Ethical Voices

FEBRUARY 26, 2024

Thinking about your career from circus to healthcare to agency, what is the most difficult ethical challenge you ever confronted? The most difficult ethical challenge for me occurred following the Pulse nightclub tragedy in 2016. What are you seeing as some of the key ethics challenges for today and tomorrow?

Ethics 92

Ethics Healthcare Government Energy 92

Ethical Voices

OCTOBER 27, 2022

When I started gathering ethics stories for the week, I was sad because I thought it would be a quiet week. Celebrity Deepfakes and ads – The WSJ had an interesting article this week on the use of celebrities, such as Elon Musk, Tom Cruise, and Leonardo DiCaprio in ads without their consent thanks to deepfake technology. Is it a hoax?

Ethics 83

Ethics Corporate Report Technology 83

Wadds Inc.

NOVEMBER 11, 2023

The technology has developed slowly over the past ten years following innovation in data processing and natural language development, but then incredibly quickly in the past 12 months. Transparent data management and security policies are required before the technology can be deployed in commercial applications.

Report 119

Report Publicity Training Policies 119

Ethical Voices

NOVEMBER 3, 2022

This week the ethical issues in public relations rain the gamut, but the core theme was fairness. Pay Transparency – This week PR Week reported on the New York law taking effect on Tuesday which requires companies to post salary ranges in job openings. Last month Kim Kardashian was fined for lack of disclosure.

Ethics 82

Ethics Financial System Survey 82

Ethical Voices

MARCH 2, 2023

Some weighty, fascinating, and depressing ethics stories this week. From continued corporate failure when it comes to diversity, to further erosions of privacy, there are a number of deep and interesting ethics articles. It also reported that only 3.8% What are the ethical issues around that? who are white.

Ethics 77

Ethics Privacy Big Data Employee 77

Wadds Inc.

APRIL 29, 2024

A new report identifies five critical trends to future proof the corporate communications function. The annual Communications Trend Radar 2024 report highlights five trends that corporate communications and public relations leaders must address to ensure their organisations remain relevant and effective.

Corporate 115

Corporate Trends Communications Ethics 115

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. The Humans Needed, More Than Ever report provides an in-depth analysis of AI's evolving impact on public relations.

Publicity 126

Publicity Ethics Government Policies 126

Ethical Voices

SEPTEMBER 18, 2023

She discusses a number of important ethics issues, including: The ethical implications of blurred lines Influencer ethics and disclosure Ethics and AI Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted? They’re a real fan.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. Each reporter profile includes links to content, topics, social profiles among others.

Analysis 151

Analysis Tools Software SMB 151

Ethical Voices

NOVEMBER 7, 2022

Joining me is Scott Tharler , an award-winning technology journalist. I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. Scott discusses a number of important ethics topics including. Am I selling it?

Ethics 83

Ethics Travel Writing YouTube 83

PRSay

JUNE 7, 2023

But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. With every new technology, there’s concern that reporters will become obsolete. Reporters are experimenting with AI, whether as a “curiosity,” or to learn about misinformation and fake AI content.

Journalism 155

Journalism Public Affairs Ethics Technology 155

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2023

Few questioned the absence of peer-reviewed research on the Theranos technology, and the culture of secrecy as a Holmes quirk. It took a hard-nosed investigative reporter outside the bubble, John Carreyrou, to bring down the house of cards. She was a business celebrity.

Government 227

Government Corporate Resources Ethics 227

Newsfile

DECEMBER 20, 2023

Melissa Strle Just ahead of COP28, reports of an intriguing trend emerged: over 80% of investors now prioritize ESG factors, highlighting the need for clearer sustainability reporting. At the forefront of this shift is Artificial Intelligence (AI), revolutionizing AI tools for ESG reporting and making it more transparent and efficient.

Tools 52

Tools Report Energy Case Study 52

PRSay

OCTOBER 24, 2018

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. Fundamentally, public relations is about managing relationships, grounded in an ethical process of self-correction and two-way communication.

Ethics 261

Ethics Automotive Technology Conference 261

Stephen Waddington

MARCH 11, 2019

Professional communicators must act ethically and improve their knowledge. AI is being used as a marketing label to market and sell technology products and services. It’s the latest shiny new thing in technology since blockchain and cryptocurrency. The hype surrounding AI is unhelpful.

Ethics 68

Ethics Marketing Survey Analysis 68

Sword and the Script

DECEMBER 12, 2023

He compiled and edited contributions from “20 practitioners and vendors on the latest AI technologies and tools and their practical application for public relations workflow.” Its goal was to describe the practical use of AI tools to help widen understanding and improve ethical adoption.

Software 149

Software Tools Ethics Privacy 149

NewsWhip

FEBRUARY 1, 2024

To unpack this more and understand what it means for brands and businesses we sat down with Tonia Ries, who leads the Trust Barometer at Edelman’s Trust Institute, to discuss the findings from this year’s report. Ries notes that these are more in the public eye than ever before, and that is likely to continue as more technology is introduced.

Government 88

Government Survey Technology Ethics 88

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

But in our line of work, we can risk public humiliation for even a trivial error if a cranky reporter decides to post about a bad pitch. Badly timed pitching means reporters might call you out in a snarky email, or worse – shame you on social media. This is the quickest way to sow distrust, alienate reporters and tank your campaign.

Pitching 240

Pitching How To Report Radio 240

Ethical Voices

MARCH 14, 2022

Ethical issues in merging the science and art of public relations. Thinking about all the crisis work and all the different hats you’ve worn, what is the most difficult ethical challenge you ever confronted? I learned the ethics challenge very early on in my career. How do we create belonging in a hybrid environment?

Ethics 52

Ethics Publicity Data Agency 52

NewsWhip

JUNE 1, 2023

In 2023 we’ve experienced a rapid rise in artificial intelligence discourse, as the public begin to see firsthand the impact these advances have on their daily lives, while grappling with concerns over ethics, job elimination, and how it will evolve. Whatever the case, AI has officially entered the mainstream and is here to stay.

Technology 147

Technology Film Viral Ethics 147

PRSay

SEPTEMBER 11, 2023

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. How do you think AI differs from how we’ve worked with other new technologies in the past?

Enterprise 184

Enterprise Tools Technology Privacy 184

PRSay

SEPTEMBER 7, 2016

New research published in the journal, Public Relations Review , supports the value of the Accredited in Public Relations (APR) credential when it comes to preparedness and likelihood to offer ethics counsel. The findings are based on survey research conducted with PRSA members during ethics month in 2015. Page Center.

Ethics 60

Ethics Training Education Journalism 60

PRSay

OCTOBER 3, 2022

As NBC News reports, California Attorney General Rob Bonta said Sephora sold its customers’ data without their consent. The act regulates tracking technology that lets businesses target ads to people who have visited their websites. million in penalties for alleged violations involving its targeted-advertising practices.

Privacy 78

Privacy Data Marketing Retail 78

Wadds Inc.

MAY 17, 2023

Adoption of AI in public relations is slow, hindered by skills and organisational investment A USC Annenberg and WE Communications report - Fascinated and Frightened: How are communications professionals viewing the ai opportunity ahead? It reported that 15% of public relations leaders use AI frequently or fairly frequently.

Publicity 141

Publicity Case Study Privacy Ethics 141

Stephen Waddington

NOVEMBER 17, 2019

“Other professions have already done major work on the shape of their future workforce, reviewing education and training, looking at their future role in organisations and society and at the ethics of AI. We need to get cracking and get on with some serious work in all these areas,” she said.

Report 96

Report Ethics Government Training 96

Stephen Waddington

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. A body of knowledge, ethics and certification are the three foundations of a profession. To communicate effectively across a full range of platforms and technologies.

Publicity 167

Publicity Ethics Training Education 167

The Proactive Report

FEBRUARY 17, 2023

Consumers trust a brand when they believe that the brand is transparent, ethical, and reliable. Companies must also be transparent about their business practices and demonstrate their commitment to ethical and socially responsible behavior. Finally, companies must be proactive in addressing customer feedback and concerns.

Brand 130

Brand Branding Ethics Engineering 130

Sword and the Script

JANUARY 2, 2024

It’s also a clear way to demonstrate my work ethic and affinity for continuous learning. A Fairly Comprehensive List of PR and Comms Technology Vendors for 2023 [PR Tech Sum No. That’s of course what I did. It’s worked out splendidly because it perfectly characterizes the approach to B2B marketing and PR I profess to clients.

Blogging 121

Blogging Software B2B Survey 121

Burrelles Fresh Ideas

JANUARY 2, 2024

Sustainable SEO, focusing on quality content and ethical practices, is the future. Sustainable SEO is also sometimes known as ethical SEO, eco-responsible SEO, or green SEO.) Conclusion: Embracing the Dynamic SEO Landscape The future of SEO is dynamic and multifaceted, blending technology, user-centricity, and ethical practices.

SEO 85

SEO Mobile Engineering Ethics 85

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

If the event or holiday is too big a stretch or unrelated to your client, your pitch might be ignored, and you can even damage your credibility with the reporter for the future. End-of-Year Predictions (December) : As the year winds down, reporters are always working articles looking ahead to the following year.

B2B 156

B2B How To Privacy Retail 156

Stephen Waddington

DECEMBER 10, 2018

Kingston University has published an archive of the Leveson Inquiry six years after it reported, thwarting fears that it would end up “on the second shelf of a professor of journalism’s study.” The Discover Leveson website is online archive that consists of a comprehensive, fully searchable and freshly curated educational resource.

Education 60

Education Ethics Journalism Media 60

Wadds Inc.

NOVEMBER 12, 2023

I’d urge you to watch the webinar, but also check out outputs from the project, which include an annual report, research papers, and books. Dejan Verčič developed this theme, focusing on the changing competencies required for public relations practitioners because of technological advancements. Big data and algorithms.

Communications 105

Communications Big Data Leadership Data 105

Remote PR Jobs

SEPTEMBER 25, 2023

With emerging technologies like blockchain, your PR info needs to double duty: Share newsworthy information and translate tech into plain language. Public relations law can touch on copyright law, privacy law, and ethics. Make your message easy to understand. Blockchain is complicated to people outside the industry.

Strategy 100

Strategy Privacy Ethics Resources 100

Sword and the Script

FEBRUARY 12, 2022

Businesses should strive to build trust by being ethical and responsible in deed – and candid, consistent and reliable in content. Last year’s Trust Barometer by Edelman found businesses top media and government in perceptions of ethics and competence. To be clear, businesses should be ethical, law-abiding and socially conscious.

B2B 119

B2B Government Ethics Survey 119

Wadds Inc.

MAY 14, 2024

In a comprehensive review of major reports on global risk, Rod Cartwright emphasises the complex challenges facing organisations and highlights opportunities for corporate communicators. Rod Cartwright has reviewed eight reports on global risk over the past 12 months. The next two years are going to be tough.

Corporate 52

Corporate Communications Crisis Reputation 52

Contently - Strategy

MAY 13, 2024

Invest in technology that enhances first-party data collection such as interactive tools on your website that engage users in a meaningful way, encouraging them to share their preferences and behaviors directly with you. That said, technologies like this still put control squarely in Google’s court.

Content Marketing 116

Content Marketing Privacy Marketing Google 116

Ethical Voices

FEBRUARY 12, 2024

She discusses a number of important issues, including: How to avoid using people as props and authentically engage Ethics challenges with assumptions How to effectively engage and learn from diverse audiences How to effectively advance social justice issues Tell us a little bit more about yourself and your career?

Ethics 80

Ethics Nonprofit Community Examples 80