Stephen Waddington

JULY 6, 2022

A body of knowledge, ethics and certification are the three foundations of a profession. Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies. Chartered status is typically recognised a measure of competence within a profession.

Publicity 167

Publicity Ethics Training Education 167

Wadds Inc.

JUNE 5, 2023

These include identifying issues, ethics, word choice, working with traditional and social media, effective decision-making, and learning. Each chapter includes a useful real-life case study analysis – reviewing a situation, how Coleman would have handled it and key learning points. Coleman’s manual is reassuringly comprehensive.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

Wadds Inc.

MAY 24, 2022

Foster was speaking at the International Association for Measurement and Evaluation of Communication (AMEC) Summit in Vienna. Arun Sudhaman writing in PRovoke urged public relations practitioners not to forget the lessons of the past two years. I started PhD research studies at Leeds Business School in February to explore this issue.

Publicity 59

Publicity Reputation Study Crisis 59

Karen Freberg

DECEMBER 19, 2018

Yes, there are tools that can measure influence either on one platform or multiple ones. If you are not following the work Taylor Lorenz is writing about influencer marketing, please do so. Discuss these current issues and case studies. Creating an ethical code of conduct for influencers.

Ethics 46

Ethics Marketing Policies Education 46

Wadds Inc.

JULY 6, 2022

A body of knowledge, ethics and certification are the three foundations of a profession. Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies. Chartered status is typically recognised a measure of competence within a profession.

Publicity 72

Publicity Ethics Training Education 72

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. About the study. What are the new services?

Media Relations 99

Media Relations Report Industry SEO 99

Landis PR

JUNE 26, 2023

AI-powered tools can automate tasks such as writing press releases, drafting media pitches, and creating social media content. By analyzing sentiment analysis, media coverage, and social media conversations, AI-powered tools can help PR teams monitor brand reputation, identify emerging trends, and measure the impact of their campaigns.

Publicity 52

Publicity Training Data Tools 52

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them. How do we measure results?

Trends 135

Trends Marketing Pinterest Social Media 135

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 192

Writing Communications Marketing B2B 192

Buzzstream

NOVEMBER 28, 2023

Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) What Is Link Relevance?

How To 62

How To Google SEO Pitching 62

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. PR is a social science. It is an evolutionary rather than a revolutionary discipline.

Government 103

Government Education Print Ethics 103

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. My doctoral study definitely laid a solid foundation for me in terms theory and research. How has your PR education prepared you for your career? Sounds ironic? Don’t get me wrong.

Education 150

Education Training Course Social Media 150

Waxing UnLyrical

AUGUST 10, 2011

PR writing: My degree never had a dedicated PR writing course, although writing activities across the abovementioned subjects certainly did help build my writing skills. The fact remains, whether new media or old, you must learn and know how to write content that connects with your communities.

Ethics 75

Ethics Community Internal International 75

Maxim Behar

JANUARY 11, 2024

And then I get in the shower, and I put my priorities in order during the shower, because when you're alone in the shower you feel free, nobody is in your way, there's no TV, there's no morning blocks, nobody is writing to you on Messenger. This transparency makes the world far more ethical than it used to be.

Leadership 59

Leadership Social Media Creativity Ethics 59

Maxim Behar

OCTOBER 15, 2023

And that's why I decided to write this book because I saw these huge changes happening in our business. And the other big difference is that for the first time in all of history, social media is measurable. You can measure how many people have read your article, how many have liked it, and how many have shared it.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Stuart Bruce

FEBRUARY 21, 2015

Case studies – the CIPR website has lots of case studies from Excellence and Pride award winners, reading one earns you five points. You’ve got to write 150 words (a minimum of 50 under three different headings) for every CPD activity. Communicate Measurement Matters webcast – 5 points.

Case Study 60

Case Study Conference Training Wikipedia 60

Sword and the Script

MAY 14, 2019

3) Measuring the influence of coverage. You can view this measure in a couple of different ways – and the charts allow for you to drill down and take a look at the underlying coverage. In theory, this concept could definitively end the debate over PR measurement , at least from a marketing perspective. Sentiment analysis.

Case Study 117

Case Study Software Data Web 117

Maxim Behar

NOVEMBER 23, 2020

Straight - journalism, but in a slightly higher form, carrying the interests of the business you work for, absolutely in accordance with all ethical and moral rules. The study of BACA hopefully predicts a recovery of the market and quite a large growth in our country in 2022. It seems a bit complicated, but it's very specific.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

PR Conversations

APRIL 10, 2018

Recently, after a long hiatus during which my involvement with PR was largely on the evaluation and measurement side, I’ve come back to reading, thinking and writing about PR practice and theory. Practice is staying focused on hierarchical and strictly systematic, measurable models. Too close to propaganda.

Training 80

Training Measurement Technology Engineering 80

Sword and the Script

APRIL 2, 2019

The most significant was a study an in-house association commissioned the research firm, Forrester, to conduct. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By 3) Build client relationships in depth.

Agency 93

Agency Trends Marketing Survey 93

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. Many entered the profession because of their craft skills, such as writing or editing, and that is what they continue to do.

Reputation 52

Reputation Social Media Internal International 52

PR Conversations

DECEMBER 11, 2014

Ambiguous, leading, loaded and double-barreled questions are among the more common shortcomings, particularly if the person writing the research questions has a limited understanding of survey design. Another area that results in research inaccuracy relates to the framing of questions , where answers by the respondent are impacted.

Publicity 108

Publicity Survey Analytics Pharmaceuticals 108

Maxim Behar

MAY 31, 2021

Meanwhile, I was also learning the news I was writing. And then, I became a journalist, although I studied International Business and graduated in Prague, the Czech Republic. We were going to the media, and the media was writing so we could reach the targets. So, what made you write this book? It is counterproductive.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Waxing UnLyrical

NOVEMBER 23, 2010

I recently tried to get a big blogger to participate in a group blog project I am working on (in other words, an ask of far less magnitude than “write about me/my biz”). I will never again trust a review this individual writes. Transparency, disclosure and ethics in new media are quickly becoming an area of interest of mine.

Blogging 73

Blogging Twitter Facebook Measurement 73

Karen Freberg

AUGUST 15, 2017

How do you try to integrate ALL of the latest changes, case studies, advances, and resources from the previous semester? Social Media Communication: Concepts, Practices, Data, Law and Ethics by Jeremy Lipschultz. For example, I was surprised to see how short the measurement chapter was. Keith Quesenberry (@kquisen).

Social Media 69

Social Media Media Resources Education 69

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: 3 Studies Branding and Marketing ).

Survey 176

Survey Marketing B2B Study 176

Wadds Inc.

MARCH 29, 2024

There was a gap in the publisher’s portfolio in terms of a book dedicated to writing an internal communication strategy. It felt like a natural topic for me to write about because I’d already developed a model and successfully applied it. The lack of prioritisation and measurement causes huge challenges for many internal communicators.

Internal 52

Internal International Strategy Communications 52

Waxing UnLyrical

NOVEMBER 11, 2010

Until his health started failing (he suffered two heart attacks), he awoke religiously with the sun, had an impeccable work ethic and, above all, put family first. Mark as read Approve comment Hello Shona, Thank you so much for writing this, I know it will have been hard to do. He was also one of the most disciplined people I knew.

Facebook 105

Facebook Twitter Transportation Measurement 105

Buzzstream

NOVEMBER 28, 2023

Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) What Is Link Relevance?

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) What Is Link Relevance?

How To 62

How To SEO Google Pitching 62

Communications Conversations

JULY 23, 2019

Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. Kayla’s positive attitude, bright mind and standout writing capabilities have made her a valuable asset both to Digi-Key and our team. “Nerland Co.

Transportation 122

Transportation Social Media Corporate Agency 122

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Want to learn Ann’s writing rules for PR? Jay Baer (@jaybaer) August 19, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

PR Conversations

AUGUST 17, 2014

I’m not just concerned but in despair when I hear practitioners have rebranded the discredited AVE measure as something called PR Value! All these ideas around the craft skills, management positions and professional status miss how the world of work is changing – which is evident in the careers literature and studies.

Education 87

Education Training Policies Crisis Management 87

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. The rate held steady through April until dipping slightly in May.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. The rate held steady through April until dipping slightly in May.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Stephen Waddington

FEBRUARY 23, 2019

Peak social media Storytelling: tell me story Voice is hot public relations tech Skills to get on and get ahead March of the machines Basic skills: coding versus writing Listening to conversations Measurement and management The development of the profession We ended the session with a discussion about finding expert interviews.

Ethics 60

Ethics Interviews Storytelling Internal 60

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards.

Publicity 128

Publicity Government Guidelines Facebook 128