Stephen Waddington

JULY 29, 2020

There is an important ongoing conversation in public relations about the speed of innovation, the adoption of tools and artificial intelligence, enabling people to work smarter or replacing roles. Technology is impacting practice in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.

Tools 100

Tools Analysis Technology Internal 100

Solo PR Pro

NOVEMBER 10, 2020

Ahem, by the way, that's against our code of ethics.). Consider looking at your communications and public relations counselors this same way. Can you explain the timing it might take for this (media interview, article submission, messaging exercise etc.) So why ask your PR team to guarantee media results? to turn into a result?

Communications 99

Communications Comparison Exercises Interviews 99

Wadds Inc.

JANUARY 16, 2023

and a wide ranging conversation about public relations practice. Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners. I focus on eight core habits the masterful public relations professional must embrace and include resiliency.

Meeting 98

Meeting Ethics Storytelling Publicity 98

PRSay

APRIL 21, 2017

It’s been 28 years since I took the Examination for Accreditation in Public Relations with about as much anxiety as one individual could have had going into that testing area. But the exercise in assessing your body of knowledge of this vast profession has remained constant whether typed or through today’s technology.

Ethics 97

Ethics Radio Education Exercises 97

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. It’s an important piece of work. AI tools in PR?

Analysis 60

Analysis Technology Tools Exercises 60

Cision

AUGUST 9, 2016

What drew you to the field of public relations? A public relations 101 course in college really attracted me to the field of study. I was studying acting at the time. ” Albeit different medium, it is amazing how much a theater skill set can inform a public relations career. Where should they start? What happened?

Crisis 0

Crisis Reputation Study Social Media 0

PR in High Definition

JULY 22, 2019

For the uninitiated, the term deepfake refers to artificial intelligence (AI)-powered technology that synthesises imagery and voices to present something that didn’t occur, usually in video form – imagine a convincing video of yourself that has been edited so someone adds a voiceover for something you didn’t say. Not this time.

Media 74

Media Viral Video Newspapers 74

Karen Freberg

AUGUST 15, 2017

What is exciting always is to see what professors have come up with to integrate new forms of technologies, platforms, and exercises to teach their students all about social media. Some of the exercises I wrote about for Hootsuite can also be applied and adapted today with some of the changes we have seen with some of the platforms.

Social Media 69

Social Media Media Resources Education 69

PR in High Definition

JULY 24, 2018

However, new research from the Chartered Institute of Public Relations (CIPR) suggests robots will increasingly learn PR skills currently completed by humans. And even then, there are some skills that it simply hasn’t developed, such as ethics, communicating and accountability. Rise of the machines. Is the tech advanced enough yet?

Analysis 48

Analysis Tools Data Exercises 48

Prohibition

DECEMBER 13, 2021

A crisis is also any unplanned event that involves a problem, harmful effect or threat to people (or property or related companies) and/or the public interest. Technological crisis. A technological crisis is a massive problem within a business that is created by technology. Personnel crisis. Recovery crisis management.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Karen Freberg

OCTOBER 16, 2021

Even though I am a professor who studies, consults and teaches in new technology, I am not what you call an expert in NFTs. Ethical and legal analysis for copyrights on digital assets. What about the ethics and legal aspects these new digital assets bring to the table? It seems like wherever you go, you hear all about NFTs.

Case Study 85

Case Study Ethics Community Trends 85

Cision

JUNE 1, 2017

Across the board, public relations is a field dominated by women and they’re found at every level in the office — but the numbers dwindle as soon as you hit the top. Together we can recognize and celebrate some of the wonderful and successful women in public relations. PR is not a 9 to 5 job.

Sports 245

Sports Agency Industry Creativity 245

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs.

Ethics 78

Ethics Employee Communications System 78

Deirdre Breakenridge

APRIL 5, 2019

But, with a noisy communication landscape, does communication from businesses professionals, who speak on behalf of their organizations, reach the public in a “do good” manner; in a way that instills trust, expresses kindness, and creates opportunities to build relationships? It’s a do “good” and do “no harm” approach. The FEEL First Model.

Infographics 266

Infographics Communications Leadership Social Media 266

Beyond PR

JUNE 1, 2017

Across the board, public relations is a field dominated by women and they’re found at every level in the office — but the numbers dwindle as soon as you hit the top. Together we can recognize and celebrate some of the wonderful and successful women in public relations. PR is not a 9 to 5 job.

Sports 81

Sports Agency Industry Creativity 81

PRSay

SEPTEMBER 14, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 106

Ethics Nonprofit Exercises Radio 106

PR Conversations

JULY 8, 2016

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. The historical period in my investigation is 1995-2015, which was a time of notable growth in public relations.

Interviews 51

Interviews Ethics Education LinkedIn 51

PR Conversations

JULY 8, 2016

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. The historical period in my investigation is 1995-2015, which was a time of notable growth in public relations.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. The historical period in my investigation is 1995-2015, which was a time of notable growth in public relations.

Interviews 40

Interviews Ethics Education LinkedIn 40

Masters in Communications

JANUARY 11, 2019

The First Amendment states, "Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the government for a redress of grievances."

Groups 99

Groups Government Google Facebook 99

The Resolution Blog

AUGUST 1, 2019

It’s a strange feeling when you watch the people you care about opening a pandora’s box of knowledge in your world of data, targeting, marketing, and technology. We’ve come a long way In the 17 years I’ve been in Public Relations we have massively developed technically. It was a good exercise. Your data is in circulation ’.

Ethics 120

Ethics Publicity Data SEO 120

Stephen Waddington

NOVEMBER 19, 2017

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. This is an article and deck about the outlook for public relations and social media in 2018. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164