Ethical Voices

JULY 25, 2022

She discusses a number of important ethical issues, including: Why we need to trust but verify. Ethics and predatory lending. I started my career at Rubenstein Associates, had a really solid and ethics filled foundation from them. And there weren’t many public relations specialists in my market. It’s true.

Ethics 81

Ethics Training Real Estate Agency 81

Ethical Voices

SEPTEMBER 18, 2023

She discusses a number of important ethics issues, including: The ethical implications of blurred lines Influencer ethics and disclosure Ethics and AI Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted? Now, internal is external.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Scott Public Relations

JULY 13, 2023

Change communication and internal communication are not far behind either. “As Ethics more important than ever The latest survey clearly highlights the significance of ethical PR. More than half of the respondents (56.3%) saw ethical conduct in both communication and client relations as important or very important.

Ethics 52

Ethics Survey Insurance Insurance 52

Ethical Voices

DECEMBER 12, 2022

Joining me on this week’s episode is Rebecca Wilson , the Executive Vice President International for WE Communications International. While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . The two things every ethical communicator must embrace.

Ethics 73

Ethics Brand Branding Internal 73

PRSay

JULY 29, 2019

PR practitioners are required to act ethically in all communications. However, in the digital age sometimes well-intentioned ethical communication can still run afoul of copyright law. laws are changing copyright: As PR work becomes increasingly international it is important to think about legal implications beyond a U.S.

Ethics 156

Ethics Communications Government Enterprise 156

Ethical Voices

JULY 31, 2023

Jen and I are colleagues, and we had a great ethics discussion recently, so I invited her to be a guest. I also provide guidance in general as to how to bring more diversity, equity, and inclusion values into all the work we do as marketers and communicators. What is the most difficult ethical challenge you ever confronted at work?

Ethics 72

Ethics Communications Community Education 72

PRSay

JUNE 9, 2021

In early May, the state of Massachusetts filed a lawsuit against Publicis Health for its work with Purdue Pharma, claiming its “unfair and deceptive” marketing practices helped fuel the national opioid crisis. A commitment to ethics. For communicators, the suit reinforces the need to commit to ethical responsibilities.

Crisis 164

Crisis Ethics Publicity Marketing 164

Burrelles Fresh Ideas

APRIL 16, 2024

When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Business-to-consumer (B2C) influencer marketing tends to receive greater focus due to its potential for generating immediate sales. Authenticity is the currency that builds and sustains trust.

B2B 93

B2B Marketing Measurement Social Media 93

Deirdre Breakenridge

DECEMBER 5, 2017

Page Society in preparation for the book, “ Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job.”. Her research interests include public relations management and ethics. While relationships are crucial, so are the basics. She also serves as the faculty adviser for the Baylor PRSSA chapter. and Trager, R.

Internal 208

Internal International Ethics Journalism 208

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 142

Analysis Tools Software SMB 142

Ethical Voices

NOVEMBER 7, 2022

I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. Scott discusses a number of important ethics topics including. The ethics of press trips. The ethics of reviews and selling products you review.

Ethics 82

Ethics Travel Writing YouTube 82

Wadds Inc.

FEBRUARY 28, 2024

Marketing can no longer ignore its impact on the environment. This is the stark message from leading marketing professionals and authors Michelle Carvill and Gemma Butler. Can Marketing Save the Planet? Carvill and Butler are leaders in the field of sustainability marketing.

Marketing 52

Marketing Ethics Internal International 52

Sword and the Script

AUGUST 18, 2020

I think I could make a case arguing the ethics either way. PR Ethics of Communicating a Point of View As with many of the questions on this survey, we offered an optional open-ended comment field asking “why?” Communicators are “always” accurate and truthful: Business ethics. “If Accurate and Truthful? Give our services a try.

Ethics 99

Ethics Communications Survey Public Affairs 99

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs.

Ethics 78

Ethics Employee Communications System 78

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. I have a degree in Organizational Communication, then applied that first working in the space division of Boeing, back when the International Space Station was still on the ground and being built. We hold a very large microphone.

Ethics 75

Ethics Communications Agency Technology 75

Maxim Behar

MARCH 21, 2021

The globally renowned PR expert Maxim Behar was announced as International Growth Chair for the most influential PR organization in the world – the International Communications Consultancy Organisation ( ICCO ). He oversaw an expansion of associations and markets in ICCO membership and made it even more influential and recognizable.

Internal 52

Internal International Ethics Community 52

Sword and the Script

AUGUST 17, 2021

Six in 10 comms pros face ethical challenges. A survey of 1,046 communication professionals in North America found 33% day they faced several ethical challenges in the last year and another 29% faced one ethical challenge. Top challenges in internal communications. The Gray Area of Communicating a Point of View.

Creativity 95

Creativity Study Ethics Publicity 95

Onclusive

JUNE 1, 2023

Yes, that’s right, it’s not just for marketing teams! When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. If you’re thinking that influencing sits with marketing, you’re mistaken. If so, join our live webinar ‘Social Listening the PR Way ’.

Strategy 370

Strategy Communications Reputation Measurement 370

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

Ethical Voices

JUNE 13, 2022

She discusses a number of important ethics issues including: The ethical importance knowing when to saying “No”. How to empower your employees to make tough ethical decisions. We work with lifestyle brands, and we’ve helped establish some of the biggest brands in the market. The blurring of paid and owned media.

Ethics 52

Ethics Real Estate Agency Company 52

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

The Stalwart Blog

JANUARY 28, 2016

I thought it would be a good time to check in on our former interns and find out where they are now. Melina Destein , Stalwart summer 2012 intern. Current position — Google, Retail Marketing Team. I am currently working on the retail marketing team at Google, working on partner relations with our key retailers.

Internal 60

Internal International Retail Ethics 60

Reputation Us

AUGUST 14, 2023

When the Russia-Ukraine War began with Putin’s actions in Russia in early 2022, many businesses worldwide faced ethical dilemmas. More than 1,000 well-known companies declared their intent to withdraw from the Russian market as a show of unity with Ukraine and opposition to Russia’s actions. It’s beyond disappointing.

Reputation 78

Reputation Corporate Ethics Interviews 78

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Advertising and marketing people might have used to have control. We’ll look at ethics and governance. The first and foremost for me is ethics and governance. You’re a danger to your employer.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Wadds Inc.

APRIL 19, 2023

Ethics in public relations practice can be a challenging issue. A Century of Spin presents a persuasive case for why the profession should constantly be vigilant on ethics. She’s on the Committee of CIPR Scotland, and has a CIPR Diploma in Internal Communications and the AMEC International Certificate in Measurement and Evaluation.

Ethics 105

Ethics Government Corporate Exercises 105

Stephen Waddington

JULY 6, 2022

In the UK the public relations market employs 99,900 people and contributes £16.7 A body of knowledge, ethics and certification are the three foundations of a profession. Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies.

Publicity 167

Publicity Ethics Training Education 167

Deirdre Breakenridge

APRIL 29, 2019

The Intersection of Bias, Ethics and PR Stunts in Media Relations. Yet the voice of reason isn’t just ethical, it’s an inspirational way to communicate. 3) Augment media relations with content marketing. In other words, well-executed content marketing helps you develop an additional platform to communicate with reporters.

Survey 377

Survey Media Relations Media Ethics 377

Wadds Inc.

NOVEMBER 15, 2023

A marketing industry insider explores how a business built on promoting consumption adapts to promoting positive behaviour change that doesn’t cost the earth. She’s on the Committee of CIPR Scotland and has a CIPR Diploma in Internal Communications and the AMEC International Certificate in Measurement and Evaluation.

Brand 98

Brand Branding Ethics Internal 98

Maxim Behar

JANUARY 24, 2022

His first graduation was from Prague University on International Economic Relations. Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. Everything transparent is ethical!

Ethics 52

Ethics Creativity Leadership Crisis Management 52

PRSay

JULY 29, 2022

To see how international communicators reach audiences in this environment, we asked five PR leaders in Latin America for their insights. Performance of digital tasks often places professionals in front of ethical conflicts when making decisions.”. Embrace DE&I. Facundo Luque is a product manager jr. Connect with him on LinkedIn.

Communications 151

Communications Public Affairs Insurance Insurance 151

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Offer honest feedback.

Publicity 334

Publicity How To Agency Product Launch 334

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Marketing Statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Reputation Us

SEPTEMBER 20, 2022

Because it is generally not if, but when a PR incident will hit, a CRO works with your chief marketing officer, among others, to help maintain your good reputation. A CTO’s job is to ensure your company has ethical intent behind its decisions and advocate for customers’ needs regarding data and trust. Your Chief Trust Officer.

Reputation 78

Reputation Corporate Policies Ethics 78

Communications Conversations

MARCH 29, 2019

Now, she’s crushing it at Best Buy in social media marketing. Ashley Gustafson, Marketing Specialist – Affinity Plus Federal Credit Union (nominated by Arik Hanson). So much of effective social media marketing is based on instincts. Thomas classroom many years ago. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? What is the most difficult ethical challenge you ever confronted?

Ethics 80

Ethics Data Crisis Apparel 80

Landis PR

NOVEMBER 13, 2023

In elevating visibility for your green initiatives, EPR agencies can help businesses navigate the global market, stay proactive and remain relevant in a sea of competitors. An EPR agency can help you highlight these innovations, demonstrating to stakeholders that sustainability is about ethical and responsible business decisions.

Trends 64

Trends Ethics Journalism Consumer 64

Wadds Inc.

JUNE 5, 2023

These include identifying issues, ethics, word choice, working with traditional and social media, effective decision-making, and learning. She’s on the Committee of CIPR Scotland and has a CIPR Diploma in Internal Communications and the AMEC International Certificate in Measurement and Evaluation.

Strategy 98

Strategy Communications Crisis Communications Crisis 98