Journalism ethics versus public relations ethics

Axia PR

How do we ensure that communication pros abide by their codes of ethics? Both the journalism and public relations industries have always struggled with negative reputations. Despite unfortunate widespread beliefs, both PR pros and journalists follow strict codes of ethics in their work. Ethics Earned mediaPeople have been calling PR practitioners “spin doctors” for decades, and, as the era of fake news fell upon us, it changed the face of journalism.

Sometimes, the Ethical Choice Means Caring When Others Don’t

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter chats throughout the month. By then, our PR consultancy was serving top multinational companies and had built a good reputation in client services.

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The Ethics of PR Consultancies in “Choosing” Clients

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post The Ethics of PR Consultancies in “Choosing” Clients appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. As the world becomes increasingly transparent, professional service firms need to know more about their clients and their potential clients.

How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value.

5 Public Relations Trends to Watch in 2019, Starring AI, Ethics and More

Garrett Public Relations

Keeping up with the vicissitudes can be difficult for public relations practitioners […]. The post 5 Public Relations Trends to Watch in 2019, Starring AI, Ethics and More appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. 2019 AI B2B crisis communications crisis management ethics PR public relations public relations trends reputation management trends PR trendsThe times they are a-changin’.

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Ethics Month 2019: A Celebration of ‘Ethics Every Day’

PRSay

On any given day, PR professionals from entry-level associates to senior executives face ethical dilemmas. How can PR professionals ensure ethical decision-making on a daily basis? In honor of PRSA’s annual Ethics Month in September, the Board of Ethics and Professional Standards (BEPS) will host programming focused on the theme “Ethics Every Day,” to emphasize how we as communicators can integrate ethics into our decisions and actions 365 days a year.

Ethics Right at Your Fingertips

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.” ” Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. Take moment and scroll to the middle of the page on the left and check out the ethics tab that says Explore.

How PR students see ethics as the foundation for future work

PR Daily

For young pros, already developing projects as part of their agency groups on campus, an ethical backbone to PR work offers path through uncertain future. Ethics is the underlying principle upon which all great PR lessons are based. Ethics build trust.

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Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture. The key, of course, is for senior managers to model ethical behavior, and to cultivate an environment of full transparency. If complainants can make reports anonymously to an outside firm, it allows for more objective reporting and the chance to correct wrongdoing without public exposure.

4 proactive steps for preserving brand reputation

PR Daily

A survey of C-suite executives, investors and consumers from the United States and Canada found that 76% of C-suite respondents said they know about something in their corporate pasts that might conflict with today’s ethics and standards.

Legal and Ethical Dimensions: Using Online Data for PR Strategies

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.” Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. 18, BEPS hosted a Twitter chat to discuss the legal and ethical issues surrounding online data use in PR practice.

PR Ethics … “You CAN Handle the Truth”

Waxing UnLyrical

It most often bubbles up when I find myself confronted by a situation that presents an ethical challenge. Public relations is just that … open and honest communication with those publics who turn to us for advice, guidance, simple “do’s and don’ts.” But how should we, as public-facing representatives of an organization, be expected to tell those publics what’s going on or what we’re planning without causing even further damage to our organizational reputation?

It’s time to put PR ethics front and center

PR Daily

Follow these guidelines to take the high road and shore up your reputation management. Public relations and corporate communications experts are urging corporations to more strongly embrace strict ethical standards. Ethical mishaps can cause corporations to lose customers, business partners, income and stock value, according to the Consequences of Managerial Indiscretions: Sex, Lies, and Firm Value , a study published in the Journal of Financial Economics.

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Ethics: Making It Part of Your Core Culture

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. There may be several reasons a business thrives decade after decade, but at the very core is a strong culture steeped in high ethical expectations.

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The Do Be, Don’t Be Guide to a Good Reputation

PR Matters

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites. But what about a simple, clear-cut, no-nonsense, easy peasy, lemon squeezy guide to creating and maintaining a good reputation? Integrity in all communications is therefore the vital foundation upon which a good reputation is built: for individuals as well as organisations.

PR ethics and journalism ethics in the face of media business meltdown

Stuart Bruce

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. Yet just as important a question to me is the role of professional public relations practitioners and the businesses they serve.

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PR across the pond: European pros battle ethical challenges, data competency, gender parity

Agility PR Solutions

The public relations industry in North America is certainly facing its share of challenges, including (but not limited to) brand reputation skepticism, misinformation and fake news proliferation, diversity and inclusion disconnects, and messaging authenticity—but lest we think our challenges outweigh those of other regions, a new study from the European Public Relations Education and Research […]. Public Relations profession

An Open Letter to Public Relations Professionals

B2B PR Sense

What Public Relations Professionals Need To Know. The PR industry will have to adapt to a world in which the lines between paid, earned, owned and shared media are not only blurring, but largely irrelevant in the minds of consumers,” says Paul Holmes, founder of The Holmes Report and a partner in The Global Communications Report, a survey of 1,000 public relations leaders and students worldwide. PR pros can't afford to risk any blemish staining a brand's reputation.

4 Reputation Threats Organizations Should Monitor in 2020

PRSay

For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead. The rise of AI technology, fake news as a weapon, a divisive political climate and a growing panoply of third-party perils are just a few of the factors contributing to the evolving reputational threats that companies will have to reckon with in 2020.

Heightened corp-behavior awareness elevates ethics concerns—key issues to watch

Agility PR Solutions

With reputation sensitivity on red alert these days, companies have to tread lightly though controversies like data breaches, questionable sales practices and organizational misconduct—and ideally end them once and for all. New research from audit and advisory network KPMG reveals a cross-industry consensus that enterprises need to better detect and prevent ethical misconduct by enhancing […]. Public Relations branding

Investing in Corporate Reputation Via Responsible, ESG Investing

Reputation Us

In the process, companies that participate in social corporate responsibility—and invest in other companies doing so also—gain a benefit that is closer to home: A big boost to their good reputations. Your good name and the reputation of your brand is one of your most valuable assets as a business. Showing that you take your social responsibility seriously encourages positive public perception by projecting an attractive image to consumers and investors.

#measurePR Recap (September 2018): Ethics of PR Measurement

Waxing UnLyrical

Ali, APR, has a 15+ year career in communications and marketing, and is adjunct faculty in Georgetown University’s Corporate Communication and Public Relations program. He is also the Ethics Officer of PRSA Tampa Bay, and co-chairs the PRSA Tampa Bay PRSSA and New Professionals Committee and is PRSSA Liaison, PRSA College of Fellows Mentoring Committee. As September is Ethics Month at PRSA, the discussion revolved around the topic of ethics in PR Measurement.

Your Executives’ Reputations Impact Your Brand, Whether You Like It or Not

Melissa Agnes

And in a crisis, especially a crisis that questions the ethics of either the personal or the professional brand, this reality gets amplified. For decades now, Gafni has behaved in ways that violate every ethical and legal standard known to us; his misdeeds go far beyond what was reported in the New York Times,” reads the petition. It also would have had more of a chance at satisfying the public’s expectation that Whole Foods should release a statement.

CEO reputation and PR: How online challenges have intensified brand risk

Media Bullseye

A recent article in the Harvard Business Review examined the increasing likelihood that CEOs who have ethical lapses will be dismissed. Titled “CEOs Are Getting Fired for Ethical Lapses More Than They Used To,” the piece references a PwC Strategy& CEO Success study that was covered in a May 2017 issue of Strategy + Business. The PwC study is done annually, and looks at the top 2,500 largest publicly held companies. CEOs and public attitudes.

How To Protect Reputation In The Age Of Leaks

ImPRessions - Crenshaw Communications

In some ways it’s a healthy sign, but there’s also reason for an ordinary business to fear the reputation damage resulting from a leaked claim by a disgruntled employee or competitor. Well, do tell your employees what your company values are, and make sure every new hire understands your business code of ethics, but don’t stop there. Continuous communication of the daily decisions that represent an ethical culture is one of the best ways to self-police.

By order of the King: A lesson in reputation from Henry II and eBay

PR in High Definition

It will take a while for eBay’s reputation to recover. Reputations are lost in a flash of lightning and are glacial to move in a positive direction, but progress can be made. It was publicly known that he took penitence, wore a sackcloth and ashes, and starved himself for three days.

Bank Stress Tests Complete. Could Your Bank Now Pass a “Reputation” Test?

Reputation Us

It certainly makes our job as public relations professionals working to help banks and credit unions manage their reputation easier to navigate. A good reputation is essential to a bank or credit union’s well-being. But a good reputation is about more than having a good balance sheet. Reputation, Reputation, Reputation. Overall, the banking industry continued its multi-year reputation recovery among U.S.

10 actionable PR tips for communication success in 2020

Stuart Bruce

These are 10 actionable PR tips to help you achieve your public relations and communication objectives in 2020. CIPR Content corporate communications Crisis Communications CSR Ethics Measurement and Evaluation PR strategy PR Tips PRCA public relations Reputation ManagementReview your PR and communication strategy … The post 10 actionable PR tips for communication success in 2020 appeared first on Stuart Bruce.

Bank Stress Tests Complete. Could Your Bank Now Pass a “Reputation” Test?

Reputation Us

It certainly makes our job as public relations professionals working to help banks and credit unions manage their reputation easier to navigate. A good reputation is essential to a bank or credit union’s well-being. But a good reputation is about more than having a good balance sheet. Reputation, Reputation, Reputation. Overall, the banking industry continued its multi-year reputation recovery among U.S.

R.I.P. For PR Spin: Ethics, Public Relations and The Imminent Death of “Spin”

MaccaPR

The Public Relations Society of America (PRSA) has declared this September as "Ethics Awareness Month," complete with "The New Era of Authenticity" as a theme. There’s also a Google+ Hangout on PR ethics, webinars and a #PRethics hashtag. In our profession of public relations, the word "spin" connotes deception, obfuscation, misdirection and other smoke and mirrors tactics to hide the truth.

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Managing Conflicts in a ‘Cancel-Culture’ Environment

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. That was really it: You took on the client, did the work according to the PRSA Code of Ethics and all was good. Ethics BEPS Code of Ethics Ethics Month

Proud of public relations

Stephen Waddington

If you’re not proud of working in public relations it’s probably time to find something else to do. There’s a sport in public relations to publicly undermine what we do. Creatives from across the public relations industry waded in citing issues of bravery, budgets and silos. There’s a related conversation at the sharp end of reputation management in our business.

Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

When it comes to reputation, there is little distinction between a real conflict and a perceived one. As media scandals go, it was a big one for Canada: The revelation that for the past two years one of the nation’s better-known TV news anchors was a part owner of a small public relations firm. Both his equity stake and regular participation in the agency, not to mention profile and participation of clients, were apparently concealed from both his employer and the viewing public.

Self-assessment tool for benchmarking personal development in public relations

Stephen Waddington

To build and enhance organisational reputation 7. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations 11.

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Corporate Reputation: Buying from Brands We Know, Like and Trust [UML]

Sword and the Script

News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst. To be clear, in business, coverage is important, but in terms of reputation, it’s not the beginning or the end. PR isn’t an event, it’s a process that unfolds over time and contributes to a corporate reputation. A strong corporate reputation is important because research shows people buy from brands they know, like and trust. That’s the value of a reputation.

If you have a #PR “To Do” List, Then You May Also Need a PR “Don’t Do” List

PR Expanded

Here are a few items to consider for your PR Don’t Do list: Don’t always focus on the blunders and gaffes in Public Relations. Yes, companies and their executives all make mistakes and often pay the price in the form of reputation damage. The focus should be on your ethical approach to public communication through all media formats. Ethics should always be top of mind in your communication. Ethics Mentoring PR 2.0

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Would you buy a car from that man? Reputation is personal

Prakkypedia

I’ve been pondering reputation. Reputation, of course, is central to the public relations profession. But in my own household, reputation is also very personal. Respondents were asked: “As I say different occupations, could you please say – from what you know or have heard – which rating best describes how you, yourself, would rate or score people in various occupations for honesty and ethical standards (Very High, High, Average, Low, Very Low)?”.

Did the US election kill ethical PR?

ReimaginePR

As a communications professional, I view elections as a series of public relations strategies and tactics. Ethical dilemmas & existential angst. Right around election time, I was fortunate to speak to students at McGill University in Montreal about ethics in social media, and at Humber College in Toronto about socially responsible communications. So could the US election be a nail in the coffin for ethical public relations? It wasn’t a dream.

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A Lesson in Reputation Management From Richard III

Waxing UnLyrical

And while Ricardians are trying—and will continue to try—to undertake a rather large reputation management project, you can bet that that will take a long time… if it even works. The digital age has given us an incredible opportunity to shape our own reputations. Let’s make sure to do so ethically … but let’s not waste it. A Lesson in Reputation Management From Richard III is a post from: Waxing UnLyrical.

Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

When it comes to reputation, there is little distinction between a real conflict and a perceived one. As media scandals go, it was a big one for Canada: The revelation that for the past two years one of the nation’s better-known TV news anchors was a part owner of a small public relations firm. Both his equity stake and regular participation in the agency, not to mention profile and participation of clients, were apparently concealed from both his employer and the viewing public.