Wadds Inc.

APRIL 19, 2023

A Century of Spin critiques the public relations industry's role in facilitating corporate propaganda and undermining democracy. Ethics in public relations practice can be a challenging issue. A Century of Spin presents a persuasive case for why the profession should constantly be vigilant on ethics.

Ethics 105

Ethics Government Corporate Exercises 105

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 90

Ethics Pharmaceuticals Corporate Financial 90

PRSay

JULY 29, 2022

To see how international communicators reach audiences in this environment, we asked five PR leaders in Latin America for their insights. Tirso Gomez Brumana, corporate communications senior director Latin America at Paramount, said communicators should ask themselves whether a given topic is “worth going out and talking about it.

Communications 157

Communications Public Affairs Insurance Insurance 157

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. I have a degree in Organizational Communication, then applied that first working in the space division of Boeing, back when the International Space Station was still on the ground and being built. We hold a very large microphone.

Ethics 75

Ethics Communications Agency Technology 75

Reputation Us

SEPTEMBER 20, 2022

Whoever reviews, redefines and reconstructs trust in your company has a direct link in the evolving chain of managing your solid corporate reputation. Because it is generally not if, but when a PR incident will hit, a CRO works with your chief marketing officer, among others, to help maintain your good reputation.

Reputation 78

Reputation Corporate Policies Ethics 78

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value.

Publicity 334

Publicity How To Agency Product Launch 334

Wadds Inc.

JUNE 5, 2023

Amanda Coleman's Everyday Communications Strategies provides advice on proactively managing issues in corporate communication. Coleman’s pedigree in crisis communications is unrivalled, having been the Head of Corporate Communications for Greater Manchester Police. Claire is both a Chartered PR and a Chartered Marketer.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

Wadds Inc.

NOVEMBER 15, 2023

A marketing industry insider explores how a business built on promoting consumption adapts to promoting positive behaviour change that doesn’t cost the earth. Skees cites as a key moment the CEO of Blackrock, Larry Fink, announcing that the purpose of corporations should no longer just be shareholder value, but achieving “a greater good.”

Brand 98

Brand Branding Ethics Internal 98

Communications Conversations

MARCH 29, 2019

Now, she’s crushing it at Best Buy in social media marketing. Ashley Gustafson, Marketing Specialist – Affinity Plus Federal Credit Union (nominated by Arik Hanson). So much of effective social media marketing is based on instincts. Thomas classroom many years ago. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

Ethical Voices

OCTOBER 16, 2023

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. I also did communications for our vice president of product at the time, where I handle internal all-hands meetings and things like that. Then you all know what happened in March 2020.

Ethics 80

Ethics Data Crisis Apparel 80

PRSay

JULY 10, 2023

For companies, demonstrative actions might range from internal processes to hiring practices and how a brand shapes — and is shaped by — the external environment. A corporate mission in action means being proactive about how the organization demonstrates its values to the world. Clear messages on complex issues are important.

Brand 145

Brand Branding Nonprofit Government 145

PRSay

OCTOBER 24, 2018

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. By the end of 2015, the automaker had introduced popular new products and finally seemed to have recovered customer and market trust.

Ethics 264

Ethics Automotive Technology Conference 264

PRSay

APRIL 8, 2019

Chief Marketing Officer and VP, Marketing and Communications, Renown Health. PR practitioners have a responsibility to counsel their organizations with an ethics-based approach, and I believe Accreditation signals a practitioner’s commitment to sound public relations strategies and practice.”. Hendery, MA, APR. Reno, Nevada. “As

Public Affairs 147

Public Affairs Healthcare Ethics Corporate 147

PRSay

MAY 15, 2019

Some of the familiar topics are there — branding, corporate social responsibility, crisis communications — but not necessarily in a form many of us would recognize as aspects of the profession we’ve come to know. They’re taking a hard look at some of the gaps in our thinking, like the ethics of influencer marketing.

Publicity 147

Publicity Privacy Crisis Communications Ethics 147

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. Most of this happened in the U.S. If so, how?

Interviews 105

Interviews Ethics Government Internal 105

PRSay

JUNE 7, 2021

Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week.

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Why: “Content marketers need to be more like meteorologists than fortune tellers. What do you hope to learn at the PRSA 2015 International Conference? Good morning from Atlanta!

Conference 40

Conference Internal International Leadership 40

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Shonali Burke , Chief Marketing Officer, Arena Stage. Arik Hanson).

Survey 130

Survey Communications Measurement Internal 130

Sword and the Script

JUNE 30, 2021

That’s according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week , an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. Many would prefer to be independent of marketing and report to either the CEO or CCO. Blog: Code of PR Ethics?

Survey 120

Survey Communications Ethics Measurement 120

Waxing UnLyrical

OCTOBER 4, 2017

In a few hours from now, I’ll be heading to AdWeek DC to moderate a panel on content marketing. Then on Friday, I head to Boston to speak at PRSA’s Association/Nonprofit Section Half-Day Conference on email marketing. Notice a common thread here? Nowhere in the panel descriptions do you see “PR.”

Internal 43

Internal International YouTube Nonprofit 43

ImPRessions - Crenshaw Communications

JANUARY 16, 2019

Normally when a company manages to generate international attention and earn millions of views for a brand message, it’s a win. Exasperated customers tweeted things like, “I just want a razor, not a lecture on ethics.” Nike was making a corporate statement about its spokesperson’s stand on racial justice.

Advertising 236

Advertising Advertising Video Ethics 236

ImPRessions - Crenshaw Communications

APRIL 2, 2019

PR is one of the best ways to build visibility for a corporate brand while getting the word out about a given product or service. Social media – if used correctly – can humanize an executive and give the average joe a better understanding of the values and ethics that flow into a brand. . Bylines and blogs.

Conference 160

Conference Leadership LinkedIn Social Media 160

Journalistics

SEPTEMBER 13, 2021

Media ethics forbid this, but advertising packages often come with editorial opportunities, access to journalists, or advertorials. This sale of “thought leadership”– market visibility with inherent credibility – is neither a recent development nor a crime that deserves a congressional investigation. Let me know.

Advertising 52

Advertising Advertising Ethics Conference 52

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Mark My Words

FEBRUARY 2, 2022

The problem is that in self-defining as renegade rulebreakers while also peddling the mantra that ‘everything is marketing’, James Watt and Martin Dickie overlooked the fact that marketing, PR and communications have sets of unwritten but utterly intrinsic rules that govern the long-term health of any public entity’s reputation.

Reputation 60

Reputation Government Corporate Ethics 60

Wadds Inc.

JANUARY 16, 2023

The masterful public relations professional understands the enormous value of living a personal and professional life that reflects the highest standards of moral conduct and ethical behaviour. They are proverbial rotten apples that attempt to spoil many of us in public relations practice who abide by the highest ethical standards.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Maxim Behar

SEPTEMBER 27, 2022

And the whole society must teach this generation that it must work very hard according to corporate standards, be very responsible, i.e., things that are missing as a value system in them. But this is part of the very big confusion of business, not only in Bulgaria, but also international business. So, pragmatism is one of the things.

Government 52

Government Tourism Ethics System 52

Cision

JANUARY 20, 2016

For Scott Beaudoin, corporate social responsibility isn’t just good for society; it’s a necessary business practice. Here, he discusses his new role as chief strategy officer and executive managing director of corporate and brand purpose at RF|Binder and how he hopes to help companies become more purpose-driven and socially responsible.

Corporate 120

Corporate Journalism Nonprofit Strategy 120

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Influencer marketing is messy How we do it 9.

Government 103

Government Education Print Ethics 103

Ethical Voices

DECEMBER 12, 2022

Joining me on this week’s episode is Rebecca Wilson , the Executive Vice President International for WE Communications International. While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . The two things every ethical communicator must embrace.

Ethics 73

Ethics Brand Branding Internal 73

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. It’s not a bad take.

Interviews 99

Interviews Publicity Technology Social Media 99

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? percent of ad, PR and marketing managers are African-American? Should we care that barely 4.5

Marketing 48

Marketing Advertising Advertising Agency 48

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Finally, it goes without saying, and you probably know this, but I’m going to say it anyway – be ethical.

Creativity 96

Creativity Storytelling LinkedIn System 96

Maxim Behar

JANUARY 18, 2023

The third factor, however, I think is more long-term, and that is the new generation that is coming into the market. The new generation that's come on the market that are between 18 and 24. Host: And what kind of factor is this that's now showing up on the market? To change the market in Bulgaria, to be able to fight inflation.

Government 71

Government Education Course Ethics 71

Sword and the Script

JUNE 6, 2020

So, for the Unscripted Marketing Links [UML] this Saturday, I look for well-sourced articles that make the case for and against speaking out now. Here’s how staff writer, Amanda Mull , sets it up: “Contemporary marketing theory implores brands to show up where people naturally congregate online and engage with the topics they care about.

Brand 91

Brand Branding Fashion YouTube 91

PR Conversations

JANUARY 20, 2015

For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. Transparency helps—but it’s not enough. In many sectors, there are rules about conflicts. Here is a personal example: I sit on a university board.

Journalism 40

Journalism Reputation Ethics Corporate 40