The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. Technology: Rolling out new technologies to support this transformation. Digital PR on Facebook. Goals for publishing brand content.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. Technology: Rolling out new technologies to support this transformation. Digital PR on Facebook. Goals for publishing brand content.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. Technology: Rolling out new technologies to support this transformation. Digital PR on Facebook. Goals for publishing brand content.

Marketing 100

Marketing Digital PR Enterprise Technology 100

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Below is the summary of news from the world of the PR technology vendors. The company added “Essentials” and “Pro” versions to its traditional model it’s now calling “Enterprise.”

Media Relations 149

Media Relations Media Print Software 149

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. As for social listening, the product helps customers monitor Twitter, Facebook, Instagram, YouTube, and TikTok. I’ve come to view Onclusive as an enterprise-strength media monitoring solution. Minor notes from the world of PR technology.

Software 154

Software Tools Print Technology 154

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Now, what if I told you every one of those activities, and many more, could be done more efficiently using smarter technology that’s available today? Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. iPhone, Alexa, Netflix, Spotify, Facebook, Amazon, Gmail). Growing smarter.

Financial 98

Financial Conference Agency Resources 98

ImPRessions - Crenshaw Communications

JUNE 12, 2020

One glaring example is the technology sector. From startups to enterprise companies, tech just can’t seem to make measurable progress when it comes to greater black representation in senior management and on boards. Facebook went from having a three percent black workforce to 3.8 Big Tech struggles to reach DEI goals.

Technology 248

Technology Company Enterprise Community 248

Flack's Revenge

APRIL 23, 2015

Perhaps you want to foster adoption of your software and drive grassroots growth in the enterprise. Many want to promote their companies and technologies as cool for programmers. Ad Week: Facebook Holds first Hack Developer Day. Why should they care about your company/technology? The Rise of the Software Developer.

Software 120

Software Enterprise Groups Course 120

Shift Communications

JUNE 20, 2018

A longtime ago, the modern man realized how crucial it is to integrate technology in every field of life. Especially in the last ten years, the technology has been changed to revolutionize the companies’ strategies in contacting the customers, as well as, in storing their information. It is nothing more than what we call technology.

Software 76

Software Tools Data Technology 76

Sword and the Script

JUNE 7, 2022

Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. They have bitten off a lot in a short period of time – and undoubtedly have much work to do on integrating people, process and technology – so we’ll have to see where this turns out.

Software 85

Software Internal International Pitching 85

Waxing UnLyrical

JULY 31, 2013

It’s only after decades that we’re beginning to play to digital’s unique properties, moving away for example from folders towards search and discovery, and away from email towards enterprise social networking. I think much the same can be said of social business. Organizations are formed to create mutual value.

eBook 83

eBook Enterprise Case Study Web 83

Cision

MAY 18, 2015

According to a paper published by the Semantic Technology Institute , social listening may encompass one or all of the following functions: Reputation management. When you consider that the criteria for an enterprise-level user is more than $100 million in annual revenue, you understand that smaller scale likely means prioritization.

Customer Service 120

Customer Service Social Media Analysis Data 120

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Enterprise and workplace. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 3, 2019

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. See item #1 here for more. How could that be?”.

Data 87

Data Enterprise Survey Instagram 87

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. iPhone, Alexa, Netflix, Spotify, Facebook, Amazon, Gmail). Growing smarter.

Financial 52

Financial Conference Agency Resources 52

ISEBOX

MAY 16, 2016

So when a user posts some nice comments on Facebook about how his health improved after using an ABC-manufactured diabetes drug. into trouble: She’s an employee that commented on Facebook about the firm’s product, so the firm is responsible for the content provided. Oktavia doesn’t hesitate before clicking the “Like” button.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79

Cision

MAY 18, 2016

Using digital technologies as one of our resources, it is also easier and more efficient for our team to analyze and predict market tendencies, run highly precise search and track competitors’ activities. . How do you approach communication strategy for a large enterprise company versus a small startup? Is there any downside?

Corporate 159

Corporate Groups Local Enterprise 159

Shift Communications

FEBRUARY 19, 2015

Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. Where are PR’s scalable technologies of persuasion? When you compare PR to advertising, SEO, Facebook, etc., The same is true of Facebook, Twitter, etc. Vice President, Marketing Technology.

Advertising 60

Advertising Advertising SEO Software 60

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . These networks include Facebook, used by 68% of US adults , and Twitter, used by 25%. .

Media 88

Media Data Reddit Crisis 88

Offleash

MAY 31, 2018

Google and Facebook were two of the first companies to focus on the needs of their people, and both grew tremendously without ever losing focus on the critical nature of culture. Throughout her 18 years at Offleash, Julie has played an ongoing role in gaining awareness and market share for her enterprise technology clients.

Employee 53

Employee Enterprise Energy Leadership 53

Sword and the Script

OCTOBER 29, 2019

As you build your contacts, this will later help you sort them – i.e. legal reporters that cover law firm technology in Chicago, or marketing reporters that cover startups and martech in Boston. Prezly offers prospective customers three tiers of pricing : professional, expert and enterprise. 7) Pricing and customers.

Pitching 63

Pitching Analytics Enterprise System 63

Waxing UnLyrical

DECEMBER 28, 2019

It’s been fascinating to watch the industry change thanks to the explosion of technology. In fact, the very idea of “Social PR” would not be possible without the social technologies that allow us to build and maintain communities of influence. asking others for help (split the household chores!

Exercises 62

Exercises Measurement Enterprise Technology 62

Waxing UnLyrical

JANUARY 29, 2019

The technology has become the backbone of online interactions with prospects and customers, and it has the potential to be resource saving as a result. As the design of a web page requires creative talent, some human input is essential, regardless of the effectiveness of the technology being employed. Feature #2: Email marketing.

Marketing 67

Marketing Web Software Technology 67

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. Read Me!

Case Study 117

Case Study Software Data Web 117

MaccaPR

APRIL 18, 2017

A media directory may identify a journalist as covering technology – but is he or she covering Apple’s iPhone apps, or wearable technology, or enterprise level software? For example: Are you preparing to pitch your technology company CEO to Kara Swisher, the influential Recode blogger and former.

How To 121

How To YouTube Pitching LinkedIn 121

NewsWhip

JUNE 10, 2021

Reputation risk vs. enterprise risk | Jump to text. I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? Chris: Yeah. Chris: Yeah.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

PR 20/20

AUGUST 22, 2017

IT pushes back on providing the technology foundations and support for advanced, integrated marketing programs. A company Facebook page might get hijacked by critics. Technology integrations mean additional budgets, learning curves and demands on the IT team in order to establish a close-knit ecosystem of IT, marketing and sales.

Marketing 87

Marketing Resources Technology Internal 87

Sword and the Script

MARCH 19, 2019

Headquartered in Raleigh, NC, the company is a global, financial reporting and enterprise performance management solution provider. It has gotten easier due to the proliferation of marketing technology and the availability of data. insightsoftware can be found on LinkedIn , Twitter and Facebook and publishes an occasional blog.

Marketing 70

Marketing Measurement Analysis Data 70

Waxing UnLyrical

JULY 13, 2015

Facebook: Improving Employee Communications? ” writes Ancita Satija in this still relevant WUL classic that examines how Six Degrees PR used a private Facebook page to “break down barriers between team members in different cities.” Twitter Facebook Google+ LinkedIn Monday Roundup: Internal Communications.

Internal 40

Internal International Communications Employee 40

Flatiron Communications

SEPTEMBER 30, 2015

” As the owner and editor of a Medium publication called “Adventures in Consumer Technology” and a PR industry veteran who has represented many esteemed journalistic enterprises, I took issue with Ms. that are focused on technology for the enterprise, not the consumer.

Enterprise 28

Enterprise Comparison Guidelines Software 28

PR 20/20

MAY 19, 2016

The tools, technology and talent available to build, execute and measure high-impact campaigns have never been more widely available. Social Reach (Total audience on Facebook, LinkedIn, etc.). A team at a large enterprise may instead be charged with building brand or fostering customer loyalty. New Sales Qualified Leads (SQLs).

Marketing 45

Marketing How To Measurement Enterprise 45

PR 20/20

OCTOBER 31, 2017

Technology utilization. data quality and management were the top two marketing technology challenges in 2016.”. We expect a similar sentiment in 2017 as it’s still a primary challenge for many enterprises. Marketing Score is a (free) assessment tool created to help you determine marketing potential. Lead sources. Marketing team.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Bianchi Biz Blog

APRIL 29, 2024

As one of the world’s leading international financial centers, it boasts a prime geographical location, a gateway to Mainland China, and acts as a conduit for global enterprises looking to tap into the vast Asian markets. There’s a strong entrepreneurial spirit and a readiness to embrace new technologies and innovations.

Marketing 92

Marketing Local Crisis Management Internal 92

Karen Freberg

JUNE 12, 2017

We are seeing more brands, professionals, and even enterprise audiences gravitate to creating their own communities. That’s where the Facebook came about. This seems to be the next arena to foster your personal brand, establish long term and sustainable relationships, and provide opportunities to network with others.

Community 40

Community Social Media Media Sports 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

AUGUST 3, 2021

And that thought leads us to the first news item in this week’s PR tech sum – a monthly summary of news stemming from the PR technology community. Some of the other updates that are bundled under the rather undramatic title “Summer” include: An ability to “monitor multiple Facebook pages as a separate pool of data.”.

Software 85

Software Case Study Pitching Technology 85