Stern + Associates

MAY 3, 2023

is a must-read for business leaders and policymakers interested in experimenting with AI tools in a measured way. Surprisingly funny, he thrives when teaching audiences from tech and non-tech backgrounds alike how to grow their own critical thinking skills to increase their capacity to think beyond known applications of current AI systems.

Technology 83

Technology Nonprofit Measurement Tools 83

Contently - Strategy

MAY 13, 2024

Since ads on “ walled gardens ” like Facebook and Amazon have been spiking in cost-per-sale in recent years , a shift in focus might be more cost-effective in addition to more directly measurable and controllable. Let’s say you work in marketing at that ramen company.

Content Marketing 116

Content Marketing Privacy Marketing Google 116

Prohibition

AUGUST 23, 2023

For example, if you sell sustainable fashion, collaborating with influencers in the eco-conscious community can help you connect with consumers who are passionate about ethical and environmentally friendly products. This impressive ROI is due to the targeted nature of influencer campaigns and the ability to track and measure their impact.

Retail 62

Retail Marketing Advertising Advertising 62

Wadds Inc.

JULY 23, 2023

It focuses on Australia, the UK and the US, giving it a distinct Anglo-Saxon quality, which could be a weakness, but it also makes sense to look at territories with similar language, economic and political systems, and civic landscapes. Organizational Listening: The Missing Essential in Public Communication Jim Macnamara £27.00

Publicity 52

Publicity Communications Government Airlines 52

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Marconi developed more devices to work over longer and longer distances, creating a workable system of long-distance communication. That was only the start.

Ethics 52

Ethics Communications Print Television 52

Burrelles Fresh Ideas

FEBRUARY 13, 2024

To make a social commerce strategy work like a charm, brands must guarantee that social commerce transactions are swiftly followed by an efficient order fulfillment system that customers expect from any ecommerce purchase. Getting all the cyber risks measured and assessed is required for a better user experience.

Social Media 87

Social Media Media Mobile SEO 87

NewsWhip

MARCH 1, 2022

How does one measure trust? That measurement, according to Ries, boils down to an evaluation of competency and ethics for each institution. Ries explained “there’s a real big gap between the competence of government, which is somewhere in the neighborhood of 60 points less competent than businesses.”.

Government 88

Government Media Ethics Measurement 88

Stephen Waddington

SEPTEMBER 18, 2020

It's not the whole solution - long-term, systemic change is required - but professional coaching can transform the careers (and experiences) of people from demographic groups that remain under-represented in PR, particularly at a senior level. How do you recommend planning and measuring success? Social is sophisticated.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Newsfile

DECEMBER 20, 2023

This heightened environmental goal is compelling businesses to adopt more stringent measures in line with these objectives. First, different companies report varied data , leading to inconsistent ESG measurements. Second, privacy and ethics are key concerns. C global warming temperature limit.

Tools 52

Tools Report Energy Case Study 52

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How is public relations measured?

Interviews 106

Interviews Publicity Technology Social Media 106

Cision

NOVEMBER 6, 2017

Simply that its algorithms did their job, but that they’d take measures to improve those algorithms in the future. Madrigal called Google out on The Atlantic , saying, “It’s no longer good enough to shrug off the problems in the system simply because it has computers in the decision loop.”.

Google 225

Google Facebook Wikipedia Engineering 225

Critical Mention

AUGUST 26, 2018

meaning diversity, advocacy, technology and ethics. In technology, we’ve made a half-million dollar investment over three years in PRSA’s digital infrastructure, and have just added a staff position, in order to advance electronic delivery systems of the Society’s services. Q: The 2018 PRSA conference is coming up in October in Austin.

Interviews 79

Interviews Ethics Conference Leadership 79

Waxing UnLyrical

MAY 24, 2018

It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. “The goal is to talk to and through people and to build a community where the value of belonging is measured in how people feel and what they can do differently as a result of your engagement.” Do the Right Thing.

Creativity 96

Creativity Storytelling LinkedIn System 96

Stephen Waddington

NOVEMBER 26, 2020

Propel My PR , an influencer relations and monitoring CRM system has been developed by a former agency team. In each of the three use cases that I’ve cited there are clear metrics that you can define to measure the value of a tool to your agency or communication team. Make sure you're on the right side of ethical codes.

Tools 175

Tools How To Agency SEO 175

Cision

SEPTEMBER 10, 2015

Factories can alert staff to potential problems as each machine can report on the status of every part, and another system can track and report air quality, even reporting it to OSHA if it fails to meet standards. Or does the employer have a responsibility to track the data itself and take action?

Trends 120

Trends Mobile Web System 120

PR Job Coach

FEBRUARY 24, 2014

You might want to also include other elements that are important to you in a job such as ethical behavior, salary, perks, health care coverage, 401K, free lunch, Friday beer bashes, free donuts in the morning, etc. Assign a point system to each of the cells and rank them based on fit and preference. You get the idea. Collaboration.

How To 185

How To Leadership Interviews Google 185

Maxim Behar

APRIL 23, 2023

Maxim : Corruption, values, morality, ethics. They are all against corruption, they all have a well-established value system, they all stand for morality in politics and in relations. There is no way this can happen, we need economic measures. Host : What are the differences in terms of values that each political party has?

Government 52

Government Communications Ethics Crisis 52

Maxim Behar

JANUARY 18, 2023

These are young people who are quickly learning a profession, but they do not care very, very much whether it is this is their profession or the other or the third, they have a completely different value system. Host : You mean the main inflation measure for this generation is their family? Hotels, transportation.

Government 72

Government Education Course Ethics 72

PR Conversations

OCTOBER 27, 2023

How much would a new multi-lateral symmetrical governance require a more balanced ethical approach to communication that necessarily involves an identification of the grey areas or the unsettled aspects of an issue when communicating about it?

Exercises 70

Exercises Interviews Public Affairs Financial 70

Maxim Behar

JANUARY 11, 2024

All the bridges for a country to be a closed system and not allow information from the outside and you don't know who is doing what, you don't listen to some music or read some news have been burned. This transparency makes the world far more ethical than it used to be. Back then, many people asked me what business ethics was.

Leadership 59

Leadership Social Media Creativity Ethics 59

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. PR is a social science. It is an evolutionary rather than a revolutionary discipline.

Government 103

Government Education Print Ethics 103

Buzzstream

NOVEMBER 28, 2023

Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. Here’s another way to think about it: if Google’s ranking system went offline, would your site still be getting referral traffic from relevant customers?

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. Here’s another way to think about it: if Google’s ranking system went offline, would your site still be getting referral traffic from relevant customers?

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. Here’s another way to think about it: if Google’s ranking system went offline, would your site still be getting referral traffic from relevant customers?

How To 62

How To Google SEO Pitching 62

Scott Public Relations

NOVEMBER 10, 2022

It doesn’t mean abandoning ethics. Sell out our ethics and values? Do a study that will measure what the difference would be if the government had acted promptly and taken immediate and smart actions. And how did our fragmented health care system put us at a disadvantage for the pandemic? Of course not. Take photos.

How To 52

How To Insurance Insurance Ethics 52

NewsWhip

FEBRUARY 26, 2021

That there are bad actors domestically that are deliberately sowing this information into the system. I know it has slightly different implications in different countries and so on, but the system right now is broken. So it has both the competence and the ethics implied in that question. Tonia: Yeah, it really is.

Brand 78

Brand Branding Media Government 78

Maxim Behar

NOVEMBER 19, 2020

But the Prime Minister said "Our measures are flexible, this way we protect the mental health of the people." There is no doubt that the measures are flexible, but this is because Bulgaria is a typical example of a democracy in which public opinion sets the tone, not the government. What does hard or soft measures mean?

Government 52

Government Measurement Pharmaceuticals System 52

Sword and the Script

DECEMBER 11, 2018

Metrics like average-top-of funnel-audience-viewing-time and new-brand-search-frequency will be incorporated to measure latent brand searches generated anew from social videos. PR teams will be measured by inputted organic brand conversion lift and Google Trends. 15) Ethics in PR revisited. 7: Lou Hoffman.

Social Media 98

Social Media Marketing Media Creativity 98

Prohibition

DECEMBER 13, 2021

This entails limiting the damage or mitigating the adverse effects of a bad PR incident, natural disasters, industrial accidents, product failures, computer system failures, management misconduct, or even acts of terrorism. This could be anything from an operating system breakdown to website downtime. Technological crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

PR Conversations

JULY 24, 2018

I have done a lot of change communication work in IT project environments and while designing an IT system is seen as hard, comms is seen as soft. To their credit, they are usually on the course because they want to learn this stuff.) I believe measurement and evaluation is improving. This undervalues the role.

Publicity 46

Publicity Study Government Internal 46

Stuart Bruce

FEBRUARY 21, 2015

Try and avoid too many five point activities as they are more laborious to enter into the CPD system. Communicate Measurement Matters webcast – 5 points. Social Media Measurement Solved conference – 5 points. CIPR social media ethics round table – 5 points. 10 and 5 point activities.

Case Study 60

Case Study Conference Training Wikipedia 60

Sword and the Script

AUGUST 8, 2017

One of the first things I did was pop my email into the system to see how it worked. This is important because it begins to show you what pitches are working and what aren’t – and measure it at scale. I had a fair share of formatting issues and fiddling around with the system to get it to so what I wanted. It wasn’t.

Software 71

Software Tools Pitching Media Relations 71

Maxim Behar

OCTOBER 15, 2023

And the other big difference is that for the first time in all of history, social media is measurable. You can measure how many people have read your article, how many have liked it, and how many have shared it. So 6 Bulgarian companies got their business ethics standard. The first difference is that social media is interactive.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

APRIL 2, 2019

Then they program these rules into an electronic billing system that reads invoices and automatically rejects those invoices that are out of compliance with the OCG. The problem in legal isn’t the units of measure for allocating cost, per se, the value, which includes the efficiency at which legal outcomes are produced.

Agency 99

Agency Trends Marketing Survey 99

Mark My Words

MARCH 15, 2022

Further measures may stop foreign ships docking. The economy ministry said: “These measures are a logical response to those imposed on Russia”, adding that curbs on countries that have “committed unfriendly actions” were “aimed at ensuring uninterrupted functioning of key sectors of the economy”. percent, Goldman Sachs bankers warned.

Energy 12

Energy Banking Agriculture Chemicals 12

Stephen Waddington

DECEMBER 5, 2018

Engagement with news brands online is messy and tricky to measure. Practitioners have a responsibility to work to ethical standards. In some newsrooms, particularly online publications, the personal performance of a journalist is measured by the views, shares and reaction of their editorial content. Take a pride in your work.

Media Relations 115

Media Relations Media Print Newspapers 115

PRSay

SEPTEMBER 12, 2016

I could not be more eager to mentor and help guide our students as they carve out their own personal and unique value propositions, rooted in great work, with mastery of the skills needed for the future and grounded in deep business knowledge and ethical principles. Al taught a class called Values and Ethics in Public Relations.

Leadership 0

Leadership Agency Education Communications 0