Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative.

How To 282

How To Storytelling B2C Measurement 282

5W PR

OCTOBER 1, 2020

The performance of marketing strategies is carefully measured across the web, mobile and social media, and then it’s compared to the industry competitors or any available challenger brands for the company. There are different benchmarks for every channel, as well as for advertising, search engine optimization (SEO), and email.

Advertising 88

Advertising Advertising Measurement Facebook 88

5W PR

JULY 18, 2023

Search Engine Optimization (SEO) To increase visibility in search engine results , optimize the brand’s website and content for relevant keywords. Consider running paid campaigns on platforms like Google Ads, Facebook Ads, or Instagram Ads. Experiment with creative and engaging content formats.

Brand 78

Brand Branding Engineering Analytics 78

PR Fuel

JULY 28, 2021

To get a better idea of what’s going on, you will want accurate tools to help you track and measure your press release success. M – Measurable. Try focusing on website traffic, social media mentions, and search engine results. Check Search Engines. The most popular search engine is Google.

How To 105

How To Engineering Google Web 105

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Our computers, smart phones, televisions and other devices are inundated with information: From news articles and blog posts, to tweets, Facebook posts and messages on dozens of other social networks, to emails and newsletters.

Measurement 56

Measurement Storytelling Data Technology 56

Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ).

Social Media 233

Social Media How To Insurance Insurance 233

Waxing UnLyrical

AUGUST 5, 2015

Despite Fein’s experience, it appears that Snapchat is a closed alternative to Facebook or Instagram for social communication. As you can imagine, Snapchat measurement is not straightforward. What I want to do in this post is examine the metrics that you could use to measure Snapchat and the metrics that you should use.

Measurement 40

Measurement How To Marketing Engineering 40

Cision

DECEMBER 21, 2015

A recent Cornell study describes how Facebook users are increasingly dependent on its utility. In fact, the study asserts that users don’t leave Facebook for lack of utility : they leave for fear of addiction. While the propensity for Facebook to cause addiction is questionable, its utility most certainly is not.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Contently - Strategy

APRIL 20, 2023

But to truly maximize content value, you need to have a way to measure your content’s impact. Organic traffic refers to traffic that comes from search engines or other sources without direct payment. In contrast, paid traffic refers to traffic that comes from paid advertising, such as Google Ads or Facebook Ads.

Analytics 78

Analytics Content Marketing SEO Data 78

Presspage

SEPTEMBER 1, 2017

They might have run across your organization by means of a tweet, a relevant Twitter hashtag or a trending story on Facebook or LinkedIn. However, when a newsroom contains releases in only PDF, the PR department will lose on conversion, engagement, and measurement. It is by far not an accepted format for search engines.

SEO 95

SEO Engineering Measurement Mobile 95

Presspage

APRIL 9, 2018

During this webinar Bart Verhulst, Co-founder of PressPage and Niru Gupta, Newsroom Consultant, reveal the secrets for building, promoting and measuring a search engine optimized content strategy centered around your corporate newsroom or brand journalism site. Can't attend live? You should still register !

SEO 79

SEO Engineering Corporate Web 79

Prohibition

AUGUST 22, 2023

Here are some key strategies to consider: Utilising social media for retail marketing Social media platforms such as Facebook, Instagram, and TikTok offer powerful marketing opportunities for retailers. It is important to regularly review and analyse these metrics to identify areas for improvement and make data-driven decisions.

Retail 62

Retail Marketing Measurement Product Launch 62

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

ReimaginePR

JUNE 15, 2020

Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. Keep Track with Analytics: perhaps one of the best features of social media marketing is its ability to allow you to measure your KPI’s (i.e.

Social Media 177

Social Media Brand Branding Marketing 177

Cision

NOVEMBER 16, 2017

Unless you’ve been living under a rock for the past decade or so, you probably already know something about the importance of search engine optimization. To help lift the veil on SEO, I’ve put together five quick tips that you can use to help improve the search engine performance of your press releases. Pick Your Keywords. Conclusion.

SEO 174

SEO Engineering Google Writing 174

Shift Communications

DECEMBER 4, 2017

Disruption happens to industries measured in weeks and months rather than years or epochs. This trend will only accelerate as search engines become ever more intelligent. Services like Facebook are already pay-to-play for the majority of brands, and these networks show no inclination to help brands who don’t pay.

Trends 161

Trends Publicity SEO Advertising 161

Cision

AUGUST 11, 2016

Search Engine Land. Search Engine Watch. Search Engine Journal. Search Engine Roundtable. With Facebook Live, Instagram and Snapchat Stories, Periscope, Youtube Now, and LinkedIn’s new video feature, the atomic unit of marketing is moving toward live, real-time, documentary-style video. Advertising Age Online.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Critical Mention

JULY 15, 2020

The release of our Media Contact Database is the culmination of months of tireless work by the Critical Mention engineering, DevOps, product and data curation teams,” said Vishal Padhye, Chief Technology Officer at Critical Mention. “We About Critical Mention.

Media 108

Media Radio Television Engineering 108

Critical Mention

OCTOBER 21, 2018

To increase their search engine rankings, a lot of businesses try black hat SEO tactics, like stuffing keywords into their content or misleading consumers to visit their site. There is a lot more than what meets the eye when it comes to getting to the top of search engines. Spam links don’t fool search engines.

SEO 74

SEO Strategy Engineering Local 74

Prohibition

AUGUST 25, 2023

These channels include websites, search engines, social media platforms, email marketing, and online advertising. Digital marketing also allows retailers to track and measure the success of their campaigns in real-time. Ready to make your retail brand a success?

Retail 62

Retail Marketing Analytics Social Media 62

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. What is Social Media Monitoring? What is User Experience (UX)?

Viral 52

Viral Crisis Communications SEO Reputation 52

Critical Mention

JANUARY 9, 2019

To be a successful marketer, you must be able to measure your strategies. Without measuring your data, you won’t know what’s working and what’s not and how to move forward. And forget about Facebook altogether. YouTube is also second to Google as the world’s largest search engine. As search engines grow (i.e.,

Trends 108

Trends Marketing Mobile YouTube 108

Buzzstream

JANUARY 22, 2024

For SEO, links from relevant sites tell search engines that your site is also contextually relevant, helping support your ability to rank. Check Traffic Organic traffic is one metric that most tools can provide, though they are estimations of traffic, not exact measures. Facebook is the only social profile linked to from their site.)

Analysis 90

Analysis SEO Guidelines Google 90

Onclusive

MAY 31, 2017

One of my projects was measuring sentiment around new film releases including compiling weekly sentiment reports. When I decided to report on the week-over-week change of Twitter followers and Facebook likes, I saw my manager perk up. My first job in social media sparked a passion for data. So how can you become more data-minded?

Data 150

Data Resources Engineering Film 150

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. The update will affect the way Facebook receives and processes conversion events from tools like the Facebook pixel.

Advertising 52

Advertising Advertising Web Privacy 52

Cision

MARCH 30, 2015

Then, you want to focus on avoiding duplicate content penalties from search engines (both for YOU and for the author). Just because somebody wrote a piece doesn’t mean that their headline couldn’t improved, or that their photos are optimized for Pinterest or Facebook or Instagram. Measure your content curation.

Google 120

Google Measurement Content Marketing Engineering 120

Prohibition

NOVEMBER 6, 2021

For instance, you can pay Facebook (now META) to display Facebook ad(s) in the right-hand bar of a specific user’s News Feeds. If they click on the advertisement, Facebook will charge you a predetermined fee. With PPC for search, you pay the engine to display your ads when users input certain search terms.

Social Media 62

Social Media Media Advertising Advertising 62

Cision

JULY 1, 2016

This week, Facebook announced it would once again be making changes to its News Feed ranking algorithm. Social referral traffic is great for both inbound leads and your search engine optimization; and. It’s always with measurement. How will this affect your brand? Where do brands struggle most with the PESO model?

Social Media 174

Social Media Engineering Brand Branding 174

The Resolution Blog

APRIL 9, 2019

I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. When we look at the structure of the PESO model, it’s about integrating a whole communications program and making sure it can be measured and linked back to a business’ growth. What are your thoughts on having a proxy measurement?

Marketing 120

Marketing Analytics Measurement Data 120

Critical Mention

SEPTEMBER 13, 2019

Here are just a few: Different KPIs your Organization can Measure: 1. Measuring the performance of your organization’s digital efforts will help you identify what strategies to push forward and which ones to set aside. Plus, making your site ADA friendly also benefits your site’s rank on search engines. Unique Website Visitors.

Marketing 92

Marketing SEO Radio Video 92

Sword and the Script

SEPTEMBER 26, 2017

Facebook has reportedly been rewarding video on its platform recently. but I can’t think of a more incongruent reason to use video than an attempt to satisfy whatever Facebook supposedly wants. but I can’t think of a more incongruent reason to use video than an attempt to satisfy whatever Facebook supposedly wants. Two billion?

Social Media 116

Social Media Brand Branding Media 116

Cision

OCTOBER 12, 2015

Twitter says that this change is due to “finite engineering resources” as they moved to a new platform. I mention all social channels to suggest that lack of social proof on the lower barrier-to-entry platform could perhaps influence whether readers would share another platform such as Facebook, Google Plus, Reddit, et cetera.

Twitter 120

Twitter Measurement Reddit Data 120

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Engagement and traffic on Facebook, LinkedIn, Instagram, TikTok and WhatsApp is up.

Crisis 151

Crisis Government Energy Community 151

ISEBOX

NOVEMBER 18, 2016

So, feel free to share it on Facebook, Twitter, LinkedIn, Instagram and Pinterest with those amazing multimedia assets that go right along with it. Here’s a few pointers for each: Facebook: Include an image, and use good keywords in the messaging. LinkedIn: The LI community is a little more straight-laced than Facebook and Twitter.

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

Prohibition

AUGUST 4, 2021

With the advent of online reviews, social media sites like Facebook, Twitter, Instagram etc., Online Brand Reputation Management (ORM) is a fast-paced and ever-changing field; it works through three primary channels: Search Engine Optimisation (SEO). Social networks – Facebook, Twitter. Search Engine Optimisation.

Reputation 62

Reputation Brand Branding SEO 62

Shift Communications

DECEMBER 23, 2014

Why Measuring PR Shouldn’t Include Sales. Would you measure the speed of a racecar in kilograms? Just as you wouldn’t use a unit of mass to measure speed, it is neither logical nor effective to use sales goal metrics to measure the success of PR. The size of an ocean in Newtons? Of course not.

Comparison 94

Comparison Measurement Engineering Blogging 94

Melissa Agnes

AUGUST 8, 2016

For example, if your stakeholders interact with your brand on Facebook, it’s proving more and more difficult to get them to click through to your website. The Facebook experience has grown to be a whole in and of itself. Social media platforms have developed into becoming a sort of micro-site for organizations.

Crisis Communications 100

Crisis Communications Corporate Crisis Real Estate 100