PRSay

SEPTEMBER 9, 2019

As PR practitioners, every day presents a new opportunity to reinforce our commitment to ethics. I had been enjoying my time as a public affairs officer at the Phoenix Veterans Affairs Health Care System (PVAHCS). But what happens when you discover that your organization doesn’t share your belief in that commitment?

Ethics 151

Ethics Public Affairs Government System 151

Ethical Voices

NOVEMBER 3, 2022

This week the ethical issues in public relations rain the gamut, but the core theme was fairness. A few years ago, Massachusetts helped address systemic pay inequity against women by changing the way companies can ask about salary, now this broadens the effort. This is something that is overdue.

Ethics 81

Ethics Financial System Survey 81

Ethical Voices

SEPTEMBER 26, 2022

She is the Senior Director of Public Affairs and Media Relations at Orlando Health. Kena discusses several important ethics issues, including: What to do ethically when your boss is the problem. The ethical challenges of online identity. The most important ethics priority for healthcare communicators. Oh goodness.

Healthcare 68

Healthcare Ethics Communications System 68

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Here’s where a thoughtful yet robust public relations (PR) strategy can help address predictable reaction. As disruptive technologies aim to overturn the status quo, they often challenge entrenched systems. Concerns about job losses, privacy breaches, and ethical use are widespread.

Technology 170

Technology Strategy Privacy Healthcare 170

PRSay

SEPTEMBER 5, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 125

Ethics Construction Newspapers Crisis 125

5W PR

APRIL 8, 2024

At the center of this revolution is public relations, serving as a crucial connection between financial institutions and the evolving needs of consumers. By championing transparency and ethical conduct, PR aids financial institutions in shaping a reputation of being reliable and trustworthy partners in consumers’ financial journeys.

Consumer 78

Consumer Financial Ethics Banking 78

5W PR

FEBRUARY 15, 2024

In the rapidly evolving landscape of defense technology, public relations plays a crucial role in shaping perceptions, fostering collaboration, and navigating the complex narratives surrounding emerging technologies. Networks In the digital battlefield, public relations efforts are crucial in highlighting the importance of cybersecurity.

Biotechnology 78

Biotechnology Technology Ethics Energy 78

5W PR

NOVEMBER 24, 2023

For example, studies have shown that AI systems used for assessing health conditions may provide less accurate diagnoses for individuals with darker skin tones due to the underrepresentation of diverse data in the training sets. Ethical guidelines Establish ethical guidelines for AI development and usage.

Healthcare 78

Healthcare Guidelines How To Ethics 78

PRSay

NOVEMBER 4, 2022

Surgeon General Vivek Murthy took a stand publicly against misinformation, calling it “ an urgent threat to public health.”. From the beginning of the pandemic, the focus of my employer, a nationally ranked health system, had become safeguarding public health. I couldn’t have agreed more. Illustration credit: bakhtiarzein ].

Ethics 165

Ethics Social Media Education Resources 165

Stephen Waddington

MAY 3, 2022

Public relations practice operates along a spectrum of theoretical ideologies from defensive to organisational conscience. There is no universal theory of public relations. Organisations is used throughout this blog post as a catch all phrase for charitable, corporate, public sector entities. Seven ideologies are set out below.

Publicity 112

Publicity Construction Corporate Study 112

Ethical Voices

JUNE 12, 2023

What is the most difficult ethical challenge you ever confronted? I think I’ve been constantly frustrated by the idea that even if we lost that Supreme Court case, we could have at least built public opinion and public support along the way. I’ve brought that lens to the agency space and as a consultant.

Ethics 69

Ethics Storytelling Communications Training 69

PR in High Definition

FEBRUARY 23, 2024

Companies may find it necessary to invest in programmes that equip employees with the skills to collaborate with AI systems, ensuring that technology enhances their productivity. The ethical use of AI is a growing concern for both the public and industry leaders.

Ethics 62

Ethics Television Film Technology 62

Landis PR

OCTOBER 30, 2023

AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. It ensures that AI systems operate transparently, equitably and responsibly. Download the AI compliance checklist for PR pros now. What is AI compliance?

Privacy 64

Privacy Guidelines Ethics System 64

Wadds Inc.

APRIL 19, 2023

A Century of Spin critiques the public relations industry's role in facilitating corporate propaganda and undermining democracy. It’s a polemic takedown of public relations practice. It is itself an exercise in public relations. Ethics in public relations practice can be a challenging issue.

Ethics 105

Ethics Government Corporate Exercises 105

Sword and the Script

JANUARY 2, 2024

It’s also a clear way to demonstrate my work ethic and affinity for continuous learning. An “Interview” with ChatGPT: What is Public Relations? That’s of course what I did. It’s worked out splendidly because it perfectly characterizes the approach to B2B marketing and PR I profess to clients. How has PR Changed?

Blogging 114

Blogging Software B2B Survey 114

Stephen Waddington

JULY 1, 2021

These include failures of systems, including the Post Office Horizon scandal, and the misuse of personal data such as the facial recognition system removed from London’s King’s Cross in 2019 amid protests from the public and privacy campaigners.

Corporate 141

Corporate Report Privacy Government 141

Stern + Associates

SEPTEMBER 28, 2023

Reid Blackman: Mitigating the Potential Danger of Chatbots – Before It’s Too Late Conversational artificial intelligence systems, or “chatbots,” like ChatGPT have truly amazing capacities but, according to renowned AI ethicist and author of “Ethical Machines” (2022) Reid Blackman , they also carry pressing risks.

Government 108

Government Technology Policies Ethics 108

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

PRSay

AUGUST 13, 2020

Those of us who are activists may be reluctant to go public about our affiliations for fear of losing clients or alienating the boss or C-suite. According to a 2012 article in Public Relations Review , activists were practicing public relations some 80 years before companies began to appropriate and refine the concept.

System 189

System Public Affairs Employee Nonprofit 189

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

The key, of course, is for senior managers to model ethical behavior, and to cultivate an environment of full transparency. It means that systems are failing. It’s an “indictment of an entire system of accountability.” That’s easier said than done. A red flag about institutions. It’s a red flag.

Corporate 272

Corporate Reputation Policies Employee 272

Presspage

JUNE 16, 2023

Human expertise and judgment , and emotional intelligence remain vital for establishing trust, effectively communicating during challenging times, and ensuring the authenticity and ethical standards of IR communications. Obviously, these systems would need to be extremely secure closed AI systems, to guarantee confidentiality of information.

Financial 78

Financial System Ethics Data 78

Landis PR

JANUARY 9, 2023

A currently free tool from OpenAI that was released to the public in November as a research preview, ChatGPT can be asked to help with everything imaginable, such as writing high school essays, crafting haiku, drafting cover letters for specific jobs, writing contracts, creating code for a new app, or explaining the theory of relativity.

Ethics 52

Ethics System Crisis Management Data 52

Stephen Waddington

AUGUST 13, 2019

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. UK businesses have an opportunity to lead by example and take an ethical approach to the adoption of artificial intelligence (AI) according to the CBI. It is set to transform how we live and work.

Internal 84

Internal International Ethics Communications 84

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 90

Ethics Pharmaceuticals Corporate Financial 90

Stephen Waddington

FEBRUARY 3, 2022

Learning out loud and investigating the conditions for public relations to support innovation in organisations. Today was an introduction to systems, the PhD learning journey, and university resources. Tomorrow is the rudiments of research methods, design, and ethics. I’ve practised public relations for more than 20 years.

Ethics 78

Ethics Training Study Sports 78

5W PR

OCTOBER 18, 2023

Influencer partnerships Collaborate with influencers who align with the brand’s values and ethics. Establish a system for responding to customer feedback. The post Navigating Miscommunications Around Your Health & Wellness Brands appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Brand 78

Brand Branding Crisis Communications Healthcare 78

Reputation Us

AUGUST 28, 2023

MidwestCon HIGHLIGHTS & NOTES Panel #1 – “How technology can drive transformation in the criminal system.” ” –Hope for technology to be ethical. ” Question from moderator: “What technology will be most useful in the next five years?” — Real-time delivery of information.

System 78

System Technology Banking Community 78

5W PR

JULY 21, 2023

By highlighting their commitment to sustainability, ethical sourcing, and charitable initiatives, variety stores can attract conscious consumers who value socially responsible businesses. The post The Evolution of Variety Stores in the Age of Online Retailers appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Retail 78

Retail Local Consumer Community 78

PRSay

APRIL 8, 2019

In honor of April being APR Month, we posed the following question: “Why did you decide to pursue Accreditation in Public Relations?” I can better craft messages and coordinate activities that affect my organization’s relationships with its publics. Public Affairs Officer, VA Tennessee Valley Healthcare System.

Public Affairs 147

Public Affairs Healthcare Ethics Corporate 147

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

The key, of course, is for senior managers to model ethical behavior, and to cultivate an environment of full transparency. It means that systems are failing. It means that systems are failing. It’s an “indictment of an entire system of accountability.” That’s easier said than done. A red flag about institutions.

Corporate 156

Corporate Reputation Policies Employee 156

PRSay

JULY 14, 2020

We’re only halfway through 2020, but the year has already ushered in a once-in-a-century pandemic and a world-altering movement to dismantle systemic racism. The conversation around the Black Lives Matter movement and systemic racism created even more questions. Transparency in your public presence.

System 158

System Community Social Media Employee 158

Offleash

JULY 19, 2023

I’m not attempting to (age myself or) minimize the actual risks and important ethical questions surrounding this next wave of AI. While AI can automate, streamline, and improve the work we do, it can’t bring the same level of creativity, intuition, and certainly not the relationships (putting the “relations” into public relations.)

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Waxing UnLyrical

OCTOBER 10, 2012

I’ve been known to “occasionally” jump on my soapbox to rail against everything from students’ inability to write coherent sentences to public transit systems’ inability to provide anything vaguely resembling “service.”. Then I explain (for the bazillionth time) that that is the beauty and the challenge of public relations.

Publicity 92

Publicity Ethics Nonprofit Local 92

Flack's Revenge

NOVEMBER 16, 2016

Any good system needs to be able to deal with all of this, i.e. anticipate some BS and surface the most credible and significant information, whether via the wisdom of the crowds, programs or a combination. It is naïve to think that a publication, editors, or algorithms (which of course are written by humans) can present news without bias.

Ethics 120

Ethics Facebook Google Engineering 120

Maxim Behar

SEPTEMBER 27, 2022

And the whole society must teach this generation that it must work very hard according to corporate standards, be very responsible, i.e., things that are missing as a value system in them. Host: Mr. Behar, in your public appearances you have said that business should give politicians a home. Host: And what should we call it?

Government 52

Government Tourism Ethics System 52

Bianchi Biz Blog

AUGUST 3, 2023

To help you get started, we offer the following template that is based on our research of current best practices: [Automotive Supplier Name] AI Policy This AI policy aims to establish guidelines and best practices for the responsible and ethical use of Artificial Intelligence within [Automotive Supplier Name].

Automotive 78

Automotive Policies Employee Corporate 78

NewsWhip

MARCH 23, 2023

We took a look at brands using AI to their advantage, as well some organizations that haven’t been as lucky, and how the public have reacted to those developments. Artificial intelligence: A technological phenomenon It’s safe to say that based on the numbers, the public is very interested in the power of this technology.

Brand 78

Brand Branding Film Reddit 78