Burrelles Fresh Ideas

JANUARY 16, 2024

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. Authenticity is the glue that binds relationships, builds trust, and shapes public perception. It has become the cornerstone of successful communication strategies.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Stephen Waddington

APRIL 23, 2020

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak.

Government 132

Government Crisis Exercises Retail 132

Solo PR Pro

NOVEMBER 10, 2020

Ahem, by the way, that's against our code of ethics.). Consider looking at your communications and public relations counselors this same way. Can you explain the timing it might take for this (media interview, article submission, messaging exercise etc.) So why ask your PR team to guarantee media results? to turn into a result?

Communications 99

Communications Comparison Exercises Interviews 99

Wadds Inc.

JANUARY 16, 2023

and a wide ranging conversation about public relations practice. Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners. I focus on eight core habits the masterful public relations professional must embrace and include resiliency.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Stephen Waddington

JULY 29, 2020

There is an important ongoing conversation in public relations about the speed of innovation, the adoption of tools and artificial intelligence, enabling people to work smarter or replacing roles. Valin has been at the forefront of best practice in PR internationally on topics including AI, ethics, and leadership throughout his career.

Tools 100

Tools Analysis Technology Internal 100

PRSay

APRIL 11, 2018

I have a wide range of experience, from internal to corporate to digital communications. Thanks to the encouragement of my colleagues (especially my manager), I decided to pursue my Accreditation in Public Relations. For more information about the Accreditation in Public Relations process, visit www.praccreditation.org.

Exercises 113

Exercises Corporate Ethics Study 113

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 52

Ethics Training Financial Survey 52

PR Job Coach

SEPTEMBER 10, 2013

Senate pay their interns. The White House also was recently chided about not paying interns. Even the foundation of the COO of Facebook has finally and reluctantly relented and has announced that the foundation will begin paying interns. Just last week we learned from an article in the Atlantic that barely one third of the U.S.

Pinterest 120

Pinterest Case Study Internal International 120

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 77

Ethics How To Training Employee 77

Mindful Marketing

MARCH 27, 2022

public university campuses by enrollment? Texas A & M University University of Central Florida Ohio State University University of Florida Florida International University 2) What are brand characters of the following insurance companies? To test that claim, try the following two-part quiz. like insurance.

Insurance 75

Insurance Insurance Television Exercises 75

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. Think about it for a moment: it’s really hard to create a publication around a product because you run out of interesting things to say very quickly. Content marketing in B2B isn’t a benevolent exercise in goodwill. They wanted the white paper.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. It’s an important piece of work. AI tools in PR?

Analysis 60

Analysis Technology Tools Exercises 60

PR in High Definition

JULY 22, 2019

It’s not dramatic to say the response from the media and the public since the first Pelosi video was published has been a mix of A) surprise, at how advanced the technology is, B) shock at how convincing the videos are, and C) fear and outrage at how deepfakes could be weaponised. Public relations professionals face a challenge too.

Media 74

Media Viral Video Newspapers 74

Burrelles Fresh Ideas

JUNE 20, 2023

Food and beverage brands can leverage both strategies to amplify their public relations and marketing efforts and effectively engage with their target audience. While influencer marketing provides access to influential voices and targeted audiences, user-generated content adds an element of authenticity and trustworthiness.

Brand 40

Brand Branding Local Instagram 40

Solo PR Pro

MAY 21, 2019

Unstoppable Cultures continues the mission Ginger Hardage began during her time as Senior Vice President of Culture and Communications at Southwest Airlines where she cultivated the airline’s trademark internal and external culture: “We put people first, we treat customers like family, we nurture our culture, and we try to change ahead of the times.”

Leadership 55

Leadership Employee Airlines Construction 55

PR Conversations

MAY 1, 2017

The following is the result of our subsequent shared musings concerning the impact of crisis situations on the health and well-being of public relations practitioners. Yet by acting as a superhero saviour regardless of the cause, public relations practitioners arguably absorb criticism and stress on behalf of the entire organisation.

Crisis 63

Crisis Crisis Management Leadership Training 63

Prohibition

DECEMBER 13, 2021

A crisis is also any unplanned event that involves a problem, harmful effect or threat to people (or property or related companies) and/or the public interest. It may also have a negative impact on the public’s faith in an organisation, as well as its reputation, image and shareholder value. A tarnished public image.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Deirdre Breakenridge

APRIL 29, 2019

The Intersection of Bias, Ethics and PR Stunts in Media Relations. Yet the voice of reason isn’t just ethical, it’s an inspirational way to communicate. For many, media relations is just an exercise in exporting a spreadsheet of contacts and hitting the send button. This is PR at its finest – relations with a public community.

Survey 377

Survey Media Relations Media Ethics 377

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Reputation Us

JANUARY 4, 2016

Then they sent a single disguised email message that tricked the recipient into divulging credentials that allowed the attackers to connect to the internal network. The public perception of the healthcare provider creates an unquantifiable loss that requires an action plan as solid as any cybersecurity program.”

Strategy 60

Strategy Healthcare Crisis Communications Crisis 60

Ethical Voices

OCTOBER 17, 2022

He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs. Ethical issues with creating your own echo chamber. Ethical perils in personalizing employee communications. The ethics of quiet quitting. Can an organization even have values?

Ethics 78

Ethics Employee Communications System 78

PRSay

SEPTEMBER 14, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 106

Ethics Nonprofit Exercises Radio 106

PR Conversations

JULY 8, 2016

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. The historical period in my investigation is 1995-2015, which was a time of notable growth in public relations.

Interviews 51

Interviews Ethics Education LinkedIn 51

PR Conversations

JULY 8, 2016

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. The historical period in my investigation is 1995-2015, which was a time of notable growth in public relations.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. The historical period in my investigation is 1995-2015, which was a time of notable growth in public relations.

Interviews 40

Interviews Ethics Education LinkedIn 40

Communications Conversations

MAY 13, 2015

She is editor-in-chief of The Winonan , WSU’s campus newspaper; she is president of the WSU Public Relations Student Society of America chapter; and she is executive director of the WSU St. She graduates this spring summa cum laude , and has already secured a position as an account executive intern at Skyya Communications in New York City.

Groups 60

Groups Internal International Conference 60

Stephen Waddington

NOVEMBER 19, 2017

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. This is an article and deck about the outlook for public relations and social media in 2018. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164