PRSay

APRIL 19, 2021

To get started on the foundation of your program, think about how to integrate owned and earned media — and how to get the most out of both. To do that, though, you have to think about how to use your content and media contacts to help your website rank on the first page of Google results.

Media 198

Media Newspapers Google Energy 198

Shift Communications

SEPTEMBER 23, 2022

The executive leadership team has yet to signal their willingness to help bring the message to market in interesting ways. Here is how to help said executives get involved in evangelizing the narrative. Personal storytelling — i.e., a pivotal moment in the business, leadership lessons — can also help carry the company narrative.

Communications 78

Communications Leadership Energy Storytelling 78

Burrelles Fresh Ideas

NOVEMBER 7, 2023

How to get agency-ready During the pandemic, the PR Council launched an agency-ready certificate program. During the summer, I had the opportunity to work as a public relations intern in the clean energy space. Download our free Path to PR Agency Leadership tip sheet.

Agency 88

Agency Energy Crisis Management Industry 88

Deirdre Breakenridge

FEBRUARY 1, 2018

It will give you the energy to continue. So, celebrate your daily and weekly wins. If it helps, write down each win you achieved at the end of the week. And when you feel down or feel there is no way out, read them out loud. Wrapping It All Up. It can be tempting to give up when you don’t see any progress.

How To 164

How To Energy Community Writing 164

ImPRessions - Crenshaw Communications

JUNE 19, 2018

Public-speaking engagements are a strong component of a good B2B PR thought leadership plan. If you’ve ever attended a dull panel event where one person pontificated endlessly, or the moderator didn’t spread the wealth, you know how uncomfortable it can be. How to be the star of your next panel. Arrive early. Get in the know.

B2B 178

B2B Trade Shows Leadership Conference 178

Doctor Spin

JANUARY 3, 2024

Here we go: The 1‑Page PR Strategy “If you can’t explain it simply, you don’t understand it well enough.” — Albert Einstein Spin Academy | Online PR Courses How to Write a 1‑Page PR Strategy My inspiration for writing “no-b t” strategies comes from the classic “ Good Strategy, Bad Strategy: The Difference and Why It Matters ” by Richard Rumelt.

Strategy 52

Strategy eBook Policies Leadership 52

Shift Communications

AUGUST 15, 2022

While we all can appreciate the enthusiasm of wanting of return to places and things familiar, the idea of trying to nail down where the world is headed and how you and your clients fit into it over the next 12 months — or the next six months, for that matter — seems like misspent energy. The New Public Relations: Bobbing and Weaving.

Energy 78

Energy Leadership Measurement Agency 78

PRSay

AUGUST 6, 2021

Lines between our business and personal lives have blurred, leaving us unsure of how to set work aside and allow time for family and leisure. Hitting the pavement first thing in the morning centers me and gives me the energy I need to tackle the day’s challenges. Make time to exercise. Running is my release. Schedule it if need be.

Exercises 178

Exercises Energy Groups Consumer 178

Stern + Associates

APRIL 15, 2022

Pulitzer Prize-winning , bestselling author Daniel Yergin is an internationally-recognized authority on energy, geopolitics and the global economy. As TIME Magazine put it, “If there is one man whose opinion matters more than any other on global energy markets, it’s Daniel Yergin.”. Global Shifts Are Creating Opportunities.

Energy 62

Energy Government Internal International 62

Deirdre Breakenridge

MAY 24, 2016

With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners. In 2015, Americans listened to approximately 21.1 Tip #1 : Know your purpose.

Energy 190

Energy Mobile Community Measurement 190

Inbound PR

OCTOBER 30, 2019

It fills me with energy and it's the crowd that feeds me with it. In my first year of university, I had to present on a marketing project in front of the class - about 90 people - and I remember how nervous I was and how my nerves got the best of me. One of my favourite things to do is to give a presentation.

How To 48

How To Energy Groups Publicity 48

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Following new publications and key reporters in important verticals on Twitter, setting the right Google alerts and generally being vigilant through research each day will help PR pros advance client thought leadership. 2019 alone has seen a spike in reports that show how easy it is to hack smart speakers.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Following new publications and key reporters in important verticals on Twitter, setting the right Google alerts and generally being vigilant through research each day will help PR pros advance client thought leadership. . 2019 alone has seen a spike in reports that show how easy it is to hack smart speakers.

Trends 156

Trends Healthcare Government Leadership 156

Stern + Associates

JUNE 24, 2016

Too much time, energy and resources are spent on content that’s never read. Learn how to boost your results and amplify your impact. The post Content Marketing Strategy: How to Maximize Your Mileage appeared first on Stern Strategy Group.

Content Marketing 49

Content Marketing Strategy How To Marketing 49

Stern + Associates

SEPTEMBER 22, 2022

By teaching organizations how to continuously improve performance by fostering a culture of psychological safety, Edmondson is unveiling the right ways to identify and address problems in an atmosphere of learning, cooperation and teamwork. But harmony is possible, says renowned Wharton Professor Stew Friedman.

Employee 62

Employee Leadership Exercises Mobile 62

Stern + Associates

APRIL 13, 2023

Decision-makers around the world are consulting with top scientists, academics, entrepreneurs and other recognized thought leaders to gain valuable insights that support a durable strategy to weather any storm, no matter how the climate shifts. Unfortunately, says Steven E.

Policies 94

Policies Energy Government Crisis 94

Katie Paine's Measurement Blog

MARCH 9, 2023

The only problem—of all the effort and energy put into the campaign only three contained a key message. Too often, PR people define success as a big pile of clips, or a lot of neutral coverage, when in fact senior leadership thinks success is more leads or more messages communicated. Failing to get agreement on what “good” is.

Measurement 52

Measurement How To System Comparison 52

PRSay

SEPTEMBER 11, 2023

At Microsoft we have hundreds of people thinking about how to develop, deploy and manage AI responsibly, and how to advocate for global regulation to ensure the technology is used for good. It’s important to assess where your energy is most needed, and what tasks are prohibiting you from spending time on these things.

Enterprise 186

Enterprise Tools Technology Privacy 186

Offleash

JANUARY 24, 2023

Food and energy shortages as a result of the war in Ukraine. In down times, our clients look to us more than ever as strategic problem solvers able to assess how to get ahead of competitors with research, creative campaigns, and media coverage to promote innovation and generate momentum. By Julie Tangen Geopolitical tension.

Energy 52

Energy Financial Leadership Crisis 52

Cision

APRIL 28, 2017

This week, Cortés sat down with me to discuss the importance of internal communication, creating and following an effective business plan, and knowing how to add value to your team. However, one key difference that comes to mind is how the data is used to inform a campaign from national to local. For starters, do your homework.

Local 227

Local Energy Agency Policies 227

Solo PR Pro

SEPTEMBER 10, 2019

Despite being promoted and having a seat at the table, many women still stumble because no one gave them the leadership skills specific to them. Read on for Dr. Baker-Schena’s tips on how to step up and become a more effective leader. Know your value and learn how to communicate it in a way that people hear you.

Energy 47

Energy Leadership Conference Training 47

Beyond PR

FEBRUARY 22, 2018

At Cision®, we’ve invested a lot of time and energy in defining who we are and what’s important to us. Have a plan for how those values will be imparted and reinforced over time. How to Ensure that Your Company Culture and Values Shine Through. How we do things at Cision is just one way to reinforce values.

Company 70

Company How To Employee Resources 70

Deirdre Breakenridge

JUNE 4, 2019

You need to learn how to communicate through social media. Unleash the Love – If you don’t show your passion, energy, and enthusiasm then why would anyone want to join your cause. Operate your own social media, don’t let someone else; it seems a little shady. Take the time to understand us or your audience in general.

Ethics 218

Ethics Social Media Energy Interviews 218

PRSay

FEBRUARY 20, 2018

The group agreed that D&I must be integrated into a company’s strategic plan and championed by leadership across business lines. D&I strategy and focus is really hard,” said Davis, “but we’re learning how to reach people where they are to initiate the discussion. As a strategy, it can help drive change and encourage innovation.

Employee 129

Employee Groups Resources Energy 129

Melissa Agnes

FEBRUARY 1, 2017

It’s an interesting and enlightening conversation that will give you the initial tools to explore how to make sure you don’t underestimate the emotional effects of a crisis, as well as how to mitigate the psychological risks that can be an impactful part of your organization’s crisis management. Are you #crisisready?

Crisis Management 100

Crisis Management Crisis Government Healthcare 100

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no. Embrace competition.

B2B 232

B2B Agency Energy Media Relations 232

Solo PR Pro

AUGUST 31, 2021

After powering her way through a few roles in which she wore a lot of hats, Meredith knew she wanted to focus her energy fully on public relations. “I But more than that, I wanted other young women who look like me, other minority women in public relations and communications, to be able to see themselves in a leadership position.”.

Meeting 98

Meeting Real Estate Energy Agency 98

Maxim Behar

DECEMBER 20, 2022

Thank you so much for all your positive energy, leadership, and goodwill. Our industry continues to suffer from a lack of visible leadership. And what always impresses me most is how much your employees love you. Thank you so much for your leadership, for your engagement, for your inspiring! Former President, ICCO.

Energy 52

Energy Groups Internal International 52

Cision

DECEMBER 16, 2016

I most like the opportunity to take a complex idea or concept and figure out how to simply and effectively communicate it back to an audience in a way that resonates. I’m also excited about the next generation of POLITICO leadership running the company as we enter our second decade. What do you like least?

Policies 120

Policies Ethics Journalism Leadership 120

Stern + Associates

FEBRUARY 1, 2024

.” – Azeem Azhar Visit Azhar’s popular Exponential View blog for additional insights; listen to the latest episode of his Exponential View podcast for his top trends: Azeem’s 2024 Trends: AI, Energy, and Decentralization ; and follow him on LinkedIn for daily insights on AI and emerging technologies.

Technology 111

Technology Policies Government Community 111

PRSay

AUGUST 10, 2020

Coach Wooden was trying to teach his players how to prevent an injury, but he indirectly taught them an important tool to deal with burnout: Be present and be in the moment. The perspective and energy you can gain from this are unrivaled. Today, I am talking about a different form of exercise: This is about your mental well-being.

Exercises 178

Exercises Television Meeting Energy 178

Communications Conversations

JUNE 5, 2015

Just like having the emotional intelligence of ‘reading a room’ at work, knowing how to adjust your family’s day on-the-fly will make everyone happy. If you’re having issues managing your time (or what I refer to as work/life integration), I’d recommend reading or watching Stew Friedman’s “Total Leadership.”

How To 60

How To Meeting Local Google 60

Contently - Strategy

MARCH 22, 2021

sports producers had lost the plot, so he rethought how to televise football from the ground up. Publish unique and provocative research and thought leadership when everyone else is posting generic how-tos. They’ve spent years learning how to create great content and get it in front of an audience. Hill thought U.S.

Television 104

Television Content Marketing Sports Marketing 104

PR in High Definition

FEBRUARY 22, 2021

It’s expected to be running on 100% renewable energy by 2025. This green trend will likely continue at Amazon; it doesn’t really have a choice though, considering how consumers are increasingly demanding companies improve their environmental credentials. I’m excited to see how it all plays out. Your free copy is available here.

Communications 71

Communications Reputation Energy Leadership 71

Cision

JUNE 22, 2017

Most companies spend a lot of time and energy on market research to identify specific segments that are likely to be motivated by their message. Now agencies will need to use their own analytics to provide recommendations on how we can reach that same audience through PR. How can they overcome them?

Healthcare 266

Healthcare Analytics Agency Trends 266

Communications Conversations

DECEMBER 11, 2020

I also happened to start at the perfect time, as the leadership team I’m apart of had a two day planning session planned for my first week. The pro’s were not needing to worry about logistics such as traffic, parking and figuring out how to get to the office made it much easier. How has that played out? JUST KIDDING.

Interviews 185

Interviews Meeting Video Energy 185

wiredPRworks

JANUARY 3, 2018

In this 2018 marketing trends webinar , you'll discover how to increase happiness, productivity, and profitability. Taught in a take action-based format, you'll get tips and tricks for making the most of your time, talent and energy. You'll learn the three key trends you need to track: influencer marketing, automation and PR.

Trends 40

Trends Insurance Insurance Marketing 40