5W PR

MAY 25, 2023

When false information about a company is spread online, it can damage the company’s reputation, decrease consumer trust, and ultimately impact the bottom line. Therefore, it’s important for companies to have a plan in place to address and respond to fake news about their brands online.

Brand 88

Brand Branding Crisis Communications Reputation 88

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. What is a Press Release? It helps organizations stay informed about their reputation, competitors, and industry trends. Brand advocates include customers, employees, and influencers.

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

JUNE 6, 2023

Finally, about 40% either have no plans to use it, or simply aren’t sure. The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. .” PR tech mentions Media list building with AI.

Survey 146

Survey Software B2B Pitching 146

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Often company execs become very enthusiastic about adding PR to its marketing mix but then find they haven’t the resources or the staffing to maximize outcomes. It may include a problem to be solved and a “hero” of sorts – humans (like a founder, customers or employees), or possibly a differentiating technology.

Publicity 256

Publicity Brand Branding Storytelling 256

Newsfile

MAY 11, 2023

It’s no wonder then that many businesses choose to write a press release about ESG news. Therefore, companies can distribute the following newsworthy press releases as part of their ESG communications. As a result, more and more companies are distributing ESG and sustainability news in press releases.

Writing 52

Writing Energy Training Education 52

Sword and the Script

OCTOBER 25, 2022

More expectations of producing more with less resources increased focus on CSR, DEI, etc.”. Increased workload with no increase in resources.”. Not to mention, trying to determine the most effective use of limited resources when using social media remains a growing challenge.”. Press releases…but not for the press.

Communications 122

Communications Crisis Internal International 122

PRSay

AUGUST 25, 2020

Panelist Ben Finzel, president of RENEWPR, spoke about how the Black Lives Matter movement affects the LGBTQ community, especially the Black transgender community. “It “There’s usually a ton of women in PR,” but “we need people of color and then, on top of that, we need people of color who are gay in leadership positions.”.

Community 189

Community Brand Branding Advertising 189

PRSay

MARCH 31, 2021

We are living in an interesting point in history, a turning point really, where you would be hard-pressed to find an organization that isn’t focusing efforts and resources, at least to some degree, on diversity, equity and inclusion (DE&I). More so, women and minorities get tapped disproportionately to spearhead these initiatives.

Resources 104

Resources Education Leadership Employee 104

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Inadequate resources. Another key ingredient to PR success is a real commitment backed by necessary resources, both financial and human. Yet some companies fall into the trap of just talking about themselves. An on-and-off approach to media relations and executive visibility will fall short. No differentiation. It happens.

Agency 205

Agency Pitching Internal International 205

Doctor Spin

FEBRUARY 22, 2024

Monitor word-of-mouth and press coverage. However, there are lots of instances where the marketing toolbox falls short: Media Relations (Sometimes referred to as “Press Office.”) “Organizations’ media relations activities can influence media content and opinions, but success depends on more than just distributing news releases.”

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Burrelles Fresh Ideas

MAY 16, 2023

When dealing with an issue as significant as employee health and wellness in the workplace, it is imperative that communicators play an active role in ensuring key messages are clear and inclusive, so they truly reach everyone. A link to the downloadable guide is included in the resources at the bottom of this article.

Strategy 40

Strategy Employee Resources Financial 40

Bianchi Biz Blog

AUGUST 17, 2023

With more mobility-related companies investing in having a presence CES – all trying to catch the eye of top journalists covering the industry — it is essential to avoid missteps in your planning if you want to maximize your time – and maximize what surely is a considerable investment of company resources. What worked for them?

Automotive 76

Automotive Mobile Technology Resources 76

Ethical Voices

DECEMBER 18, 2023

We talk about being an agency for change makers. I like helping B2B tech companies with really arcane technology tell stories that people care about. I loved my semiconductor days talking about silicon substrates and it’s fascinating. I could talk about it for hours. We should be thoughtful about that.

Ethics 105

Ethics Data Training Agency 105

Sword and the Script

NOVEMBER 3, 2020

The new feature will allow customers to monitor brand mentions on thousands of the most popular podcasts,” according to a press release. Meltwater has the “happiest employees,” according to a third-party survey by Comparably, which “compiled from 10 million employee ratings across 60,000 U.S.

Instagram 138

Instagram Technology Resources Employee 138

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Cision

MAY 19, 2016

In this interview, Meghan discusses the process of developing solid communication, driving authentic content through employees and keeping all stakeholders informed and engaged. What’s the biggest lesson about marketing and communication you’ve learned throughout your career? I always thought I’d be…a press secretary on Capitol Hill.

Employee 174

Employee Reputation Internal International 174

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Importantly, the company says they are not measuring influence , merely identifying those that talk about PR measurement on Twitter. PR measurement.

Measurement 85

Measurement Survey Web Software 85

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. If CEOs act on what they say, they will be rewarded in terms of stronger bonds with their employees, customers, investors and communities.

Company 189

Company Employee Internal International 189

Rock the Status Quo

OCTOBER 27, 2014

Sometimes it’s not about actually HAVING a secret weapon – it’s about grabbing low-hanging fruit when your competitor’s aren’t. Every time you distribute a press release, write a LinkedIn post with their perspective or additional “insider details,” then link to the full press release.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. Embrace competition. Be consistent.

B2B 232

B2B Agency Energy Media Relations 232

PRSay

SEPTEMBER 18, 2020

The following is adapted from Dick Martin’s book about Marilyn Laurie’s life in public relations, “ Marilyn: A Woman in Charge ” (PR Museum Press, 2020). There was nothing sexual about what he did. If today’s #MeToo movement is solely about sexual harassment, there’s no evidence Marilyn could claim the hashtag.

eBook 186

eBook Policies Government Engineering 186

ReimaginePR

AUGUST 15, 2016

First of all, it takes guts to realize that what you’re currently doing isn’t working, and it takes even more guts to decide to do something about it. If you’re among that number, you’ll need to think strategically about how to reinvent yourself. Keep things on track during your rebrand with this helpful resource. Click Here.

Employee 120

Employee Social Media Education Brand 120

Stern + Associates

DECEMBER 12, 2022

Over the past two decades, Leonardi has consulted with organizations from across sectors about practical ways of improving communication between departments. The 30% Rule: What You Really Need to Know About Tech. We have to frame the implementation the right way to get employees excited and not fearful.

Technology 62

Technology Employee Software Groups 62

Solo PR Pro

DECEMBER 14, 2021

Bob Spoerl has been ingrained in the media industry for about a decade, starting first as a journalist before transitioning to “the dark side” as a PR professional a few months into his professional career. I did end up writing an article about him speaking in Milwaukee. Three months later, he did.”. Lessons learned in the seminary.

Meeting 100

Meeting Journalism Interviews Employee 100

Sword and the Script

MAY 11, 2019

But it’s not impossible, and there are a lot of resources and ideas for understanding the impact. Quality referral traffic from press releases. While referral traffic from online press releases accounts for just.12% The study suggests announcements about financial transactions like funding or acquisitions didn’t convert.

Study 139

Study Media Relations Media Measurement 139

PR 20/20

MAY 8, 2019

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Reputation Antistress by Sergii Bidenko

APRIL 21, 2023

It's designed to minimize fussing, mobilize resources, and control the most nonstandard situation. If you notice the crisis turning toward danger, think about the scale of the problem and involve all necessary tools to solve it. If you don't monitor reviews about your business regularly, it's time to start doing so during a crisis.

Crisis Communications 52

Crisis Communications Crisis Communications How To 52

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. It helps if the agency leaders are transparent about the change and make it clear they’re working to replace an outgoing team member with someone as good or better. The “parting of the ways.”

Media Training 249

Media Training Policies Agency Interviews 249

Polaris

DECEMBER 14, 2014

My guidelines were as follows: I wanted a list of 3 books consisting of a favourite novel published this year, the best business book of all time and a favourite offline resource. Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Most Useful Offline Reference Resource: Fascinate, by Sally Hogshead.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Solo PR Pro

JULY 11, 2017

Press releases are still potentially powerful for PR, as well as for branding, lead generation and SEO. As a professional SEO agency , we love to issue client press releases, but run into the same problem you may have — not being able to come up with newsworthy topics. Talk to Human Resources. The human resources department.

SEO 42

SEO How To Software Resources 42

PR Insiders

AUGUST 26, 2021

Today’s journalists are stretched thin because of staff and budget cutbacks, and they are called on to do more with fewer resources than ever before. Once you’ve sent a pitch, a press release, or an article to a journalist, should you follow up if you don’t receive a response? And if so, how long should you wait?

Survey 78

Survey Pitching Newspapers Software 78

PR Fuel

NOVEMBER 16, 2020

Writing a press release is easier than you might think. Before you learn how to write a news release, you need to think about why you’re writing one. Think about your target audience before you start writing. Understanding your audience will make it easier for you to write the content they care about.

Writing 63

Writing How To Examples Consumer 63

PRSay

MAY 26, 2020

But many uncertainties about coronavirus remain, making the job especially challenging for communicators who need to plan and execute strategies to encourage patients to return for care, and to help their organizations regain financial health by filling thousands of empty hospital beds and medical offices. Taking care of communications staff.

Communications 191

Communications Crisis System Healthcare 191

Doctor Spin

APRIL 17, 2023

Going “The Extra Mile” is Good PR, Too If doing things that don’t scale is a good strategy for a startup, what about PR? Stuffed giraffe shows what customer service is all about. The Nordy Pod: The truth about Nordstrom’s legendary tire story. Nordstrom Press Room. Ritz-Carlton. link] Nordstrom.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Barokas

SEPTEMBER 11, 2017

Barokas PR employees and clients alike look to Denver Startup Week as a place to learn, grow and above all, be inspired. This year, Barokas PR has the honor of hosting a panel on Thursday, September 28, highlighting storytelling in the 21 st century and the importance of using data to garner press interest. We’re stoked!

Storytelling 74

Storytelling Data Local Leadership 74

Sword and the Script

AUGUST 25, 2020

Employees just went through the motions and punched out at 5 p.m. PR professionals will joke that it takes a few hours to write a press release and three weeks to get one approved. >>> Document all the content your organization develops regularly: blog posts, press release, case studies, sales sheets, and so on.

Marketing 86

Marketing Guidelines Social Media Conference 86

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2016

During this busy holiday time, we wanted to press pause for a moment and think of some items that would truly make a difference to those of us working in public relations. Those considered part of an organization’s DNA more readily engage employee participation, make for better stories and inherently have more media appeal.

Pitching 120

Pitching Consumer B2B Survey 120