Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 147

B2B Study Blogging Marketing 147

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Reputation Crisis Communications 195

Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. Telfer for PRNews.

Case Study 40

Case Study Study Measurement Pinterest 40

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. So, how are communicators leveling up?

Measurement 92

Measurement Communications Survey B2B 92

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 1) Earned media is sales enablement. a) Results may vary.

Study 138

Study Media Relations Media Measurement 138

PRSay

DECEMBER 20, 2023

no measurable objectives or budget figures). Objectives should be SMART (specific, measurable, attainable, relevant and time-bound). Compiling my case study forced me to focus on the information I thought they would want to know, while eliminating extraneous and irrelevant minutia. APR solidifies use of the RPIE framework.

Publicity 172

Publicity Case Study Ethics Study 172

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Writing & Editing of Miscellaneous PR Assets. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

The Proactive Report

FEBRUARY 6, 2018

While measurement has long been a vital part of marketing, it hasn’t always been part of the required PR resume. In a recent post PR News stated “Data analytics and insights will be more valuable on your resume than “people skills” or great writing.”

Analytics 100

Analytics Measurement Social Media Data 100

Sword and the Script

OCTOBER 7, 2014

In other words, during the process of writing out the answers on his sneaker, he had internalized the answers and could recall them from memory. In addition, those that write out a strategy tended to actually follow it: “To take it a step further, 62 percent of the most effective marketers also say they follow the strategy ‘very closely.’”.

Content Marketing 126

Content Marketing Study Marketing Survey 126

Cision

SEPTEMBER 1, 2015

In the old days, most PR measurement consisted of soliciting opinions directly through surveys and indirectly by measuring behaviors based on opinions, like buying or voting. As a result, measuring the impact of public relations or media campaigns relied heavily on leaps of faith. Going deeper than positive-negative.

Measurement 120

Measurement Trends Analytics Data 120

Wadds Inc.

MARCH 29, 2024

She explores how robust measurement and evaluation can help this function prove its value to the bottom line. Miller has a clear and direct writing style that befits her practical approach. Case studies include Marks and Spencer, the Met Office and Battersea Cat and Dogs Home.

Internal 116

Internal International Strategy Communications 116

Sword and the Script

NOVEMBER 28, 2017

They write quality posts. 1) How long does it take to write a blog post? Don’t miss these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success. While the number of bloggers writing shorter posts (between 500-1,000 words) is down, those writing 1,000 or more words per post rose.

Study 78

Study B2B Marketing Survey 78

PRSay

MAY 9, 2019

In a Muck Rack survey of 800 communicators, ranging from boutique agency coordinators to chief communications officers at global brands, 72 percent said that the top challenge they face is “measuring business impact,” with the second most prominent challenge (at 65 percent) overcoming the “lack of quantifiable measurement.”

Survey 66

Survey Measurement Communications Advertising 66

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. Writing/Editing of Miscellaneous PR Assets.

Media Training 397

Media Training Crisis Communications Conference Training 397

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Instead of dashing off ten 250 word blog posts with not much meat, research and write quality long-form content on your blog or newsroom. They respond to quality and depth.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

ImPRessions - Crenshaw Communications

MARCH 1, 2024

If it asks for a case study, the judges want to see a business case study, rather than, say, a description of what a tech platform delivers to its broader marketplace. You don’t sound excited In B2B PR, marketing, and communications, we often make an effort to sound calm, measured, and cool-headed.

Industry 170

Industry Case Study B2B Resources 170

Stephen Waddington

MAY 24, 2022

Foster was speaking at the International Association for Measurement and Evaluation of Communication (AMEC) Summit in Vienna. Arun Sudhaman writing in PRovoke urged public relations practitioners not to forget the lessons of the past two years. I started PhD research studies at Leeds Business School in February to explore this issue.

Publicity 149

Publicity Reputation Study Crisis 149

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Instead of dashing off ten 250 word blog posts with not much meat, research and write quality long-form content on your blog or newsroom. They respond to quality and depth.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Sword and the Script

OCTOBER 18, 2022

I was reminded of this recently when Scott Brinker posted this little rant to LinkedIn : “I’ve been studying martech for 20+ years. For example, I’ve been writing a monthly summary of the news from PR technolog y vendors for more than three years now. ” How can you improve writing with plain language?

Handbook 92

Handbook Financial Writing Corporate 92

Sword and the Script

DECEMBER 19, 2023

Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry. Sometimes I write a complete blog post on a report – and other times it’s just a blub. At the end of the year, I go back through all my writings and pick out some of the statistics that stand out to me.

B2B 105

B2B Survey Pitching Software 105

Sword and the Script

FEBRUARY 13, 2018

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. 1) Write short sentences. Years ago, a marketing professor in my MBA program required students to use varied punctuation in writing assignments.

Writing 60

Writing Blogging Content Marketing Web 60

Shift Communications

SEPTEMBER 2, 2016

Here are my top recommendations for what public relations majors shouldn’t skip out on in school: Writing. Writing is at the core of what we do. One of my best classes in school was a course that had us writing all types of pieces — from a short story, to a movie review, to a news article. It just won’t work.

Study 84

Study Publicity Analytics Course 84

Burrelles Fresh Ideas

JANUARY 30, 2024

Dr. Cayce Myers, JD, APR, the legal research editor for The Institute for PR (IPR) and director of graduate studies at the Virginia Tech School of Communication, penned a piece about whether to disclose the use of AI or not. When I am writing or editing others’ work, I personally use Grammarly Premium.

Ethics 96

Ethics Crisis Transportation Airlines 96

The Proactive Report

APRIL 15, 2023

This makes it easier to develop targeted campaigns, measure the impact of their efforts, and make informed decisions about future strategies. AI-powered tools can help generate headlines, craft social media posts, and even write news articles. They can also measure their return on investment (ROI). Why should you embrace AI?

Social Media 130

Social Media Measurement Tools Data 130

Sword and the Script

MAY 6, 2017

Writing, Labels and Cohorts; Words Really Do Matter [UML]. A new study by eMarketer demonstrates just how distracted we are becoming: US Adults Now Spend 12 Hours 7 Minutes a Day Consuming Media. 3) Context in measurements. Good measurements include the flow of traffic, conversions, leads and sales.

Measurement 66

Measurement Marketing Survey Advertising 66

PRSay

OCTOBER 27, 2023

It goes beyond the ability to read and write; health literacy is about comprehending complex health concepts, navigating the ever-so-confusing healthcare system and effectively communicating with healthcare professionals. These tools can be found for free online.

Healthcare 153

Healthcare Government Tools System 153

Wildfire

AUGUST 1, 2018

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. We were lumped into the same boat as advertising, where measuring the effectiveness of a campaign was wholly unscientific.

Measurement 49

Measurement Analytics Google Agency 49

Sword and the Script

AUGUST 17, 2019

Yes, according to the study: “Over 58% of consumers say they at least sometimes trust what a company says about itself on its owned channels more than what a reporter says about that company in a news article.”. That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers.

Study 61

Study Survey B2B Advertising 61

Beyond PR

JANUARY 2, 2018

Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. M – Measurable : It’s impossible to determine progress if you have no way of measuring it. By how much?

Measurement 75

Measurement Strategy Software Analytics 75

Sword and the Script

FEBRUARY 20, 2024

The company’s measures are based on the pitches sent through their systems. Studies show the average email marketing campaign has a 20% open rate and 2% CTR. Read more: 2024 Global Comms Report by PRWeek (click image for higher resolution) Do you have a marketing or PR study to pitch? So, says Propel, which provides PR software.

Report 105

Report Publicity Marketing Pitching 105

Stephen Waddington

MARCH 26, 2020

Dr Alenka Jelen-Sanchez is looking for PR and communication practitioners based in the UK, who would be willing to participate in the study about their lived experience during the current Covid-19 pandemic. The participants will be asked to write a diary for one month. Could you help? How do they work and what do they do?

Policies 109

Policies Government Study Crisis Communications 109

Wadds Inc.

JUNE 5, 2023

Each chapter includes a useful real-life case study analysis – reviewing a situation, how Coleman would have handled it and key learning points. The functional writing style is suited to the material, exemplifying the practical aims of the author and Coleman is a big fan of lists and step-by-step plans.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

The Resolution Blog

JANUARY 31, 2020

But writing up award entries can be expensive and time-consuming. They always seem to be the last thing you get round to doing, so all of a sudden you have a stack of them to write with fast-approaching deadlines (and that’s on top of your client work). So, perhaps try writing an entry the same way.

Measurement 156

Measurement Case Study Creativity Course 156

Waxing UnLyrical

DECEMBER 18, 2012

What happens when the doyenne of the nonprofit world and the queen of measurement decide to write a book together ? You get Measuring the Networked Nonprofit , by Beth Kanter and Katie Paine, an absolute gem of a book not just for nonprofit communicators, but for all measurement geeks (and most certainly for nonprofit executives).

Nonprofit 83

Nonprofit Measurement Case Study Study 83

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Here’s the Cliff Notes version: PR Agency Forecast. The Challenge.

Industry 113

Industry Measurement SEO Corporate 113

Stern + Associates

JANUARY 26, 2023

The authors’ real-world case studies suggest that investing in purpose, culture, and training can support dramatically increased revenue and engagement. We all recognize that experiences during and after covid have fundamentally affected not only employee experiences on the job, but also what employees look for in an employer.

Employee 111

Employee Company Marketing Case Study 111

PRSay

JANUARY 11, 2018

That’s right: Nearly 70 percent of journalists spend less than a minute reading a news release, according to a 2014 study by Greentarget. According to the Greentarget study: Forty-five percent of journalists surveyed get 50 or more releases per week. Writers measure copy in words, inches or pages. or average reading time.

Guidelines 149

Guidelines Survey Google Study 149