The Resolution Blog

AUGUST 1, 2019

We’ve come a long way In the 17 years I’ve been in Public Relations we have massively developed technically. What I would have then found out was that their innovation was imbalanced with their organisational ethics. It’s not where we or the tech giants are at with technology, data or communication techniques it’s our ethics.

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Ethics Publicity Data SEO 120

Shift Communications

MAY 17, 2023

Now, it has finally come for us: AI in public relations is here. Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. You’ll have read the headlines.

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Publicity Guidelines Training Transportation 78

Waxing UnLyrical

SEPTEMBER 20, 2018

It most often bubbles up when I find myself confronted by a situation that presents an ethical challenge. Public relations is just that … open and honest communication with those publics who turn to us for advice, guidance, simple “do’s and don’ts.” Public relations icon Arthur W. Should we, or shouldn’t we?”…“What

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Ethics Nonprofit Guidelines Exercises 65

Shift Communications

MAY 17, 2023

Now, it has finally come for us: AI in public relations is here. Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. You’ll have read the headlines.

Publicity 78

Publicity Guidelines Training Transportation 78

Stephen Waddington

NOVEMBER 19, 2017

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. This is an article and deck about the outlook for public relations and social media in 2018. I’ve also published a blog of key international events in the public relations calendar as part of the project.

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Publicity Ethics Data Community 164

Wadds Inc.

APRIL 19, 2023

A Century of Spin critiques the public relations industry's role in facilitating corporate propaganda and undermining democracy. It’s a polemic takedown of public relations practice. It is itself an exercise in public relations. Ethics in public relations practice can be a challenging issue.

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Ethics Government Corporate Exercises 105

Wadds Inc.

JANUARY 18, 2023

The public relations industry has an uneasy relationship with the Edelman Trust Barometer. The consultancy suggests that business is the only institution seen as competent and ethical. The public relations industry has an uneasy relationship with the Edelman Trust Barometer, launched in 2000.

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Ethics Exercises Leadership Travel 98

PRSay

JUNE 7, 2021

Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. Such exercises invite a diverse array of ideas, opinions and feedback. Invite diverse feedback and open communication. Spark new ideas.

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Crisis Exercises Crisis Communications Reputation 152

Doctor Spin

MAY 30, 2023

“There’s no such thing as bad publicity.” Let’s go: Table of Contents “There’s No Such Thing as Bad Publicity” Is Bad Publicity Actually … Good? Barnum was a 19th-century American showman, entrepreneur, and politician known for his larger-than-life personality and uncanny ability to capture the public’s imagination.

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Publicity eBook Ethics Resources 52

Deirdre Breakenridge

APRIL 29, 2019

The Intersection of Bias, Ethics and PR Stunts in Media Relations. Yet the voice of reason isn’t just ethical, it’s an inspirational way to communicate. For many, media relations is just an exercise in exporting a spreadsheet of contacts and hitting the send button. This is PR at its finest – relations with a public community.

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Survey Media Relations Media Ethics 377

Landis PR

OCTOBER 30, 2023

AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. AI compliance ensures that PR campaigns are conducted ethically, with respect for individuals’ rights and without promoting harmful content. What is AI compliance?

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Privacy Ethics Guidelines System 64

PRSay

SEPTEMBER 10, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. Update your conflict policy.

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Ethics Policies Guidelines Employee 133

PRSay

JUNE 7, 2023

But the actual work of reporting — and ensuring that public-facing content is accurately and ethically sourced, as well as factually correct — will be the work of humans for some time to come. That’s why Bospar sponsored a San Francisco Press Club panel covering the impact of AI in the newsroom, titled “AI + Journalism=?”

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Journalism Public Affairs Ethics Technology 128

Burrelles Fresh Ideas

OCTOBER 3, 2023

While the kidfluencer phenomenon is undoubtedly intriguing, it raises critical questions about the ethics, regulations, and responsibilities surrounding the children in the spotlight, as well as the implications for the companies and parents involved. Companies must be mindful of ethical considerations and prioritize the child’s well-being.

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Brand Branding Marketing Ethics 82

Deirdre Breakenridge

SEPTEMBER 9, 2019

Use Ethics and your good judgment by exercising your values and beliefs with every interaction and being true to yourself through your communication. Taking the time to understand the details of someone’s situation is the first step toward compassion and walking in someone else’s shoes.

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Ethics Exercises Energy Corporate 218

Shift Communications

JANUARY 4, 2019

Simultaneously, I worked as a physical therapy aide and learned how to perform electrical stimulation, heat therapy and various exercises to help rehabilitate patients. My first job out of college was at an ear, nose and throat doctor’s office where I learned my fair share about hearing aids, patients, health issues and basic career skills.

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Healthcare Publicity Exercises Ethics 74

Burrelles Fresh Ideas

JANUARY 16, 2024

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. Authenticity is the glue that binds relationships, builds trust, and shapes public perception. It has become the cornerstone of successful communication strategies.

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Crisis Airlines Crisis Communications Social Media 84

Deirdre Breakenridge

APRIL 5, 2019

But, with a noisy communication landscape, does communication from businesses professionals, who speak on behalf of their organizations, reach the public in a “do good” manner; in a way that instills trust, expresses kindness, and creates opportunities to build relationships? It’s a do “good” and do “no harm” approach. The FEEL First Model.

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Infographics Communications Leadership Social Media 266

Cision

MAY 3, 2017

Journalists are still trusted, but believe that the public trusts them less due to the subversive censorship tactics of special interest groups, the inflamed political climate and brands that aren’t totally honest in their PR practices. Sometimes news stories make the public uncomfortable. Free markets demand a free press.

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Brand Branding Government Ethics 253

PRSay

SEPTEMBER 14, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

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Ethics Nonprofit Exercises Radio 92

PR Conversations

OCTOBER 27, 2023

15 years have passed and while some aspects remain surprisingly at the forefront of our conversations of today, others seem to have vaped into the background and therefore taking a second to reflect on them is a valuable exercise. I believe we have to identify publics from their own perspectives.

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Exercises Interviews Public Affairs Financial 70

Stephen Waddington

APRIL 23, 2020

In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. Scenario planning The strategic of role of public relations is to consider interdependent relationships, explore different scenarios and map possible outcomes.

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Government Crisis Exercises Retail 132

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

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Ethics Training Financial Survey 52

Wadds Inc.

JANUARY 16, 2023

and a wide ranging conversation about public relations practice. Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners. I focus on eight core habits the masterful public relations professional must embrace and include resiliency.

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Meeting Ethics Storytelling Publicity 98

Solo PR Pro

NOVEMBER 10, 2020

Ahem, by the way, that's against our code of ethics.). Consider looking at your communications and public relations counselors this same way. Can you explain the timing it might take for this (media interview, article submission, messaging exercise etc.) So why ask your PR team to guarantee media results? to turn into a result?

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Communications Comparison Exercises Interviews 99

PRSay

APRIL 11, 2018

Thanks to the encouragement of my colleagues (especially my manager), I decided to pursue my Accreditation in Public Relations. I found the computer-based Examination for Accreditation in Public Relations a bit more challenging, especially as my work started to take up more of my time.

Exercises 110

Exercises Corporate Ethics Study 110

Deirdre Breakenridge

JANUARY 2, 2020

The FEEL First Test not only evaluates your ability to FEEL, in every area of the model, and in different settings, but it also recommends exercises to increase your level of FEEL. In 2020, I’m on my way to FEEL Mastery, which is the highest range of scores you can achieve. And, so my roadmap begins and yours can too.

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Exercises Video Interviews Communications 204

ImPRessions - Crenshaw Communications

AUGUST 12, 2016

A wave of mild panic is sweeping over public relations agencies all over the land this week as this year’s crop of summer interns prepares to go back to school. The experience gained by collaborating and exercising creative and strategic muscles was important for the interns and the work product was useful. The best part?

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Internal International Exercises Ethics 120

Prohibition

FEBRUARY 1, 2024

We know it can dramatically improve processes offering an efficient way to distribute and create content, personalisation and accessibility but many concerns around authenticity and ethical considerations remain. Get in touch with us today to find out how we could support you with your Public Relations.

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Social Media Trends Media Guidelines 62

Polaris

NOVEMBER 17, 2014

Similarly, freelance journalists are compensated by the media outlets that use their material, but they’re usually paid upon publication or broadcast. The good news is most bloggers follow strict ethical guidelines, such as indicating when they’ve been reimbursed for a product review.

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Media Relations Marketing Media Fashion 232

Stephen Waddington

JULY 29, 2020

There is an important ongoing conversation in public relations about the speed of innovation, the adoption of tools and artificial intelligence, enabling people to work smarter or replacing roles. Valin has been at the forefront of best practice in PR internationally on topics including AI, ethics, and leadership throughout his career.

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Tools Analysis Technology Internal 100

PRSay

APRIL 21, 2017

It’s been 28 years since I took the Examination for Accreditation in Public Relations with about as much anxiety as one individual could have had going into that testing area. But the exercise in assessing your body of knowledge of this vast profession has remained constant whether typed or through today’s technology.

Ethics 77

Ethics Radio Education Exercises 77

Karen Freberg

OCTOBER 16, 2021

Ethical and legal analysis for copyrights on digital assets. What about the ethics and legal aspects these new digital assets bring to the table? This could be an interesting exercise for classes to discuss in a debate situation. So, case studies for the class can share some great information and insights for the future.

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Case Study Ethics Community Trends 85

Wadds Inc.

SEPTEMBER 13, 2023

The review comprises a 90-minute interview with two qualified Chartered directors and is based on the candidate’s personal director experience in terms of: - Vision, purpose, values, and ethics - Strategic thinking and stakeholder management - Delegation to management - Discharging director duties - Exercising effective and accountable leadership.

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How To Government Interviews Leadership 52

PRSay

NOVEMBER 15, 2016

At first, the idea of someone with four decades of experience in PR practice and teaching taking the online course to prepare for the Examination for Accreditation in Public Relations seemed like overkill. By completing every exercise in every course module, I quickly got myself up to the level I thought was necessary.

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Exercises Course Ethics Study 60

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done.

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Ethics Guidelines Fashion Transportation 98

Karen Freberg

JANUARY 18, 2021

There have been some concerns around Clubhouse as a whole related to moderation and bullying (as Taylor Lorenz has reported on ) other items that have been reported, so providing students with a window exploring the best professional and ethical practices on using the app strategically could be a great exercise. Also, privacy (ex.

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Groups Social Media Ethics Meeting 96