Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

Measurement 52

Measurement How To System Comparison 52

Sword and the Script

JUNE 30, 2020

Two respondents noted a split structure with internal communications reporting to HR, and external communications reporting through sales. The CEO wants PR focused on sales The 2019 Global Comms Report by Center for Public Relations at USC Annenberg found about 45% of communicators reported to the CEO while 28% reported to marketing.

Report 118

Report Publicity Survey B2B 118

Presspage

DECEMBER 2, 2021

The world has shifted into a digital age, where our data (personal or corporate, internal or external) is constantly under the threat of cyberattacks. Typically, enterprise-size companies tend to be more concerned about data breaches. Typically, enterprise-size companies tend to be more concerned about data breaches.

Software 135

Software Enterprise Data Internal 135

PRSay

MARCH 11, 2019

Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.” Social media is changing the way companies communicate internally and externally. Brands are beginning to over-rely on data and measurement.

Trends 151

Trends Communications Employee Enterprise 151

Stuart Bruce

MAY 20, 2016

If accounting is to give value it should learn to measure and report them appropriately. What does this mean for public relations and corporate communications professionals? An article by Noel Tagoe, executive director of CIMA Education also highlights another recent report by CIMA and Oracle.

Reputation 94

Reputation Measurement Brand Branding 94

PR 20/20

OCTOBER 31, 2017

After all, as the old proverb goes: “What gets measured gets managed.”. Public relations. We expect a similar sentiment in 2017 as it’s still a primary challenge for many enterprises. What’s more, Smart Insights reported, “Highly data-oriented enterprises are 3 times more likely to improve their decision-making processes.”.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Waxing UnLyrical

JULY 13, 2015

It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications? The new ‘ABCs’ of Internal Communication: 3 steps to becoming a business communicator.

Internal 40

Internal International Communications Employee 40

Presspage

DECEMBER 2, 2021

The world has shifted into a digital age, where our data (personal or corporate, internal or external) is constantly under the threat of cyberattacks. Aside from being costly, it also disrupts business and erodes trust – you would think twice before giving any personal data to an organization that has gone through public data breaches, right?

Software 78

Software Enterprise Data Internal 78

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. What sort of data? This stuff is expensive.

Internal 64

Internal International Data Media 64

Sword and the Script

NOVEMBER 26, 2019

PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. Sometimes you can use UTM tags to measure an incremental online action attributable to PR, but truly measuring behavior change (sales, votes, donations) is very difficult. Image credits: All screenshots courtesy of Cision.

Publicity 92

Publicity Media Advertising Advertising 92

ISEBOX

MARCH 18, 2016

In public relations, it’s all about bigger, better, faster, more – and doing it with fewer resources. Enter public relations automation tools. Managing a PR campaign starts with a documented strategy, built around concise goals and measurable milestones. Internal Messaging Apps = Effective Internal Communications.

Publicity 70

Publicity Enterprise Analytics Tools 70

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. Notified says some customers use this for internal communications too. Notice in this example, its place is above the blog posts you might have published earlier: 6) Measure: dashboards and visualization.

Software 117

Software Tools Publicity System 117

PRSay

JUNE 15, 2021

And after the murders of Black and Latinx trans women like Tiara Banks and Chyna Carillo, the murders of George Floyd and so many others across the country, this year’s celebration of Pride will be defined by the experience of the past 50-plus years and the past year in equal measure. an NGLCC-certified LGBT Business Enterprise.

Employee 201

Employee Community Leadership Enterprise 201

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Likely advocates for a complete set of instructions, complemented by a comprehensive measurement framework—one that puts all the possibilities into a logical order. ” Fraser Likely.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Likely advocates for a complete set of instructions, complemented by a comprehensive measurement framework—one that puts all the possibilities into a logical order. ” Fraser Likely.

Conference 40

Conference Measurement Communications Employee 40

Sword and the Script

APRIL 20, 2021

The results were clear and measurable. most importantly the blog was attributed as a touchpoint on the sales cycle for 1/3 rd of deals closed for an enterprise SaaS product with an ASP of $1.3 The consistency and quality of the publication – that little blog – had elevated public perception. The story was unsolicited.

B2B 106

B2B Leadership Marketing Blogging 106

Landis PR

APRIL 12, 2021

The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. Wire services will do enterprise reporting, but they are primarily reactive.

Meeting 98

Meeting Media Print Enterprise 98

MaccaPR

OCTOBER 29, 2019

For example, Enterprise Rent-A-Car measures customer loyalty by asking two simple questions – what was the quality of their rental experience and what is the likelihood that they would rent from the company again? Enterprise also possesses data that they can use in marketing that proves the overall happiness of previous customers.

Brand 90

Brand Branding Marketing Enterprise 90

Stephen Waddington

NOVEMBER 26, 2020

Innovation in public relations COVID-19 has been a driver for innovation for the public relations profession. At the same time public relations has become elevated as the eyes and ears of an organisation not just in the public sector as means of public engagement, but in corporate communications, internal communications, and marketing.

Tools 175

Tools How To Agency SEO 175

Contently - Strategy

OCTOBER 18, 2022

So, why do so many companies—from startups to enterprises—skimp on it? Customer research can be a full-time task, especially for enterprise organizations. Use a social listening tool like Hootsuite to track brand mentions online and never miss a public review about your brand. Internal Resources. The takeaway?

B2B 137

B2B Company Survey Enterprise 137

Sword and the Script

JUNE 3, 2020

It’s too much, too fast and too convenient for enterprises motivated by profit. The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. It many ways, the feature seems to be a way to measure the influence of journalists. Out of respect, yesterday, I did not publish.

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit.

Marketing 196

Marketing Content Marketing Data Social Media 196

PRSay

JULY 6, 2016

Ninety-five percent of communicators measure their public relations efforts, but 53 percent list measurement as a top skills gap. When it comes to PR measurement, there are too many variables involved, and you’ll never be able to account for everything. Public relations is already a full-time job.

How To 109

How To System Measurement Data 109

PR Conversations

AUGUST 7, 2014

In the end, I found myself dabbling with hindsight, thinking ahead to a few years from now, when the great and good will gather for the annual International History of Public Relations Conference and expound their views on how our profession dealt with one of its greatest challenges: The Internet of Everything and wearable technology.

Publicity 87

Publicity Ethics Technology Government 87

Shift Communications

FEBRUARY 4, 2015

They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible. Given the integration of software and application-centric computing, every B2B technology and non-consumer enterprise has access to mountains of data that eluded them before.

B2B 60

B2B Data Data-Driven PR Enterprise 60

Stephen Waddington

MARCH 31, 2019

© Copyright law backward step for sharing economy and measurement Well intentioned EU legislation aimed at empowering content creators is likely to have unintended consequences for digital services in Europe. Campaign landing page and web newsroom tools Access to the corporate website is a battleground in large enterprise organisations.

Survey 68

Survey Enterprise SEO Web 68

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. began trading on the Toronto Stock Exchange under the ticker symbol QFOR with an initial public offering (IPO) on October 25, 2021.

Software 93

Software Banking Technology Data 93

Contently - Strategy

APRIL 1, 2024

For enterprise B2B companies, the math gets even worse. There is also a wealth of information available from public sources such as industry forums, survey results, and comment threads on social media. In contrast, if your SEO content espouses undifferentiated ideas, it will never get high enough to produce measurable SEO results.

SEO 52

SEO Engineering Writing How To 52

Beyond PR

MARCH 1, 2018

These are questions that enterprise marketers and their communications agencies have been asking for generations. Seventy-five percent of communications professionals believe the industry must do a better job of measuring impact and proving value. The people doing the measurement say it needs to get better. Enter Impact.

Media 73

Media Measurement Enterprise Television 73

Shift Communications

AUGUST 12, 2015

Those questions served as an interesting backdrop for the PR News Google Boot Camp in San Francisco last week, where I got the chance to speak and share the day’s agenda with multiple internal Google experts and folks from companies like Cisco and Toshiba. The four key takeaways for me were: PR is getting it re: measurement.

Mobile 60

Mobile Strategy SEO YouTube 60

Sword and the Script

APRIL 30, 2019

Onclusive is developing new ways to measure PR including attribution. These included a knowledge management-style enterprise search tool called “Assistant,” and “Channel Management.”. It simply does not have the contacts, but international ratings have given it a boost and the technology can’t distinguish the difference.

Industry 91

Industry Media Technology Employee 91

Sword and the Script

JANUARY 20, 2018

2) Public relations and complex value propositions. They used AR to communicate their complex design, measurement and visualization technologies in their annual report to investors. There are obvious use cases for media relations , analyst relations (think: MQ briefings), and internal communications.

Case Study 100

Case Study B2B Study Marketing 100

Waxing UnLyrical

MARCH 31, 2019

If you are fortunate enough to work in a larger organization that deploys an enterprise-wide AI system like Lucy or Albert, then you can expect to see deep insights about your stakeholders and the content you are using. Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further.

Analytics 65

Analytics Data Pinterest System 65

Sword and the Script

JUNE 27, 2017

Surveys show the most successful content marketing organizations allocate the proper staff including internal and external resources. Content marketing should absolutely be measured , over time, for the value, it delivers to the organization. 1) Hands on marketing leadership. Content marketing requires time – six months at a minimum.

Content Marketing 70

Content Marketing B2B Marketing Leadership 70

Solo PR Pro

AUGUST 2, 2016

We are an industry that measures, predicts and attempts to stay ahead of the next big thing. They have the benefit of working closely with clients, often becoming like an extension of internal teams, across a wide range of industries. Makasha Dorsey: From what I am seeing, I’d say internal communications processes.

Industry 40

Industry Trends Customer Service Internal 40

Solo PR Pro

AUGUST 2, 2016

We are an industry that measures, predicts and attempts to stay ahead of the next big thing. They have the benefit of working closely with clients, often becoming like an extension of internal teams, across a wide range of industries. Makasha Dorsey: From what I am seeing, I’d say internal communications processes.

Industry 40

Industry Trends Customer Service Internal 40

Cision

NOVEMBER 2, 2015

Without code your sample size may be limited (especially if you’re cutting and pasting from Excel), but as a communication professional you’ll be able to provide more engaging resources to journalists and to the public. Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! Datawrapper.

Data 120

Data Tools Google Examples 120