Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 122

Communications Crisis Internal International 122

Sword and the Script

AUGUST 17, 2021

There are three surprising kickers in this finding too: Internal comms faced the most ethical challenges – more than external comms, Men in comms reported “significantly more ethical challenges than” women, and. Journalists respond to just 3.27% of pitches. A majority 82% open a pitch within the first four hours.

Creativity 96

Creativity Study Ethics Publicity 96

PRSay

JULY 9, 2021

Input for agency pitches or campaign planning is another area where younger professionals can shine. The programs help younger employees elevate their profiles within their companies’ ranks, too. Combined, millennials and Gen-Z employees now constitute the largest segment of the workforce and a burgeoning consumer market.

Nonprofit 218

Nonprofit Employee Internal International 218

ImPRessions - Crenshaw Communications

MAY 25, 2023

Communicators can also use the platform as an internal tool to keep employees, stakeholders, or clients informed about industry trends, company updates, or thought leadership content written by executives. Yet it has navigated criticism and controversy by remaining a neutral platform for many kinds of content.

Analysis 156

Analysis B2B Interviews Tools 156

ImPRessions - Crenshaw Communications

MARCH 11, 2020

The effect on employee health is still unclear, and the full business impact has only begun. This is surely easiest for businesses that can continue operations with employees working remotely, but it’s even more critical for those who can’t. What do employees and customers need to know in the short term? Make a plan.

Employee 156

Employee Leadership Viral Small Business 156

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

According to news reports, the agency originally pitched The GEO Group in May, and it won the contract last month. Surely it would have foreseen the possibility of staff misgivings and considered the internal and external ramifications of the decision. It seems Edelman thought they would keep the GEO work under wraps.

Industry 217

Industry Reputation Groups Internal 217

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

To support the ongoing operation of a PR program, a company needs an internal manager, C-level insights and participation, and a roadmap for a 12-month period. Depending on its stage of life, a competent internal professional or team with relevant experience can work just fine. They don’t respond to me-too pitches.

Agency 205

Agency Pitching Internal International 205

Newsfile

FEBRUARY 28, 2024

Brand advocates include customers, employees, and influencers. UGC can come from customers, brand loyalists, employees, or even paid UGC creators. PR professionals often pitch op-eds to media outlets to showcase their clients’ expertise and perspectives. How Do You Pitch the Media ? What is User-Generated Content (UGC)?

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

APRIL 2, 2019

Here are some key tactics for PR pros to build executive visibility and thought leadership. Whether it’s a reactive pitch about Amazon’s effects on a startup ecosystem or a proactive push about a company’s unusual approach to online marketing – execs should always be using the media as a platform to educate relevant audiences.

Conference 160

Conference Leadership LinkedIn Social Media 160

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). Cision releases internal DE&I report. earned $13.9

Software 85

Software Internal International Pitching 85

Sword and the Script

MAY 4, 2021

In other words, we’ll be set-up to track team activities, pitch performance and more in one place.”. Social Chorus said it’s redesigning its employee engagement platform FirstUp Studio. The idea is you can add new information to a widget, put it on a page an employee already visits, and they don’t have to leave that page.

Tools 100

Tools Survey Pitching Analytics 100

PRSay

JUNE 28, 2021

Most important, I can work from anywhere in the world, choose clients that fit my interests and avoid internal corporate politics. Once you have enough business to pay for a full-time-equivalent employee plus fringe costs, make a hire. Pitch yourself as an expert. I have a roster of clients from around the globe.

LinkedIn 174

LinkedIn Crisis Agency Crisis Communications 174

Onclusive

OCTOBER 12, 2021

Think of it as a sales pitch with robust data and justification. It is essential for the modern communicator to embrace data and measurement not only to be able to secure PR budget and resources, but also to craft impactful strategies and prove their effectiveness to executive leadership so that this budget continues to grow.

Resources 195

Resources Technology Data Tools 195

Deirdre Breakenridge

MAY 1, 2017

Build and Establish Thought Leadership. We are always challenging our team to come up with new and creative ways to use social media, and SocialLIVE not only lets us share our experiences on camera but allows the team to test the new features that we are going to pitch to our clients. Highlight Our Company Culture.

Video 283

Video Facebook Social Media Creativity 283

Communications Conversations

SEPTEMBER 10, 2020

I spend a good chunk of my time on media relations and pitching. Outside of media relations, I spend time focused on daily, weekly and monthly reports showing out progress for company leadership. My role was focused on media pitching on these virtual classes, vs. our typical in-club offerings. It makes the job really fun.

Radio 167

Radio Journalism Interviews Energy 167

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. A company crisis is looming.

Company 136

Company Interviews Reputation Privacy 136

Burrelles Fresh Ideas

NOVEMBER 7, 2023

The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees.

Agency 89

Agency Energy Crisis Management Industry 89

ImPRessions - Crenshaw Communications

MAY 15, 2017

While some PR firms boast comprehensive intern or entry-level programs, they may be short on actual PR practice and long on busy work. A growing independent agency thrums with new and existing account activity that provides soup-to-nuts opportunities to pitch in and a double dose of experience. Opportunities for client interaction. .

Skype 147

Skype Agency Meeting Software 147

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Whether it is handled by an internal team or an external agency, PR is a useful brand-building tool for startups, especially for B2B companies. Work to develop a point of view about the workforce, relevant government policies, business culture, leadership, or another broad topic and weigh in with your own content or comments.

B2B 232

B2B Agency Energy Media Relations 232

The Hoffman Agency

FEBRUARY 22, 2022

It forced me to take great notes and overcome my bad habit of perfectionism and overthinking while growing my attention to detail and teaching me to trust the internal review process. This was tough for me to understand at first, but once I did, I realized how much creativity and flexibility it allows employees at all levels.

Internal 36

Internal International Leadership Agency 36

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

Stephen Waddington

MAY 16, 2019

Day to day I work closely with the Senior Leadership Team and Directors on a range of projects. It spurred her interest in PR and she joined the Masters in International PR course at Newcastle working for a local agency along the way. She urged encouraged students to hone skills in creativity, storytelling and pitching.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. What is public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Konnect Agency

MARCH 31, 2020

Lead by Example: Communicate what you as a company are doing to minimize the impact of the situation with your own employees. Show Empathy: Remember that this is an incredibly stressful time for everyone and let that inform the way you shape your communications, both internally and externally.

Communications 69

Communications Crisis Communications Crisis Social Media 69

Sword and the Script

MAY 29, 2018

3) “Thought leadership can’t be outsourced. 6) “That it plays a critical role across the organization – like no other function; key to sales, marketing, handling crises or public perception, motivating employees, communicating mission, vision and values to all stakeholders, including employees, customers, stockholders.

Corporate 74

Corporate Communications Survey Employee 74

Sword and the Script

AUGUST 22, 2017

You can’t let a root culture run awry and expect PR to pitch reporters for “positive” media coverage, either. What do you think is the role of internal communications in this polarizing environment? . 5) You seem to do a lot of international work. I love working on international projects.

Internal 70

Internal International Interviews Trends 70

ImPRessions - Crenshaw Communications

MARCH 31, 2017

In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. There’s a very smart exercise to be done when floating an idea internally. Do work backward. Do know that you don’t always need a Big Idea.

Airlines 120

Airlines Exercises Fashion Print 120

MaccaPR

JULY 13, 2017

A shift in employee attitudes from an internal campaign? What was your most memorable new business pitch experience? “I I could tell the pitch went well, you could feel the chemistry in the room. What’s the biggest mistake clients make with their PR agencies? Not agreeing on what success looks like.

Agency 97

Agency Interviews Film Advertising 97

PRSay

JANUARY 6, 2021

We need to educate ourselves and ask for feedback internally and externally. Having negative issues come out this way is far better than having employees leave because of them, or worse, having the issues make headlines, as happened recently with Ubisoft and Washington’s NFL team. This might have worked well if she were selling gloves.

Communications 198

Communications Viral Fashion Public Affairs 198

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. They can provide news and press releases, blogger and influencer outreach, thought leadership, internal communications, broadcast, and more.

Strategy 62

Strategy Brand Branding Technology 62

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe.

Sports 0

Sports Leadership Internal International 0

Communications Conversations

AUGUST 21, 2018

which involves pitching story ideas like back-to-school and holiday shopping, but also handling stories about incidents in our stores. We all get out into the field on a regular basis to meet with our store leadership, identify great Blue Shirt spokespeople and meet with reporters. from Chicago to Washington D.C.,

Sports 113

Sports Retail Local Report 113

Waxing UnLyrical

NOVEMBER 7, 2014

On an internal level, we try to meet with a range of employees. Almost always a PR engagement involves increasing visibility and thought leadership. So as soon as possible, meet with and hear from as wide a swathe of stakeholders as you can. And it’s exhausting. Unfortunately, it’s also necessary. See what I mean?

Strategy 97

Strategy Meeting Leadership Resources 97

Onclusive

JUNE 1, 2023

When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. Identify the best journalists to pitch your stories to Social listening allows you to keep up to date with the attitudes of journalists and what content they’re engaging with in real-time.

Strategy 370

Strategy Communications Reputation Measurement 370

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts !

Corporate 100

Corporate Leadership Brand Branding 100

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. CISOs turn to comms pros for comms help.

Marketing 189

Marketing Content Marketing Data Social Media 189

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78