Agility PR Solutions

JUNE 9, 2019

Event marketing has emerged as an effective strategy for strengthening customer relations, generating goodwill and building a trustworthy brand image. For this reason, it becomes imperative to measure event marketing performance as it plays a major role in determining the overall success of an enterprise.

Measurement 118

Measurement Enterprise Marketing Consumer 118

Onclusive

JULY 27, 2020

Organizations can now use Onclusive Essentials and Pro ’s instant, AI-driven insights to craft communications strategies and measure their performance. Today, we’re excited to announce the availability of an expanded product suite that makes premium media monitoring available to all types of organizations.

Enterprise 307

Enterprise Analytics Media Analysis 307

Onclusive

JULY 13, 2021

With NEO, you can measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your messaging strategy and controlling your narrative. In addition, they tested a new strategy leveraging industry experts for their product launches.

How To 370

How To Biotechnology Case Study Leadership 370

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

And tools like Copyleaks will become more important for PR firms and other businesses to protect sensitive data at the enterprise level. PR measurement improves Sasha Dookhoo believes measurement will only improve for PR campaigns in 2024. “PR

Trends 333

Trends Industry Government Data 333

The Proactive Report

MARCH 30, 2018

Two-thirds of the CMOs polled in the 2017 Marketing Performance Management Benchmark study said the pressure to measure value, impact, and contribution is growing. Enterprise marketers plan to ramp up their spending on analytics technology a stunning 83% over the next three years, according to the latest CMO Survey out of Duke University.

Measurement 113

Measurement Analytics Mobile Enterprise 113

Onclusive

DECEMBER 6, 2021

Global Marketing Strategy, IFAW. A close second for the category, 88% of Onclusive’s customers are highly satisfied with our enterprise-caliber social listening capabilities. When it comes to improving brand perception, surfacing brand mentions that matter and measuring sentiment are essential ingredients. Stacey Hedman.

Media 370

Media Comparison Software Enterprise 370

PR 20/20

DECEMBER 14, 2022

I t’s frustrating and honestly not worth it to invest in something that cannot produce a measurable return. But, with an automation tool like HubSpot , it’s possible to measure marketing performance and ultimately understand the ROI of your efforts. Develop a marketing strategy worth measuring. Source: HubSpot.

Measurement 52

Measurement Marketing Analytics Enterprise 52

Onclusive

FEBRUARY 2, 2021

Companies are increasingly looking to measure their owned and earned media strategies in a more centralized way by combining these functions within integrated teams and equipping them with comparable tools. To learn more about this partnership, please contact us at info@onclusive.com. Dan Beltramo, CEO, Onclusive. LEARN MORE.

Company 150

Company Enterprise Measurement Data 150

PRSay

MAY 15, 2024

For more articles on crisis management, please check out the May 2024 issue of Strategies & Tactics. Communicating bad news first — and incorporating values, actions and corrective measures — positions the organization to demonstrate its commitment to doing the right thing, even when mistakes occur.

Crisis 141

Crisis Crisis Management Crisis Communications Journalism 141

Contently - Strategy

AUGUST 5, 2020

By March 13, the entire marketing team was mobilized around an entirely new content strategy. The story of how they got there is a masterclass in how to adapt an enterprise content strategy on the fly—one that marketers across industries can learn from. The COVID content strategy. We’re always here.”

Financial 133

Financial Strategy Government Leadership 133

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. Confab, The Content Strategy Conference. The conference is currently calling for keynote speakers, but one that they have announced already is Abigail Posner, Head of Strategy at Google’s Brand Unit.

Conference 329

Conference Marketing Case Study Measurement 329

Polaris

DECEMBER 1, 2014

Below are 5 essentials of an effective content marketing strategy. If you work for a large enterprise, establishing the business case for content marketing will make it easier to get the resources required to do the job right. 5: Measure Your Efforts. It’s a mistake to measure your efforts on only an annual basis.

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

Onclusive

JANUARY 5, 2021

Comprehensive media monitoring allows you to capture the full picture of your PR efforts, including measuring your overall communications tactics, creating more effective outreach, and better understanding your competitors. Director of Communications, Enterprise Real Estate Company (>1000 employees).

Real Estate 195

Real Estate Media Analytics Enterprise 195

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Staying on top of the latest trends, technologies and strategies is paramount. Hashtag: #PRSAICON. Arthur Page Society Annual Conference. Dates: September 15-17, 2019.

Conference 256

Conference Content Marketing Marketing Internal 256

Solo PR Pro

DECEMBER 19, 2017

Measurement in the practice of public relations is not new. We have always used data to set and measure goals, assess the effectiveness of strategies and tactics and more. Yet, in a world where everything we do is measured, it is not always easy or free for public relations professionals to effectively measure results.

Measurement 41

Measurement Enterprise Data Strategy 41

Onclusive

NOVEMBER 17, 2021

Sentiment monitoring helps companies measure brand health by tracking key stakeholder perceptions of their own brands, products and spokespeople, as well as competitors. This week, we’re wrapping up the series with a look at sentiment monitoring, social listening and trend tracking as an essential part of the process. Sentiment monitoring.

Analysis 195

Analysis Media Reputation Trends 195

The Hoyt Organization

MAY 20, 2024

It is common knowledge that PR is a huge factor in corporations and enterprises. Business Growth In our guide to healthcare PR strategies , we stress the importance of measurable objectives. This highly targeted PR strategy will help you share your institution or practice’s greater value. What are your goals?

Healthcare 78

Healthcare Publicity Reputation Nonprofit 78

Sword and the Script

MAY 13, 2017

So wrote Julie Ogilvie of SiriusDecisions in a piece called The Six Keys to a Healthy and Balanced Influencer Strategy. 3) Measuring an influencer marketing program. In B2B circles, PR, content marketing, social media and influencer relations all face the same measurement challenge: it’s non-linear. Give our services a try.

Strategy 80

Strategy Marketing Measurement B2B 80

OnePitch

NOVEMBER 17, 2022

She now conducts proactive media strategy and builds thought leadership programs for clients in digital media and consumer tech. Whether we’re gearing up for an announcement, drafting crisis messaging, or presenting a strategy, each day keeps me on my toes. What’s your best tip for measuring PR?

Strategy 52

Strategy Real Estate Media Pitching 52

Presspage

JUNE 23, 2021

This process isn’t always easy, but the best way to nail the messaging is to know your audience (learn more about how to define your audiences in our guide to PR strategy and planning ). Measuring ROI Measuring return on investment has been in communicators’ challenges lists for a long time.

Communications 210

Communications Measurement Tools Enterprise 210

Sword and the Script

FEBRUARY 14, 2017

At another company, the blog was a touch point on a sales cycle for roughly one-third of enterprise deals with an average selling price in excess of seven digits. The first measure came from a business with a marketing automation system implemented. Components to Effectively Measure a B2B Blog. 1) Measures of Visibility.

B2B 69

B2B Measurement Blogging Community 69

OnePitch

MAY 12, 2022

On this month’s profile, we are talking with Eric Chemi , a senior vice president for Broadcast Strategy at Bospar. Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. What’s your best tip for measuring PR for broadcast coverage?

Strategy 52

Strategy Interviews Pitching Energy 52

Cision

MARCH 7, 2016

Content is key to any marketing strategy, but how you distribute your content has become just as important as the creation process. With the hub-and-spoke model, enterprise businesses can better visualize how to effectively distribute content and messaging to their different audiences. Measure Results. email newsletters).

How To 120

How To Enterprise Social Media Customer Service 120

PR 20/20

JANUARY 29, 2019

A lot of people suck at content strategy. Content strategy is an art and a science, after all. Turns out, artificial intelligence (AI) can be a major help on the science side of the content strategy equation. HubSpot Content Strategy Tool. MarketMuse is an AI-driven assistant for building content strategies.

Tools 51

Tools Strategy SEO Enterprise 51

Contently - Strategy

OCTOBER 18, 2022

So, why do so many companies—from startups to enterprises—skimp on it? Customer research can be a full-time task, especially for enterprise organizations. “Implementing inefficient, ineffective strategies based on guessing what will work is already wasting time.” The takeaway? It comes down to three reasons: Fear.

B2B 137

B2B Company Survey Enterprise 137

Cision

MARCH 17, 2016

So how can you create a successful content marketing strategy? At their upcoming Cision webinar, “ How to Launch an Enterprise-Wide Content Strategy ,” on Wednesday, March 23 at 2 p.m. With the right content strategy, your audience will feel more connected to your brand – and more likely to buy from you.

Content Marketing 120

Content Marketing B2C Enterprise Measurement 120

MaccaPR

OCTOBER 29, 2019

We start to ask, “What strategies worked this year?” For example, Enterprise Rent-A-Car measures customer loyalty by asking two simple questions – what was the quality of their rental experience and what is the likelihood that they would rent from the company again? What can we takeaway for next year?” “How

Brand 90

Brand Branding Marketing Enterprise 90

Contently - Strategy

APRIL 1, 2024

It’s that the old-school strategies you’re using for SEO quick wins just don’t work anymore. It’s time to bid farewell to the dark ages of keyword stuffing and create a content marketing strategy that feels like a digital treasure chest for your target customer. For enterprise B2B companies, the math gets even worse.

SEO 52

SEO Engineering Writing How To 52

Barokas

DECEMBER 3, 2019

We’re an in the trenches partner, providing strategy, messaging and PR for emerging high-growth and industry-leading companies in Seattle, Denver and around the world. Enterprise and B2B : We have the experience to dig deep on enterprise technology and ladder up stories to larger industry trends.

Case Study 78

Case Study Enterprise System Fashion 78

Waxing UnLyrical

JULY 13, 2016

“If you can’t measure it, you can’t manage it.” ~ Peter Drucker. Perhaps more importantly, the measurements I use directly align with the business goals of my company. Perhaps more importantly, the measurements I use directly align with the business goals of my company. THAT you can measure against. Ummm … Why?

Measurement 40

Measurement Advertising Advertising Enterprise 40

Shift Communications

OCTOBER 21, 2014

It can certainly be hard to find a way to be engaging if your company specializes in things like enterprise cloud storage and virtualization. Documenting your strategy will help hold you accountable. Challenge #3: Measuring content effectiveness. Measurement can be a mystery for many content marketers.

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

Beyond PR

SEPTEMBER 12, 2016

Unlike intuition, though, branding can and must be quantified, measured and adapted to consumer preferences. In Moving Beyond Media Pick Up to Reporting on Real Outcomes , we examine four common communications goals and how they each inform your brand’s strategy. So, how can companies manage and meet these expectations?

Measurement 40

Measurement Reputation Brand Branding 40

Cision

OCTOBER 8, 2015

When employees understand why it’s beneficial to engage in social media and how to do it effectively, the results are strong and measurable. Using specialized social media listening techniques, the brand can measure business impact from employee engagement. Enterprise Social Business Strategy. Storytelling.

Social Media 120

Social Media Brand Branding Airlines 120

Presspage

JUNE 23, 2021

This process isn’t always easy, but the best way to nail the messaging is to know your audience (learn more about how to define your audiences in our guide to PR strategy and planning ). Measuring ROI Measuring return on investment has been in communicators’ challenges lists for a long time.

Communications 78

Communications Measurement Tools Enterprise 78

Stephen Waddington

JULY 21, 2020

In addition, the UK’s Industrial Strategy sets out longer term investment opportunities with comms potential attached. Education Campus and classroom education is going to be different with social distancing measures in place. The UK’s 38 Local Enterprise Partnerships have been tasked with creating local industrial strategies.

Crisis 78

Crisis Agency Enterprise Local 78

Cision

NOVEMBER 10, 2015

But B2B businesses aren’t changing the way they plan and shape their marketing strategy quickly enough, and are left feeling the effects of staying behind the times. Leads don’t grow on trees, and success certainly doesn’t spring forth from winging a marketing strategy. Measure to Learn. All it takes is a plan.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Cision

JANUARY 2, 2018

My team and I have worked with numerous enterprise brands, so I understand the magnetic pull of Facebook’s return on investment (which overshadows most platforms besides Google AdWords ). Luckily, there’s a road map to lead you away from the paid-centric marketing approach and toward an owned media strategy.

Facebook 0

Facebook Marketing Journalism Creativity 0