Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. Earned media is the lifeblood of media relations, a core component of public relations.

Pitching 40

Pitching Writing Engineering Wikipedia 40

ImPRessions - Crenshaw Communications

MARCH 10, 2017

For those in the public relations industry, success starts with visibility. Write “vertically.” ” It’s particularly important to stick to industry topics and issues when writing for a B2B audience. Here’s what we recommend to maximize the impact of your posts. A successful outcome?

Blogging 136

Blogging Writing Engineering Analytics 136

5W PR

JULY 15, 2020

Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. Additionally, the company has the option to make updates to a media kit as needed and fix any errors that are noticed post publication.

How To 176

How To Media Guidelines Pitching 176

PR Fuel

MARCH 19, 2021

We’ll tell you how to write, format, distribute, and promote your press release, so keep reading below. Write for Journalists. Writing press releases as if they are already leading stories is a winning strategy. Search Engine Optimization. This also adds a human touch to the writing. Not Too Long.

Small Business 95

Small Business Writing Engineering Infographics 95

5W PR

MAY 24, 2021

Straightforward writing. Fiery blazes in writing makes it memorable. Make sure it can be easily searched by using Google and corporate search engines. For example a press release can arrive in the form of bullet points, infographics, podcasts, SMS, cartoons and poetry. It is better to include a link for more information.

Guidelines 88

Guidelines Infographics Writing Engineering 88

Beyond PR

AUGUST 14, 2017

In this article, we will discuss the 4 key elements to writing high-quality press release content: The news announcement. So write your release with your audience in mind. In the age of Content, search engine results pages (SERPs) are inundated with potential links for users to click on. Multimedia attachments.

Writing 79

Writing How To Infographics Pinterest 79

Cision

MAY 9, 2016

The easiest way to identify these are with the public domain designation (Creative Commons calls this license CC0 ) or with the CC-BY (+SA or +ND) licenses. which I can do with public domain and CC-BY or CC-BY-SA (sharealike) licenses (a great infographic describing how different CC licenses can be used can be found here ).

Engineering 120

Engineering Creativity Community Google 120

The Proactive Report

JULY 23, 2018

Every Google update to their algorithm, and all their rules about how to write content, have one aim in mind: to improve the results they give their users. Danny Sullivan, Search Engine Land founder, and editor. It could be your website, your blog, articles you write or your social content, such as posts on your Facebook page.

Google 113

Google Guidelines Web B2C 113

ImPRessions - Crenshaw Communications

JULY 21, 2017

In public relations w e’re always looking for tools to help produce quality content for clients as well as our own brand. And there are tools that can save time while improving topic choice, leads, and writing style. Improve the quality of your writing. . Good content is based on good writing. We like Hemingway.

Infographics 157

Infographics Writing Tools Google 157

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. One of the key aims of outreach is to build links to your client’s website from a range of online news publications. Gaining referral traffic for your site.

Digital PR 170

Digital PR Industry Strategy Film 170

PR Fuel

JUNE 18, 2020

Do you want to improve the public relations of your company while also drumming up excitement and interest? According to The Museum of Public Relations , press releases have been officially in existence since 1906, when Ivy Lee issued a “Declaration of Principles” to the press and public for his client.

Infographics 105

Infographics SEO Writing Pitching 105

PR Fuel

JUNE 5, 2020

Do you want your business to gain more publicity in your local area or online? Then it may be time for you to write a press release. His writing was so well-received that The New York Times published the release without any edits of their own. All of these examples have one feature in common–they’re newsworthy.

How To 98

How To Ethics SEO Guidelines 98

Buzzstream

DECEMBER 13, 2023

All pricing and features are based on the time of publication.) Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. If you have a small team or just want to polish up your writing before sending it off to an editor, there are some helpful tools for you.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

All pricing and features are based on the time of publication.) Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. If you have a small team or just want to polish up your writing before sending it off to an editor, there are some helpful tools for you.

Digital PR 62

Digital PR Tools Google Pitching 62

Landis PR

AUGUST 23, 2021

s work with iTradeNetwork connected us with Marina and her publications. Being that I oversee two supply chain publications, I think it’s no surprise that anything pertaining to COVID-19, supply chain disruptions and the supply chain itself are pretty hot topics. I also think it’s wacky when I get asked to publish an infographic.

Meeting 69

Meeting Media B2B Transportation 69

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts. Please let me know.

Google 71

Google Infographics Pitching Resources 71

Presspage

APRIL 20, 2018

As traditional news outlets shrink, organizations are learning to tell their stories in a journalistic fashion through text, photographs, infographics, videos and other means. ” Nissan encourages industry publications to grab and use what they like. These days, every company must be a publisher. Here are some ways to do that: 1.

Video 84

Video Engineering Financial Infographics 84

Sword and the Script

FEBRUARY 29, 2020

This counterfactual finding challenges the current wisdom that short headlines are better because longer headlines get cut off in the search engine results page (SERP). Backlinks are a digital signal to search engines – a vote of confidence – that indicates a site so helpful that other sites are linking to it.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

The Proactive Report

AUGUST 5, 2016

If your news content or press release is not optimized for search – both news and web search – it’s unlikely that it will be found and read by journalists, bloggers and members of the public searching that topic online. SEO (Search Engine Optimization) is an essential skill for PR practitioners.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. Ann Handley , author of Everybody Writes , heads up content at ‘Profs. To learn about search and analytics, we follow: Search Engine Journal ( @sejournal ): New to SEO and search?

Resources 53

Resources Marketing SEO Engineering 53

Contently - Strategy

MARCH 5, 2024

After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card. If you answered “money,” that’s only partially correct—both have mastered the art of capturing public attention through unconventional tactics.

Financial 52

Financial Content Marketing Examples Banking 52

PR Fuel

OCTOBER 16, 2020

Do you want to improve the public relations of your company while also drumming up excitement and interest? According to The Museum of Public Relations , press releases have been officially in existence since 1906, when Ivy Lee issued a “Declaration of Principles” to the press and public for his client.

Infographics 52

Infographics SEO Writing Pitching 52

Sword and the Script

DECEMBER 10, 2019

This may be complementary product or service vendors, editors at niche publications, bloggers, or others. Microenterprises increasingly rely on public relations. Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. 8) A clever mix of press work and content.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. American author, entrepreneur, marketer, and public speaker. Jeff Barrett – @BarrettAll .

Social Media 120

Social Media Twitter Media Nonprofit 120

5W PR

JUNE 25, 2018

While the days of written press releases aren’t over just yet – there are plenty of different ways that agencies can share content with the public in the modern age. Aside from writing content, PR groups can reach out to audiences through social media marketing, video content, and images too. Use a Range of Media.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Beyond PR

JUNE 13, 2017

But without a distribution channel, your company blog is like a car without an engine. It can sit pretty in your driveway, for only your neighbors and friends to see — or you can equip it with a turbocharged engine that will get it on the road and in front of new viewers. It’s a pizza party, not a state dinner. Map Your Destination.

Blogging 77

Blogging Company Engineering Airlines 77

Cision

APRIL 12, 2016

And when it comes to providing the maximum value to your target audience, few things beat public relations. For example, the people coming to your website through search engine result pages (SERPs) or Facebook posts would be considered organic traffic. Let’s see how public relations can attract organic traffic to your website.

Infographics 120

Infographics eBook Content Marketing Video 120

PR 20/20

AUGUST 11, 2016

Emily is a dual major studying Public Relations at S.I. Newhouse School of Public Communications as well as Marketing Management in the Martin J. Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics.

Marketing 43

Marketing Mobile Engineering Technology 43

Beyond PR

MARCH 28, 2016

Eastern to instant public reactions on Twitter. Don’t fall victim to headlines with 200+ characters, blocks of text that are difficult to scan because they lack formatting and visuals, jargon-filled writing that causes confusion, or stale messaging that doesn’t deliver relevant meaning to your audience. A white paper you’re proud of?

Engineering 40

Engineering Trade Shows Infographics Twitter 40

PR 20/20

AUGUST 11, 2016

Emily is a dual major studying Public Relations at S.I. Newhouse School of Public Communications as well as Marketing Management in the Martin J. Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics.

Marketing 40

Marketing Mobile Engineering Technology 40

PR Fuel

JUNE 23, 2021

Unfortunately, many people don’t know how to properly write a press release. Professional press release writing can ensure more journalists choose your press release. Start writing press releases journalists want to publish with these tips today. Either way, know what you’re trying to say before you start writing.

Writing 52

Writing Content Marketing Infographics Video 52

PR Conversations

JULY 5, 2017

My friends know that I work in public relations. Public relations professional strives to create a positive reputation for his/her client with the help of information materials. They identify relevant publicity opportunities, organize interviews, land speaking engagements for CEOs. Copywriting. Clients benefit from this as well.

Infographics 63

Infographics Corporate Policies Reputation 63

Waxing UnLyrical

JUNE 17, 2015

Building a visually appealing and engaging website, writing regular blogs, e-mail marketing, use of multi-media (videos/photos/ Info graphics) and using social networks to target the audience are various ways to share a brand story. As of this writing, Dell has implemented over 549 ideas provided by its fans! Visually appealing.

Brand 40

Brand Branding Video Community 40

Beyond PR

MARCH 23, 2016

A major reason for this is that search engine algorithms are continually giving more weight to human behavior. Jamie Heckler details this in her blog post and infographic about The State of Multimedia in Press Releases. , your entire content package – or content experience – must be considered.

Video 40

Video eBook Viral Infographics 40

PR Fuel

SEPTEMBER 23, 2021

Before you start writing your first news release, take a moment to research your target audience. Otherwise, you might write a release that fails to match their interests. If your release doesn’t appeal to a publication’s audience, the journalist that reads it won’t publish the release. Know Your Audience.

Brand 105

Brand Branding How To SEO 105

Buzzstream

MARCH 13, 2024

But the simplest explanation I’ve ever given is that digital PR is a marketing tactic used to earn high authority links from publications that drive rankings and site traffic. In contrast, traditional PR has broader metrics to measure public perception and sentiment. Here are some specific examples of Hero content: Surveys.

Digital PR 71

Digital PR Construction Case Study SEO 71

PR Fuel

AUGUST 31, 2020

It’s not enough to write down everything you need to say before emailing it out to media outlets, though. Instead, it’s important to know how to write a press release properly. Start marketing with these nine tips for writing a press release today. Keep the purpose of your press release in mind as you start writing.

Writing 70

Writing SEO Engineering Video 70