seeing their time splintered, their resources [getting] cut and responsibilities increase.”. The Intersection of Bias, Ethics and PR Stunts in Media Relations. My friend, Lou Hoffman calls it the “F word” in storytelling – failure. Say whatever you want?

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. So far, no one social network seems up to the task.

Writing 192

Writing Communications Marketing B2B 192

Doctor Spin

DECEMBER 3, 2023

Offer choices that lead the audience to reconsider their preconceived notions, such as presenting an environmentally friendly, ethical, and cost-effective option. .” — Anais Nin Therefore, organisations must seize every opportunity to frame their stories with language that amplifies their Core Message. Framing of choices. Framing of actions.

How To 52

How To Leadership eBook Journalism 52

Sword and the Script

DECEMBER 22, 2020

Another one-third (33%) say they report to the CEO, while the remainder is spread across other reporting structures including the COO (7%), human resources (5%), strategy (5%) and legal (3%). Source: Code of PR Ethics? ). Data, storytelling and blogging of grow in importance. Source: What Does “Storytelling” Mean to You? ).

Survey 176

Survey Marketing B2B Study 176

Critical Mention

OCTOBER 24, 2019

Luckily, the internet provides many educational resources to them in the loop. Consider using these excellent resources: 4 tips for finding fantastic free photos. Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Stern + Associates

JANUARY 6, 2022

An inspiring and uplifting storyteller who has mastered the art of competitive strategy, he devotes much of his time and energy off the court to turning athletes into future leaders with a philosophy of “ Teach. Navigating the Ethics of Artificial Intelligence. Ayanna Howard.

Leadership 62

Leadership Policies Engineering Technology 62

Cision

JUNE 1, 2017

Now, more than ever, it’s important to find the support, company and resources that will enable a rewarding career. KD: Both my hard work ethic and proactive nature have been key drivers in the advancement of my career. So, we sat with some women who have positively changed the industry and paved their way to success.

Sports 245

Sports Agency Industry Creativity 245

Communications Conversations

AUGUST 31, 2018

Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. Newsroom resources are being slashed. The company and its vision just feels like a perfect fit regarding many areas of life I’m passionate about – health and fitness, helping others and storytelling. A lot of things.

Media 112

Media Journalism Report Video 112

Beyond PR

JUNE 1, 2017

Now, more than ever, it’s important to find the support, company and resources that will enable a rewarding career. KD: Both my hard work ethic and proactive nature have been key drivers in the advancement of my career. So, we sat with some women who have positively changed the industry and paved their way to success.

Sports 81

Sports Agency Industry Creativity 81

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

The Proactive Report

JANUARY 30, 2015

How is direct access and the reduced role of intermediaries – especially journalists – affecting the ethics of our business? . SF: Pew Research found that as the media resources dwindle more and more PR content is being published verbatim. We are the storytellers and content marketing should be our domain.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

DECEMBER 11, 2018

Also see PR and Storytelling; Off Script No. 15) Ethics in PR revisited. While most PR pros ARE ethical, it’s something we should all take into consideration. It stands to reason that lifting the voice of the customer will be one way to cut through the noise (and nonsense).”. – Lou Hoffman | The Hoffman Agency .

Social Media 91

Social Media Marketing Media Creativity 91

Waxing UnLyrical

JULY 17, 2015

Yet, despite our increased awareness, the Society for Human Resource Management (SHRM) reported as recently as April 2014 that many companies still lack diversity training, budgets and metrics. The focus on diversity in the workplace is hardly new. But what about #PRDiversity?

Agency 40

Agency Report Training Leadership 40

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Practitioners have a responsibility to work to ethical standards. Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. It’s not all bad. 7 Shift to newsroom workflow.

Publicity 164

Publicity Ethics Data Community 164